📌 Core Information
🔹 Job Title: Product Marketing Specialist
🔹 Company: Equativ
🔹 Location: Montreal, QC, Canada
🔹 Job Type: Permanent
🔹 Category: Marketing
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting go-to-market strategies for new products and features
- Creating compelling sales collateral and messaging
- Conducting market and competitive research
- Collaborating with cross-functional teams to drive product adoption
ASSUMPTION: This role requires a strong understanding of digital advertising and the programmatic ecosystem, as well as excellent communication skills.
📋 Key Responsibilities
✅ Developing clear, differentiated messaging and positioning for demand-side solutions
✅ Supporting go-to-market planning by creating foundational materials such as pitch decks, one-pagers, FAQs, and product external communication campaigns
✅ Communicating product value by working closely with Sales, Sales Enablement, and Marketing teams
✅ Conducting market, customer, and competitive analysis to build positioning and influence product evolutions
✅ Helping define target customer segments, understanding key pain points, and articulating how our solutions address their needs
✅ Coordinating day-to-day Product Marketing tasks and collaborating closely with key stakeholders in Product, Sales, Sales Enablement, and Marketing
ASSUMPTION: This role involves a mix of strategic planning, creative development, and analytical research.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years in a product marketing, marketing, or product-focused role, ideally within the ad tech or media industry
Required Skills:
- Solid understanding of digital advertising and the programmatic ecosystem
- Strong communication skills, both written and verbal
- Data-driven mindset and comfort using insights to inform strategies
- Highly organized with strong project management skills
- Effective team player with the ability to collaborate across teams
Preferred Skills:
- Fluency in French
- Experience with marketing automation tools
ASSUMPTION: While not explicitly stated, having experience with marketing automation tools and being bilingual (English/French) would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $55,000 - $65,000 USD per year
Benefits:
- Health insurance
- Dental insurance
- Vision insurance
- 401(k) matching
- Flexible work hours
- Paid time off
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is based on industry standards for a Product Marketing Specialist role in Montreal, Quebec.
📌 Applicant Insights
🔍 Company Context
Industry: Equativ is a leading independent adtech platform, specializing in brand and privacy-safe solutions for advertisers and publishers
Company Size: Equativ has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration
Founded: Equativ was founded in 2012 and has since grown to serve clients globally
Company Description:
- Equativ provides brand and privacy-safe solutions that empower clients to achieve maximum impact while respecting consumer rights
- The company offers an independent ad server, SSP, buyer tools, and media services to fulfill the promise of advertising technology
- Equativ is committed to providing a dynamic, flexible workplace where employees thrive, grow, and excel in both their professional and personal lives
Company Specialties:
- Ad serving
- Video ad serving
- Mobile ad serving
- Online advertising
- Online marketing
- Digital campaigns tracking
- Real-time bidding (RTB)
- Display advertising
- Mobile advertising
- Supply-side platform (SSP)
- Full-stack ad technology platform
- Connected TV
- Demand-side platform (DSP)
Company Website: https://equativ.com
ASSUMPTION: Equativ's focus on privacy-first programmatic video, CTV, and data-driven solutions sets it apart in the adtech industry.
📊 Role Analysis
Career Level: This role is suitable for early to mid-career marketing professionals looking to gain experience in product marketing within the adtech industry
Reporting Structure: The Product Marketing Specialist will report directly to the Senior Product Marketing Manager
Work Arrangement: This is an on-site position, requiring the candidate to work from Equativ's Montreal office
Growth Opportunities:
- Potential career progression into senior roles within the Product Marketing team
- Opportunities to work on diverse projects and collaborate with cross-functional teams
- Chance to gain experience in a fast-growing, global adtech company
ASSUMPTION: Given Equativ's commitment to employee growth and development, there are likely opportunities for professional advancement within the company.
🌍 Location & Work Environment
Office Type: Equativ's Montreal office is a modern, collaborative workspace designed to foster creativity and productivity
Office Location(s): 66 rue de la Chaussée d'Antin, Paris, 75009, FR; C/ Conde de Peñalver 38-4 planta., Madrid, 28006, ES; Invalidenstraße 74, Berlin, 10557, DE; 498 7th Ave, New York, NY 10018, US; Rua Harmonia 233, São Paulo, 05435-000, BR
Geographic Context:
- Montreal is a multicultural city with a vibrant arts scene and a high quality of life
- The city offers a mix of urban and outdoor activities, with easy access to nature and cultural attractions
- Montreal has a humid continental climate, with warm summers and cold, snowy winters
Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for remote work as needed
ASSUMPTION: While the work arrangement is listed as on-site, there may be opportunities for flexible or hybrid work arrangements, depending on the company's policies and the candidate's needs.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the Product Marketing team
- Final interview with the Senior Product Marketing Manager
Key Assessment Areas:
- Understanding of digital advertising and the programmatic ecosystem
- Communication skills and ability to articulate complex ideas
- Problem-solving skills and ability to think strategically
- Cultural fit and alignment with Equativ's values
Application Tips:
- Highlight relevant experience and skills in your resume and cover letter
- Prepare examples of your work, such as marketing campaigns or market research projects
- Research Equativ's products and services to demonstrate your understanding of the company
ATS Keywords: Digital advertising, programmatic ecosystem, product marketing, market research, sales training, project management, communication, data-driven insights, messaging, positioning, competitive analysis, customer segmentation, collaboration, organizational skills, technical translation, stakeholder management
ASSUMPTION: Applicants should tailor their resumes and cover letters to highlight the required and preferred skills listed in the job description.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Presentation tools (e.g., PowerPoint, Google Slides)
ASSUMPTION: While not explicitly stated, familiarity with marketing automation tools would be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Collaboration
- Innovation
- Customer-centricity
- Accountability
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with data and using insights to inform strategies?
- Do you have strong communication skills and the ability to articulate complex ideas?
ASSUMPTION: Applicants should assess their fit with Equativ's values and work style to ensure a successful and fulfilling career at the company.
⚠️ Potential Challenges
- Keeping up with the fast-paced nature of the adtech industry
- Balancing multiple priorities and stakeholders in a cross-functional role
- Working with complex technical concepts and translating them into clear, compelling marketing messages
- Adapting to changes in the market and product offerings
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for professional growth and development.
📈 Similar Roles Comparison
- Compared to other Product Marketing Specialist roles, this position may require more experience with digital advertising and the programmatic ecosystem
- Equativ's focus on privacy-first programmatic video, CTV, and data-driven solutions sets it apart from other adtech companies
- Career progression in this role may lead to senior roles within the Product Marketing team or other departments within Equativ
ASSUMPTION: Applicants should research similar roles at other adtech companies to better understand the unique aspects of this position at Equativ.
📝 Sample Projects
- Developing a go-to-market strategy for a new demand-side solution
- Conducting market research to identify customer pain points and inform product positioning
- Creating sales collateral and messaging for a new product feature
ASSUMPTION: These sample projects are intended to illustrate the types of tasks the Product Marketing Specialist may be responsible for, but the specific projects will vary depending on the company's needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Equativ support the professional development and growth of its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does Equativ approach work-life balance, and what flexibility is available for this role?
ASSUMPTION: Applicants should prepare thoughtful questions to demonstrate their interest in the role and their understanding of the company's priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of your work, such as marketing campaigns or market research projects
- Research Equativ's products and services to demonstrate your understanding of the company
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
