Product Marketing Specialist II

📌 Core Information

🔹 Job Title: Product Marketing Specialist II

🔹 Company: Philips

🔹 Location: Blumenau, Santa Catarina, Brazil

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-05-07

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (3 days in-office)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing product marketing strategies for healthcare management products
• Collaborating with cross-functional teams to align marketing efforts and ensure cohesive communication
• Adapting marketing strategies to thrive in a highly regulated and evolving market
• Leveraging data-driven insights to inform marketing decisions and measure success

ASSUMPTION: This role requires a strong understanding of the healthcare industry and its regulations, as well as the ability to adapt to changes in the market.

📋 Key Responsibilities

✅ Developing and implementing product marketing strategies, including launches and campaigns

✅ Creating marketing materials and training for sales and service teams

✅ Conducting market research and competitive analysis to identify growth opportunities

✅ Defining product positioning and messaging in collaboration with product teams

✅ Monitoring and analyzing the success of marketing initiatives using relevant metrics

ASSUMPTION: This role requires strong analytical skills and the ability to work effectively with various teams to achieve marketing objectives.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business Administration, or a related field

Experience: 2-5 years of experience in product marketing, preferably in software or health technology companies

Required Skills:

• Excellent communication and storytelling skills
• Analytical mindset and data-driven decision-making
• Strong knowledge of digital marketing, including SEO, SEM, and content strategies
• Proven ability to manage multiple projects simultaneously
• Excellent team collaboration and stakeholder influence skills

Preferred Skills:

• Familiarity with the healthcare industry and regulated products
• Fluency in Spanish

ASSUMPTION: Candidates with experience in regulated industries or healthcare products may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: The average salary for a Product Marketing Specialist II in Brazil is around R$ 8,000 - R$ 12,000 per month. However, this can vary based on experience, skills, and company size.

Benefits:

• Health insurance
• Dental insurance
• Retirement plan
• Employee assistance program
• Flexible work arrangements

Working Hours: Full-time position with flexible work arrangements, requiring 3 days of in-office work per week.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the specific offer from Philips.

📌 Applicant Insights

🔍 Company Context

Industry: Philips operates in the healthcare technology industry, focusing on improving people's health and well-being through meaningful innovation.

Company Size: Philips is a large organization with over 10,000 employees, providing ample opportunities for growth and collaboration.

Founded: Philips was founded in 1891 and has since grown into a global leader in health technology.

Company Description:

• Philips is committed to improving the lives of 2.5 billion people per year by 2030, including 400 million in underserved communities
• The company focuses on healthcare as a connected whole, helping people live healthily, aiding diagnosis and treatment, and supporting recovery at home
• Philips innovates for people with the belief that there's always a way to make life better

Company Specialties:

• Healthcare
• Medical Devices
• Health Systems
• Cardiology
• Healthtech
• Oncology
• Respiratory
• Fertility and Pregnancy
• Connected Care

Company Website: Philips Website

ASSUMPTION: Philips' focus on improving people's lives and well-being makes it an attractive employer for candidates seeking to make a positive impact.

📊 Role Analysis

Career Level: This role is suitable for professionals with 2-5 years of experience in product marketing, seeking to grow their careers in a dynamic and innovative environment.

Reporting Structure: The Product Marketing Specialist II will report directly to the Marketing Manager and collaborate with cross-functional teams, including product, sales, and service teams.

Work Arrangement: This role follows a hybrid work arrangement, requiring 3 days of in-office work per week.

Growth Opportunities:

• Progression to senior roles within the marketing department
• Expansion into other areas of the business, such as product management or sales
• International assignments, as Philips is a global organization

ASSUMPTION: Philips' large size and global presence provide numerous opportunities for professional growth and development.

🌍 Location & Work Environment

Office Type: Philips' Blumenau office is a modern, collaborative workspace designed to foster innovation and teamwork.

Office Location(s): Amstelplein 2, Amsterdam, Noord-Holland, NL; Guildford Business Park, Guildford, Surrey GU2 8XH, GB; Milton Road, Cambridge, England CB4 0FY, GB; and other global locations

Geographic Context:

• Blumenau is a mid-sized city in southern Brazil, known for its German architecture and culture
• The city offers a high quality of life, with a pleasant climate, cultural attractions, and outdoor activities
• Blumenau is well-connected by road and air, with easy access to major cities in Brazil and internationally

Work Schedule: Full-time position with flexible work arrangements, requiring 3 days of in-office work per week.

ASSUMPTION: Blumenau's pleasant climate, cultural attractions, and high quality of life make it an attractive location for professionals seeking a balanced lifestyle.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interviews with hiring managers and team members
• Case study or presentation preparation
• Final round interviews

Key Assessment Areas:

• Communication and storytelling skills
• Analytical thinking and problem-solving abilities
• Digital marketing knowledge and experience
• Cultural fit and alignment with Philips' values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the healthcare industry and Philips' mission
• Prepare examples of your marketing campaigns and their outcomes to discuss during the interview

ATS Keywords: Product marketing, healthcare management, digital marketing, SEO, SEM, campaign development, market research, competitive analysis, stakeholder collaboration

ASSUMPTION: Philips' hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best match for the role and the organization.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Project management tools (e.g., Asana, Trello)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)

ASSUMPTION: Philips uses industry-standard marketing and project management tools to streamline workflows and improve collaboration.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Creativity and innovation
• Collaboration and teamwork
• Integrity and accountability
• Performance-driven culture

Work Style:

• Data-driven decision-making
• Agile and adaptable approach to work
• Strong focus on collaboration and cross-functional teamwork
• Results-oriented and action-driven culture

Self-Assessment Questions:

• How do you incorporate customer insights into your marketing strategies?
• Can you describe a time when you had to adapt your marketing approach due to changes in the market or regulations?
• How do you prioritize and manage multiple projects simultaneously?

ASSUMPTION: Philips values candidates who demonstrate a strong alignment with the company's values and a willingness to embrace its work style.

⚠️ Potential Challenges

• Working in a highly regulated industry may require additional compliance and approval processes
• Adapting marketing strategies to a rapidly evolving market may present unique challenges and require continuous learning
• Collaborating with cross-functional teams may require strong communication and influencing skills to ensure alignment and buy-in
• Balancing work-life integration in a hybrid work arrangement may require strong time management and self-discipline

ASSUMPTION: These challenges can be overcome by candidates who possess strong problem-solving skills, adaptability, and a results-driven mindset.

📈 Similar Roles Comparison

• Product Marketing Specialist II vs. Senior Product Marketing Manager: The former role focuses more on tactical execution and collaboration, while the latter involves strategic planning and team leadership
• Product Marketing Specialist II in healthcare vs. other industries: Healthcare marketing requires a strong understanding of regulations, patient needs, and healthcare provider preferences
• Career path: Product Marketing Specialist II → Senior Product Marketing Manager → Director of Marketing → Vice President of Marketing

ASSUMPTION: Candidates should consider their career goals and personal preferences when comparing similar roles and considering their next steps.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new healthcare management product
• Conducting market research and competitive analysis to identify growth opportunities for an existing product line
• Collaborating with product and sales teams to define product positioning and messaging for a product launch

ASSUMPTION: These sample projects illustrate the range of responsibilities and collaborative nature of the Product Marketing Specialist II role at Philips.

❓ Key Questions to Ask During Interview

• How does this role contribute to Philips' overall mission and strategy?
• Can you describe the team structure and dynamics for this role?
• What are the most significant challenges facing the product marketing team currently, and how can this role help address them?
• What opportunities are there for professional growth and development within this role and the broader organization?
• How does Philips support work-life integration for its employees?

ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and provides valuable insights into the company culture and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your marketing campaigns and their outcomes to discuss during the interview
• Prepare for case study or presentation preparation, if required
• Follow up with the hiring manager one week after your final interview, expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.