📌 Core Information
🔹 Job Title: Product Marketing Specialist Dynafit Softgoods (M/F)
🔹 Company: Oberalp Group
🔹 Location: Bolzano, Trentino-Alto Adige, Italy
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 18, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: No
🚀 Job Overview
Key aspects of this role include:
- Acting as a key link between Product Management and International Marketing
- Managing the flow of information from product ideation to consumer communication
- Translating technical product features and sustainability topics into compelling marketing content
- Collaborating with various teams to develop marketing tools and strategies for both B2B and B2C channels
ASSUMPTION: This role requires strong communication, organizational, and project management skills, as well as a passion for outdoor activities and the ability to work in a dynamic, international environment.
📋 Key Responsibilities
✅ Own the information flow between Product Managers Softgoods and International Marketing
✅ Translate (technical) products' USP's and CSR topics into Product Marketing/Communication for sell-in and sell-out tools
✅ Collaborate with the marketing team in the development of seasonal campaigns and product-specific content
✅ Brief the marketing team and collaborate in the creation of product-specific content for various marketing communication channels
✅ Responsible for 'on product' communication like packaging, hangtag, user manuals, etc.
✅ Owner of product data: Insert and update product-specific information in the relevant database
✅ Strategically develop product marketing concepts and analyze competitors and market needs
✅ Work with the external graphic agency for product pictures, renders, hangtags, and packaging
✅ Prepare and hold product trainings for Sales Reps and Retail Staff
✅ Support the PM Team in the organization of internal meetings and product presentations
✅ Coordinate marketing and content integration into product development and align Marketing, Sales, and Product teams
✅ Lead Development Process of Promo Styles / Gadget for marketing use
✅ Support in the monitoring of project timelines
ASSUMPTION: This role involves a high degree of collaboration and requires strong communication skills to effectively manage information flow between different teams and stakeholders.
🎯 Required Qualifications
Education: Degree in Economics, Marketing, Communication, or similar
Experience: 2+ years of experience in a similar role, preferably in the sporting goods sector
Required Skills:
- Excellent communication skills in English and either German or Italian
- Strong organizational skills and experience in time and project management
- Knowledge of MS Office (Word, Excel, PowerPoint)
- Passion for Trail Running and Ski Touring / Outdoor
Preferred Skills:
- Experience in the sporting goods sector
- Knowledge of Adobe Creative Suite
ASSUMPTION: Strong English language skills are essential for this role, as it involves working with international teams and communicating with global stakeholders.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (Estimated, based on industry standards for a mid-level marketing role in Italy)
Benefits:
- Health insurance
- Retirement plan
- Employee discounts on products
- Opportunities for professional development and growth
Working Hours: Full-time (40 hours/week), with the possibility of remote work up to 30% of the time
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in Italy. Actual compensation may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Sporting Goods Manufacturing
Company Size: 1,001-5,000 employees (Large enterprise)
Founded: 1981
Company Description:
- Oberalp Group is a family-owned business that creates high-quality technical mountaineering products
- They have 6 own brands (Salewa, Dynafit, Pomoca, Wild Country, Evolv, and LaMunt) and partner with other brands in the sports sector
- Their mission is to inspire people by and for mountains through their mountain sports products
Company Specialties:
- Sporting Goods
- Mountain Sports
- Sports Brands
- Sustainable Sports
- Hiking
- Trekking
- Skitouring
- Worldwide Distribution
- Circularity
- Climbing
Company Website: http://www.oberalp.com
ASSUMPTION: Oberalp Group is a well-established company in the sporting goods industry, with a strong focus on sustainability and innovation.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and development
Reporting Structure: Reports directly to the Product Manager Softgoods and works closely with the International Marketing team
Work Arrangement: On-site, with the possibility of remote work up to 30% of the time
Growth Opportunities:
- Potential career progression within the marketing department or other departments within the company
- Opportunities to work on international projects and gain global experience
- Chance to develop skills in product marketing, communication, and project management
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic, international company.
🌍 Location & Work Environment
Office Type: Modern office with a collaborative work environment
Office Location(s): Bolzano, Italy
Geographic Context:
- Bolzano is located in the Trentino-Alto Adige region of northern Italy, near the Alps
- The city offers a high quality of life, with a rich cultural heritage and numerous outdoor activities
- It is easily accessible by public transportation and has a vibrant local community
Work Schedule: Full-time (40 hours/week), with flexible hours and the possibility of remote work
ASSUMPTION: Bolzano offers a pleasant work environment with a high quality of life, and the company provides a flexible work schedule to support work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and team members
- Final decision and job offer
Key Assessment Areas:
- Communication skills and ability to work with international teams
- Product marketing and project management skills
- Passion for outdoor activities and understanding of the sporting goods sector
- Cultural fit with the company's values and work environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your passion for outdoor activities and understanding of the sporting goods sector in your application materials
- Prepare for behavioral interview questions that focus on your communication, collaboration, and problem-solving skills
ATS Keywords: Product Marketing, Communication, Project Management, Collaboration, Market Analysis, Content Creation, Technical Writing, Sales Support, Training, Data Management, Sustainability, Time Management, Outdoor Passion, B2B Marketing, B2C Marketing, Graphic Design Coordination
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should tailor their application materials to highlight their relevant skills and experiences.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Adobe Creative Suite (optional, but preferred)
- Project management tools (e.g., Asana, Trello)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's internal systems and processes.
👔 Cultural Fit Considerations
Company Values:
- Passion for mountains and outdoor activities
- Curated simplicity and work-life balance
- Positive and collaborative team environment
- Continuous innovation and learning from mistakes
Work Style:
- Dynamic and international work environment
- Strong focus on collaboration and communication
- Opportunities for professional growth and development
- Flexible work schedule with the possibility of remote work
Self-Assessment Questions:
- Do I have a strong passion for outdoor activities and an understanding of the sporting goods sector?
- Am I able to work effectively in a dynamic, international team environment?
- Do I have strong communication, organizational, and project management skills?
- Am I comfortable working in a role that requires a high degree of collaboration and communication?
ASSUMPTION: Candidates should assess their fit with the company's values and work style before applying, as this role requires a high degree of cultural fit.
⚠️ Potential Challenges
- High degree of collaboration and communication required, which may be challenging for candidates who prefer to work independently
- Dynamic and fast-paced work environment, which may be overwhelming for candidates who prefer a more structured or predictable work environment
- Potential language barriers, as the company operates in multiple countries and has a diverse workforce
- Occasional travel required (up to 30% of the time)
ASSUMPTION: Candidates should carefully consider the potential challenges of this role and assess their fit with the company's work environment before applying.
📈 Similar Roles Comparison
- This role is similar to a Product Marketing Manager or Brand Manager in the sporting goods industry
- However, this role has a stronger focus on collaboration and communication, as it involves managing the flow of information between Product Management and International Marketing
- Career progression in this role may lead to opportunities in international marketing, brand management, or product management
ASSUMPTION: Candidates should research similar roles in the industry to gain a better understanding of the skills and experiences required for this role.
📝 Sample Projects
- Developing a marketing campaign for a new product launch
- Creating product-specific content for various marketing communication channels
- Managing the product data update process for a seasonal collection
ASSUMPTION: These sample projects are intended to give candidates an idea of the types of tasks and responsibilities they may encounter in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for the company?
- What are the key priorities for this role in the first 90 days?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to sustainability and corporate social responsibility?
- How does the company foster a positive and collaborative team environment?
ASSUMPTION: Candidates should prepare thoughtful questions to ask during the interview to demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral interview questions that focus on your communication, collaboration, and problem-solving skills
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
