📌 Core Information
🔹 Job Title: Product Marketing Specialist - B2B
🔹 Company: carsales
🔹 Location: Melbourne, Victoria, Australia
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-01
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Hybrid (Melbourne, Sydney, Adelaide, Brisbane)
🚀 Job Overview
Key aspects of this role include:
- Driving product adoption and revenue growth
- Collaborating with cross-functional teams for go-to-market strategies
- Defining value propositions and messaging for products
- Championing the customer and improving end-to-end experiences
ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on customer-centricity and collaboration.
📋 Key Responsibilities
✅ Drive adoption of new and existing features and products to deliver incremental revenue
✅ Collaborate with product and research teams to gather insights, define value propositions, and turn them into compelling messaging
✅ Shape positioning and messaging for key features and experiences
✅ Plan and execute go-to-market strategies for new features and products
✅ Champion the customer: identify gaps, friction points, and opportunities across the end-to-end experience
✅ Contribute to measurement and optimisation frameworks to help us learn what's working and what's not
ASSUMPTION: This role involves a mix of strategic planning, creative problem-solving, and data-driven decision-making.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of product marketing experience, preferably in a B2B SaaS environment
Required Skills:
- Strong understanding of product marketing and go-to-market strategies
- Highly organised with strong attention to detail
- Clear and thoughtful communicator who builds strong relationships
- Comfortable moving between product ideas, creative planning, and customer conversations
- Curious, collaborative, and proactive
Preferred Skills:
- Experience with marketing automation tools
- Familiarity with Agile methodologies
ASSUMPTION: Candidates with relevant industry experience and a proven track record in product marketing will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: AU$80,000 - AU$100,000 per annum (based on experience and industry standards)
Benefits:
- 24 weeks paid parental leave for primary caregivers
- Four weeks paid secondary caregivers leave
- Six weeks paid gender affirming care leave
- Flexible working options
- Equal opportunity employer with a focus on diversity and inclusion
Working Hours: Full-time (37.5 hours per week) with flexible working arrangements
ASSUMPTION: The salary range is estimated based on industry standards for mid-level product marketing roles in Melbourne, Australia.
📌 Applicant Insights
🔍 Company Context
Industry: carsales operates in the technology, information, and internet industry, focusing on digital marketplaces, data, and insights.
Company Size: carsales has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: 1997, with over 25 years of experience in the market.
Company Description:
- carsales is a leading digital marketplace for buying and selling vehicles, with a focus on creating great experiences for customers.
- The company offers a range of services, including car listings, pricing tools, and market data.
- carsales is part of CAR Group, a global leader in digital marketplaces across Oceania, Asia, and The Americas.
Company Specialties:
- Technology and digital marketplaces
- Data and insights
- Product and design
- Software development
- Machine learning and artificial intelligence
- Media
Company Website: http://www.carsales.com.au
ASSUMPTION: carsales' focus on technology and innovation, coupled with its size and growth potential, makes it an attractive employer for marketing professionals.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Group Product Marketing Manager and works closely with marketing, product, design, sales, and enablement teams.
Work Arrangement: Hybrid (Melbourne, Sydney, Adelaide, Brisbane) with flexible working options available.
Growth Opportunities:
- Progression to senior product marketing roles within the company
- Expansion into related fields, such as product management or marketing leadership
- Potential to work on international projects with CAR Group
ASSUMPTION: This role offers strong growth potential within a dynamic and evolving company.
🌍 Location & Work Environment
Office Type: carsales has multiple offices across Australia and offers a hybrid work arrangement.
Office Location(s): Melbourne, Sydney, Adelaide, and Brisbane
Geographic Context:
- Melbourne: A vibrant, multicultural city with a strong tech industry
- Sydney: Australia's largest city, with a thriving business ecosystem
- Adelaide: A city known for its festivals, culture, and wine regions
- Brisbane: A growing city with a subtropical climate and a focus on innovation
Work Schedule: Full-time (37.5 hours per week) with flexible working arrangements
ASSUMPTION: The hybrid work arrangement allows for a balance between collaboration and remote work, catering to different work styles and preferences.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- In-person or virtual interview with the team
- Final interview with the Group Product Marketing Manager
Key Assessment Areas:
- Product marketing experience and skills
- Customer-centric mindset
- Collaboration and communication abilities
- Problem-solving and strategic thinking
Application Tips:
- Highlight relevant product marketing experience and achievements
- Tailor your resume and cover letter to demonstrate your fit for the role and company culture
- Prepare examples of your go-to-market strategies, messaging, and customer-focused initiatives
ATS Keywords: Product Marketing, B2B, Go-to-market Strategies, Collaboration, Communication, Customer Focus, Research, Positioning, Messaging, Detail-oriented, Proactive, Curiosity, Teamwork, Creative Planning
ASSUMPTION: carsales uses an Applicant Tracking System (ATS) to screen and manage job applications, so including relevant keywords in your resume can improve your chances of being shortlisted.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- Project management tools (e.g., Asana, Jira)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Familiarity with relevant marketing, project management, and data analysis tools will be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- We change the game
- We own it
- We step in
- We are curious
- We don't take ourselves too seriously
Work Style:
- Collaborative and team-oriented
- Agile and adaptable
- Customer-focused
- Data-driven
Self-Assessment Questions:
- Do you thrive in a collaborative, agile environment?
- Are you curious and eager to learn from different departments and leadership?
- Do you have a customer-centric mindset and a passion for improving experiences?
ASSUMPTION: carsales values candidates who align with their company values and work style, and who are eager to learn and grow within the organization.
⚠️ Potential Challenges
- Balancing strategic thinking with tactical execution
- Managing multiple initiatives and deadlines
- Working in a dynamic and evolving environment
- Adapting to a hybrid work arrangement
ASSUMPTION: These challenges can be overcome with strong organizational skills, clear communication, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Product Marketing Manager - B2B (more senior, broader scope)
- Product Marketing Specialist - B2C (focus on consumer-facing products)
- Product Marketing Manager - Enterprise (focus on large enterprise customers)
ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, with a focus on driving product adoption and revenue growth in a B2B context.
📝 Sample Projects
- Developing a go-to-market strategy for a new product feature
- Conducting customer research to identify gaps and opportunities in the product experience
- Collaborating with the product team to define value propositions and messaging for a product launch
ASSUMPTION: These sample projects illustrate the mix of strategic planning, creative problem-solving, and data-driven decision-making required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within it?
- How does carsales support the growth and development of its product marketing team members?
- What are the biggest challenges facing the product marketing team currently, and how can this role contribute to addressing them?
- How does carsales approach collaboration and communication across different departments and locations?
- What opportunities are there for professional growth and development within this role and the broader organization?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company and team dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
- Prepare examples of your go-to-market strategies, messaging, and customer-focused initiatives
- Follow up with the hiring manager one week after submitting your application, if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
