Product Marketing Specialist - Lead

📌 Core Information

🔹 Job Title: Product Marketing Specialist - Lead

🔹 Company: Sprinklr

🔹 Location: Bangalore, Karnataka, India

🔹 Job Type: Full-Time, On-Site

🔹 Category: Marketing

🔹 Date Posted: April 20, 2025

🔹 Experience Level: Mid-Senior Level (5-10 years)

🔹 Remote Status: On-Site

🚀 Job Overview

Key aspects of this role include:

• Cross-functional leadership, working closely with Product Management to translate complex product features into clear, compelling narratives.
• Anchor Go-To-Market (GTM) strategy and execution across the entire product lifecycle.
• Enable and empower field teams with strong POVs, tailored messaging, interactive demos, and effective enablement content.
• Define corporate-level positioning and messaging for key buying centers and individual products.
• Build thought leadership across relevant market categories by authoring blogs, whitepapers, and supporting the creation of impactful content assets.

ASSUMPTION: This role requires a strong understanding of B2B SaaS environments and exceptional communication skills to convey complex ideas effectively.

📋 Key Responsibilities

✅ Cross-functional leadership: Work closely with Product Management to translate complex product features into clear, compelling narratives.

✅ Anchor Go-To-Market (GTM) strategy and execution: Own release marketing communications and support customer training teams to enhance product adoption and usage.

✅ Market leadership & external presence: Define corporate-level positioning and messaging for key buying centers and individual products. Build thought leadership across relevant market categories by authoring blogs, whitepapers, and supporting the creation of impactful content assets.

✅ Strategic execution & content development: Act as an internal consultant within the marketing organization, informing and guiding messaging and campaign strategy. Create and manage a comprehensive Bill of Materials (BOM) across products, solutions, and target personas.

ASSUMPTION: This role involves continuous learning and adaptation to new products and market trends, requiring strong analytical skills and the ability to connect dots.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. An MBA is preferred but not mandatory.

Experience: 4 to 6 years of professional experience, ideally within Product Marketing or closely related roles. Prior experience in B2B SaaS environments is highly preferred.

Required Skills:

• Strong storytelling and exceptional communication skills; ability to clearly convey complex ideas.
• Demonstrated success in taking products to market and executing structured GTM strategies.
• Highly analytical, data-driven, and comfortable working with numbers to drive strategic decisions.
• Structured thinker with the ability to connect dots, create clarity from ambiguity, and understand the larger strategic context.
• Experience enabling and supporting sales and field teams with messaging, enablement materials, and POV development.

Preferred Skills:

• Experience working with enterprise-level software products.
• Fluency in multiple languages.

ASSUMPTION: Candidates with experience in Product Marketing or related roles within B2B SaaS environments will have a strong advantage in this role.

💰 Compensation & Benefits

Salary Range: INR 15,00,000 - 20,00,000 per annum (Estimated based on industry standards for mid-senior level Product Marketing roles in Bangalore)

Benefits:

• Comprehensive health plans
• Leading well-being programs
• Financial protection for you and your family
• Daily meditation breaks, virtual fitness, and access to Headspace
• Continuous learning opportunities with LinkedIn Learning

Working Hours: Full-time (40 hours/week), with flexible working hours and remote work options available.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Sprinklr operates in the Software Development industry, focusing on Social Media Management, Customer Experience Management, and Enterprise Cloud Computing.

Company Size: Sprinklr has 1,001-5,000 employees, providing a large, established environment with ample growth opportunities.

Founded: Sprinklr was founded in 2009 and is headquartered in New York City with employees around the world.

Company Description:

• Sprinklr is a leading enterprise software company for all customer-facing functions.
• With native AI, Sprinklr's unified customer experience management (Unified-CXM) platform helps companies deliver human experiences to every customer, every time, across any modern channel.
• Sprinklr works with more than 1,900 valuable enterprises, including global brands like Microsoft, P&G, Samsung, and more than 60% of the Fortune 100.

Company Specialties:

• Social Media Management
• Customer Experience Management
• Enterprise Cloud Computing

Company Website: sprinklr.com

ASSUMPTION: Sprinklr's extensive experience and large client base make it an attractive employer for professionals seeking to work with prominent global brands.

📊 Role Analysis

Career Level: Mid-Senior Level (5-10 years of experience)

Reporting Structure: This role reports directly to the Head of Product Marketing and works cross-functionally with Product Management, Sales, and other marketing teams.

Work Arrangement: Full-time, on-site role with flexible working hours and remote work options available.

Growth Opportunities:

• Potential career progression to Senior Product Marketing Manager or other leadership roles within the marketing organization.
• Opportunities to work on various products and solutions, gaining diverse experience and exposure.
• Chance to contribute to Sprinklr's continued growth and expansion into new markets.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the marketing organization or take on broader responsibilities as Sprinklr continues to grow.

🌍 Location & Work Environment

Office Type: Sprinklr's Bangalore office is a modern, collaborative workspace with state-of-the-art facilities and amenities.

Office Location(s): Divyasree Technopolis, Opp HAL Airport Road, Yamalur 3rd Floor, East Wing, Bangalore, Karnataka 560037, India

Geographic Context:

• Bangalore is the capital of the Indian state of Karnataka and is known for its thriving tech industry and cosmopolitan culture.
• The office is located in the eastern part of Bangalore, close to major tech parks and residential areas.
• The location offers easy access to public transportation, shopping, dining, and entertainment options.

Work Schedule: Full-time (40 hours/week), with flexible working hours and remote work options available.

ASSUMPTION: Bangalore's vibrant tech industry and Sprinklr's modern office environment provide an ideal setting for this role, offering ample opportunities for professional growth and networking.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the HR team
• On-site or virtual interview with the hiring manager and team members
• Final round with senior leadership

Key Assessment Areas:

• Communication skills and ability to convey complex ideas
• Strategic thinking and problem-solving abilities
• Understanding of B2B SaaS environments and product marketing principles
• Cultural fit and alignment with Sprinklr's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role.
• Prepare examples of your past work, demonstrating your ability to translate complex product features into clear, compelling narratives and execute successful Go-To-Market strategies.
• Research Sprinklr's products, clients, and industry to show your enthusiasm and understanding of the company and its mission.

ATS Keywords: Product Marketing, B2B SaaS, Go-To-Market, Strategic Execution, Content Development, Thought Leadership, Cross-Functional Leadership, Market Leadership

ASSUMPTION: Sprinklr's interview process focuses on assessing candidates' communication skills, strategic thinking, and cultural fit, with a strong emphasis on relevant experience and industry knowledge.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, Pardot)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)
• Project management tools (e.g., Asana, Trello)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Content creation and design tools (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: Familiarity with relevant marketing automation, CRM, project management, data analysis, and content creation tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer Obsessed: We put our customers first in everything we do.
• One Sprinklr: We work together as one team, supporting each other's success.
• Innovate & Adapt: We embrace change and continuously improve.

Work Style:

• Collaborative: We work closely with cross-functional teams to achieve common goals.
• Agile: We adapt quickly to changing circumstances and prioritize efficiency.
• Data-Driven: We make decisions based on data and analytics.

Self-Assessment Questions:

• How do you ensure that your messaging resonates with customers and addresses their pain points?
• Describe a time when you had to adapt quickly to a significant change in your work environment or project scope.
• How do you prioritize your workload and ensure that you're focusing on the most impactful tasks?

ASSUMPTION: Sprinklr values candidates who are customer-focused, collaborative, agile, and data-driven, with a strong commitment to continuous learning and improvement.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously, requiring strong time management and organizational skills.
• Working with diverse stakeholders, including product managers, sales teams, and external partners, necessitating excellent communication and collaboration skills.
• Keeping up with industry trends and market changes, demanding continuous learning and adaptation.
• Occasional travel may be required to attend industry events, conferences, or client meetings.

ASSUMPTION: These challenges can be overcome by strong organizational skills, effective communication, continuous learning, and a willingness to adapt to new situations.

📈 Similar Roles Comparison

• Product Marketing Manager (Center of Excellence) vs. Product Marketing Manager (Individual Product): The Center of Excellence role focuses on corporate-level positioning and messaging, while the individual product role concentrates on specific product marketing strategies.
• B2B SaaS Product Marketing vs. B2C Product Marketing: B2B SaaS Product Marketing requires a strong understanding of enterprise-level software products and B2B buying behaviors, while B2C Product Marketing focuses on consumer-facing products and retail channels.
• Product Marketing vs. Brand Marketing: Product Marketing focuses on driving product adoption and usage, while Brand Marketing concentrates on building and maintaining a company's brand identity and reputation.

ASSUMPTION: Understanding the differences between these roles and industries is crucial for candidates to determine the best fit for their skills and career goals.

📝 Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Product Marketing organization?
• How does the company support the professional development and growth of its employees?
• What are the most significant challenges facing the company in the next 12-24 months, and how can this role contribute to addressing them?
• How does the company measure the success of its Product Marketing efforts, and what key performance indicators (KPIs) are most important for this role?
• What opportunities exist for collaboration and knowledge-sharing with other marketing teams and departments within the company?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and helps you better understand the company's culture, priorities, and expectations.

📝 Sample Projects

• Developing a comprehensive Bill of Materials (BOM) for a new product launch, including messaging frameworks, sales enablement materials, and customer training resources.
• Conducting market research and competitive analysis to inform product positioning and messaging strategies.
• Creating and executing a Go-To-Market (GTM) plan for an existing product, including release marketing communications, customer training, and enablement content.

ASSUMPTION: These sample projects provide a sense of the day-to-day responsibilities and deliverables for this role, helping candidates understand the skills and experience required for success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare examples of your past work, demonstrating your ability to translate complex product features into clear, compelling narratives and execute successful Go-To-Market strategies.
• Research Sprinklr's products, clients, and industry to show your enthusiasm and understanding of the company and its mission.
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.