Product Marketing Specialist

📌 Core Information

🔹 Job Title: Product Marketing Specialist

🔹 Company: 3SI Security Systems

🔹 Location: Malvern, PA

🔹 Job Type: Full-time, On-site

🔹 Category: Security and Investigations

🔹 Date Posted: April 23, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Collaborating with product teams to gather information and support product launches and end-of-life processes.
• Developing marketing assets, including sales enablement materials, promotional content, and technical materials.
• Managing and maintaining a library of product marketing assets and ensuring accessibility for internal stakeholders.
• Cross-functional collaboration with teams such as product management, engineering, sales, and customer support.
• Staying updated with product updates, enhancements, and technical specifications to accurately communicate value propositions.

ASSUMPTION: This role requires a balance of creativity and organization, with a strong focus on cross-functional collaboration and process adherence.

📋 Key Responsibilities

✅ Collaborate with product teams to gather information about new and enhanced product/service launches and end-of-life products.

✅ Develop marketing assets, including sales enablement materials, promotional content, and technical materials related to the product or service.

✅ Create and manage requirements for video content to support product marketing initiatives.

✅ Design, edit, and maintain product marketing materials.

✅ Organize, maintain, and manage a library of product marketing assets, ensuring accessibility for internal stakeholders.

✅ Coordinate with cross-functional teams to align messaging and ensure product marketing materials meet their needs.

✅ Lead established cadence meetings with the product teams.

✅ Ensure all publications (new and revised) follow the required approval and release processes.

✅ Stay updated with product updates, enhancements, and technical specifications to accurately communicate value propositions.

ASSUMPTION: This role involves a mix of creative tasks and project management, requiring strong organizational skills and attention to detail.

🎯 Required Qualifications

Education: Bachelor’s Degree in Marketing, Communications, Business, or a related field, or equivalent work experience.

Experience: 5+ years of experience in product marketing, marketing communications, or a related field.

Required Skills:

• Proficient in Microsoft Office Suite (Excel, Word, PowerPoint), Adobe Creative Suite (specifically InDesign), and Canva.
• Experience in B2B product marketing, with direct security industry experience being a plus.
• Strong organizational skills with the ability to manage multiple projects, digital assets, and publication processes.
• Experience working with cross-functional teams in a technical or product-driven environment.
• Intermediate technical proficiency, with the ability to understand and communicate product specifications effectively.
• Excellent written and verbal communication skills.
• Detail-oriented with a structured approach to managing processes such as ECNs and asset libraries.

Preferred Skills:

• Experience with project management platforms like Jira or Wrike.
• Familiarity with the security industry and its products.

ASSUMPTION: While a degree in a related field is preferred, equivalent work experience may be considered. Familiarity with the security industry is a plus but not required.

💰 Compensation & Benefits

Salary Range: $65,000 - $70,000 per year (based on industry standards for a Product Marketing Specialist with 5-10 years of experience in the security industry).

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Tuition reimbursement

Working Hours: Full-time, typically 40 hours per week, with some flexibility for remote work as needed.

ASSUMPTION: The salary range is based on industry standards for a Product Marketing Specialist with the required experience level. Benefits are typical for a company of this size in the security industry.

📌 Applicant Insights

🔍 Company Context

Industry: 3SI Security Systems operates in the security and investigations industry, focusing on cash protection, asset protection, and security solutions.

Company Size: With 201-500 employees, 3SI Security Systems is a mid-sized company, offering opportunities for growth and collaboration within a structured environment.

Founded: In 1971, 3SI Security Systems has a rich history and extensive experience in the security industry.

Company Description:

• 3SI Security Systems offers a comprehensive suite of solutions designed to deliver redefined actionable intelligence via an integrated platform that significantly impacts the bottom line and lives.
• The company's mission is to help create a #SaferWorld by assisting police in apprehending and convicting dangerous offenders and taking them off the street.
• 3SI Security Systems serves over 10,200 law enforcement agencies, delivering crime intelligence directly to first responders and investigators for swift results.

Company Specialties:

• Cash Protection
• Asset Protection
• Security Solutions
• Protection Solutions
• Protection Systems
• GPS Tracking Security Systems
• Dye and Ink Staining Security Systems
• Electronic Stake Out
• SaaS Safety Systems

Company Website: https://www.3sisecurity.com/newera/

ASSUMPTION: 3SI Security Systems is a well-established company with a strong focus on innovation and customer service, offering a range of security solutions to meet diverse client needs.

📊 Role Analysis

Career Level: This role is at the mid-level, requiring a balance of experience and skills to manage multiple projects and collaborate effectively with cross-functional teams.

Reporting Structure: The Product Marketing Specialist will report directly to the Marketing Manager and work closely with product teams, sales, and customer support.

Work Arrangement: This role is primarily on-site, with some flexibility for remote work as needed.

Growth Opportunities:

• As the company continues to grow and expand its product offerings, there may be opportunities for the Product Marketing Specialist to take on additional responsibilities or move into a management role.
• Working closely with cross-functional teams can provide opportunities to learn new skills and gain exposure to different aspects of the business.
• 3SI Security Systems offers tuition reimbursement, providing opportunities for professional development and growth.

ASSUMPTION: While this role is primarily focused on product marketing, there may be opportunities for growth and development within the company, depending on individual performance and the organization's needs.

🌍 Location & Work Environment

Office Type: 3SI Security Systems has a modern, professional office environment with a collaborative and innovative culture.

Office Location(s): 101 Lindenwood Drive, Suite 200, Malvern, PA 19355

Geographic Context:

• Malvern is a suburb of Philadelphia, offering a mix of urban and suburban living with easy access to major highways and public transportation.
• The area has a diverse range of housing options, from historic homes to new construction, and offers a variety of cultural, recreational, and dining opportunities.
• Malvern is home to several major corporations and has a strong business community.

Work Schedule: The work schedule for this role is typically Monday through Friday, 9:00 AM to 5:00 PM, with some flexibility for remote work as needed.

ASSUMPTION: The work environment at 3SI Security Systems is collaborative and innovative, with a focus on driving results and continuous improvement.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screen with the HR department
• In-person or video interview with the Marketing Manager
• Final interview with key stakeholders, such as product team members or senior leadership
• Background check and offer

Key Assessment Areas:

• Product marketing experience and skills
• Cross-functional collaboration and communication
• Organizational skills and attention to detail
• Technical proficiency and ability to understand and communicate product specifications
• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your experience with product marketing, cross-functional collaboration, and project management.
• Research 3SI Security Systems and be ready to demonstrate your understanding of the company's products and services, as well as its mission and values.
• Prepare questions to ask the interviewer about the role, the team, and the company to show your interest and engagement.

ATS Keywords: Product Marketing, Marketing Communications, Project Management, Digital Tools, Cross-Functional Collaboration, Technical Proficiency, Written Communication, Verbal Communication, Detail-Oriented, Organizational Skills, Adobe Creative Suite, Microsoft Office Suite, B2B Product Marketing, Asset Management, Content Development, Sales Enablement

ASSUMPTION: The application process at 3SI Security Systems is designed to assess candidates' skills and fit for the role, with a focus on product marketing experience and cross-functional collaboration.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, Word, PowerPoint)
• Adobe Creative Suite (specifically InDesign)
• Canva
• Project management platforms like Jira or Wrike (preferred but not required)

ASSUMPTION: While proficiency in specific tools is required, 3SI Security Systems may provide training or support to help the successful candidate develop the necessary skills.

👔 Cultural Fit Considerations

Company Values:

• Innovation: 3SI Security Systems values creativity, continuous learning, and a commitment to driving results.
• Collaboration: The company fosters a collaborative and inclusive work environment, with a focus on cross-functional teamwork and open communication.
• Integrity: 3SI Security Systems is committed to acting with honesty and ethical behavior in all aspects of its business.

Work Style:

• 3SI Security Systems values a results-driven, proactive, and solutions-oriented work style.
• The company encourages a culture of continuous improvement, with a focus on learning and growth.
• 3SI Security Systems values a positive and supportive work environment, with a commitment to fostering a diverse and inclusive team.

Self-Assessment Questions:

• Do you have experience working with cross-functional teams in a technical or product-driven environment?
• Are you comfortable managing multiple projects, digital assets, and publication processes?
• Do you have strong written and verbal communication skills, with a detail-oriented approach to managing processes?

ASSUMPTION: 3SI Security Systems values a collaborative and innovative work environment, with a focus on driving results and continuous improvement.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously may require strong organizational skills and time management.
• Working with cross-functional teams may require effective communication and collaboration skills to align messaging and meet stakeholder needs.
• The role may require occasional overtime or flexibility in work hours to meet project deadlines or support product launches.
• The security industry can be dynamic and fast-paced, requiring adaptability and a willingness to learn new technologies and products.

ASSUMPTION: While these challenges may arise, 3SI Security Systems offers a supportive work environment and resources to help employees succeed in their roles.

📈 Similar Roles Comparison

• Compared to other product marketing roles, this position may have a stronger focus on cross-functional collaboration and process adherence, given the company's size and structure.
• The security industry can be unique, with a focus on protecting assets and preventing crime. This role may require an understanding of the industry's products and services, as well as its mission and values.
• Career progression in this role may involve moving into a management position or taking on additional responsibilities within the marketing department or the company as a whole.

ASSUMPTION: While this role shares similarities with other product marketing positions, its focus on cross-functional collaboration and process adherence makes it unique within the security industry.

📝 Sample Projects

• Developing a comprehensive product launch plan, including marketing assets, promotional materials, and technical documentation, for a new security solution.
• Managing a library of product marketing assets, ensuring accessibility and accuracy for internal stakeholders and external partners.
• Collaborating with cross-functional teams to create and maintain product specifications, user manuals, and other technical documentation.

ASSUMPTION: These sample projects are designed to illustrate the range of responsibilities and skills required for the Product Marketing Specialist role at 3SI Security Systems.

❓ Key Questions to Ask During Interview

• Can you describe the typical product launch process and how this role fits into it?
• How does this role collaborate with other departments, such as product management, engineering, sales, and customer support?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does 3SI Security Systems support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how does this role fit into that?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company, as well as assess their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare for your interview by researching 3SI Security Systems and practicing your responses to common interview questions.
• Follow up with the hiring manager within one week of your interview to express your interest in the role and reiterate your qualifications.
• If you are selected for the final round of interviews, be prepared to provide examples of your work and discuss your approach to product marketing, cross-functional collaboration, and project management.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.