Product Marketing Specialist

📌 Core Information

🔹 Job Title: Product Marketing Specialist

🔹 Company: Acuity Insights

🔹 Location: Remote (Canada)

🔹 Job Type: Full-Time

🔹 Category: Higher Education

🔹 Date Posted: 2025-05-05

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Driving go-to-market activities for new product and feature launches
• Improving internal and external communication of product value
• Supporting the full launch lifecycle and creating scalable product marketing systems
• Collaborating cross-functionally with teams like Product, Sales, CS, Enablement, and Marketing

ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on cross-functional collaboration and continuous improvement.

📋 Key Responsibilities

✅ Execute Go-to-Market Plans

• Collaborate with Product Managers to plan and lead launches
• Turn product capabilities into clear, compelling messaging and value propositions
• Create sales and customer-facing materials like one-pagers, objection-handling guides, and pitch decks
• Facilitate launch coordination across teams, ensuring alignment and momentum

✅ Strengthen Our Launch Approach

• Contribute to refining our internal launch playbook
• Help reimagine how we handle release communications and internal enablement
• Learn from each launch and help us build a cycle of continuous improvement

✅ Partner with Product & Revenue Teams

• Participate in product discovery activities like customer interviews and design reviews
• Work with Enablement to deliver effective training for Sales and CS
• Contribute ideas and input for marketing campaigns, blog posts, webinars, and guides
• Surface buyer insights by reviewing Gong calls or speaking with customer-facing teams

✅ Drive Alignment Across Products

• Ensure your product’s messaging connects to our broader platform story
• Help unify positioning and value communication across teams and touchpoints
• Participate in working groups and planning cycles related to your product area

ASSUMPTION: This role involves a mix of strategic planning, cross-functional collaboration, and tactical execution to drive successful product launches and improve our go-to-market approach.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in product marketing, with a proven track record of driving successful launches in a B2B SaaS environment

Required Skills:

• Proven experience executing go-to-market plans for new products or features
• Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams
• Ability to turn product capabilities into clear, compelling messaging and value propositions
• Experience with sales enablement and creating customer-facing materials
• Familiarity with AI tools and a willingness to learn and apply them to improve quality and efficiency

Preferred Skills:

• Understanding of the EdTech space, assessments, or education program management
• Experience supporting Sales and CS teams with tailored enablement content and deal support
• Ability to participate in product discovery or conduct win/loss interviews to surface buyer insights
• Experience building out scalable product marketing processes in a growing or evolving company

ASSUMPTION: While a degree in Marketing or Business is preferred, we value relevant experience and skills over formal education. Candidates with a proven track record in product marketing are encouraged to apply.

💰 Compensation & Benefits

Salary Range: $85,000 - $100,000 CAD per year, determined by experience, expected contributions, market alignment, and internal equity

Benefits:

• Employee stock options and share in long-term value creation
• Annual learning budget of $3,000 for professional and personal development
• Comprehensive benefits package through Equitable Life of Canada and Nivati
• GRSP matching program with contributions matched up to 2% of salary
• Parental leave with a 16-week top-up beyond EI benefits
• Two-week company-wide closure at year-end, self-directed vacation, and an extra Friday off monthly from February to November

Working Hours: Full-time (40 hours/week) with flexible work arrangements

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level product marketing role in Canada. The benefits package is designed to support employee growth, well-being, and work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: Higher Education, specifically focused on admissions assessment, program management, and analytics solutions

Company Size: Medium (51-200 employees), providing a collaborative, thoughtful, and mission-driven work environment

Founded: 2014, with a history dating back to 1998 for one of its founding products

Company Description:

• Acuity Insights helps higher education programs uncover and nurture student potential by providing tools and insights that support holistic success
• The company offers solutions for admissions assessment, program management, and data analytics, supporting students and institutions from admissions to graduation
• Acuity Insights is committed to being more than a software provider, acting as a trusted thought leader and valued advisor in higher education

Company Specialties:

• Applicant screening and non-cognitive assessments
• Higher education admissions, program management, and data analytics
• Clinical and pre-clinical scheduling, medical education program management, and curriculum mapping

Company Website: acuityinsights.com

ASSUMPTION: Acuity Insights is a growing company with a clear mission and a strong commitment to its employees' well-being and work-life balance.

📊 Role Analysis

Career Level: Mid-Level (2-5 years of experience)

Reporting Structure: Reports directly to the Manager, Product Marketing, with cross-functional collaboration with Product, Sales, CS, Enablement, and Marketing teams

Work Arrangement: Fully remote work within Canada, with up to 6 weeks of international work per year

Growth Opportunities:

• Potential to grow into a senior role as the company expands its product marketing team and launches new products
• Opportunities to learn and apply AI tools to improve quality and efficiency in product marketing
• Chance to contribute to building a more connected, aligned, and confident go-to-market engine across the company

ASSUMPTION: This role offers significant growth potential as Acuity Insights continues to expand its product offerings and go-to-market strategy.

🌍 Location & Work Environment

Office Type: Fully remote, with occasional opportunities for in-person co-working

Office Location(s): Toronto, Ontario (with the option to work from anywhere in Canada)

Geographic Context:

• Toronto is the capital of the province of Ontario and the largest city in Canada by population
• The city is known for its diverse culture, vibrant arts scene, and strong economy
• Canada offers universal healthcare, a high quality of life, and a multicultural society

Work Schedule: Flexible work arrangements, with a focus on results and work-life balance

ASSUMPTION: The fully remote work arrangement provides flexibility and work-life balance, while occasional in-person co-working opportunities foster social connections and collaboration.

💼 Interview & Application Insights

Typical Process:

• Application Review & Response
• Recruiter Conversation
• Manager Conversation & Launch Walkthrough
• Team Conversations
• Wait For a Decision
• Offer & Reference Check

Key Assessment Areas:

• Product marketing experience and go-to-market execution
• Cross-functional collaboration and communication skills
• Ability to turn product capabilities into clear, compelling messaging and value propositions
• Alignment with Acuity Insights' mission, values, and work environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
• Prepare a walkthrough of a successful launch you've led, focusing on your role, process, and outcomes
• Be ready to discuss your experience with AI tools and how you've applied them to improve quality and efficiency
• Research Acuity Insights' products, mission, and values to demonstrate your fit and enthusiasm for the role

ATS Keywords: Product Marketing, Go-To-Market, Launch Excellence, Cross-Functional Collaboration, AI Tools, Higher Education, EdTech, Assessments, Messaging, Value Propositions

ASSUMPTION: The interview process is designed to assess your product marketing experience, skills, and cultural fit, with a focus on your ability to drive successful launches and improve Acuity Insights' go-to-market approach.

🛠️ Tools & Technologies

• AI tools like ChatGPT for improving quality and efficiency in product marketing
• Project management and collaboration tools for cross-functional teamwork
• Marketing automation and analytics tools for measuring and optimizing launch performance

ASSUMPTION: The specific tools and technologies used may evolve as the company grows and refines its product marketing processes.

👔 Cultural Fit Considerations

Company Values:

• Caring: Acuity Insights prioritizes the well-being and success of its employees, students, and partners
• Curious: The company fosters a culture of continuous learning and improvement
• Driven: Acuity Insights is committed to delivering on its mission and making a real difference in higher education

Work Style:

• Collaborative: The company values cross-functional teamwork and open communication
• Flexible: Acuity Insights offers flexible work arrangements and encourages work-life balance
• Mission-driven: The company is committed to purposeful work that makes a real difference in higher education

Self-Assessment Questions:

• Do you thrive in cross-functional environments and communicate with empathy and precision?
• Are you curious, driven, and committed to continuous improvement?
• Do you get energized by solving messy problems in smart, scalable ways?

ASSUMPTION: Acuity Insights values employees who are caring, curious, and driven, with a strong focus on collaboration, flexibility, and mission-driven work.

⚠️ Potential Challenges

• The role may require working on multiple launches simultaneously, requiring strong prioritization and time management skills
• Cross-functional collaboration may present challenges in aligning expectations and coordinating activities across teams
• The fully remote work environment may require additional effort to build and maintain relationships with colleagues
• The role may involve working with stakeholders at varying levels of the organization, requiring strong communication and adaptability skills

ASSUMPTION: These challenges can be mitigated through strong communication, collaboration, and time management skills, as well as a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Compared to other product marketing roles, this position offers a unique focus on launch excellence and cross-functional collaboration in the higher education industry
• Unlike other roles, this position requires a strong understanding of AI tools and a willingness to apply them to improve quality and efficiency in product marketing
• Career paths in product marketing may vary depending on the company's size, industry, and growth trajectory

ASSUMPTION: This role offers a unique blend of strategic planning, cross-functional collaboration, and tactical execution, with a strong focus on launch excellence and continuous improvement.

📝 Sample Projects

• Developing and executing a go-to-market plan for a new assessment product, including messaging, sales collateral, and launch coordination
• Improving the launch process for an existing product by refining the internal launch playbook and reimagining release communications
• Partnering with the product team to conduct customer interviews and design reviews, surfacing buyer insights to inform product development and go-to-market strategy

ASSUMPTION: These sample projects illustrate the strategic planning, cross-functional collaboration, and tactical execution required for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for the product marketing team?
• How does the company support the growth and development of its product marketing professionals?
• What are the most significant challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?
• How does the company measure and track the success of its product launches, and how can this role help improve those metrics?
• What opportunities exist for collaboration with other teams, such as Sales, CS, Enablement, or Marketing, and how can this role facilitate those partnerships?

ASSUMPTION: These key questions help assess the role's fit with your career goals, work style, and expectations for growth and collaboration.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
• Prepare a walkthrough of a successful launch you've led, focusing on your role, process, and outcomes
• Research Acuity Insights' products, mission, and values to demonstrate your fit and enthusiasm for the role
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.