📌 Core Information
🔹 Job Title: Product Marketing Specialist Dynafit Softgoods (M/F)
🔹 Company: Oberalp Group
🔹 Location: Bolzano, Trentino-Alto Adige, Italy
🔹 Job Type: Full-time, On-site
🔹 Category: Marketing & Communications
🔹 Date Posted: April 18, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing information flow between Product Management and International Marketing
- Translating technical product features and sustainability topics into compelling marketing content
- Collaborating with cross-functional teams to develop marketing tools and strategies
- Analyzing competitors and market trends to identify future opportunities
- Supporting product development and go-to-market success
ASSUMPTION: This role requires a strong understanding of both technical product features and marketing communications, as well as the ability to work effectively with various teams.
📋 Key Responsibilities
✅ Own the information flow between Product Managers Softgoods and International Marketing
✅ Translate (technical) products' USP's and CSR topics into Product Marketing/Communication
✅ Collaborate with the marketing team in the development of seasonal campaigns
✅ Brief the marketing team and collaborate in the creation of product-specific content
✅ Responsible for 'on product' communication like packaging, hangtag, user manuals etc.
✅ Owner of product data: Insert and update product-specific information in the relevant database
ASSUMPTION: This role involves a high degree of collaboration and requires strong communication skills to ensure consistent and accurate product information across various channels.
🎯 Required Qualifications
Education: Degree in Economics/Marketing/Communication or similar
Experience: 2+ years of experience in a similar role, preferably in the sporting goods sector
Required Skills:
- Excellent communication skills in English, with strong German or Italian skills
- Strong organizational skills and experience in time and project management
- Knowledge of MS Office (Word, Excel, PowerPoint)
- Passion for outdoor activities like trail running and ski touring
Preferred Skills:
- Experience with product data management systems
- Familiarity with Adobe Creative Suite or similar design tools
ASSUMPTION: Candidates with experience in the sporting goods sector and a genuine passion for outdoor activities will be best suited for this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (based on experience and industry standards for the region)
Benefits:
- Health insurance and pension plan
- Discounts on Oberalp Group products
- Opportunities for professional development and growth
Working Hours: Full-time, with occasional travel required (30%)
ASSUMPTION: The salary range is an estimate based on industry standards for the region and the experience level required for this role.
📌 Applicant Insights
🔍 Company Context
Industry: The Oberalp Group operates in the sporting goods manufacturing industry, with a focus on mountain sports products. The company is a family business with a strong commitment to sustainability and innovation.
Company Size: The Oberalp Group has 1,001-5,000 employees worldwide, providing a mid-sized company environment with opportunities for growth and development.
Founded: The company was founded in 1981 by Heiner Oberrauch and is headquartered in Bolzano, Italy.
Company Description:
- The Oberalp Group is a management-driven family business that creates high-quality technical mountaineering products.
- The company has 6 own brands (Salewa, Dynafit, Pomoca, Wild Country, Evolv, and LaMunt) and acts as an exclusive partner for other brands in the sports sector.
- The Oberalp Group is a team of over 1,000 employees worldwide, consisting of adventurers, dreamers, and mountaineers looking for their next peak.
Company Specialties:
- Sporting Goods
- Mountain Sports
- Sports Brands
- Sustainable Sports
- Hiking
- Trekking
- Skitouring
- Worldwide Distribution
- Circularity
- Climbing
Company Website: www.oberalp.com
ASSUMPTION: The Oberalp Group's commitment to sustainability and innovation makes it an attractive employer for candidates who share these values.
📊 Role Analysis
Career Level: This role is suitable for candidates with 2-5 years of experience in product marketing or a similar role, seeking to grow their career in the sporting goods industry.
Reporting Structure: The Product Marketing Specialist reports directly to the Product Manager Softgoods and works closely with the International Marketing team.
Work Arrangement: This is an on-site role with occasional travel required (30%).
Growth Opportunities:
- Progression to a senior role within the product marketing team
- Expansion into other brands or product categories within the Oberalp Group
- Opportunities to work on international projects and collaborate with global teams
ASSUMPTION: The Oberalp Group's structure and growth opportunities make it an attractive employer for candidates seeking to advance their careers in the sporting goods industry.
🌍 Location & Work Environment
Office Type: The Oberalp Group's headquarters in Bolzano, Italy, offers a modern and collaborative work environment.
Office Location(s): Via Waltraud Gebert-Deeg 4, Bolzano, Trentino-Alto Adige, Italy
Geographic Context:
- Bolzano is located in the northern Italian region of Trentino-Alto Adige, near the Alps
- The city offers a high quality of life, with a rich cultural scene and easy access to outdoor activities
- Bolzano has a mild climate, with warm summers and cold winters, making it an ideal base for mountain sports enthusiasts
Work Schedule: The standard workweek is Monday to Friday, with occasional travel required (30%).
ASSUMPTION: Bolzano's location and work environment make it an attractive place to work for candidates who enjoy the outdoors and appreciate a high quality of life.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the Product Manager Softgoods and a member of the International Marketing team
- Final interview with the Head of Marketing
Key Assessment Areas:
- Product marketing skills and experience
- Communication and collaboration skills
- Cultural fit with the Oberalp Group's values and work environment
- Passion for outdoor activities and understanding of the target audience
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your passion for outdoor activities and understanding of the target audience
- Prepare examples of your previous work that showcase your product marketing skills
ATS Keywords: Product Marketing, Communication, Collaboration, Marketing Strategy, Product Data Management, Outdoor Activities, Technical Products, Sustainability
ASSUMPTION: The Oberalp Group's interview process is designed to assess candidates' skills and cultural fit, with a focus on their passion for outdoor activities and understanding of the target audience.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Adobe Creative Suite (optional, but preferred)
- Product data management systems (e.g., Akeneo, inRiver)
ASSUMPTION: Familiarity with these tools and technologies is preferred but not required, as training will be provided.
👔 Cultural Fit Considerations
Company Values:
- Passion for mountains and outdoor activities
- Curated simplicity and work-life balance
- Positive and collaborative team environment
Work Style:
- Collaborative and cross-functional teamwork
- Strong communication and project management skills
- Adaptability and willingness to learn
Self-Assessment Questions:
- Do you have a genuine passion for outdoor activities like trail running and ski touring?
- Are you comfortable working in a collaborative, cross-functional team environment?
- Do you have strong communication and project management skills?
ASSUMPTION: Candidates who share the Oberalp Group's values and work style will be the best fit for this role.
⚠️ Potential Challenges
- Occasional travel required (30%)
- Working with tight deadlines and multiple stakeholders
- Keeping up with industry trends and competitor analysis
- Adapting to a dynamic work environment and changing priorities
ASSUMPTION: These challenges can be overcome by candidates with strong organizational skills, adaptability, and a passion for the outdoor industry.
📈 Similar Roles Comparison
- Product Marketing Manager (Industry: Sporting Goods)
- Responsible for the development and execution of marketing strategies for a specific brand or product category
- Requires more strategic and leadership skills than the Product Marketing Specialist role
- Brand Manager (Industry: Consumer Goods)
- Responsible for the overall management of a brand, including product development, marketing, and sales strategies
- Requires a broader range of skills and more senior-level experience than the Product Marketing Specialist role
- Product Marketing Specialist (Industry: Technology)
- Responsible for the development and execution of marketing strategies for a specific product or product line within the technology sector
- Requires a strong understanding of technical products and features, as well as marketing communications
ASSUMPTION: The Product Marketing Specialist role at the Oberalp Group is similar to other product marketing roles in the sporting goods industry, but may require more technical product knowledge and a stronger passion for outdoor activities.
📝 Sample Projects
- Developing a marketing campaign for a new product launch, including product-specific content, packaging, and point-of-sale materials
- Conducting market research and competitor analysis to identify trends and opportunities in the outdoor industry
- Collaborating with the product development team to ensure marketing requirements are met and launch timelines are achieved
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for the Product Marketing Specialist role at the Oberalp Group.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does the Product Marketing team collaborate with other departments, such as Product Management and Sales?
- What opportunities are there for professional development and growth within the Oberalp Group?
- How does the company support work-life balance for its employees?
- What is the company's approach to sustainability and innovation in the outdoor industry?
ASSUMPTION: These questions will help candidates better understand the role, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your previous work that showcase your product marketing skills
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
