📌 Core Information
🔹 Job Title: Product Marketing Specialist (M/F) – Permanent contract
🔹 Company: Sociabble
🔹 Location: Paris, Île-de-France, France
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Hybrid (2 days per week in the office)
🚀 Job Overview
Key aspects of this role include:
- Driving revenue growth for specific product features within the Sociabble platform
- Collaborating with cross-functional teams to develop sales enablement materials and marketing campaigns
- Monitoring performance and business impact of go-to-market features
- Organizing events and training sessions to promote Sociabble to clients
- Leveraging AI tools to refine and generate innovative ideas
ASSUMPTION: This role requires a strong background in product marketing and sales orientation to excel in driving revenue growth and client engagement.
📋 Key Responsibilities
✅ Establish yourself as a go-to-market expert for specific Sociabble features, driving revenue growth and monitoring performance
✅ Participate in developing and expanding the Sales Enablement strategy, educating sales teams on feature presentations and gathering client feedback
✅ Formulate and implement effective go-to-market strategies for new and existing features, defining marketing and sales channels, business targets, competitive landscape, pricing strategy, market positioning, and key differentiators
✅ Collaborate with cross-functional teams to create comprehensive communication and marketing campaigns, developing social media posts, ad campaigns, landing pages, SEO positioning, and more
✅ Contribute to cross-feature Product Marketing activities, including monthly product release notes, roadmap presentations, analyst report analysis, and market research on specific business verticals
✅ Play a key role in boosting product and feature adoption, collaborating with the Knowledge team to offer training to end-users and implementing targeted pop-ups and notifications to increase awareness of new features
✅ Co-organize events, including webinars, training sessions, workshops, roadmap presentations, beta tester launches, and tutorials, aimed at promoting Sociabble to both current and potential clients
✅ Monitor the performance and business impact of go-to-market features, fostering a sense of urgency within various teams, gathering KPIs, tracking different touchpoints, monitoring sales deals, and conducting frequent updates with stakeholders to make necessary strategy adjustments
ASSUMPTION: This role requires strong organizational skills and the ability to manage multiple projects simultaneously without sacrificing quality.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Over 2 years of experience in product marketing or offer development
Required Skills:
- Proven track record in driving revenue growth for products
- Excellent sales and client engagement skills
- Strong marketing eye and meticulous attention to detail
- Excellent organizational and project management skills
- Excellent interpersonal skills and the ability to collaborate effectively with diverse stakeholders
- Proficient in English (minimum C1) and French (C1)
Preferred Skills:
- Experience with AI tools like ChatGPT
- Familiarity with the Sociabble platform
ASSUMPTION: Proficiency in English and French is essential for smooth coordination and communication in Sociabble's international setting.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (based on experience and industry standards for mid-level marketing roles in Paris)
Benefits:
- Healthcare coverage
- Transportation coverage
- Edenred restaurant vouchers
- Vacation bonus
- RTT (Réduction du temps de travail)
- Leeto benefits platform
Working Hours: Full-time (35 hours per week) with flexible work arrangements
ASSUMPTION: The salary range is an estimate based on industry standards for mid-level marketing roles in Paris. The final offer may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Sociabble operates in the Software Development industry, focusing on employee communication, employee advocacy, and digital transformation.
Company Size: Sociabble is a mid-sized company with 51-200 employees, providing a supportive and collaborative work environment.
Founded: Sociabble was founded in 2014 and has since grown to serve over 180 countries, with offices in Paris, Lyon, Boston, and Mumbai.
Company Description:
- Sociabble helps companies turn their employees into an informed, engaged, and influential workforce
- The company's unique and innovative solution makes employee communication and advocacy easy, engaging, and fun
- Sociabble is used by world-renowned companies like Coca-Cola CCEP, AT&T, Renault Group, Generali, and L’Occitane en Provence
Company Specialties:
- Employee Advocacy
- Digital Transformation
- Social Media
- Employee Engagement
- Brand Advocacy
- Social Selling
- Internal Communication
- B2B Marketing
- Employee Communications
Company Website: Sociabble
ASSUMPTION: Sociabble's focus on employee communication and advocacy sets it apart in the software development industry, offering unique opportunities for growth and innovation.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: The Product Marketing Specialist will report directly to Victor, the head of the Product Marketing team
Work Arrangement: Hybrid (2 days per week in the office, with flexible work arrangements)
Growth Opportunities:
- Expanding the role's scope as Sociabble grows and enters new markets
- Potential career progression into senior marketing roles within the company
- Opportunities to work on high-impact projects and collaborate with diverse teams
ASSUMPTION: Sociabble's international presence and growth potential offer numerous opportunities for career development and advancement.
🌍 Location & Work Environment
Office Type: Sociabble's Paris office is located in the heart of the city, providing a vibrant and dynamic work environment
Office Location(s): 22 Rue Chapon, 75003 Paris, France
Geographic Context:
- Paris is a major global hub for technology, marketing, and business
- The city offers a rich cultural scene, with numerous museums, galleries, and historical sites
- Paris is well-connected by public transportation, making it easy to commute to and from the office
Work Schedule: Full-time (35 hours per week) with flexible work arrangements
ASSUMPTION: Sociabble's Paris office provides a stimulating and engaging work environment, with easy access to cultural attractions and transportation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interview with the Product Marketing team lead (Victor)
- Final interview with the company's co-founders
- Background check and onboarding
Key Assessment Areas:
- Product marketing expertise and experience
- Sales orientation and client engagement skills
- Marketing skills and attention to detail
- Organizational and project management skills
- Interpersonal skills and cultural fit
- Proficiency in English and French
Application Tips:
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
- Demonstrate your sales orientation and client engagement skills through specific examples and anecdotes
- Showcase your marketing skills and attention to detail by providing examples of successful campaigns or projects you've worked on
- Prepare for behavioral and situational interview questions that assess your organizational and project management skills, as well as your interpersonal skills and cultural fit
- Research Sociabble's products, services, and company culture to show your enthusiasm and understanding of the role
ATS Keywords: Product Marketing, Go-To-Market Strategy, Sales Enablement, Marketing Campaigns, Client Engagement, Revenue Growth, AI Tools, English, French
ASSUMPTION: Sociabble's interview process focuses on assessing candidates' product marketing expertise, sales orientation, and cultural fit for the role and company.
🛠️ Tools & Technologies
- Sociabble platform
- AI tools (e.g., ChatGPT)
- Marketing automation tools (e.g., HubSpot, Marketo)
- Sales enablement tools (e.g., Showpad, Seismic)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with the Sociabble platform and relevant marketing, sales, and project management tools is beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Kindness
- Ambition
- Humility
Work Style:
- Collaborative and supportive team environment
- Autonomous and proactive approach to work
- Focus on continuous learning and professional development
Self-Assessment Questions:
- Do you embody Sociabble's values of kindness, ambition, and humility in your professional and personal life?
- Are you comfortable working in a hybrid environment, balancing remote work and in-office collaboration?
- Do you thrive in an autonomous role, taking charge of communication plans, training initiatives, and revenue generation for specific product features?
ASSUMPTION: Sociabble's company culture emphasizes kindness, ambition, and humility, with a focus on collaboration, autonomy, and continuous learning.
⚠️ Potential Challenges
- Managing multiple projects simultaneously, balancing go-to-market strategies, sales enablement materials, marketing campaigns, and performance monitoring
- Working with diverse teams across marketing, product, customer success, and sales, requiring strong communication and collaboration skills
- Adapting to Sociabble's hybrid work environment, balancing remote work and in-office collaboration
- Keeping up with the latest AI tools and marketing trends to refine and generate innovative ideas
ASSUMPTION: The Product Marketing Specialist role at Sociabble presents unique challenges that require strong organizational skills, adaptability, and a proactive approach to work.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, the Product Marketing Specialist at Sociabble focuses on driving revenue growth for specific product features, requiring a strong sales orientation and client engagement skills
- Sociabble's focus on employee communication and advocacy sets it apart in the software development industry, offering unique opportunities for growth and innovation
- Career progression in product marketing roles at Sociabble may lead to senior marketing positions within the company, with opportunities to work on high-impact projects and collaborate with diverse teams
ASSUMPTION: The Product Marketing Specialist role at Sociabble is unique, requiring a strong sales orientation and client engagement skills, with opportunities for growth and innovation in the employee communication and advocacy space.
📝 Sample Projects
- Developing and implementing a go-to-market strategy for Sociabble's Enterprise Video & Audio feature, defining marketing and sales channels, business targets, competitive landscape, pricing strategy, market positioning, and key differentiators
- Collaborating with cross-functional teams to create comprehensive communication and marketing campaigns for Sociabble's Ask AI feature, including social media posts, ad campaigns, landing pages, SEO positioning, and more
- Contributing to cross-feature Product Marketing activities, such as monthly product release notes, roadmap presentations, analyst report analysis, and market research on specific business verticals for Sociabble's Rewards feature
ASSUMPTION: The Product Marketing Specialist role at Sociabble involves working on high-impact projects that drive revenue growth and promote the company's unique features and offerings.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow and priorities for a Product Marketing Specialist in their first 30, 60, and 90 days in the role?
- How does the Product Marketing team collaborate with other departments, such as Product, Sales, and Customer Success, to ensure alignment and successful execution of go-to-market strategies?
- What are the key performance indicators (KPIs) used to measure the success of go-to-market features, and how are they tracked and reported?
- How does Sociabble support the professional development and growth of its employees, particularly in the Product Marketing team?
- What are the most rewarding aspects of working in a hybrid environment, and what challenges might I face in adapting to this work arrangement?
ASSUMPTION: Asking insightful questions during the interview demonstrates your interest in the role and helps you better understand the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills, demonstrating your sales orientation and client engagement skills
- Prepare for behavioral and situational interview questions that assess your organizational and project management skills, as well as your interpersonal skills and cultural fit
- Research Sociabble's products, services, and company culture to show your enthusiasm and understanding of the role
- Follow up with the hiring manager, Victor, within 7 days after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
