Product Marketing Specialist

📌 Core Information

🔹 Job Title: Product Marketing Specialist

🔹 Company: Mevotech

🔹 Location: North York, ON

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 6, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting product marketing priorities to ensure seamless product launches
• Collaborating with cross-functional teams to create marketing materials and support sales efforts
• Developing and executing go-to-market strategies
• Creating and managing product marketing collateral and content
• Designing and managing product packaging

ASSUMPTION: This role requires a strong understanding of the automotive aftermarket industry, with a focus on steering, suspension, and brakes. Familiarity with package design and print production is also essential.

📋 Key Responsibilities

✅ Supporting the development of marketing strategies and tactics for Mevotech brands and products

✅ Creating product launch support materials, promotional materials, and sales support tools

✅ Collaborating with cross-functional teams to develop and execute go-to-market plans

✅ Coordinating with customer marketing, sales, and product teams to ensure successful production of product launch materials and updates

✅ Assisting in the creation of product documentation, sales materials, and content for campaigns, social media, and promotional activities

✅ Supporting online product content experience and creating customer-facing product content for all eCommerce SKUs

✅ Supporting and developing product packaging, artwork, POP, etc. to support company brand and marketing strategies

✅ Attending press approvals and facilitating approval of package design and production

ASSUMPTION: This role involves working with various teams and stakeholders, requiring strong communication and collaboration skills. Attention to detail and the ability to manage multiple tasks and meet deadlines are also crucial.

🎯 Required Qualifications

Education: Post-secondary education in Marketing or a related Business Field

Experience: 3+ years of relevant experience

Required Skills:

• Strong analytical and research skills to gather and interpret technical information
• Excellent organizational and time management skills
• Effective communication skills, both written and verbal
• Ability to work independently and as part of a team, with a proactive and solution-oriented mindset
• Knowledge of automotive related industry is highly desirable

Preferred Skills:

• Knowledge of inventory management systems, kitting/distribution processes & creative workflows
• Knowledge of in-store marketing execution and digital print process

ASSUMPTION: Candidates with a bachelor's degree and relevant experience are preferred. However, Mevotech may consider candidates with equivalent working experience.

💰 Compensation & Benefits

Salary Range: CAD 65,000 - 80,000 per year (Based on industry standards for a mid-level marketing role in the Toronto area)

Benefits:

• Competitive benefits package
• Employee discounts on Mevotech products
• Opportunities for professional development and growth

Working Hours: Full-time, Monday to Friday, 8:30 AM to 5:00 PM (with a 30-minute lunch break)

ASSUMPTION: Salary range is estimated based on industry standards for a mid-level marketing role in the Toronto area. Actual salary may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Mevotech operates in the automotive aftermarket industry, specializing in the engineering, design, and distribution of driveline, steering, and suspension parts.

Company Size: Mevotech has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Mevotech was founded in 1982 and has since grown to become a trusted North American leader in its industry.

Company Description:

• Mevotech is committed to revolutionizing the technician experience through design best practices, superior materials, and rigorous quality control standards.
• The company focuses on engineering improvements for maximum durability and performance, as well as time and labor-saving enhancements that drive bay efficiencies and increase shop revenues.
• Mevotech's employees are the foundation of the company's success, fostering a culture of passion, collaboration, innovation, communication, diversity, and inclusion.

Company Specialties:

• Automotive Aftermarket
• Suspension
• Hubs
• Steering
• Chassis
• Driveline
• Engineering

Company Website: http://mevotech.com

ASSUMPTION: Mevotech's focus on innovation and continuous improvement creates an environment where employees can make an impact and grow professionally.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, requiring a balance of strategic thinking and tactical execution.

Reporting Structure: The Product Marketing Specialist reports directly to the Manager, Product Marketing and works collaboratively with various cross-functional teams.

Work Arrangement: This is an on-site position, with the possibility of occasional remote work for specific tasks or projects.

Growth Opportunities:

• Mevotech offers opportunities for professional development and growth within the marketing department and across the organization.
• The company's commitment to employee wellness and engagement creates an environment that supports work-life balance.
• Mevotech's recognition as one of Canada's Best Managed Companies in 2023 and 2024 demonstrates the company's commitment to continuous improvement and high performance.

ASSUMPTION: This role provides an excellent opportunity for a mid-level marketing professional to gain experience in product marketing, sales enablement, and brand management within the automotive aftermarket industry.

🌍 Location & Work Environment

Office Type: Mevotech's North York, ON office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 240 Bridgeland Avenue, North York, Ontario M6A 1Z4, CA

Geographic Context:

• North York is a vibrant, multicultural neighborhood in Toronto, offering a mix of urban and suburban living.
• The area is well-connected by public transportation, with easy access to highways and the city's downtown core.
• North York is home to a diverse range of restaurants, shops, and recreational facilities.

Work Schedule: The work schedule for this role is Monday to Friday, 8:30 AM to 5:00 PM, with a 30-minute lunch break. The company offers flexible work arrangements for specific tasks or projects, as needed.

ASSUMPTION: Mevotech's North York office provides a dynamic and engaging work environment that supports collaboration and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with key stakeholders
• Background check and reference check

Key Assessment Areas:

• Marketing strategy and planning
• Collaboration and communication skills
• Industry knowledge and technical expertise
• Problem-solving and analytical skills
• Cultural fit and alignment with Mevotech's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Demonstrate your understanding of the automotive aftermarket industry and Mevotech's products
• Prepare examples of your marketing campaigns, projects, or achievements to discuss during the interview
• Research Mevotech's company culture and values to show your fit with the organization

ATS Keywords: Product Marketing, Marketing Strategy, Sales Enablement, Go-to-Market, Brand Management, Automotive Aftermarket, Packaging Design, Print Production, Marketing Campaigns, Marketing Projects, Marketing Achievements

ASSUMPTION: Mevotech's hiring process is designed to assess candidates' skills, experience, and cultural fit with the organization. The company values open communication and transparency throughout the interview process.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Adobe Creative Suite (Photoshop, Illustrator)
• Marketing automation and CRM platforms (e.g., HubSpot, Salesforce)
• Project management tools (e.g., Asana, Trello)
• Google Workspace (Gmail, Google Drive, Google Docs)

ASSUMPTION: Familiarity with these tools and technologies is preferred, but Mevotech may provide training and support to help new employees develop the necessary skills.

👔 Cultural Fit Considerations

Company Values:

• Customer Centric - Demonstrate a customer-centric approach towards internal and external customer interaction
• Passion - Be passionate, energetic, and committed
• Collaboration - Treat all individuals fairly and with respect; Work collaboratively with others to achieve higher results
• Innovation - Constantly strive to redefine the standard of excellence
• Communication - Communicate in an open, candid, and consistent manner
• Diversity and Inclusion - Celebrate infinite differences; Make conscious and deliberate steps towards setting goals and strategies which identify and target internal gaps

Work Style:

• Mevotech fosters a collaborative and inclusive work environment that supports open communication and active listening
• The company encourages employees to take initiative and be proactive in their roles
• Mevotech values a healthy work-life balance and offers flexible work arrangements when possible

Self-Assessment Questions:

• Do you have a passion for the automotive industry and a commitment to continuous learning?
• Are you comfortable working in a dynamic, fast-paced environment and collaborating with cross-functional teams?
• Do you thrive in a culture that values innovation, collaboration, and open communication?

ASSUMPTION: Mevotech's company culture is built on a foundation of strong values and a commitment to employee wellness and engagement. Candidates who align with these values and work styles are more likely to succeed in the organization.

⚠️ Potential Challenges

• The automotive aftermarket industry can be competitive and fast-paced, requiring adaptability and resilience
• Mevotech's focus on innovation and continuous improvement may require employees to work on multiple projects simultaneously
• The role may involve working with tight deadlines and managing multiple stakeholders, requiring strong organizational and time management skills
• The North York office may have a commute for some employees, depending on their location

ASSUMPTION: Mevotech's supportive work environment and commitment to employee development help employees overcome potential challenges and grow professionally.

📈 Similar Roles Comparison

• Product Marketing Specialist vs. Brand Manager: Both roles focus on brand strategy and management, but the Product Marketing Specialist role is more focused on product-specific marketing and launch activities
• Automotive Aftermarket Industry Context: Mevotech's focus on the automotive aftermarket industry provides unique insights and opportunities for candidates with relevant experience
• Career Path Comparison: This role offers opportunities for growth within the marketing department and across the organization, with potential career paths including Senior Product Marketing Manager, Director of Marketing, or other leadership roles

ASSUMPTION: Mevotech's Product Marketing Specialist role offers a unique blend of product marketing, sales enablement, and brand management experience within the automotive aftermarket industry.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new product launch, including market research, competitive analysis, and positioning
• Creating and managing product marketing collateral and content, including product documentation, sales materials, and campaign assets
• Designing and managing product packaging, artwork, POP, etc., to support company brand and marketing strategies

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Product Marketing Specialist role at Mevotech.

❓ Key Questions to Ask During Interview

• Can you describe the typical product launch process at Mevotech and how this role contributes to its success?
• How does Mevotech support collaboration and communication between marketing, sales, and product teams?
• What opportunities are available for professional development and growth within the marketing department and across the organization?
• How does Mevotech foster a culture of innovation and continuous improvement, and how does this role contribute to that culture?
• What is the work-life balance like at Mevotech, and how does the company support employees' personal and professional growth?

ASSUMPTION: These key questions help candidates better understand the role, the company culture, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on the automotive aftermarket industry
• Prepare examples of your marketing campaigns, projects, or achievements to discuss during the interview
• Research Mevotech's company culture and values to show your fit with the organization
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.