📌 Core Information
🔹 Job Title: Product Marketing Specialist II
🔹 Company: Philips
🔹 Location: Blumenau, Santa Catarina, Brazil
🔹 Job Type: Full-Time, Hybrid (3 days on-site)
🔹 Category: Marketing
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Positioning Philips' patient management products competitively in the market.
- Deeply understanding client needs and translating them into effective marketing strategies.
- Aligning sales, services, product, and development teams for cohesive communication.
- Adapting marketing strategies in a highly regulated and evolving sector.
ASSUMPTION: This role requires a strong understanding of the healthcare industry and its regulations, as well as the ability to adapt marketing strategies accordingly.
📋 Key Responsibilities
✅ Develop and implement product marketing strategies, including launches and campaigns.
✅ Create marketing materials and trainings for the sales and services teams.
✅ Conduct market research and competitive analysis to identify growth opportunities.
✅ Develop and monitor success metrics for marketing initiatives.
✅ Collaborate with product teams to define product positioning and messaging.
ASSUMPTION: This role requires strong collaboration and communication skills to work effectively with various teams and stakeholders.
🎯 Required Qualifications
Education: Degree in Marketing, Business Administration, or related fields.
Experience: Previous experience in product marketing, preferably in software or health technology companies.
Required Skills:
- Strong communication and storytelling skills.
- Analytical mindset and data-driven decision making.
- Knowledge in digital marketing, including SEO, SEM, and content strategy.
- Ability to manage multiple projects simultaneously.
- Ability to work in a team and influence stakeholders.
Preferred Skills:
- Familiarity with the healthcare sector or regulated products.
- Fluency in English and Spanish.
ASSUMPTION: While not explicitly stated, proficiency in Portuguese is likely required for this role due to the location in Brazil.
💰 Compensation & Benefits
Salary Range: Based on market research, the estimated salary range for this role in Brazil is R$60,000 - R$90,000 per year (USD $12,000 - $18,000).
Benefits:
- Health insurance and dental plans.
- Retirement savings plans.
- Employee discounts on Philips products.
- Flexible work arrangements (3 days on-site).
Working Hours: Full-time, with flexible hours and the option to work remotely 2 days a week.
ASSUMPTION: The salary range provided is an estimate based on market data and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Philips operates in the health technology sector, focusing on improving people's health and well-being through meaningful innovation.
Company Size: Philips is a large corporation with over 10,000 employees worldwide, offering a diverse range of career opportunities and a global presence.
Founded: Philips was founded in 1891 and has since grown into a global leader in health technology, with a rich history of innovation and commitment to improving lives.
Company Description:
- Philips is a health technology company that aims to improve the lives of 2.5 billion people per year by 2030, including 400 million in underserved communities.
- The company focuses on connected health, helping people live healthily, preventing disease, and aiding recovery at home in the community.
- Philips sees healthcare as a connected whole, supported by a seamless flow of data.
Company Specialties:
- Healthcare and medical devices.
- Health systems and connected care.
- Cardiology, oncology, respiratory, fertility, and pregnancy care.
Company Website: Philips - About
ASSUMPTION: Philips' focus on improving lives and its global presence provide opportunities for career growth and impact.
📊 Role Analysis
Career Level: This role is at the specialist level, requiring 2-5 years of experience in product marketing.
Reporting Structure: The Product Marketing Specialist II reports directly to the Marketing Manager.
Work Arrangement: This is a hybrid role, requiring employees to be on-site for 3 days per week.
Growth Opportunities:
- Progression to a senior role within the marketing department.
- Expansion into other areas of the business, such as sales or product management.
- Opportunities to work on international projects and gain global experience.
ASSUMPTION: Philips' large size and global presence offer numerous growth opportunities for motivated employees.
🌍 Location & Work Environment
Office Type: Philips' Blumenau office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): Blumenau, Santa Catarina, Brazil
Geographic Context:
- Blumenau is a mid-sized city in southern Brazil, known for its German cultural heritage and high quality of life.
- The city offers a mix of urban and natural environments, with easy access to beaches and mountains.
- Blumenau has a humid subtropical climate, with mild winters and warm summers.
Work Schedule: Full-time, with flexible hours and the option to work remotely 2 days a week.
ASSUMPTION: Blumenau's high quality of life and mix of urban and natural environments make it an attractive location for employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screen with the hiring manager.
- In-person or virtual interview with the marketing team.
- Final interview with the marketing director.
Key Assessment Areas:
- Communication and storytelling skills.
- Analytical mindset and data-driven decision making.
- Cultural fit and alignment with Philips' values.
Application Tips:
- Tailor your resume to highlight relevant skills and experiences for this role.
- Prepare examples of successful product marketing campaigns or initiatives you've led.
- Demonstrate your understanding of the healthcare industry and Philips' products.
ATS Keywords: Product marketing, launch campaigns, market research, competitive analysis, stakeholder management, Philips, healthcare, regulated products, SEO, SEM, content strategy
ASSUMPTION: Philips' application process is designed to assess candidates' skills and cultural fit, with a focus on communication, analytical, and problem-solving abilities.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot).
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM).
- Project management tools (e.g., Asana, Trello).
- Data analysis and visualization tools (e.g., Tableau, Power BI).
ASSUMPTION: The specific tools and technologies used may vary depending on the team and region.
👔 Cultural Fit Considerations
Company Values:
- Caring: We demonstrate our commitment to improving lives through meaningful innovation.
- Respect: We value and embrace diversity, fostering an inclusive work environment.
- Integrity: We act responsibly and ethically in all our interactions.
Work Style:
- Collaborative: We work together to achieve common goals and drive success.
- Innovative: We encourage creativity and continuous learning to stay ahead of the curve.
- Results-driven: We focus on delivering meaningful outcomes and making a tangible impact.
Self-Assessment Questions:
- How do you demonstrate care and empathy in your work?
- Can you provide an example of a time when you had to adapt your communication style to work effectively with diverse stakeholders?
- How do you stay organized and manage multiple projects simultaneously?
ASSUMPTION: Philips' company culture emphasizes collaboration, innovation, and a commitment to improving lives through meaningful innovation.
⚠️ Potential Challenges
- The healthcare industry is highly regulated, requiring a deep understanding of compliance and regulatory requirements.
- Philips is a large corporation with a complex organizational structure, which may present challenges in navigating internal processes and politics.
- The hybrid work arrangement may require strong self-motivation and time management skills to balance remote and on-site work effectively.
- Blumenau's humid subtropical climate may be a challenge for individuals who prefer cooler temperatures.
ASSUMPTION: These challenges can be overcome with strong communication, adaptability, and a commitment to continuous learning and growth.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position has a stronger focus on the healthcare industry and regulated products.
- Philips' global presence offers opportunities for international collaboration and exposure to diverse markets.
- This role may provide more growth opportunities within the marketing department or other areas of the business, given Philips' large size and global presence.
ASSUMPTION: While this role shares similarities with other product marketing positions, its focus on the healthcare industry and global presence sets it apart.
📝 Sample Projects
- Developing and executing a launch campaign for a new patient management product in Brazil.
- Conducting market research and competitive analysis to identify growth opportunities in the Latin American market.
- Creating marketing materials and trainings for the sales and services teams to improve product adoption and customer satisfaction.
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the impact this role can have on Philips' business and customers.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within it?
- How does Philips support the professional development and growth of its employees?
- What are the most significant challenges facing the healthcare industry, and how does Philips address them?
- How does Philips measure the success of its product marketing initiatives, and what key performance indicators (KPIs) are used?
- What is the work-life balance like for employees in this role, and how is it supported by the company?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, the company, and its culture, while also providing valuable insights into the position and the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Philips careers portal.
- Tailor your resume to highlight relevant skills and experiences for this role, including any product marketing campaigns or initiatives you've led.
- Prepare a cover letter that demonstrates your understanding of the healthcare industry and Philips' products, as well as your fit with the company's values and culture.
- If applicable, prepare examples of your work or portfolio to showcase your skills and accomplishments.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
