Product Marketing Specialist Dynafit Softgoods (M/F)

📌 Core Information

🔹 Job Title: Product Marketing Specialist Dynafit Softgoods (M/F)

🔹 Company: Oberalp Group

🔹 Location: Bolzano, Italy

🔹 Job Type: Full-time, On-site

🔹 Category: Marketing

🔹 Date Posted: April 18, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing information flow between Product Management and International Marketing
• Translating technical product features and sustainability topics into compelling marketing content
• Collaborating with various teams to develop marketing tools and strategies
• Analyzing competitors and market trends
• Supporting product development and sales processes

ASSUMPTION: This role requires strong communication skills, a passion for outdoor activities, and the ability to work effectively in a cross-functional team.

📋 Key Responsibilities

✅ Own the information flow between Product Managers Softgoods and International Marketing

✅ Translate (technical) products' USP's and CSR topics into Product Marketing/Communication

✅ Collaborate with the marketing team in the development of seasonal campaigns

✅ Brief the marketing team and collaborate in the creation of product-specific content

✅ Responsible for 'on product' communication like packaging, hangtag, user manuals etc.

✅ Owner of product data: Insert and update product-specific information in relevant databases

✅ Analyze competitors (product, price, activity) as well as market needs and identify future trends

✅ Work with external graphic agencies for product pictures, renders, hangtags, and packaging

✅ Prepare and hold product trainings for Sales Reps and Retail Staff

✅ Support the PM Team in the organization of internal (sales) meetings and product presentations

✅ Coordinate marketing and content integration into product development and align Marketing, Sales, and Product teams

✅ Lead Development Process of Promo Styles / Gadget for marketing use

✅ Support in the monitoring of project timelines

ASSUMPTION: This role involves a high degree of collaboration and requires strong project management skills to manage multiple projects and deadlines.

🎯 Required Qualifications

Education: Degree in Economics/Marketing/Communication or similar

Experience: 2+ years of experience in a similar role, preferably in the sporting goods sector

Required Skills:

• Excellent communication skills in English and either German or Italian
• Strong organizational skills and experience in time and project management
• Knowledge of MS Office (Word, Excel, PowerPoint)
• Passion for Trail Running and Ski Touring/Outdoor

Preferred Skills:

• Experience in the sporting goods sector
• Knowledge of graphic design software

ASSUMPTION: Strong language skills and a passion for outdoor activities are crucial for success in this role.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (Estimated, based on industry standards for a mid-level marketing role in Italy)

Benefits:

• Health insurance
• Retirement plan
• Employee discounts on products
• Flexible working hours

Working Hours: Full-time, 40 hours per week, with flexibility for travel (30% of the time)

ASSUMPTION: The salary range is estimated based on industry standards for a mid-level marketing role in Italy. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Sporting Goods Manufacturing

Company Size: 1,001-5,000 employees (Mid-sized)

Founded: 1981

Company Description:

• Family-owned business with a passion for mountain sports
• Distributes high-quality technical mountaineering products under six own brands
• Exclusive partner of other brands in the sports sector
• Committed to sustainability and circularity

Company Specialties:

• Mountain sports products
• Sustainable sports brands
• Worldwide distribution
• Circularity and innovation

Company Website: http://www.oberalp.com

ASSUMPTION: Oberalp Group is a mid-sized company with a strong focus on mountain sports and sustainability, offering a dynamic and international work environment.

📊 Role Analysis

Career Level: Mid-level marketing role with opportunities for growth

Reporting Structure: Reports to the Product Management team and collaborates closely with International Marketing

Work Arrangement: Full-time, on-site, with flexibility for travel (30% of the time)

Growth Opportunities:

• Expansion of responsibilities based on performance
• Career progression within the marketing department or related fields
• International career opportunities within the Oberalp Group

ASSUMPTION: This role offers opportunities for growth and career development within the company and the broader industry.

🌍 Location & Work Environment

Office Type: Modern office space with a casual and collaborative atmosphere

Office Location(s): Bolzano, Italy

Geographic Context:

• Bolzano is located in the Trentino-Alto Adige region of northern Italy
• Known for its stunning mountain landscapes and outdoor activities
• Offers a high quality of life with a mix of urban and natural environments

Work Schedule: Full-time, 40 hours per week, with flexibility for travel (30% of the time)

ASSUMPTION: Bolzano offers a unique blend of urban and natural environments, providing an ideal setting for outdoor enthusiasts and mountain sports professionals.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site interview with the hiring manager and relevant team members
• Final decision and offer

Key Assessment Areas:

• Communication skills and language proficiency
• Cultural fit and passion for mountain sports
• Problem-solving skills and adaptability
• Project management skills and organizational abilities

Application Tips:

• Highlight relevant experience and skills in your resume
• Tailor your cover letter to demonstrate your passion for mountain sports and understanding of the role
• Prepare examples of how you've successfully managed projects and collaborated with cross-functional teams

ATS Keywords: Product Marketing, Communication, Project Management, Collaboration, Content Creation, Market Analysis, Technical Knowledge, Sustainability, Sales Support, Training, Organizational Skills, B2B Marketing, B2C Marketing, Graphic Design Coordination, Data Management, Campaign Development

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on communication skills, cultural fit, and relevant experience.

🛠️ Tools & Technologies

• MS Office Suite (Word, Excel, PowerPoint)
• Graphic design software (e.g., Adobe Creative Suite)
• Project management tools (e.g., Asana, Trello)
• Database management tools (e.g., SQL, Access)

ASSUMPTION: The specific tools and technologies required for this role may vary based on the company's internal systems and processes.

👔 Cultural Fit Considerations

Company Values:

• Passion for mountains and outdoor activities
• Curated simplicity and work-life balance
• Positive and collaborative team environment

Work Style:

• Dynamic and fast-paced
• Collaborative and cross-functional
• Results-driven and focused on continuous improvement

Self-Assessment Questions:

• How do you balance work and personal life while maintaining high performance?
• Can you provide an example of a time when you had to manage multiple projects and deadlines effectively?
• How do you approach learning and adapting to new tools and technologies?

ASSUMPTION: A strong cultural fit for this role requires a passion for mountain sports, strong communication skills, and the ability to thrive in a dynamic and collaborative work environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines effectively
• Balancing work and personal life while traveling (30% of the time)
• Adapting to a fast-paced and dynamic work environment
• Working with cross-functional teams and stakeholders

ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and effective communication.

📈 Similar Roles Comparison

• Product Marketing Manager (Mid-level, more strategic focus)
• Brand Marketing Specialist (Focus on brand management and positioning)
• Marketing Communications Specialist (Focus on content creation and distribution)

ASSUMPTION: This role is similar to other mid-level marketing positions but has a unique focus on product marketing and cross-functional collaboration.

📝 Sample Projects

• Developing a comprehensive product marketing strategy for a new line of outdoor clothing
• Creating and executing a seasonal marketing campaign for a popular hiking shoe
• Managing the product launch process for a new line of technical backpacks

ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for the company?
• What are the key priorities for this role in the first 90 days?
• How does the company support the work-life balance of its employees, especially those who travel frequently?
• What opportunities are there for professional development and growth within the marketing department or related fields?
• How does the company approach sustainability and circularity in its products and operations?

ASSUMPTION: These questions demonstrate a proactive and engaged approach to the role and the company's culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://jobs.oberalp.com/job/Bolzano-Product-Marketing-Specialist-Dynafit-Softgoods-%28MF%29/818705002/
• Tailor your resume to highlight relevant experience and skills for this role
• Write a cover letter that demonstrates your passion for mountain sports and understanding of the role
• Prepare examples of how you've successfully managed projects and collaborated with cross-functional teams
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.