📌 Core Information
🔹 Job Title: Product Marketing Specialist
🔹 Company: Experian
🔹 Location: Southbank, Victoria, Australia
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Driving go-to-market success for products
- Crafting compelling messaging and positioning
- Enabling sales teams with tools and training
- Conducting market research and customer insights
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work cross-functionally.
📋 Key Responsibilities
✅ Develop and execute go-to-market strategies for new products and features
✅ Craft clear, compelling messaging that communicates product value and differentiation
✅ Conduct competitive analysis and market research to inform positioning
✅ Equip sales teams with tools, training, and content to effectively sell the product
✅ Develop case studies, battle cards, and objection-handling guides
✅ Partner with sales to gather feedback and refine messaging
✅ Conduct customer interviews, surveys, and win/loss analysis to understand buyer needs
✅ Monitor market trends and competitor activity to inform strategy
✅ Use insights to influence product development and marketing campaigns
✅ Work closely with marketing, product, sales, and customer success teams
ASSUMPTION: This role requires a strong understanding of go-to-market strategy, customer segmentation, and sales enablement.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or a related field (MBA preferred)
Experience: 5+ years of progressive experience in marketing roles, preferably in B2B or product-driven environments
Required Skills:
- Strategic Thinking & Commercial Acumen
- Content & Brand Awareness
- Analytical Mindset
- Collaboration & Communication
Preferred Skills:
- Experience with marketing automation tools
- Familiarity with data analysis and visualization tools
ASSUMPTION: Candidates with experience in B2B or product-driven environments will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: AUD 120,000 - 150,000 per annum (Based on industry standards for a Product Marketing Manager with 5-10 years of experience in Australia)
Benefits:
- Novated Leasing & Salary Packaging
- Great compensation package and bonus / commission plan
- Core benefits including Experian shares discount and wellness program
- Flexible working environment, hybrid model
- Flexible time off including volunteer time off, personal leaves and paid holidays
- 17 weeks of Paid Parental Leave, family care leave and up to 5 days study leave
Working Hours: Full-time (37.5 hours per week)
ASSUMPTION: The salary range is estimated based on industry standards for a Product Marketing Manager with 5-10 years of experience in Australia.
📌 Applicant Insights
🔍 Company Context
Industry: Information Services
Company Size: 1,001-5,000 employees
Founded: 1960 (as a global company, 1980 in Brazil)
Company Description:
- Experian is a global data and technology company, powering opportunities for people and businesses around the world.
- They help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market.
- Experian operates across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments.
Company Specialties:
- Credit
- Authentication
- Fraud Prevention
- Agriculture
- Score
- Technology
- AI
- Entrepreneurship
- Marketing
- Business
- Finance
Company Website: www.experian.com
ASSUMPTION: Experian is a well-established company with a strong global presence and a diverse range of products and services.
📊 Role Analysis
Career Level: Mid-level to Senior
Reporting Structure: Reports directly to the Head of Marketing or a similar role
Work Arrangement: Hybrid (2-3 days on-site per week)
Growth Opportunities:
- Potential to move into a management role or take on more strategic projects
- Opportunities to work on different products and industries
- Chance to develop skills in data analysis and visualization
ASSUMPTION: This role offers opportunities for career growth and skill development within the marketing function.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Southbank, Victoria, Australia and São Paulo, SP, Brazil
Geographic Context:
- Southbank is a vibrant, urban neighborhood in Melbourne with easy access to public transportation and amenities
- São Paulo is the largest city in Brazil and the Americas, offering a diverse range of cultural, entertainment, and dining options
Work Schedule: Monday to Friday, 9:00 AM to 5:30 PM (with flexibility for hybrid work arrangement)
ASSUMPTION: The Southbank office is located in a bustling, multicultural neighborhood with easy access to public transportation and amenities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- On-site or virtual interview with a panel of stakeholders
- Final round interview with the Head of Marketing or a similar role
Key Assessment Areas:
- Strategic thinking and commercial acumen
- Content and brand awareness
- Analytical mindset
- Collaboration and communication skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills
- Prepare examples of your go-to-market strategies, messaging, and sales enablement efforts
- Research Experian's products and services to demonstrate your understanding of the business
ATS Keywords: Go-to-market strategy, product marketing, sales enablement, market research, customer insights, competitive analysis, messaging, positioning
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, communication skills, and cultural fit.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the region and team.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Integrity
- Collaboration
- Inclusion
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Agile and adaptable
Self-Assessment Questions:
- Do you thrive in a collaborative, cross-functional environment?
- Are you comfortable using data to inform decisions and track performance?
- Do you have a strategic mindset and strong communication skills?
ASSUMPTION: Candidates who are comfortable working in a collaborative, data-driven environment and have strong communication skills will be well-suited for this role.
⚠️ Potential Challenges
- Managing multiple products and priorities
- Working with stakeholders across different regions and time zones
- Keeping up with industry trends and competitor activity
- Balancing strategic thinking with day-to-day tactical tasks
ASSUMPTION: These challenges can be mitigated with strong project management skills, effective communication, and a focus on prioritization.
📈 Similar Roles Comparison
- Product Marketing Manager vs. Product Manager: The Product Marketing Manager role focuses more on go-to-market strategy, messaging, and sales enablement, while the Product Manager role is responsible for product development and roadmap.
- Industry-specific context: Experian operates in the information services industry, with a focus on data and technology solutions. This role may differ from similar roles in other industries.
- Career path comparison: This role can lead to management or strategic roles within marketing, or to other product marketing roles within the organization.
ASSUMPTION: This role is similar to other product marketing roles but may have some unique aspects due to Experian's industry and global presence.
📝 Sample Projects
- Developing a go-to-market strategy for a new product launch
- Conducting customer interviews and surveys to inform product positioning
- Creating sales enablement materials, such as battle cards and objection-handling guides
ASSUMPTION: These sample projects are representative of the types of tasks and initiatives the Product Marketing Specialist may work on.
❓ Key Questions to Ask During Interview
- Can you describe the product roadmap and how this role will contribute to it?
- How does this role collaborate with other marketing, product, and sales teams?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Experian support the professional development and growth of its employees?
- What are the biggest challenges facing the product marketing function, and how can this role help address them?
ASSUMPTION: These questions will help candidates understand the role's priorities, expectations, and opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Experian's careers website
- Tailor your resume and cover letter to highlight relevant experience and skills
- Prepare examples of your go-to-market strategies, messaging, and sales enablement efforts
- Research Experian's products and services to demonstrate your understanding of the business
- Follow up with the hiring manager one week after your final interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
