π Core Information
πΉ Job Title: Product Marketing Specialist
πΉ Company: Advanced Micro Devices, Inc
πΉ Location: San Jose, California
πΉ Job Type: Full-Time
πΉ Category: Marketing
πΉ Date Posted: May 2, 2025
πΉ Experience Level: 2-5 years
πΉ Remote Status: On-site
π Job Overview
Key aspects of this role include:
- Planning and executing high-impact marketing initiatives
- Focusing on event management, digital marketing, and performance analytics
- Collaborating cross-functionally with internal teams and external partners
- Ensuring seamless execution of marketing programs
ASSUMPTION: This role requires a strategic thinker with strong leadership abilities, organizational skills, and a results-driven mindset.
π Key Responsibilities
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General Administration: Oversee day-to-day administrative tasks to ensure smooth operations within the marketing team.
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Contract Management: Manage contracts with vendors, event organizers, and other stakeholders to ensure compliance and cost-effectiveness.
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Vendor Management: Build and maintain strong relationships with external partners and service providers to optimize marketing efforts.
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Event Planning & Program Management: Lead the planning, coordination, and execution of AI-focused events, including conferences, webinars, and trade shows. Ensure smooth event operations and deliver engaging attendee experiences.
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Digital Marketing: Develop and implement digital marketing campaigns to enhance brand awareness, drive lead generation, and increase customer engagement. Utilize social media, email marketing, and paid media strategies to optimize reach.
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Reports & Analysis: Monitor, analyze, and report on the performance of marketing initiatives. Use data-driven insights to refine strategies and improve campaign effectiveness, leveraging key performance indicators (KPIs) such as lead conversion rates, engagement metrics, and return on investment (ROI). Utilize tools like Google Analytics, HubSpot, and Salesforce to track and optimize performance.
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Budget Management: Oversee marketing budgets, ensuring optimal allocation of resources to maximize ROI. Track expenses and provide financial reports to stakeholders.
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Cross-Functional Collaboration: Work closely with product, sales, and design teams to align marketing efforts with business objectives. Translate insights from these collaborations into actionable marketing strategies by tailoring messaging, refining positioning, and optimizing go-to-market approaches to enhance brand engagement and business growth. Foster strong partnerships with vendors and agencies to execute marketing campaigns efficiently.
ASSUMPTION: The role requires strong problem-solving skills, adaptability, excellent communication skills, both written and verbal, and keen attention to detail.
π― Required Qualifications
Education: Bachelor's degree in marketing, Business, Communications, or a related field.
Experience: Proven ability to lead and manage large-scale marketing events. Strong problem-solving skills and ability to adapt to changing business needs. Experience handling cross-functional teams and working with multiple stakeholders. Excellent organizational and project management skills, with keen attention to detail. Clear communication skills, both written and verbal.
Required Skills:
- Event Management
- Digital Marketing
- Performance Analytics
- Contract Management
- Vendor Management
- Budget Management
- Cross-Functional Collaboration
- Project Management
- Problem-Solving
- Communication
- Organizational Skills
- Data Analysis
- Lead Generation
- Brand Awareness
- Customer Engagement
Preferred Skills:
- Experience with specific marketing tools (e.g., Google Analytics, HubSpot, Salesforce)
- Familiarity with AI and semiconductor industry
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role.
π° Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Specialist with 2-5 years of experience in the San Jose area, the estimated salary range is $80,000 - $120,000 per year.
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Paid time off (vacation, sick, and holidays)
- Employee stock purchase plan
- Tuition assistance
- Gym membership reimbursement
Working Hours: Full-time position, typically 40 hours per week. May require occasional overtime or weekend work for events.
ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's skills and experience.
π Applicant Insights
π Company Context
Industry: Advanced Micro Devices, Inc (AMD) operates in the semiconductor industry, designing and manufacturing high-performance computing and visualization products.
Company Size: AMD is a large company with over 10,000 employees, providing ample opportunities for growth and collaboration.
Founded: AMD was founded in 1969 and has since grown to become a global leader in its industry.
Company Description:
- AMD is committed to transforming lives with its technology to enrich the industry, communities, and the world.
- The company's mission is to build great products that accelerate next-generation computing experiences.
- AMD fosters a culture that pushes the limits of innovation, strives for execution excellence, and is direct, humble, collaborative, and inclusive.
Company Specialties:
- Processors
- Graphic Cards
- Computer Platforms
- CPU
- GPU
- APU
- Server
- 64-bit
- Virtualization
- Cloud computing
- Green IT
- Energy Efficiency
- Semiconductor
- Components
- Design
- Semi-custom
- Embedded systems
- x86
- and Datacenter
Company Website: http://www.amd.com
ASSUMPTION: AMD's large size and global presence offer candidates the opportunity to work on diverse projects and collaborate with teams from various backgrounds.
π Role Analysis
Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in marketing, seeking to advance their career in a large, established organization.
Reporting Structure: The Marketing Specialist will report directly to the Marketing Manager and collaborate with cross-functional teams, including product, sales, and design.
Work Arrangement: This is an on-site position, requiring the candidate to work from AMD's office in San Jose, California. However, the company may offer flexible work arrangements based on business needs.
Growth Opportunities:
- AMD's large size and diverse product portfolio provide ample opportunities for career growth and progression within the marketing department and the organization as a whole.
- The role's focus on event management, digital marketing, and performance analytics offers a broad skill set that can be applied to various marketing specializations.
- Working with cross-functional teams exposes the candidate to different aspects of the business, fostering a well-rounded understanding of the organization.
ASSUMPTION: AMD's size and growth potential present numerous opportunities for career advancement and professional development.
π Location & Work Environment
Office Type: AMD's San Jose office is a modern, collaborative workspace designed to foster innovation and productivity.
Office Location(s): 2100 Logic Drive, San Jose, California 95124
Geographic Context:
- San Jose is the third-largest city in the San Francisco Bay Area and is known for its vibrant tech industry and diverse cultural scene.
- The city offers a high cost of living, with median home prices exceeding $1 million and a median rent of over $3,000 per month.
- San Jose has a Mediterranean climate, with mild winters and warm, dry summers.
Work Schedule: The standard workweek is Monday through Friday, with core hours from 9:00 AM to 5:00 PM. However, the role may require occasional overtime or weekend work for events.
ASSUMPTION: The San Jose office provides a dynamic work environment, with ample opportunities for collaboration and professional growth.
πΌ Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR department
- In-person or video interview with the hiring manager and/or team members
- Final interview with the marketing director or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Problem-solving skills and adaptability
- Communication skills, both written and verbal
- Organizational skills and attention to detail
- Marketing strategy and campaign development
- Event planning and management
- Budget management and financial acumen
- Collaboration and cross-functional teamwork
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience, skills, and achievements.
- Demonstrate your understanding of AMD's products, industry, and marketing strategies in your application materials.
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and collaboration abilities.
- Research AMD's competitors and market position to showcase your industry knowledge and strategic thinking.
- Practice common marketing interview questions and brush up on your knowledge of marketing trends and best practices.
ATS Keywords: Marketing Specialist, Event Management, Digital Marketing, Performance Analytics, Contract Management, Vendor Management, Budget Management, Cross-Functional Collaboration, Project Management, Problem-Solving, Communication, Organizational Skills, Data Analysis, Lead Generation, Brand Awareness, Customer Engagement, Marketing Campaigns, Event Planning, Marketing Strategy, Marketing Trends
ASSUMPTION: AMD's interview process is designed to assess the candidate's skills, experience, and cultural fit for the role and the organization.
π οΈ Tools & Technologies
- Google Analytics
- HubSpot
- Salesforce
- Microsoft Office Suite
- Event management software (e.g., Cvent, Eventbrite)
- Digital marketing tools (e.g., Hootsuite, Buffer, Mailchimp)
- Budget management software (e.g., Asana, Trello, Monday.com)
ASSUMPTION: Familiarity with these tools and technologies is preferred but not required. The candidate should be willing to learn and adapt to new tools as needed.
π Cultural Fit Considerations
Company Values:
- Innovation
- Execution Excellence
- Direct and Humble
- Collaborative
- Inclusive
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-driven and data-focused
- Adaptable and resilient
- Customer-centric
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with cross-functional teams and managing multiple stakeholders?
- Do you have strong problem-solving skills and the ability to adapt to changing business needs?
- Are you results-driven and data-focused in your approach to marketing?
- Do you have excellent communication skills, both written and verbal?
- Are you comfortable working with a diverse range of tools and technologies?
ASSUMPTION: AMD's culture values innovation, execution excellence, direct and humble communication, collaboration, and inclusivity. Candidates should assess their fit with these values and work style preferences before applying.
β οΈ Potential Challenges
- The role may require occasional overtime or weekend work for events, which could impact work-life balance.
- The high cost of living in the San Jose area may present financial challenges for some candidates.
- The role's focus on event management, digital marketing, and performance analytics may require the candidate to wear multiple hats and juggle various responsibilities.
- The dynamic and fast-paced work environment may be overwhelming for candidates who prefer a more structured or predictable work setting.
ASSUMPTION: Candidates should carefully consider these potential challenges and assess their ability to thrive in a fast-paced, dynamic work environment with occasional overtime requirements.
π Similar Roles Comparison
- Compared to other marketing specialist roles, this position places a greater emphasis on event management and may require more frequent travel for events.
- AMD's large size and global presence offer more extensive career growth opportunities than smaller organizations but may also present more competition for promotions and advancement.
- As a semiconductor company, AMD's products and industry may differ from other marketing specialist roles in consumer electronics, software, or other industries. Candidates should assess their interest in the semiconductor industry and AMD's product portfolio.
ASSUMPTION: Candidates should research similar roles in the semiconductor industry and compare AMD's product portfolio, company culture, and career growth opportunities to make an informed decision about their fit for the role.
π Sample Projects
- Planning and executing a large-scale industry conference, including vendor management, speaker coordination, and event logistics.
- Developing and implementing a targeted digital marketing campaign to drive lead generation and increase customer engagement for a new product launch.
- Analyzing marketing campaign performance data to optimize strategies and improve ROI, using tools like Google Analytics, HubSpot, and Salesforce.
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and skills required for the marketing specialist role at AMD.
β Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does the marketing team collaborate with other departments, such as product, sales, and design?
- What are the most challenging aspects of the role, and how can I best prepare to succeed in them?
- How does AMD support the professional development and growth of its marketing specialists?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does AMD measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
ASSUMPTION: Asking thoughtful, well-researched questions demonstrates the candidate's interest in the role and commitment to success.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience, skills, and achievements, emphasizing your problem-solving skills, adaptability, and collaboration abilities.
- Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and collaboration abilities.
- Research AMD's products, industry, and marketing strategies to showcase your industry knowledge and strategic thinking.
- Practice common marketing interview questions and brush up on your knowledge of marketing trends and best practices.
- Follow up with the hiring manager or HR representative one week after submitting your application to inquire about the status of your application and express your continued interest in the role.
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.