📌 Core Information
- Job Title: Product Marketing Specialist
- Company: ZF Group
- Location: Wroclaw LP2, Poland
- Job Type: Full-time, Hybrid
- Category: Marketing
- Date Posted: May 14, 2025
- Experience Level: Intermediate (2-5 years)
- Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Collaborating with product managers across EMEA and globally to drive sales and profitability.
- Managing product portfolios and lifecycle, focusing on commercial vehicles, air processing, compressors, and fuel cell products.
- Supporting global market managers in operational and strategy planning.
- Opportunity management and competitor analysis.
*ASSUMPTION:* This role requires strong communication, project management, and analytical skills to succeed in a global, cross-functional environment.
📋 Key Responsibilities
- Sales & Profitability Management: Track sales price and costs, explain deviations, and participate in discussions to improve profitability.
- Product Portfolio & Lifecycle Management: Work with production and other departments to track cost savings, process improvements, and provide financial explanations and support.
- Global Market Management Support: Assist global market managers in preparing operational and strategy plans, and follow up on agreements with KATs.
- Opportunity Management: Check and align customer quotations with strategy plans, and clarify differences.
- Competitor and Market Parameters Management: Maintain information based on feedback from product managers and KATs.
*ASSUMPTION:* This role involves regular communication with global teams, requiring adaptability and strong time management skills.
🎯 Required Qualifications
- Education: Successfully completed study in Business Administration, Finance, Engineering, or another related field.
- Experience: Minimum 3 years of professional experience in marketing, sales, finance, or project management.
- Required Skills:
- Technical background or understanding of technical aspects.
- Interest in economics and product management.
- Previous experience in the automotive industry (asset).
- Previous experience in working in a project team, preferably with remote management.
- Fluent in English.
- Proficiency in MS Office (e.g., Excel, PowerPoint), Power BI, and SAP (assets).
*ASSUMPTION:* While a technical background is not strictly required, it would be beneficial for understanding the products and their markets.
💰 Compensation & Benefits
- Salary Range: €45,000 - €60,000 per year (based on experience and market standards for the role and location).
- Benefits:
- Free private medical care (Medicover).
- Life insurance.
- Half-year bonus based on performance.
- Multisport Card and Meals allowances (employee canteen).
- Working Hours: Full-time, with flexible working hours and a hybrid work arrangement.
*ASSUMPTION:* The salary range is estimated based on market research and the company's size. Benefits are subject to change and may vary based on employment contract.
📌 Applicant Insights
🔍 Company Context
- Industry: Motor Vehicle Parts Manufacturing.
- Company Size: 10,001+ employees.
- Founded: 1915.
- Company Description: ZF is a global technology company supplying advanced mobility products and systems for passenger cars, commercial vehicles, and industrial technology. It contributes to reducing emissions and enhancing safe mobility.
- Company Specialties: Automotive components and systems, automotive safety, e-mobility, vehicle motion control, integrated safety, automated driving, digitalization, components and systems for off-highway, and industrial applications, and software.
📊 Role Analysis
- Career Level: Intermediate.
- Reporting Structure: Collaborates with global product managers and supports global market managers.
- Work Arrangement: Hybrid (flexible working hours and on-premises work).
- Growth Opportunities: Potential for global exposure and career progression within the marketing or product management functions.
*ASSUMPTION:* This role offers opportunities for professional growth through exposure to global teams and diverse projects.
🌍 Location & Work Environment
- Office Type: Hybrid (flexible working hours and on-premises work).
- Office Location: Wroclaw LP2, Poland.
- Geographic Context: Wroclaw is the fourth-largest city in Poland, with a vibrant tech industry and a high quality of life.
- Work Schedule: Full-time, with flexible working hours.
*ASSUMPTION:* The hybrid work arrangement offers a good balance between work-life integration and in-person collaboration.
💼 Interview & Application Insights
- Typical Process: Online application, phone/ video screening, technical assessment, and on-site interviews.
- Key Assessment Areas: Problem-solving, communication, and analytical skills.
- Application Tips:
- Tailor your resume to highlight relevant skills and experiences.
- Prepare examples demonstrating your ability to manage projects and analyze data.
- Research ZF's products and competitors to show your interest and preparation.
*ASSUMPTION:* ZF values candidates who can demonstrate a strong fit with their company culture and a solid understanding of their products and markets.
🛠️ Tools & Technologies
- MS Office (Excel, PowerPoint)
- Power BI
- SAP
- Project management tools (e.g., Asana, Jira, or Trello)
*ASSUMPTION:* Proficiency in these tools is essential for success in this role, and candidates should be prepared to demonstrate their skills during the interview process.
👔 Cultural Fit Considerations
- Company Values: Product leadership, relationship, and respect.
- Work Style: Collaborative, data-driven, and adaptable to a global work environment.
- Self-Assessment Questions:
- How do you approach working with global teams and managing remote projects?
- Can you provide an example of a time when you analyzed data to drive a business decision?
- How do you stay organized and manage your time when working on multiple projects?
*ASSUMPTION:* ZF values candidates who can demonstrate a strong fit with their company culture and a solid understanding of their products and markets.
⚠️ Potential Challenges
- Managing global teams and coordinating across time zones.
- Balancing multiple projects and priorities.
- Keeping up with the fast-paced automotive industry and its technological advancements.
*ASSUMPTION:* These challenges can be overcome by strong project management skills, adaptability, and a proactive approach to communication.
📈 Similar Roles Comparison
- Product Marketing Manager: This role is similar but may have more strategic responsibilities and less focus on day-to-day sales and profitability management.
- Market Analyst: This role is more focused on market research and analysis, with less emphasis on product management and sales.
- Business Analyst: This role is more focused on data analysis and process improvement, with less emphasis on product management and market trends.
*ASSUMPTION:* These roles may share some responsibilities, but each has a unique focus and requires different skills and experiences.
📝 Sample Projects
- Analyzing sales data to identify trends and optimize pricing strategies.
- Coordinating with global product managers to develop and implement go-to-market strategies.
- Conducting market research to understand competitor activities and customer needs.
*ASSUMPTION:* These projects are examples of the types of tasks the Product Marketing Specialist might be expected to perform, but the specific projects may vary based on business needs and priorities.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for the company?
- What are the biggest challenges facing the team currently, and how can this role help address them?
- How does the company support the professional development and growth of its employees?
*ASSUMPTION:* These questions demonstrate your interest in the role and the company, and they can help you better understand the team's dynamics and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://jobs.zf.com/job/Wroclaw-LP2-Product-Marketing-Specialist-DS-52-407/1203348901/).
- Tailor your resume to highlight relevant skills and experiences, such as project management, data analysis, and communication.
- Prepare a cover letter explaining your interest in the role and the company.
- Prepare for interviews by researching ZF's products, competitors, and industry trends.
- Follow up with Karina Kucz-Rybka, the hiring manager, after submitting your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
