📌 Core Information
🔹 Job Title: Product Marketing Specialist - B2B
🔹 Company: carsales
🔹 Location: Melbourne, Australia
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 1, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Hybrid (Melbourne & Sydney)
🚀 Job Overview
Key aspects of this role include:
- Driving product adoption and revenue growth through strategic marketing
- Collaborating with cross-functional teams to define value propositions and go-to-market strategies
- Championing the customer voice to identify gaps and opportunities in the end-to-end experience
- Measuring and optimizing marketing efforts to maximize impact
ASSUMPTION: This role requires a balance of strategic thinking, creativity, and analytical skills. The ideal candidate will have experience in B2B product marketing, preferably in a SaaS environment.
📋 Key Responsibilities
✅ Drive adoption of new and existing features and products to deliver incremental revenue
✅ Collaborate with product and research teams to gather insights, define value propositions, and turn them into compelling messaging
✅ Shape positioning and messaging for key features and experiences
✅ Plan and execute go-to-market strategies for new features and products
✅ Champion the customer: identify gaps, friction points, and opportunities across the end-to-end experience
✅ Contribute to measurement and optimization frameworks to help us learn what's working and what's not
ASSUMPTION: This role requires strong collaboration and communication skills, as well as the ability to manage multiple projects and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of product marketing experience, ideally in a B2B SaaS environment
Required Skills:
- Proven product marketing experience
- Strong understanding of product marketing and go-to-market strategies
- Highly organized with strong attention to detail
- Clear and thoughtful communicator who builds strong relationships
- Comfortable moving between product ideas, creative planning, and customer conversations
- Curious, collaborative, and proactive
Preferred Skills:
- Experience with marketing automation tools
- Familiarity with the automotive industry
ASSUMPTION: Candidates with experience in B2B product marketing and a strong understanding of go-to-market strategies will be most successful in this role.
💰 Compensation & Benefits
Salary Range: AUD 85,000 - 110,000 per annum (based on experience and industry standards)
Benefits:
- 24 weeks paid parental leave for primary caregivers
- 4 weeks paid secondary caregivers leave
- 6 weeks paid gender affirming care leave
- Flexible working options
- Equal opportunity employer with a focus on diversity and inclusion
Working Hours: 37.5 hours per week, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range is estimated based on industry standards for mid-level product marketing roles in Australia.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information, and Internet
Company Size: 501-1,000 employees
Founded: 1997
Company Description:
- carsales is a leading digital marketplace for buying and selling vehicles
- Offers a range of services, including advertising, financing, and insurance
- Emphasizes a hybrid work environment and flexible working options
Company Specialties:
- Technology and digital marketplaces
- Data and insights
- Product design and software development
- Machine learning and artificial intelligence
Company Website: http://www.carsales.com.au
ASSUMPTION: carsales is a well-established company in the digital marketplace industry, with a strong focus on technology and innovation.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports to the Group Product Marketing Manager
Work Arrangement: Hybrid (Melbourne & Sydney)
Growth Opportunities:
- Potential career progression to senior product marketing roles
- Broad exposure to various teams and departments
- Opportunities to work on high-impact projects and initiatives
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with exposure to various teams and projects.
🌍 Location & Work Environment
Office Type: Hybrid (Melbourne & Sydney)
Office Location(s): Melbourne, Australia
Geographic Context:
- Melbourne is the second-most populous city in Australia
- Known for its vibrant culture, arts, and sports scene
- Offers a high quality of life with various amenities and attractions
Work Schedule: Flexible, with a focus on results and outcomes
ASSUMPTION: The hybrid work arrangement allows for a good balance between work and personal life, with flexibility to work from home or the office.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or video interview with the team
- Final interview with the director or another senior leader
Key Assessment Areas:
- Product marketing experience and skills
- Collaboration and communication abilities
- Problem-solving and analytical thinking
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant product marketing experience and achievements
- Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
- Prepare for behavioral and situational interview questions
ATS Keywords: Product Marketing, B2B, Go-to-market Strategies, Collaboration, Communication, Organisational Skills, Customer Focus, Research, Messaging, Positioning, Detail-oriented, Proactive, Curiosity, Teamwork, Problem Solving, Creativity
ASSUMPTION: The interview process will focus on assessing the candidate's product marketing skills, collaboration abilities, and cultural fit.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The specific tools and technologies used may vary depending on the team and project requirements.
👔 Cultural Fit Considerations
Company Values:
- Change the game
- Own it
- Step in
- Be curious
- Don't take ourselves too seriously
Work Style:
- Collaborative and team-oriented
- Agile and adaptable
- Focused on results and outcomes
Self-Assessment Questions:
- Do you thrive in a collaborative and dynamic work environment?
- Are you comfortable working with multiple teams and stakeholders?
- Do you have a proactive and curious approach to problem-solving?
ASSUMPTION: carsales values a collaborative and agile work environment, with a focus on results and outcomes.
⚠️ Potential Challenges
- Managing multiple projects and deadlines
- Balancing strategic thinking with tactical execution
- Working with diverse teams and stakeholders
- Adapting to a hybrid work environment
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Product Marketing Manager - B2B (more senior role with additional management responsibilities)
- Product Marketing Specialist - B2C (focus on consumer-facing products and services)
- Product Manager (focus on product development and roadmap)
ASSUMPTION: These roles share similarities with the Product Marketing Specialist - B2B role, but have distinct focuses and responsibilities.
📝 Sample Projects
- Developing a go-to-market strategy for a new automotive product
- Conducting customer research to identify gaps and opportunities in the end-to-end experience
- Creating compelling messaging and positioning for a key product feature
ASSUMPTION: These sample projects illustrate the range of responsibilities and tasks associated with the Product Marketing Specialist - B2B role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics?
- How does this role fit into the broader marketing strategy and organization?
- What are the most significant challenges facing the team or company, and how can this role contribute to addressing them?
- What opportunities are there for professional development and growth in this role?
- How does the company support work-life balance and flexibility?
ASSUMPTION: These questions can help candidates better understand the role, team, and company dynamics, as well as assess the fit with their personal and professional goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Prepare for behavioral and situational interview questions
- Follow up with the hiring manager one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
