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Product Owner Marketing Automation

Infineon
Full-time
On-site
Bangalore, Karnātaka, India
βš™οΈ Marketing Automation

πŸ“Œ Core Information

πŸ”Ή Job Title: Product Owner Marketing Automation

πŸ”Ή Company: Infineon Technologies

πŸ”Ή Location: Bangalore, Karnātaka, India

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: April 23, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Defining and driving marketing automation strategy and roadmap
  • Collaborating with stakeholders to understand business needs and define requirements
  • Managing the product backlog and enabling stakeholders
  • Ensuring data quality, integrity, and compliance for marketing automation
  • Leveraging marketing automation to drive business results

ASSUMPTION: This role requires a strong understanding of marketing automation principles and best practices, as well as experience working with cross-functional teams and managing multiple projects simultaneously.

πŸ“‹ Key Responsibilities

βœ… Define and drive the strategy and roadmap for marketing automation, aligned with business objectives and personalization strategy

βœ… Develop and maintain a deep understanding of marketing automation principles, best practices, and industry trends

βœ… Collaborate with stakeholders to understand customer and business needs, and define and prioritize requirements for marketing automation

βœ… Assume Data Stewardship responsibilities for Marketing Automation, ensuring data quality, integrity, and compliance

βœ… Identify opportunities to leverage marketing automation to drive business results

βœ… Create, maintain, and prioritize the product backlog for marketing automation, ensuring it is up-to-date, refined, and ready for development

βœ… Prioritize the backlog based on expected business value

βœ… Collaborate with IT and external vendors to enable prioritized requirements

βœ… Enable and update stakeholders by developing and maintaining documentation, processes, and guidelines for marketing automation

βœ… Manage the marketing automation platform and support key users in terms of setup, configuration, data flows, quality assurance, and optimization of workflows and campaigns

βœ… Facilitate training sessions and workshops to ensure stakeholder alignment and understanding of business needs

ASSUMPTION: The responsibilities listed above are based on the provided job description. However, the specific tasks and priorities may vary depending on the company's needs and the product owner's skills and experience.

🎯 Required Qualifications

Education: University degree in Marketing, Business, Information Technologies, or a related field

Experience: 5+ years of experience in marketing automation, preferably in a product owner or similar role

Required Skills:

  • Strong understanding of marketing automation principles and best practices
  • Experience with marketing automation technologies (e.g., Salesforce Marketing Cloud, Marketo, Eloqua)
  • Excellent communication and project management skills
  • Strong strategic, analytical, and problem-solving skills
  • Experience working with cross-functional teams, including marketing and IT
  • Experience with agile development methodologies and principles, such as Scrum or Kanban
  • Familiarity with project management tools (e.g., Jira, Azure DevOps)

Preferred Skills:

  • Experience with data analysis and visualization tools
  • Fluency in additional languages

ASSUMPTION: While the job description lists specific required skills, the ideal candidate should also possess a strong work ethic, adaptability, and a customer-focused mindset.

πŸ’° Compensation & Benefits

Salary Range: INR 1,200,000 - 1,800,000 per annum (Estimated based on industry standards for a Product Owner with 5-10 years of experience in the Marketing Automation field in Bangalore)

Benefits:

  • Health insurance
  • Retirement benefits
  • Employee assistance programs
  • Learning and development opportunities
  • Flexible work arrangements

Working Hours: Full-time (40 hours per week), with flexible work arrangements available

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's skills, experience, and negotiation. The benefits listed are common for companies of this size and industry but may vary based on the specific company policy.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Semiconductor Manufacturing, with a focus on power systems and IoT

Company Size: 10,001+ employees, providing a large and diverse work environment with ample opportunities for growth and collaboration

Founded: 1999, with a rich history in semiconductor technology and innovation

Company Description:

  • Infineon Technologies is a global leader in semiconductor solutions for power systems and IoT, enabling game-changing solutions for green and efficient energy, clean and safe mobility, as well as smart and secure IoT
  • The company is committed to driving decarbonization and digitalization, making life easier, safer, and greener
  • Infineon offers a working environment characterized by trust, openness, respect, and tolerance, with a commitment to diversity and inclusion

Company Specialties:

  • Energy Efficiency
  • Mobility
  • Security
  • Decarbonization and digitalization
  • Internet of Things

Company Website: www.infineon.com

ASSUMPTION: Infineon Technologies is a well-established company with a strong reputation in the semiconductor industry. The company's commitment to driving decarbonization and digitalization provides an exciting opportunity for candidates looking to make an impact in a growing and innovative field.

πŸ“Š Role Analysis

Career Level: Mid-level to senior, with opportunities for growth and advancement within the company

Reporting Structure: The Product Owner Marketing Automation will likely report to the Marketing Operations Manager or a similar role within the marketing department

Work Arrangement: On-site, with flexible work arrangements available

Growth Opportunities:

  • Advancement to a senior product owner role or a management position within the marketing department
  • Expansion of responsibilities to include additional marketing automation platforms or channels
  • Opportunities to work on cross-functional projects and collaborate with other departments

ASSUMPTION: The Product Owner Marketing Automation role offers a unique opportunity for candidates to drive strategic initiatives and make a significant impact on the company's marketing efforts. With a strong focus on growth and innovation, Infineon Technologies provides ample opportunities for career advancement and professional development.

🌍 Location & Work Environment

Office Type: On-site, with a modern and collaborative work environment

Office Location(s): Bangalore, India

Geographic Context:

  • Bangalore is the capital of the Indian state of Karnātaka and is known for its vibrant tech industry and diverse culture
  • The city offers a mix of traditional and modern amenities, with a wide range of dining, entertainment, and recreational options
  • Bangalore has a tropical savanna climate, with warm and humid weather throughout the year

Work Schedule: Full-time (40 hours per week), with flexible work arrangements available

ASSUMPTION: The on-site work environment at Infineon Technologies' Bangalore office provides a collaborative and innovative setting for employees to thrive. The city's vibrant tech industry and diverse culture offer ample opportunities for personal and professional growth.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • Technical assessment or case study
  • On-site or virtual interview with the hiring manager and/or team members
  • Final decision and offer

Key Assessment Areas:

  • Technical knowledge of marketing automation principles and best practices
  • Problem-solving skills and ability to analyze data to measure the effectiveness of marketing automation strategy
  • Communication and project management skills
  • Cultural fit and alignment with company values

Application Tips:

  • Highlight relevant experience and achievements in marketing automation and product ownership
  • Tailor your resume and cover letter to emphasize your skills and experience related to the specific requirements of the role
  • Prepare for the interview by researching the company, its products, and its competitors, and be ready to discuss your approach to marketing automation strategy and roadmap development

ATS Keywords: Marketing Automation, Product Owner, Data Management, Lead Management, Stakeholder Management, Agile Methodologies, Project Management, Salesforce Marketing Cloud, Marketo, Eloqua, Jira, Azure DevOps

ASSUMPTION: The interview process for the Product Owner Marketing Automation role at Infineon Technologies is designed to assess the candidate's technical skills, problem-solving abilities, and cultural fit. By preparing thoroughly and tailoring your application materials to the specific requirements of the role, you can increase your chances of success in the interview process.

πŸ› οΈ Tools & Technologies

  • Salesforce Marketing Cloud
  • Marketo
  • Eloqua
  • Jira
  • Azure DevOps

ASSUMPTION: The tools and technologies listed above are commonly used in marketing automation roles. Familiarity with these tools and technologies, as well as a willingness to learn and adapt to new tools as needed, is essential for success in this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Performance
  • Trust
  • Responsibility
  • Collaboration

Work Style:

  • Collaborative and team-oriented
  • Results-driven and focused on delivering business value
  • Adaptable and open to feedback

Self-Assessment Questions:

  • Do you thrive in a collaborative and innovative work environment?
  • Are you results-driven and focused on delivering business value?
  • Are you adaptable and open to feedback?

ASSUMPTION: Infineon Technologies values a work environment that is collaborative, innovative, and focused on delivering results. Candidates who are adaptable, open to feedback, and aligned with the company's values are likely to be a good fit for the Product Owner Marketing Automation role.

⚠️ Potential Challenges

  • Managing multiple projects and priorities simultaneously
  • Collaborating effectively with cross-functional teams, including marketing and IT
  • Keeping up with the latest marketing automation trends and best practices
  • Ensuring data quality, integrity, and compliance for marketing automation

ASSUMPTION: The Product Owner Marketing Automation role presents several challenges, including managing multiple projects and priorities, collaborating effectively with cross-functional teams, and staying up-to-date with the latest marketing automation trends and best practices. Successful candidates will possess strong project management skills, excellent communication skills, and a deep understanding of marketing automation principles and best practices.

πŸ“ˆ Similar Roles Comparison

  • Product Manager, Marketing Automation vs. Product Owner, Marketing Automation
    • Product Manager roles often focus more on strategy and roadmap development, while Product Owner roles emphasize day-to-day management of the product backlog and stakeholder enablement
    • Product Managers may have broader responsibilities across the marketing function, while Product Owners focus specifically on marketing automation
  • Marketing Automation Specialist vs. Product Owner, Marketing Automation
    • Marketing Automation Specialists typically focus on day-to-day campaign execution and optimization, while Product Owners are responsible for strategic planning and roadmap development
    • Marketing Automation Specialists may not have direct responsibility for the product backlog or stakeholder enablement, while Product Owners do
  • Career Path: Product Owner, Marketing Automation to Senior Product Owner or Marketing Operations Manager
    • With experience and success in the Product Owner, Marketing Automation role, candidates may advance to senior product owner roles or marketing operations management positions
    • These roles offer increased responsibility, strategic influence, and opportunities to lead teams and drive organizational change

ASSUMPTION: The Product Owner Marketing Automation role is distinct from other marketing automation roles in its focus on strategic planning, roadmap development, and stakeholder enablement. Successful candidates will possess a strong understanding of marketing automation principles and best practices, as well as excellent communication and project management skills.

πŸ“ Sample Projects

  • Developing and implementing a marketing automation strategy and roadmap for a new product launch
  • Collaborating with cross-functional teams to define and prioritize requirements for marketing automation, including lead management and user data management
  • Managing the product backlog for marketing automation, ensuring it is up-to-date, refined, and ready for development

  • Facilitating training sessions and workshops to ensure stakeholder alignment and understanding of business needs
  • Optimizing marketing automation workflows and campaigns to improve performance and drive business results

ASSUMPTION: The sample projects listed above are representative of the types of initiatives a Product Owner Marketing Automation might undertake. Successful candidates will possess the skills and experience necessary to drive strategic initiatives and make a significant impact on the company's marketing efforts.

❓ Key Questions to Ask During Interview

  • Can you describe the current marketing automation landscape at Infineon Technologies, and how this role fits into the broader marketing strategy?
  • How does the company support the professional development and growth of its product owners?
  • What are the key priorities for the first 90 days in this role, and how will my success be measured?
  • How does the company approach collaboration and communication between marketing and IT, and what role will I play in facilitating this collaboration?
  • What are the biggest challenges facing the marketing automation function at Infineon Technologies, and how can this role help address them?

ASSUMPTION: The key questions listed above are designed to help candidates better understand the role, the company, and the opportunities for growth and success. By asking thoughtful and insightful questions, candidates can demonstrate their interest in the role and their fit for the company's culture and values.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare for the interview by researching the company, its products, and its competitors, and be ready to discuss your approach to marketing automation strategy and roadmap development
  • Follow up with the hiring manager or recruiter within one week of submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.