Product Marketing Specialist

📌 Core Information

🔹 Job Title: Product Marketing Specialist

🔹 Company: MSCI

🔹 Location: New York, NY, United States

🔹 Job Type: Full-Time

🔹 Category: Financial Services

🔹 Date Posted: 2025-07-16

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing go-to-market strategies for MSCI’s Real Estate products and solutions
• Crafting client-centric messaging, positioning, and value proposition for key client segments
• Creating and managing high-impact marketing content and campaigns
• Partnering with product management from the earliest stages of product development
• Leading competitive and market intelligence efforts

ASSUMPTION: This role requires a deep understanding of the commercial real estate industry and the ability to translate complex products into clear, differentiated messaging.

📋 Key Responsibilities

✅ Develop and execute go-to-market strategies for MSCI’s Real Estate products and solutions, focusing on the specific needs and decision-making journeys of Asset Owners and Asset Managers in North America.

✅ Craft client-centric messaging, positioning, and value proposition that reflect the investment priorities, regulatory drivers, and operational models of institutional real estate investors.

✅ Create and manage high-impact marketing content and campaigns, including thought leadership, webinars, product collateral, and web content that resonate with our key client segments.

✅ Partner closely with product management from the earliest stages of product development—testing market demand, validating use cases with key client segments, and ensuring offerings are aligned with real industry needs.

✅ Lead competitive and market intelligence efforts, staying ahead of evolving trends in commercial real estate, technology (including AI), ESG, and capital allocation strategies used by institutional investors.

ASSUMPTION: This role requires strong collaboration and communication skills to work effectively with cross-functional teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. MBA preferred.

Experience: 7+ years of experience in product marketing, strategy, or related roles, ideally within commercial real estate, real assets, or financial services.

Required Skills:

• In-depth understanding of the commercial property investment ecosystem, including fund management, valuation, and risk/return frameworks
• Proven ability to translate complex products into clear, differentiated messaging
• Strong written and verbal communication skills with an eye for storytelling and client-centric narratives
• Demonstrated comfort with AI tools, data-driven marketing, and a general aptitude for technology and innovation
• Experience collaborating across global teams and managing multiple stakeholders

Preferred Skills:

• Fluency in additional languages
• Experience working with AI and machine learning tools

ASSUMPTION: Given the specific industry knowledge required, candidates with experience in commercial real estate or financial services are strongly preferred.

💰 Compensation & Benefits

Salary Range: $133,000 - $173,000 / year plus eligible for annual bonus. This range is based on industry standards for a Product Marketing Specialist role in the Financial Services sector in New York, NY.

Benefits:

• Transparent compensation schemes and comprehensive employee benefits, tailored to your location, ensuring your financial security, health, and overall wellbeing
• Flexible working arrangements, advanced technology, and collaborative workspaces
• A culture of high performance and innovation where we experiment with new ideas and take responsibility for achieving results
• A global network of talented colleagues, who inspire, support, and share their expertise to innovate and deliver for our clients
• Global Orientation program to kickstart your journey, followed by access to our Learning@MSCI platform, LinkedIn Learning Pro and tailored learning opportunities for ongoing skills development
• Multi-directional career paths that offer professional growth and development through new challenges, internal mobility and expanded roles
• We actively nurture an environment that builds a sense of inclusion, belonging, and connection, including eight Employee Resource Groups

Working Hours: Full-time position with standard business hours, Monday through Friday.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: MSCI is a leading provider of critical decision support tools and services for the global investment community, operating in the Financial Services sector.

Company Size: MSCI has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for collaboration and growth.

Founded: MSCI was founded in 1969, with a rich history in research, data, and technology.

Company Description:

• MSCI powers better investment decisions by enabling clients to understand and analyze key drivers of risk and return and confidently build more effective portfolios
• The company creates industry-leading research-enhanced solutions that clients use to gain insight into and improve transparency across the investment process
• MSCI is committed to providing equal employment opportunities without discrimination or harassment on the basis of race, color, religion, creed, age, sex, gender, gender identity, sexual orientation, national origin, citizenship, disability, marital and civil partnership/union status, pregnancy, veteran status, or any other characteristic protected by law

Company Specialties:

• Index
• Risk Analytics
• Portfolio Analytics
• ESG
• Real Estate
• Factor Investing
• Equities
• Fixed Income
• Multi Asset Class
• climate tools
• market data
• and thematic indexes

Company Website: http://www.msci.com

ASSUMPTION: MSCI's extensive experience and expertise in the financial services sector make it an attractive employer for candidates seeking a stable and innovative work environment.

📊 Role Analysis

Career Level: This role is suitable for experienced professionals with 7+ years of experience in product marketing or related fields.

Reporting Structure: The Product Marketing Specialist will work cross-functionally with product management, sales, research, and communications teams.

Work Arrangement: This is an on-site position based in New York, NY, with flexible working arrangements available.

Growth Opportunities:

• MSCI offers multi-directional career paths for professional growth and development
• The company provides access to learning opportunities and employee resource groups to foster a sense of inclusion and belonging
• With a global network of talented colleagues, there are ample opportunities for collaboration and knowledge-sharing

ASSUMPTION: Given MSCI's commitment to employee development and growth, candidates can expect numerous opportunities to advance their careers within the organization.

🌍 Location & Work Environment

Office Type: MSCI's New York office is located in the heart of the city's financial district, providing a vibrant and dynamic work environment.

Office Location(s): 7 World Trade Center, 250 Greenwich Street, New York, NY 10007, US

Geographic Context:

• New York City is a major global financial hub, offering numerous networking opportunities and industry events
• The city's diverse culture and vibrant arts scene provide ample opportunities for leisure and entertainment
• New York has a humid subtropical climate, with hot, humid summers and cold, snowy winters

Work Schedule: Standard business hours, Monday through Friday, with flexible working arrangements available.

ASSUMPTION: The New York office provides a stimulating and engaging work environment, with easy access to cultural attractions and industry events.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• On-site or virtual interview with the hiring team
• Final round interview with senior leadership

Key Assessment Areas:

• Industry knowledge and understanding of commercial real estate investment ecosystem
• Communication skills and ability to craft client-centric messaging
• Problem-solving skills and ability to translate complex products into clear, differentiated messaging
• Cultural fit and alignment with MSCI's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of MSCI's products and services, as well as the commercial real estate industry
• Prepare examples of your marketing campaigns and their outcomes to showcase your abilities

ATS Keywords: Commercial Real Estate, Product Marketing, Client Segmentation, Messaging, Market Intelligence, Sales Enablement, AI Tools, Data-Driven Marketing, Collaboration, Storytelling, Strategic Thinking, Campaign Management, Thought Leadership, Webinars, Client-Centric Approach, Operational Models

ASSUMPTION: MSCI's hiring process is designed to assess candidates' skills and cultural fit, with a focus on industry knowledge and communication abilities.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce)
• Marketing automation tools (e.g., Marketo, HubSpot)
• Project management tools (e.g., Asana, Trello)
• Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: Candidates should be comfortable using industry-standard marketing and project management tools, as well as Microsoft Office Suite.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Excellence
• Collaboration
• Innovation
• Client Focus

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and responsive to change
• Results-focused and accountable

Self-Assessment Questions:

• Do you have a strong understanding of the commercial real estate investment ecosystem?
• Can you translate complex products into clear, differentiated messaging for institutional real estate investors?
• Are you comfortable working with AI tools and data-driven marketing strategies?
• Do you thrive in a collaborative, team-oriented work environment?

ASSUMPTION: Candidates who align with MSCI's values and work style are more likely to succeed in this role and contribute to the company's mission.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment with tight deadlines
• Managing multiple stakeholders and balancing competing priorities
• Keeping up with the latest trends and developments in commercial real estate and technology
• Adapting to a large, global organization with a complex product suite

ASSUMPTION: Candidates should be prepared to face these challenges and demonstrate their ability to thrive in a demanding, fast-paced work environment.

📈 Similar Roles Comparison

• Compared to other Product Marketing Specialist roles, this position requires a deeper understanding of the commercial real estate industry and a stronger focus on client segmentation and messaging
• In the Financial Services sector, MSCI is known for its comprehensive suite of products and commitment to innovation, making it a competitive employer for marketing professionals
• Career progression in this role may involve moving into more senior marketing or management positions within MSCI or the broader financial services industry

ASSUMPTION: Candidates should consider their long-term career goals and how this role aligns with their desired career path in the financial services industry.

📝 Sample Projects

• Developing a go-to-market strategy for a new real estate investment product, including client segmentation, messaging, and campaign planning
• Conducting market research and competitive analysis to inform product positioning and differentiation
• Creating thought leadership content and webinars to establish MSCI's expertise in commercial real estate investment trends and best practices

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Product Marketing Specialist role at MSCI.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for this role?
• How does MSCI support the professional development and growth of its marketing team members?
• What are the most significant challenges facing the commercial real estate industry, and how does MSCI address them?
• How does MSCI foster a culture of innovation and collaboration within its marketing teams?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: These questions will help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your marketing campaigns and their outcomes to showcase your abilities
• Prepare for interviews by researching MSCI's products, services, and the commercial real estate industry
• Follow up with the hiring manager after your interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.