Product Marketing Specialist (India)

📌 Core Information

🔹 Job Title: Product Marketing Specialist (India)

🔹 Company: Zeta

🔹 Location: Bangalore, Karnataka, India

🔹 Job Type: Full-time

🔹 Category: Software Development

🔹 Date Posted: 2025-05-23

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving content creation, research, technical marketing, and customer insights for Zeta's products.
• Collaborating with various teams to execute the company's product marketing strategy across regions.
• Working closely with the Head of Product Marketing, regional sales leaders, and engineering, product & marketing leaders.
• Contributing to the growth and success of Zeta's products and services.

ASSUMPTION: This role requires a strong understanding of the digital payments and financial services space, as well as excellent writing and communication skills.

📋 Key Responsibilities

✅ Content Creation: Develop a range of content for multiple product suites, including segmentation, positioning, messaging, and more.

✅ Research & Analytics: Build a deep understanding of industry trends, competitor capabilities, customer needs, and emerging technologies.

✅ Go-To-Market Motion: Support GTM efforts and campaigns across markets, including customer insights, sales enablement materials, analyst briefings, and campaign execution.

✅ Activities: Engage in various activities such as writing and publishing, developing customer and market connect, researching, reading and consuming, deep embedding in the product and engineering ecosystem, and speaking and educating.

ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects and priorities effectively.

🎯 Required Qualifications

Education: MBA or equivalent master's degree, preferably with a specialization in marketing, strategy, or finance.

Experience: 8-10 years of experience in B2B Enterprise Technology as a product marketer, with ideally 5+ years in a product marketing or pre-sales/sales engineering role in banking or payments tech.

Required Skills:

• Deep knowledge of the digital payments and financial services space.
• Strong writing skills with an engineering mindset and ability to understand technical product details.
• Strong design sensibility and creative bent of mind.
• Hands-on approach and ability to juggle multiple balls in a fast-paced work environment.
• Team player with a mature and empowering management style.
• Detail orientation and ability to notice small details and errors.
• Well-developed commercial acumen and problem-solving ability.
• Ability to build and maintain meaningful relationships both internally and externally.

Preferred Skills:

• Experience with financial services enterprise applications with complex sales cycles.
• Fluency in multiple languages.

ASSUMPTION: The ideal candidate will have a strong background in product marketing within the banking or payments tech industry, with a proven track record of driving content creation and go-to-market strategies.

💰 Compensation & Benefits

Salary Range: INR 1,500,000 - 2,500,000 per annum (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Generous time off policy
• Employee referral bonus program
• Professional development opportunities

Working Hours: Full-time (40 hours per week) with flexible work arrangements available

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Zeta is a next-gen banking technology company that enables financial institutions to launch extensible and compliant banking asset and liability products, across cards, loans, and deposits, rapidly.

Company Size: Zeta has 1,001-5,000 employees, with over 70% in technology roles across locations in the US, Middle East, and Asia, with regional headquarters in Mumbai, India.

Founded: Zeta was founded in 2015 and is headquartered in San Francisco, California.

Company Description:

• Zeta is recognized as a go-to platform for market-leading credit card experiences.
• The company's cloud-native and fully API-enabled stack supports processing, issuing, lending, core banking, fraud, loyalty, digital banking apps, and many other capabilities.
• Zeta has 1700+ employees with 25M+ cards issued on its platform globally.

Company Specialties:

• Banking technology solutions
• Credit card processing
• Payment processing
• Financial technology solutions
• Banking as a service
• Embedded banking
• Credit card management
• Core banking solutions
• Digital banking solutions
• Next-gen banking technology
• Card issuing
• Issuer processing
• BAAS
• Digital banking experience
• Open banking
• Transaction processing
• Conversational AI

Company Website: www.zeta.tech

ASSUMPTION: Zeta is a well-established company in the next-gen banking technology space, with a strong focus on innovation and growth.

📊 Role Analysis

Career Level: This role is at the senior specialist level, requiring a high degree of expertise and autonomy in product marketing.

Reporting Structure: The Product Marketing Specialist will report directly to the Head of Product Marketing and work closely with regional sales leaders, engineering, product, and marketing leaders.

Work Arrangement: This is an on-site role based in Bangalore, Karnataka, India, with flexible work arrangements available.

Growth Opportunities:

• Potential to grow into a leadership role within the product marketing team.
• Opportunities to work on high-impact projects and drive significant business growth.
• Exposure to a wide range of products and technologies within the banking and payments tech industry.

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a meaningful impact on Zeta's products and services.

🌍 Location & Work Environment

Office Type: Zeta's office in Bangalore, Karnataka, India, is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): Diamond District, HAL Airport Road, ISRO Colony Domlur, Bangalore, Karnataka 560008, IN

Geographic Context:

• Bangalore is the capital of the Indian state of Karnataka and the largest city in the state by population.
• The city is known for its vibrant tech industry and is home to many multinational corporations and startups.
• Bangalore has a tropical savanna climate with warm and humid weather throughout the year.

Work Schedule: Full-time (40 hours per week) with flexible work arrangements available

ASSUMPTION: Bangalore offers a dynamic work environment with a strong focus on technology and innovation, making it an ideal location for a product marketing specialist in the banking and payments tech industry.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical assessment or case study presentation
• On-site or video interview with the hiring manager and team members
• Final round with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Product marketing expertise and experience
• Writing and communication skills
• Understanding of the banking and payments tech industry
• Cultural fit and alignment with Zeta's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare a portfolio or examples of your work, if applicable, to showcase your product marketing capabilities.
• Research Zeta's products and services to demonstrate your understanding of the company and its offerings.
• Practice common product marketing interview questions and be prepared to discuss your approach to content creation, research, and go-to-market strategies.

ATS Keywords: Product Marketing, Content Creation, Research, Technical Marketing, Customer Insights, Banking, Payments, Financial Services, B2B Enterprise Technology

ASSUMPTION: Zeta's interview process is designed to assess the candidate's product marketing expertise, industry knowledge, and cultural fit with the company's values and mission.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Docs, Google Sheets, Google Slides)
• Marketing automation platforms (e.g., HubSpot, Marketo)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Project management tools (e.g., Asana, Trello)
• Design tools (e.g., Adobe Creative Suite, Sketch)
• Analytics and reporting tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The ideal candidate will have experience with a wide range of tools and technologies relevant to product marketing in the banking and payments tech industry.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Zeta values innovation and encourages employees to think creatively and challenge the status quo.
• Customer-centricity: Zeta prioritizes the needs and preferences of its customers and strives to deliver exceptional experiences.
• Collaboration: Zeta fosters a culture of collaboration and teamwork, with a focus on collective success.
• Integrity: Zeta values honesty, transparency, and ethical behavior in all aspects of its operations.
• Excellence: Zeta strives for excellence in all aspects of its products, services, and internal processes.

Work Style:

• Fast-paced and dynamic work environment
• Cross-functional collaboration and teamwork
• Results-driven and data-informed decision-making
• Continuous learning and professional development
• Strong focus on work-life balance and employee well-being

Self-Assessment Questions:

• Do you align with Zeta's values and work style?
• Are you comfortable working in a fast-paced, dynamic environment with changing priorities?
• Do you have a proven track record of driving content creation and go-to-market strategies in the banking and payments tech industry?
• Are you comfortable working collaboratively with cross-functional teams to achieve collective success?

ASSUMPTION: Zeta values candidates who are passionate about its mission, align with its values, and thrive in a dynamic, collaborative work environment.

⚠️ Potential Challenges

• Managing multiple projects and priorities in a fast-paced work environment
• Keeping up with industry trends and emerging technologies in the banking and payments tech industry
• Balancing the needs and preferences of multiple stakeholders, including customers, sales teams, and product teams
• Adapting to changing market conditions and customer preferences
• Navigating a large, complex organization with multiple teams and reporting structures

ASSUMPTION: These challenges can be overcome with strong project management skills, a deep understanding of the banking and payments tech industry, and a willingness to adapt and learn in a dynamic work environment.

📈 Similar Roles Comparison

• Product Marketing Manager (Banking & Payments) at a mid-sized fintech startup vs. Zeta:
• Startup: More autonomy and ownership of product marketing strategy, but potentially less resources and support
• Zeta: More structured product marketing team and resources, but potentially less autonomy and ownership
• Senior Product Marketing Manager (Financial Services) at a large enterprise vs. Zeta:
• Enterprise: More established product marketing team and processes, but potentially more bureaucracy and red tape
• Zeta: More agile and innovative product marketing team, but potentially less established processes and structures
• Product Marketing Specialist (Banking & Payments) at a consulting firm vs. Zeta:
• Consulting firm: More exposure to diverse industries and clients, but potentially less focus on a specific product or service
• Zeta: More specialized knowledge of banking and payments tech products and services, but potentially less exposure to diverse industries and clients

ASSUMPTION: Each role has its unique advantages and challenges, and the ideal candidate will consider their personal preferences and career goals when comparing similar roles.

📝 Sample Projects

• Developing a comprehensive content marketing strategy for Zeta's core banking suite, including segmentation, positioning, messaging, and go-to-market plans
• Conducting a competitive analysis of Zeta's main competitors in the banking and payments tech industry, and developing recommendations to differentiate Zeta's products and services
• Creating a customer journey map for Zeta's digital banking suite, and developing targeted content and marketing campaigns to improve customer engagement and satisfaction

ASSUMPTION: These sample projects demonstrate the range of responsibilities and activities required for the Product Marketing Specialist role at Zeta.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the product marketing team collaborate with other departments, such as sales, product, and engineering?
• What are the most significant challenges facing the product marketing team, and how can this role help address them?
• How does Zeta support the professional development and growth of its product marketing team members?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company, and demonstrate your interest and engagement in the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio or examples of your work, if applicable, to showcase your product marketing capabilities
• Research Zeta's products and services to demonstrate your understanding of the company and its offerings
• Practice common product marketing interview questions and be prepared to discuss your approach to content creation, research, and go-to-market strategies
• Follow up with the hiring manager one week after submitting your application, if you have not heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.