Product Marketing Specialist

📌 Core Information

🔹 Job Title: Product Marketing Specialist

🔹 Company: LifeRaft

🔹 Location: Halifax, Nova Scotia, Canada (Hybrid)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 8, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (Halifax, NS, or fully remote from Toronto, Ontario)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing go-to-market strategies for new products and releases
• Positioning products to stand out in a competitive market and driving adoption
• Collaborating with cross-functional teams to ensure successful product launches and sales enablement
• Analyzing customer, competitor, market, and product data to inform product positioning and messaging

ASSUMPTION: This role requires a strong blend of strategic thinking and hands-on execution, with a focus on driving business success through effective product marketing.

📋 Key Responsibilities

✅ Craft and execute go-to-market strategies for new products and releases

✅ Define and articulate the unique value proposition of the product

✅ Create compelling messaging that resonates with target audiences

✅ Coordinate with cross-functional teams to ensure successful internal and external product launches

✅ Gather and analyze customer feedback to inform product improvements and marketing strategies

✅ Monitor competitors’ activities and develop counter-strategies to maintain a competitive edge

✅ Work closely with the revenue team to provide them with necessary tools and information to sell the product effectively

ASSUMPTION: This role involves a high degree of collaboration and requires strong communication skills to work effectively with various teams and stakeholders.

🎯 Required Qualifications

Education: Undergraduate Degree in Marketing, Business, or related field preferred

Experience: 2-5 years combined experience in a product marketing role

Required Skills:

• Experience in tech product marketing and sales strategy; B2B SaaS experience required
• A curious nature with an interest in technology and an analytical mindset
• Excellent writing and communication skills
• Ability to influence teams and customers
• Ability to work collaboratively with sales, marketing, customer service, and product teams
• Track record of simultaneously managing multiple projects with different contributors/stakeholders
• Ability to turn technical information into value-driven messaging
• Presentation skills and the ability to explain GTM strategies to other teams in the organization
• Proficient in Google Suite

Preferred Skills:

• Experience with the following systems: Seismic, Crayon, Pendo, Hubspot, and Gong
• Experience with cyber and/or physical security technologies

ASSUMPTION: While an undergraduate degree is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 CAD per year (Based on industry standards for a Product Marketing Specialist with 2-5 years of experience in the tech industry)

Benefits:

• Competitive compensation plan & benefits
• Investment in personal and professional growth
• Remote work/office space with flexible hours
• Flexible time off – Take a minimum of 15 days/year with no cap beyond!
• $750 yearly lifestyle subsidy
• Diversity & Inclusion Committee
• Authentic, engaged team that values work-life balance

Working Hours: Full-time (40 hours/week) with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the tech industry. Actual compensation may vary based on factors such as experience, skills, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: LifeRaft operates in the security and investigations sector, focusing on open source intelligence (OSINT) solutions for corporate security teams worldwide.

Company Size: LifeRaft is a mid-sized company with 51-200 employees, offering a collaborative and innovative work environment.

Founded: LifeRaft was founded in 2014, with a mission to help keep companies, their people, and their operations safe by leveraging open source data.

Company Description:

• LifeRaft provides a threat intelligence and investigations platform designed to identify, track, and validate issues from open source channels related to executive safety, fraud prevention, and asset & infrastructure protection.
• The company aims to make a real impact in the world by helping its clients stay safe and secure.
• LifeRaft fosters a collaborative, innovative, and fun culture, investing in personal and professional growth and offering competitive compensation and benefits.

Company Specialties:

• Open Source Intelligence (OSINT)
• Corporate Security
• Web Search
• Asset & Infrastructure Protection
• Fraud Prevention
• Loss Prevention
• Transportation Security
• Executive Protection
• Data Leak Detection
• Emergency Management
• Events & Entertainment Security

Company Website: liferaftlabs.com

ASSUMPTION: LifeRaft's focus on open source intelligence and security makes it an attractive option for candidates interested in making a tangible impact on real-world challenges.

📊 Role Analysis

Career Level: This role is suitable for mid-career professionals with 2-5 years of experience in product marketing, seeking to grow their skills and advance their careers in the tech industry.

Reporting Structure: The Product Marketing Specialist reports directly to the Product Marketing Manager.

Work Arrangement: This is a hybrid role, with the option to work fully remotely from Toronto, Ontario. The role requires occasional on-site work at the Halifax, NS office.

Growth Opportunities:

• Potential career progression into senior product marketing roles or management positions
• Opportunities to work on diverse projects and expand skillsets within the tech industry
• Chance to make a significant impact on the company's growth and success

ASSUMPTION: This role offers ample opportunities for professional growth and development within the tech industry.

🌍 Location & Work Environment

Office Type: LifeRaft's office is located in Halifax, Nova Scotia, with a hybrid work arrangement that allows for occasional remote work.

Office Location(s): 1809 Barrington St, Suite 805, Halifax, Nova Scotia B3J 3K8, Canada

Geographic Context:

• Halifax is a vibrant coastal city with a rich history and a thriving tech industry
• The city offers a high quality of life, with a relatively low cost of living compared to other major urban centers in Canada
• LifeRaft's office is conveniently located in the downtown core, with easy access to public transportation and amenities

Work Schedule: Full-time (40 hours/week) with flexible scheduling and a focus on work-life balance

ASSUMPTION: LifeRaft's hybrid work arrangement and flexible scheduling make it an attractive option for candidates seeking a balance between on-site collaboration and remote work.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth behavioral and skills-based interview with the hiring manager and/or team members
• Case study or project presentation to demonstrate problem-solving skills and strategic thinking
• Final interview with the CEO or another senior leader to discuss company culture and long-term fit

Key Assessment Areas:

• Strategic thinking and go-to-market planning
• Communication and presentation skills
• Collaboration and teamwork
• Analytical skills and data-driven decision-making
• Cultural fit and alignment with LifeRaft's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
• Demonstrate your understanding of LifeRaft's mission and the role's responsibilities in your application materials
• Prepare a case study or project presentation that showcases your ability to develop and execute go-to-market strategies
• Be ready to discuss your experience with open source intelligence, cybersecurity, or related technologies

ATS Keywords: Product Marketing, Go-to-Market, Brand Management, Customer Insights, Sales Enablement, Competitive Analysis, Strategic Thinking, Collaboration, Tech Industry, B2B SaaS, Open Source Intelligence, Cybersecurity

ASSUMPTION: LifeRaft's interview process is designed to assess candidates' strategic thinking, communication skills, and cultural fit, with a focus on finding the best fit for both the company and the individual.

🛠️ Tools & Technologies

• Google Suite (Gmail, Google Drive, Google Docs, Google Sheets)
• Seismic (CRM and sales enablement platform)
• Crayon (competitive intelligence platform)
• Pendo (product experience platform)
• Hubspot (marketing automation platform)
• Gong (conversation intelligence platform)

ASSUMPTION: Familiarity with these tools and technologies is not required but may be beneficial for candidates with relevant experience.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Embracing continuous learning and improvement
• Collaboration: Working together to achieve common goals
• Integrity: Upholding ethical standards and acting with honesty and transparency
• Customer Focus: Prioritizing customer needs and exceeding expectations
• Accountability: Taking ownership of our work and delivering results

Work Style:

• Agile and adaptable, with a focus on continuous improvement
• Collaborative and team-oriented, with a strong emphasis on cross-functional collaboration
• Data-driven and analytical, with a focus on informed decision-making
• Customer-focused, with a commitment to understanding and meeting customer needs
• Accountable and results-driven, with a focus on delivering high-quality work and achieving objectives

Self-Assessment Questions:

• Do you embrace a culture of continuous learning and improvement?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you have a strong analytical mindset and a data-driven approach to decision-making?
• Are you customer-focused and committed to understanding and meeting customer needs?
• Do you hold yourself accountable for delivering high-quality work and achieving objectives?

ASSUMPTION: LifeRaft's culture values innovation, collaboration, integrity, customer focus, and accountability, seeking candidates who align with these principles.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment with a focus on continuous improvement and adaptation
• Balancing multiple projects and priorities with varying deadlines
• Navigating a competitive market and maintaining a competitive edge
• Occasional on-site work requirements for hybrid roles
• Potential exposure to sensitive or confidential information related to open source intelligence and security

ASSUMPTION: These challenges are inherent to working in a fast-growing tech company focused on open source intelligence and security, and candidates should be prepared to adapt and thrive in this environment.

📈 Similar Roles Comparison

• Product Marketing Manager: More senior role with broader strategic responsibilities and team leadership
• Product Marketing Coordinator: Junior role with more tactical responsibilities and less strategic decision-making
• Brand Manager: Focuses on brand strategy and positioning, with less emphasis on go-to-market planning and execution

ASSUMPTION: This role is well-suited for mid-career professionals seeking to grow their skills and advance their careers in product marketing, with opportunities for progression into senior roles or related fields.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new product release, including messaging, positioning, and launch planning
• Conducting market research and competitive analysis to inform product positioning and differentiation
• Creating sales enablement materials, such as product brochures, presentations, and case studies, to support the revenue team
• Analyzing customer feedback and usage data to identify trends and inform product improvements and marketing strategies

ASSUMPTION: These sample projects illustrate the strategic and tactical responsibilities of the Product Marketing Specialist role, with a focus on driving business success through effective product marketing.

❓ Key Questions to Ask During Interview

• Can you describe the company's product roadmap and how this role fits into it?
• How does LifeRaft support the professional growth and development of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does LifeRaft measure the success of its product marketing efforts, and what metrics are most important?
• What is the company's approach to work-life balance, and how does it support employees in achieving it?

ASSUMPTION: These questions are designed to provide insight into the company's culture, priorities, and expectations for the role, helping candidates make informed decisions about their fit with the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
• Prepare a case study or project presentation that showcases your ability to develop and execute go-to-market strategies
• Be ready to discuss your experience with open source intelligence, cybersecurity, or related technologies
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.