📌 Core Information
🔹 Job Title: Product Marketing Specialist
🔹 Company: Roofr
🔹 Location: Remote - Canada
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-06-23
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving go-to-market strategy for Roofr's cross-platform products
- Crafting strategic product launches and messaging
- Collaborating with cross-functional teams for revenue enablement
- Creating content and sales enablement materials
ASSUMPTION: This role requires a strong understanding of product marketing, content creation, and stakeholder management in a fast-paced SaaS environment.
📋 Key Responsibilities
✅ Own the positioning and messaging for feature releases and product marketing launches
✅ Support the execution of go-to-market strategy, including messaging and revenue enablement
✅ Create content (e.g., sales presentations, sales enablement collateral, product training videos, website copy, case studies) to articulate the benefits of Roofr
✅ Work collaboratively with product, sales, customer success, and customer support stakeholders to create GTM alignment
✅ Educate both internal and external stakeholders on product features and their benefits, and be comfortable presenting internally
✅ Assist customer-facing teams with talk tracks and help with communicating competitive differentiation, objection handling, and the Roofr product vision
✅ Understand and represent the voice of the customer internally through customer interviews, call analysis, and case studies
✅ Measure and optimize the buyer journey as it relates to product feature adoption and usage
✅ Bring innovation and creativity to the role to make the marketing and sales teams more efficient and effective
ASSUMPTION: This role involves a high degree of collaboration, strategic thinking, and attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 1+ years of experience as a Product Marketing Specialist and 2+ years in a high-velocity SaaS environment
Required Skills:
- Strong content creation skills across multiple channels
- Excellent written and oral communication skills
- Confidence speaking in front of the company
- Creative thinker
- Problem-solving skills
- Ability to thrive in a fast-paced team environment with continuous growth
Preferred Skills:
- SMB, construction tech industry, or vertical SaaS experience
- Part of the PMA
ASSUMPTION: Experience in a startup SaaS environment is crucial for success in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 CAD per year (Based on industry standards for a Product Marketing Specialist with 2-5 years of experience in Canada)
Benefits:
- 1st week of employment is mandatory PTO
- 1 Friday off per month
- Company-wide paid shutdown for the week between Christmas and New Years
- Flexible time off
- 80% employer-paid benefits
- RRSP/401k match
- Generous parental leave policy
Working Hours: Full-time (40 hours/week) with flexible hours and remote work options
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically SaaS for the roofing industry
Company Size: 51-200 employees (Mid-sized company offering a dynamic work environment with opportunities for growth)
Founded: 2015 (Established startup with a proven track record)
Company Description:
- Roofr is a single roofing software that offers all the tools a roofing business needs to effectively run operations
- Manages measurement reports, digital proposals, invoicing, payments, and more on an easy-to-use platform
- Streamlines day-to-day operations to allow businesses to spend less time on admin and more time growing
Company Specialties:
- SaaS
- B2B
- Roofing Software
- Quotes and Invoices
- Proposals
- Measurements
Company Website: roofr.com
ASSUMPTION: Roofr's focus on the roofing industry sets it apart from other SaaS companies, offering unique challenges and opportunities.
📊 Role Analysis
Career Level: Mid-level (Requires relevant experience but offers opportunities for growth)
Reporting Structure: Reports directly to the Product Marketing Manager
Work Arrangement: Remote OK (Flexible work-from-home options with occasional team meetings)
Growth Opportunities:
- Potential career progression into senior marketing roles as the company grows
- Chance to make a significant impact on the company's go-to-market strategy
- Opportunities to learn and develop skills in a fast-paced startup environment
ASSUMPTION: This role offers a unique blend of strategic thinking, collaboration, and creativity, making it an excellent fit for the right candidate.
🌍 Location & Work Environment
Office Type: Remote-first (With occasional team meetings and retreats)
Office Location(s): San Francisco, California, USA; Toronto, Ontario, Canada
Geographic Context:
- Canada offers a diverse and multicultural work environment
- Remote work allows for a better work-life balance and flexibility
- Time zones may require some overlap with team members in different locations
Work Schedule: Flexible hours with core working hours between 9 AM - 5 PM EST
ASSUMPTION: The remote work environment requires strong self-motivation, time management, and communication skills.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the Product Marketing Manager and other team members
- Case study or project presentation
- Final interview with the CEO or another executive
Key Assessment Areas:
- Product marketing skills and experience
- Content creation and communication skills
- Cultural fit and alignment with company values
- Problem-solving and strategic thinking
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare a case study or project presentation showcasing your product marketing skills
- Research Roofr's products and industry to demonstrate your understanding and enthusiasm
ATS Keywords: Product Marketing, Go-to-Market, Content Creation, Stakeholder Management, SaaS, Roofing Software, Customer Understanding, Strategic Thinking
ASSUMPTION: The interview process may vary depending on the candidate's background and the company's current hiring needs.
🛠️ Tools & Technologies
- Project management tools (e.g., Asana, Trello)
- Content creation tools (e.g., Google Docs, Canva)
- Marketing automation tools (e.g., HubSpot, Marketo)
- CRM software (e.g., Salesforce, HubSpot CRM)
ASSUMPTION: The specific tools and technologies used may vary depending on the team's preferences and the company's current tech stack.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Data-driven
Work Style:
- Fast-paced and dynamic
- Remote-first with a strong focus on communication and collaboration
- Results-driven with a focus on continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working remotely and managing your time effectively?
- Do you have a strong customer focus and a data-driven approach to decision-making?
ASSUMPTION: Roofr's remote-first culture requires strong communication skills, self-motivation, and a results-driven mindset.
⚠️ Potential Challenges
- Managing multiple stakeholders and priorities in a fast-paced environment
- Working with a diverse range of customers and understanding their unique needs
- Keeping up with the latest trends and developments in the roofing industry and SaaS market
- Balancing strategic thinking with day-to-day tactical tasks
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a focus on continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on product marketing and go-to-market strategy
- Experience in the roofing industry or vertical SaaS is a plus but not required
- This role offers a unique blend of strategic thinking, collaboration, and creativity, making it an excellent fit for the right candidate
ASSUMPTION: While this role shares similarities with other product marketing positions, its focus on the roofing industry and unique company culture sets it apart.
📝 Sample Projects
- Developing a go-to-market strategy for a new roofing software feature
- Creating a series of product training videos to educate customers on new features and benefits
- Conducting customer interviews to understand their needs and pain points, and using that information to inform product development and marketing strategies
ASSUMPTION: These sample projects demonstrate the strategic, collaborative, and customer-focused nature of the role.
❓ Key Questions to Ask During Interview
- Can you describe the current go-to-market strategy for Roofr's products, and how this role fits into that strategy?
- How does Roofr gather and act on customer feedback to inform product development and marketing strategies?
- What are the biggest challenges facing the roofing industry, and how does Roofr's product suite address those challenges?
- How does Roofr support the professional development and growth of its employees?
- What is the company's long-term vision for its products and the roofing industry, and how does this role contribute to that vision?
ASSUMPTION: These questions demonstrate a strong understanding of the role, the company, and the industry, and show that the candidate has put thought into the position and its impact on the organization's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a case study or project presentation showcasing your product marketing skills
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
