📌 Core Information
🔹 Job Title: Product Marketing Specialist (m/f/d)
🔹 Company: Buynomics
🔹 Location: Germany (Remote OK)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-11
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Executing high-impact account-based marketing (ABM) campaigns
- Developing compelling content for product marketing and sales enablement
- Designing structured learning experiences for the Buynomics Academy
- Collaborating cross-functionally with Sales, Marketing, Product, and Customer Success teams
ASSUMPTION: This role requires a strong balance of strategic thinking and hands-on execution, with a focus on driving results through targeted marketing campaigns and engaging content.
📋 Key Responsibilities
✅ Plan, execute, and optimize account-based marketing (ABM) campaigns in collaboration with the growth marketing team, leveraging multiple channels including email, paid media, and dedicated content (e.g., sales enablement materials).
✅ Partner closely with the sales team to craft personalized outreach strategies for high-value accounts.
✅ Monitor ABM performance metrics and apply insights to continuously refine campaign strategies.
✅ Lead the creation of impactful product content such as case studies, landing pages, email copy, blog posts, and product or industry one-pagers.
✅ Ensure alignment between product messaging and all marketing content, delivering clear value to target audiences.
✅ Produce content rooted in a deep understanding of our ideal customer profile (ICP) and industry trends.
✅ Conduct market research to support go-to-market strategies, product positioning, and expansion into new verticals and geographies.
✅ Utilize data and analytics to optimize content and campaigns, ensuring alignment with business objectives and customer needs.
✅ Own the end-to-end design and delivery of structured learning paths tailored to clients and internal stakeholders.
✅ Collaborate with subject matter experts to develop high-quality course materials, scripts, and assessments.
✅ Partner with clients to create customized educational programs for key accounts.
✅ Analyze learner engagement and feedback to iterate and enhance educational content continuously.
ASSUMPTION: This role involves a mix of strategic planning, creative content development, and data-driven optimization to drive marketing success and product adoption.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-3 years of experience in product marketing; B2B SaaS background preferred
Required Skills:
- Exceptional writing and storytelling abilities
- Familiarity with learning management systems (LMS) or educational content development (a plus)
- Strategic thinker with a hands-on execution mindset
- Strong collaborator with a data-driven approach
Preferred Skills:
- Experience with account-based marketing (ABM) strategies
- Fluency in multiple languages
ASSUMPTION: Candidates with a strong background in product marketing, exceptional writing skills, and a data-driven mindset will thrive in this role.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (AI-estimated, based on experience level and market rates for product marketing roles in Germany)
Benefits:
- Dynamic Environment: Join a truly international and diverse team where your ideas matter.
- Flexible Work Model: Enjoy a remote setup with offices located in Cologne.
- Learning Budget: Take advantage of our employee development and education budget to enhance your skills.
- Local Language Classes: Participate in language lessons to support your integration and personal development.
- Urban Sports Club Membership
- Pizza lunch, drinks and snacks
- Personal and professional growth opportunities
- Regular company events
Working Hours: Full-time (40 hours per week) with flexible hours and a remote-friendly environment
ASSUMPTION: The salary range is estimated based on market rates for product marketing roles in Germany, considering the candidate's experience level. Benefits are comprehensive and focused on employee growth and well-being.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically Revenue Growth Management (RGM) solutions
Company Size: 51-200 employees (Medium-sized company, offering a dynamic and collaborative work environment)
Founded: 2018 (Young, growing company with a strong focus on innovation)
Company Description:
- Buynomics transforms how companies understand their customers through its groundbreaking Virtual Shoppers AI technology.
- The company predicts purchase behavior with unmatched speed and precision, enabling data-driven, transparent, and customer-centric commercial decisions.
- Buynomics aims to become the operating system for commercial decisions, providing a single source of truth for all market-facing questions, including pricing, product offers, and promotions.
Company Specialties:
- Revenue Optimization
- Pricing Optimization
- Product Portfolio Optimization
- Promotions Optimization
- and Forecasting
Company Website: www.buynomics.com
ASSUMPTION: Buynomics is a growing tech company focused on providing innovative solutions for commercial decision-making, with a strong emphasis on data-driven insights and customer-centric approaches.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Head of Marketing and works cross-functionally with various teams, including Sales, Product, and Customer Success.
Work Arrangement: Remote OK, with offices located in Cologne, Germany. The company offers a flexible work model, allowing employees to work remotely or from the office as needed.
Growth Opportunities:
- As a growing company, Buynomics offers opportunities for professional development and career advancement.
- This role provides exposure to various aspects of marketing, enabling the candidate to expand their skillset and take on more responsibilities over time.
- With the company's focus on international expansion, there may be opportunities for candidates to work on global projects or take on regional responsibilities.
ASSUMPTION: This role offers a unique opportunity for candidates to grow both personally and professionally within a dynamic and innovative tech company.
🌍 Location & Work Environment
Office Type: Modern, collaborative office spaces in Cologne, Germany, with remote work options
Office Location(s): Hohenzollernring 89-93, 4th floor, Cologne, North Rhine-Westphalia 50672, DE; Calle de Ávila, 112, 2B, Barcelona, Catalonia 08018, ES
Geographic Context:
- Cologne, Germany: A vibrant city with a rich history, offering a high quality of life, cultural attractions, and a thriving tech scene.
- Barcelona, Spain: A dynamic city known for its unique culture, architecture, and Mediterranean climate, with a strong focus on tech and innovation.
Work Schedule: Full-time (40 hours per week) with flexible hours and a remote-friendly environment, allowing for a healthy work-life balance
ASSUMPTION: Buynomics offers a modern and collaborative work environment, with flexible work arrangements that cater to employees' needs and preferences.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Interview with the Head of Marketing
- Final interview with key stakeholders
Key Assessment Areas:
- Candidates' understanding of product marketing and account-based marketing strategies
- Writing and storytelling abilities
- Data-driven mindset and analytical skills
- Collaboration and communication skills
- Cultural fit and alignment with Buynomics' values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of product marketing and account-based marketing strategies in your application materials.
- Showcase your writing and storytelling abilities through examples of your work or by addressing specific questions in your cover letter.
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, collaboration, and adaptability.
ATS Keywords: Product Marketing, Account-Based Marketing, Content Creation, Sales Enablement, Market Research, Data Analysis, Collaboration, Strategic Thinking, Educational Content Development, Storytelling, B2B Marketing, Learning Management Systems
ASSUMPTION: Buynomics' application process is designed to assess candidates' skills, cultural fit, and alignment with the company's values, with a focus on product marketing and account-based marketing expertise.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Learning management systems (LMS) (e.g., Moodle, Adobe Captivate Prime)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Buynomics uses a range of marketing, sales, and learning management tools to streamline processes, improve collaboration, and enhance the overall employee and customer experience.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Buynomics prioritizes understanding and meeting the needs of its customers.
- Innovation-driven: The company encourages creativity, continuous learning, and pushing boundaries to drive growth and success.
- Collaborative: Buynomics fosters a culture of teamwork, open communication, and mutual support.
Work Style:
- Data-driven: Buynomics makes decisions based on data and insights, with a focus on continuous improvement and optimization.
- Dynamic: The company operates in a fast-paced and ever-changing environment, requiring employees to be adaptable and resilient.
- Results-oriented: Buynomics values employees who take initiative, set clear goals, and deliver tangible results.
Self-Assessment Questions:
- Do you have a strong understanding of customer needs and preferences, and can you translate that understanding into effective marketing strategies?
- Are you comfortable working in a dynamic and fast-paced environment, and can you adapt to change quickly?
- Do you have a data-driven mindset, and can you use data and insights to inform your decision-making and optimize your work?
ASSUMPTION: Buynomics values candidates who are customer-focused, innovative, collaborative, data-driven, adaptable, and results-oriented, with a strong cultural fit within the company's dynamic and fast-paced environment.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced environment
- Balancing strategic thinking with hands-on execution and day-to-day tasks
- Working with diverse teams and stakeholders, requiring strong communication and collaboration skills
- Keeping up with industry trends and best practices in product marketing and account-based marketing
ASSUMPTION: These challenges are inherent to the dynamic and fast-paced nature of Buynomics' work environment and the role's focus on driving results through strategic marketing campaigns and engaging content.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on account-based marketing strategies and a deep understanding of the company's ideal customer profile (ICP).
- Compared to other product marketing roles, this position offers a unique opportunity to work on a cutting-edge AI technology and drive commercial decision-making for a wide range of industries.
- In terms of career path, this role provides a strong foundation in product marketing, with opportunities for growth and advancement within the company or the broader tech industry.
ASSUMPTION: This role offers a unique blend of strategic marketing, content development, and educational experience, with a strong focus on driving results and driving commercial success for the company's innovative AI technology.
📝 Sample Projects
- Developing a targeted ABM campaign for a key vertical, including personalized outreach strategies and tailored content
- Creating a comprehensive product marketing strategy for a new AI feature, including messaging, positioning, and go-to-market planning
- Designing and implementing a structured learning path for a major client, including course materials, assessments, and engagement metrics
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available in this role, from strategic marketing and content development to educational experience design.
❓ Key Questions to Ask During Interview
- Can you describe the company's go-to-market strategy and how this role fits into that plan?
- How does the marketing team collaborate with other departments, such as Sales, Product, and Customer Success, to ensure alignment and drive product adoption?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Buynomics support the professional development and growth of its employees?
- What are the most challenging aspects of working in a dynamic and fast-paced environment, and how does the company support employees in overcoming these challenges?
ASSUMPTION: These interview questions are designed to provide insight into the company's go-to-market strategy, team dynamics, role expectations, and employee support, helping candidates make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on product marketing, account-based marketing, and content development.
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, collaboration, and adaptability.
- If selected for an interview, be prepared to discuss your understanding of Buynomics' AI technology, its applications, and the role's responsibilities in driving commercial success.
- Follow up with the hiring manager one week after your interview to express your continued interest in the role and ask about next steps in the process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
