📌 Core Information
🔹 Job Title: Product Marketing Specialist (H/F)
🔹 Company: Thales
🔹 Location: Élancourt, Île-de-France, France
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 30, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing marketing plans for land and naval product lines
- Conducting market analysis and providing strategic recommendations
- Driving digital marketing efforts to boost sales and customer engagement
- Managing value and bid marketing, including pricing strategies and competitive analysis
- Collaborating with cross-functional teams to create compelling content and propositions
ASSUMPTION: This role requires a strong understanding of marketing strategies, digital marketing, and competitive analysis within a complex B2B environment.
📋 Key Responsibilities
✅ Developing and implementing marketing plans for product lines in alignment with commercial objectives
✅ Conducting market analysis and providing strategic recommendations to maximize sales impact and opportunities
✅ Driving digital marketing efforts to boost sales, upselling, and cross-selling, tailored to segments, products, and accounts
✅ Managing value and bid marketing, including pricing strategies, competitive analysis, and customer value management
✅ Collaborating with cross-functional teams to create compelling content and propositions that support commercial activation
✅ Participating in strategic decision-making processes, such as pricing gate reviews, to ensure coherence and profitability of propositions
ASSUMPTION: This role involves a high degree of collaboration and project management, requiring strong communication and analytical skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience (2-5 years) in product marketing within a technological environment, ideally in defense or a complex B2B sector
Required Skills:
- Proven experience in market analysis and strategic planning
- Strong analytical and problem-solving skills
- Excellent communication and collaboration skills
- Fluency in French (English is a plus)
Preferred Skills:
- Experience in the defense industry or related sectors
- Knowledge of pricing strategies and competitive analysis
- Familiarity with digital marketing tools and platforms
ASSUMPTION: Candidates with a strong background in market analysis, strategic planning, and digital marketing are likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €50,000 per year (AI-estimated, based on market research and company size)
Benefits:
- Attractive compensation package
- Continuous skill development through training and academies
- Inclusive work environment with a focus on work-life balance
- Recognized societal and environmental commitment
Working Hours: Full-time (35 hours/week), with flexibility for remote work
ASSUMPTION: The salary range is an estimate based on market research and company size. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Thales operates in the defense and aerospace sectors, with a focus on advanced technologies and cybersecurity
Company Size: Thales is a large enterprise with over 83,000 employees globally, offering extensive resources and growth opportunities
Founded: Thales was founded in 1893 and has a rich history in innovation and technology
Company Description:
- Thales is a global leader in advanced technologies for the defense, aerospace, and cyber & digital sectors
- The company invests heavily in research and development, focusing on critical areas such as artificial intelligence, cybersecurity, and quantum technologies
- Thales is committed to sustainability, inclusion, and societal responsibility
Company Specialties:
- Aerospace
- Defense
- Security
- Space
- Cybersecurity
- Big Data
- IoT
- Connectivity
- Artificial Intelligence
- Digital
- Systems
- and Software
Company Website: http://www.thalesgroup.com/
ASSUMPTION: Thales' large size and diverse portfolio offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is suitable for early to mid-career marketing professionals seeking to gain experience in a complex B2B environment
Reporting Structure: The Product Marketing Specialist reports directly to the Marketing Manager within the Optronics and Missile Electronics business line
Work Arrangement: This role is primarily on-site, with some flexibility for remote work
Growth Opportunities:
- Thales offers extensive training and development opportunities, including academies and communities of practice
- The company's large size and diverse portfolio provide ample opportunities for career progression
- This role offers the chance to work on high-profile projects and contribute to cutting-edge technologies
ASSUMPTION: Successful candidates will have the opportunity to grow both personally and professionally within Thales.
🌍 Location & Work Environment
Office Type: Thales' Élancourt site is a center of excellence for technology, with a diverse range of systems and equipment
Office Location(s): Élancourt, France
Geographic Context:
- Élancourt is located in the Île-de-France region, near Paris
- The area offers a mix of urban and rural environments, with easy access to cultural attractions and outdoor activities
- Thales' Élancourt site is a major employer in the region, with a diverse and skilled workforce
Work Schedule: Full-time (35 hours/week), with some flexibility for remote work
ASSUMPTION: The Élancourt site offers a dynamic and collaborative work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with hiring manager and team members
- Final decision and offer
Key Assessment Areas:
- Marketing and strategic planning skills
- Analytical and problem-solving abilities
- Communication and collaboration skills
- Cultural fit and alignment with Thales' values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing and analytical skills
- Prepare examples of market analysis and strategic planning projects from your previous roles
- Research Thales' products, services, and industry to demonstrate your understanding of the company and its market
ATS Keywords: Product marketing, market analysis, digital marketing, pricing strategy, competitive analysis, cross-functional collaboration, content development
ASSUMPTION: Thales' recruitment process is designed to assess candidates' skills and cultural fit, with a focus on marketing and analytical abilities.
🛠️ Tools & Technologies
- Market research and analysis tools (e.g., Mintel, Euromonitor, IBISWorld)
- Digital marketing platforms (e.g., Google Analytics, social media management tools)
- Project management software (e.g., Asana, Trello, Microsoft Project)
- Collaboration tools (e.g., Microsoft Office, Google Workspace)
ASSUMPTION: Successful candidates will be comfortable using market research and analysis tools, as well as digital marketing and project management platforms.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Sustainability
- Trust
- Expertise
- Agility
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Adaptable and responsive to change
- Committed to continuous learning and development
Self-Assessment Questions:
- Do you thrive in a collaborative, cross-functional work environment?
- Are you comfortable using data and analytics to inform strategic decisions?
- Can you adapt to changing priorities and work effectively under pressure?
- Are you committed to continuous learning and professional development?
ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with Thales' values and work style, with a focus on collaboration, data-driven decision-making, and adaptability.
⚠️ Potential Challenges
- The defense industry can be complex and highly regulated, requiring a strong understanding of market dynamics and competitive landscapes
- This role involves a high degree of collaboration and project management, which can be challenging in a large, matrixed organization
- The pace of work can be fast, with tight deadlines and shifting priorities
- Thales' global presence may require occasional travel or collaboration with international teams
ASSUMPTION: Successful candidates will be able to navigate the complexities of the defense industry, manage multiple projects and stakeholders, and adapt to a fast-paced work environment.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position requires a strong focus on market analysis, competitive analysis, and pricing strategy
- Thales' large size and diverse portfolio offer more extensive growth opportunities than smaller companies
- This role provides the chance to work on high-profile projects and contribute to cutting-edge technologies, offering more impact and visibility than similar roles in smaller organizations
ASSUMPTION: Candidates should consider the unique aspects of this role within Thales' large, diverse organization and the defense industry.
📝 Sample Projects
- Conducting a comprehensive market analysis for a new product line, including customer segmentation, competitive analysis, and pricing strategy
- Developing and implementing a digital marketing campaign to boost sales and customer engagement for an existing product line
- Managing a cross-functional team to create compelling content and propositions for a major industry event or tender
ASSUMPTION: Successful candidates will have experience working on similar projects in their previous roles, demonstrating their ability to conduct market analysis, develop marketing strategies, and manage cross-functional teams.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing planning process for a product line within the Optronics and Missile Electronics business line?
- How does the Product Marketing Specialist role collaborate with other teams, such as Sales and Communication?
- What are the most significant challenges facing the product lines within the Optronics and Missile Electronics business line, and how can this role address them?
- What opportunities are there for professional development and career growth within Thales?
- How does Thales support work-life balance and employee well-being?
ASSUMPTION: Candidates should ask thoughtful questions that demonstrate their understanding of the role, the business line, and Thales as an organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Thales careers portal
- Tailor your resume and cover letter to highlight relevant marketing and analytical skills, as well as any experience working in the defense industry or on complex B2B projects
- Prepare examples of market analysis and strategic planning projects from your previous roles, demonstrating your ability to conduct market research, develop marketing strategies, and manage cross-functional teams
- Research Thales' products, services, and industry to demonstrate your understanding of the company and its market
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
