📌 Core Information
🔹 Job Title: Product Marketing Specialist III
🔹 Company: CareSource
🔹 Location: Dayton, Ohio (Remote available)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 7, 2025
🔹 Experience Level: Mid-Senior level (5+ years)
🔹 Remote Status: Hybrid (On-site and Remote)
🚀 Job Overview
Key aspects of this role include:
- Developing, implementing, and managing product marketing strategies for CareSource products
- Creating and maintaining product content for members, pre-members, and providers
- Tracking and analyzing product performance to drive improvements
- Collaborating with cross-functional teams to support organizational initiatives
- Ensuring regulatory compliance and supporting legislative reviews
ASSUMPTION: This role requires a strong understanding of the healthcare industry, government programs, and regulatory environments. Candidates should be comfortable working in a fast-paced, matrixed organization and have excellent communication and project management skills.
📋 Key Responsibilities
✅ Oversee and execute tasks to develop, implement, and maintain marketing and communication strategies for CareSource products
✅ Track and analyze product performance, and recommend modifications/enhancements
✅ Execute activities required to support short and long-term strategic product design plans
✅ Support Benefit Interpretation support, including applicable grids, spreadsheets, manuals, guides, and technology-based applications
✅ Support required Product Management Regulatory Distribution Management (RDM) legislative & regulatory reviews and compliance requirements
✅ Lead required Product material reviews for Product and Benefit design elements, as required/assigned
✅ Support team meetings to establish and execute on detailed tasks
✅ Lead and manage assigned Product Marketing initiatives through their lifecycle
✅ Support, and execute to the established budgets, timelines (milestones) and task schedules
✅ Ensure a unified content calendar is effectively created, maintained, and followed
✅ Execute assigned tasks to collaborate with senior leadership to ensure initiatives are properly funded, resourced, and managed
✅ Facilitate gathering of customer data insights and leverage data to evaluate content strategy and management
✅ Provide clarification/verification for all levels regarding status/details
✅ Incorporate effective change and risk management controls
✅ Provide communication expertise and serve as communications and marketing lead on internal work groups/committees to support organizational initiatives and efforts
✅ Perform any other job duties as requested
ASSUMPTION: This role requires a high level of detail orientation, excellent analytical skills, and the ability to work independently and within a team environment. Candidates should be comfortable with Microsoft Office Suite and have experience working with multiple platforms and mediums.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Journalism, Communications, Business, or a related field, or equivalent years of relevant work experience is required
Experience: A minimum of five (5) years of experience in a marketing role is required
Required Skills:
- Advanced proficiency level with Microsoft Office Suite (i.e., Microsoft Word, Excel, and PowerPoint)
- Responsive to a changing, fast-paced/high-growth business environment, in a matrixed organization, with a demonstrated ability to execute
- High detail orientation skills
- Demonstrated excellent analysis, organizational, and analytic skills
- Effective written and verbal communication skills
- Cross-functional team skills with strong interpersonal and relationship building skills
- Ability to work independently and within a team environment in a positive and supportive manner
- Ability to multi-task and prioritize work to meet project deadlines
- Critical listening and thinking skills
- Time management skills
- Display a customer service, member/provider-focused orientation
- Project management skills
- Demonstrate a good balance of creative, editorial, and technical skills
- Knowledge of marketing practices, tactics, and trends
- Decision-making/problem-solving skills
- Strong planning, negotiating, and influencing skillset
Preferred Skills:
- Master’s degree
- Experience writing healthcare insurance industry-related content
- Familiarity with state and Federal regulators/government in a managed care setting
ASSUMPTION: Candidates with experience in the healthcare industry, government programs, and regulatory environments will be preferred. Familiarity with CareSource’s Non-Medicaid Products is also a plus.
💰 Compensation & Benefits
Salary Range: $92,300.00 - $161,600.00
Benefits:
- Substantial and comprehensive total rewards package
- Bonus tied to company and individual performance
- 401(k) matching
- Health, dental, and vision insurance
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
- Employee discounts
Working Hours: Full-time (40 hours per week), with the ability to work remotely and on-site as needed
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Product Marketing Specialist III role. The total rewards package may include additional benefits not listed here.
📌 Applicant Insights
🔍 Company Context
Industry: CareSource is a non-profit health plan focused on providing life-changing health care to people and communities. They offer a range of health coverage options, including Marketplace, Medicare products, and Medicaid.
Company Size: CareSource has 4,500+ employees located across the country, making it a mid-sized organization.
Founded: CareSource was founded in 1989 and has been providing health care services for over 30 years.
Company Description:
- Health Care with Heart – CareSource places people over profits and focuses on improving members’ health and well-being
- Member-first approach – CareSource offers a lifetime of health coverage to more than 2 million members
- Transformative force in the industry – CareSource continues to be a leader in the healthcare industry by providing innovative solutions and improving access to care
Company Specialties:
- Medicaid
- MyCare Ohio
- Health Insurance Marketplace
- Medicare Advantage
- and Health Insurance
Company Website: http://www.caresource.com
ASSUMPTION: CareSource is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to race, color, religion, sex, age, national origin, disability, sexual orientation, gender identity, genetic information, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.
📊 Role Analysis
Career Level: Mid-Senior level (5+ years of experience)
Reporting Structure: This role reports directly to the Senior Manager, Product Marketing
Work Arrangement: Hybrid – On-site and Remote work arrangement, with the ability to work remotely up to 2 days per week
Growth Opportunities:
- CareSource offers opportunities for career growth and development within the organization
- The company provides tuition reimbursement to support employees’ professional growth
- CareSource encourages employees to take on new challenges and expand their skillsets
ASSUMPTION: This role offers opportunities for career growth and development within the Product Marketing team and across the organization. Candidates should be proactive in seeking out new challenges and learning opportunities.
🌍 Location & Work Environment
Office Type: CareSource has multiple office locations across the United States, with the headquarters in Dayton, Ohio
Office Location(s): 230 N. Main St, Dayton, OH 45402, US; 135 N Pennsylvania St, Indianapolis, Indiana, US; 600 Galleria Pkwy SE, Atlanta, GA 30339, US; 10200 Forest Green Blvd, Louisville, Kentucky 40223, US
Geographic Context:
- Dayton, Ohio – CareSource’s headquarters is located in the heart of downtown Dayton, offering easy access to shopping, dining, and entertainment options
- CareSource’s other office locations are also situated in urban areas with convenient access to amenities
- The company offers a hybrid work arrangement, allowing employees to work remotely up to 2 days per week
Work Schedule: Full-time (40 hours per week), with the ability to work remotely and on-site as needed
ASSUMPTION: CareSource’s office locations are conveniently situated in urban areas, providing employees with easy access to amenities and resources. The hybrid work arrangement offers flexibility and work-life balance for employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the Talent Acquisition team
- Phone or video interview with the hiring manager
- On-site or virtual interview with the team
- Final interview with the Senior Manager, Product Marketing
- Background check and onboarding
Key Assessment Areas:
- Product marketing skills and experience
- Communication and presentation skills
- Analytical and problem-solving skills
- Cultural fit and alignment with CareSource’s mission and values
- Technical skills, including proficiency with Microsoft Office Suite
Application Tips:
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
- Demonstrate your understanding of the healthcare industry and CareSource’s mission and values
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and experience with product marketing
- Showcase your ability to work independently and within a team environment
ATS Keywords: Product Marketing, Healthcare, Insurance, Content Development, Regulatory Compliance, Project Management, Data Analysis, Communication Skills, Team Collaboration, Creative Skills, Technical Skills, Time Management, Customer Service Orientation, Detail Orientation, Problem Solving, Interpersonal Skills, Organizational Skills, Strategic Planning
ASSUMPTION: CareSource uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords from the job description in your resume can help your application get noticed by the system.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management software (e.g., Asana, Trello, JIRA)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)
- Data analysis tools (e.g., Excel, Google Analytics)
- Content management systems (e.g., WordPress, Drupal)
ASSUMPTION: CareSource uses a variety of tools and technologies to support its product marketing efforts. Candidates should be comfortable using Microsoft Office Suite and other relevant tools and technologies.
👔 Cultural Fit Considerations
Company Values:
- Member-first – CareSource prioritizes the needs and well-being of its members above all else
- Integrity – CareSource is committed to acting with honesty, transparency, and accountability in all aspects of its business
- Collaboration – CareSource fosters a culture of teamwork and partnership, both internally and externally
- Innovation – CareSource encourages creativity, continuous learning, and a willingness to challenge the status quo
- Excellence – CareSource strives for excellence in all that it does, from the quality of its products and services to the way it treats its employees and partners
Work Style:
- CareSource offers a hybrid work arrangement, allowing employees to work remotely up to 2 days per week
- The company encourages a healthy work-life balance and provides employees with the resources and support they need to succeed
- CareSource fosters a collaborative and inclusive work environment, where employees are encouraged to share their ideas and perspectives
Self-Assessment Questions:
- Do you share CareSource’s commitment to putting members first in all that you do?
- Are you comfortable working in a fast-paced, matrixed organization and collaborating with cross-functional teams?
- Do you have a proven track record of success in a product marketing role, with a strong understanding of the healthcare industry and regulatory environments?
ASSUMPTION: CareSource values candidates who are passionate about its mission and committed to its core values. Candidates should be comfortable working in a fast-paced, collaborative environment and have a strong understanding of the healthcare industry and regulatory environments.
⚠️ Potential Challenges
- CareSource operates in a highly regulated industry, which can be complex and challenging at times
- The role requires a strong understanding of government programs and regulatory environments, which can be subject to change
- The hybrid work arrangement may require employees to commute to the office up to 2 days per week
- The role may require employees to work outside of regular business hours to meet project deadlines
ASSUMPTION: CareSource’s hybrid work arrangement offers flexibility and work-life balance, but may require employees to commute to the office up to 2 days per week. The role may also require employees to work outside of regular business hours to meet project deadlines.
📈 Similar Roles Comparison
- Product Marketing Manager – This role focuses on developing and executing marketing strategies for a specific product or product line, while the Product Marketing Specialist III role is responsible for coordinating the marketing and communications work for multiple CareSource products
- Healthcare Industry Context – CareSource operates in the healthcare industry, which is subject to unique regulatory requirements and market dynamics. Candidates should have a strong understanding of the healthcare industry and regulatory environments
- Career Path Comparison – The Product Marketing Specialist III role is a mid-senior level role that offers opportunities for career growth and development within the Product Marketing team and across the organization. Candidates should be proactive in seeking out new challenges and learning opportunities
ASSUMPTION: CareSource’s Product Marketing Specialist III role is unique in its focus on coordinating the marketing and communications work for multiple CareSource products. Candidates should have a strong understanding of the healthcare industry and regulatory environments and be proactive in seeking out new challenges and learning opportunities.
📝 Sample Projects
- Developing and implementing a marketing strategy for a new CareSource product launch
- Creating and maintaining product content for members, pre-members, and providers across multiple platforms and mediums
- Conducting a competitive analysis of CareSource’s products and making data-driven recommendations to improve market share
- Supporting regulatory reviews and ensuring compliance with state and Federal regulations
- Managing a product marketing initiative from start to finish, including budgeting, timeline management, and stakeholder communication
ASSUMPTION: CareSource’s Product Marketing Specialist III role involves a wide range of projects, from strategic planning and content development to regulatory compliance and stakeholder communication. Candidates should have a strong understanding of the healthcare industry and regulatory environments and be comfortable working on multiple projects simultaneously.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics of the Product Marketing team?
- How does CareSource support the professional development and growth of its employees?
- What are the biggest challenges facing the Product Marketing team, and how can this role help address them?
- How does CareSource measure the success of its product marketing initiatives, and what metrics are most important to track?
- What is the company’s approach to work-life balance, and how does the hybrid work arrangement support this?
ASSUMPTION: CareSource values candidates who are proactive in seeking out information and insights about the company and its culture. Candidates should come prepared with thoughtful questions about the role, the team, and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills, with a focus on the healthcare industry and regulatory environments
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and experience with product marketing
- Showcase your ability to work independently and within a team environment
- Follow up with the CareSource Talent Acquisition team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
