📌 Core Information
🔹 Job Title: Product Marketing Specialist
🔹 Company: Lone Wolf Technologies
🔹 Location: Toronto, ON (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 23, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote
🚀 Job Overview
Key aspects of this role include:
- Developing comprehensive marketing plans in collaboration with the Product Marketing Manager
- Conducting market research and analysis to identify trends, competitive landscapes, and customer needs
- Crafting compelling value propositions and messaging tailored to target audiences
- Implementing and executing marketing strategies outlined in the plans
- Collaborating with the marketing team to create and optimize content for various channels
- Monitoring and analyzing campaign performance metrics to drive continuous improvement
- Working with internal and external stakeholders to gather product information and insights
ASSUMPTION: This role requires strong collaboration, communication, and analytical skills. A background in B2B SaaS marketing is preferred but not required.
📋 Key Responsibilities
✅ Work closely with the Product Marketing Manager to develop comprehensive marketing plans
✅ Conduct market research and analysis to identify key trends, competitive landscapes, and customer needs
✅ Assist in crafting compelling value propositions and messaging for target audiences
✅ Implement and execute marketing strategies outlined in the plans
✅ Collaborate with the marketing team to create and optimize content for various channels, including digital platforms, social media, and traditional marketing materials
✅ Monitor and analyze campaign performance metrics, providing insights and recommendations for continuous improvement
✅ Collaborate with internal and external stakeholders to gather product information and insights for effective marketing communication
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and analytical thinking. Strong project management skills are essential.
🎯 Required Qualifications
Education: Bachelor’s degree
Experience: 2+ years of product marketing experience in B2B SaaS solutions
Required Skills:
- Proficient in translating features and functionalities into real-world benefits and value propositions through positioning/messaging
- Knowledge of marketing, strategy, and KPIs
- Strong communication and storytelling skills
- Ability to develop creative solutions and adapt messaging to different audiences for different goals
- Collaborator who can work positively with a range of stakeholders across the company
Preferred Skills:
- Deep knowledge of the real estate industry
ASSUMPTION: While a deep knowledge of the real estate industry is preferred, it is not required. Candidates with strong transferable skills from other industries are encouraged to apply.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 CAD per year (Based on industry standards for a Product Marketing Specialist with 2-5 years of experience in Toronto)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Flexible work hours and remote work options
- Employee assistance program
Working Hours: Full-time, typically 9:00 AM - 5:00 PM EST, with flexibility for remote work
ASSUMPTION: The salary range is an estimate based on industry standards for a Product Marketing Specialist with 2-5 years of experience in Toronto. Actual compensation may vary based on factors such as skills, experience, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically real estate technology
Company Size: 201-500 employees. This size allows for a mid-sized company culture with opportunities for growth and collaboration.
Founded: 1989. Lone Wolf Technologies has a long history in the real estate industry and has established itself as a leader in real estate technology.
Company Description:
- Lone Wolf Technologies provides technology tools for real estate professionals, including transaction solutions, back office management, and accounting software.
- The company aims to simplify real estate by providing integrated solutions that connect various aspects of the business.
- Lone Wolf Technologies is committed to working with its users to create technology that works the way they do, connects the way they do, and provides an exceptional experience.
Company Specialties:
- Back Office Management and Accounting
- Websites
- Front Office Management/Extranet
- Mobile Products
- Revenue Generation Services
- Consulting, Coaching, Development, Marketing, and CRM
Company Website: https://www.lwolf.com
ASSUMPTION: Lone Wolf Technologies is a well-established company with a strong focus on innovation and customer satisfaction. Its size and history provide a stable environment for growth and development.
📊 Role Analysis
Career Level: Mid-level. This role requires 2-5 years of experience and offers opportunities for growth within the marketing department.
Reporting Structure: The Product Marketing Specialist will report directly to the Product Marketing Manager.
Work Arrangement: Remote. This role offers flexibility and the ability to work from home, with occasional on-site meetings as needed.
Growth Opportunities:
- Advancement to a Senior Product Marketing role as the company and team grow
- Expansion into other areas of marketing or product management
- Opportunities to work on diverse projects and gain experience in various aspects of marketing
ASSUMPTION: This role offers a clear path for career growth and development within the marketing department. Strong performance in this role can lead to increased responsibilities and advancement opportunities.
🌍 Location & Work Environment
Office Type: Hybrid. While this role is remote, there may be occasional on-site meetings or events at the company's Toronto office.
Office Location(s): 231 Shearson Crescent, Suite 310, Cambridge, Ontario N1T 1J5, CA
Geographic Context:
- Toronto is a multicultural city with a vibrant tech industry and a strong real estate market.
- The remote work arrangement allows for flexibility and a better work-life balance.
- The company's location in Cambridge, Ontario, provides easy access to major transportation routes and amenities.
Work Schedule: Full-time, typically 9:00 AM - 5:00 PM EST, with flexibility for remote work
ASSUMPTION: The remote work arrangement provides a flexible and inclusive work environment that caters to diverse needs and preferences.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the Product Marketing Manager
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and planning
- Communication and presentation skills
- Analytical thinking and problem-solving
- Collaboration and stakeholder management
Application Tips:
- Highlight your experience with B2B SaaS marketing and any relevant industry knowledge
- Tailor your resume to emphasize skills and experiences that match the required qualifications
- Prepare a cover letter that demonstrates your enthusiasm for the role and the company
- If applicable, include a portfolio or examples of your marketing work to showcase your skills
ATS Keywords: Product Marketing, B2B SaaS, Marketing Strategy, Market Research, Value Propositions, Messaging, Campaign Performance, Stakeholder Collaboration, Communication Skills, Storytelling
ASSUMPTION: The interview process is designed to assess your skills, experience, and cultural fit for the role. Preparation and research are key to success.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Customer relationship management software (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
- Design and content creation tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: The tools and technologies used in this role are standard for the marketing industry and can be learned or improved upon with experience.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused
- Innovative
- Collaborative
- Accountable
- Passionate
Work Style:
- Adaptable and flexible
- Results-driven and proactive
- Strong communicator and team player
- Analytical and detail-oriented
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable working remotely and managing your time effectively?
- Do you enjoy collaborating with diverse teams and stakeholders?
- Are you passionate about real estate technology and its impact on the industry?
ASSUMPTION: Lone Wolf Technologies values a strong work ethic, collaboration, and a passion for real estate technology. Candidates who align with these values and work styles are likely to be a good fit for the company.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced environment
- Adapting to the unique needs and preferences of diverse stakeholders
- Staying up-to-date with industry trends and competitive landscapes
- Balancing remote work responsibilities and maintaining a healthy work-life balance
ASSUMPTION: These challenges can be overcome with strong time management skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses specifically on product marketing, requiring a strong understanding of both marketing and product management principles
- In the real estate technology industry, this role may involve working with unique products and target audiences compared to other industries
- Career progression in product marketing may lead to roles such as Senior Product Marketing Manager, Director of Product Marketing, or even Chief Marketing Officer
ASSUMPTION: This role offers a unique blend of marketing and product management responsibilities, providing opportunities for growth and development in either field.
📝 Sample Projects
- Conducting market research to identify trends and opportunities in the real estate technology industry
- Developing and executing a marketing campaign to launch a new product or feature
- Collaborating with the product team to gather information and insights for effective marketing communication
ASSUMPTION: These sample projects are designed to showcase the skills and responsibilities required for the Product Marketing Specialist role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the marketing team collaborate with other departments, such as product and sales?
- What are the most challenging aspects of working in product marketing at Lone Wolf Technologies?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to work-life balance, especially for remote employees?
ASSUMPTION: These questions are designed to provide insight into the role's priorities, team dynamics, challenges, and company culture, helping you make an informed decision about the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your experience with B2B SaaS marketing and any relevant industry knowledge
- Prepare a cover letter that demonstrates your enthusiasm for the role and the company
- If applicable, include a portfolio or examples of your marketing work to showcase your skills
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
