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Product Owner – USBAM Marketing

U.S. Bank National Association
Full-time
On-site
Minneapolis, Minnesota, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Product Owner – USBAM Marketing

πŸ”Ή Company: U.S. Bank National Association

πŸ”Ή Location: Minneapolis, Minnesota, United States

πŸ”Ή Job Type: Full time

πŸ”Ή Category: Financial Services

πŸ”Ή Date Posted: 2025-08-07

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: Hybrid (3+ days on-site)

πŸš€ Job Overview

Key aspects of this role include:

  • Executing on USBAM’s strategy and portfolio of initiatives with emphasis on the marketing product
  • Managing the product backlog and collaborating with stakeholders to ensure alignment with business objectives
  • Driving ongoing product development and roadmap prioritization using OKRs
  • Conducting business data analysis and determining KPIs to influence decisions
  • Recommending new products and services based on changing customer needs and success criteria

ASSUMPTION: This role requires a strong understanding of marketing strategies, customer needs, and data analysis to drive product development and improve customer experiences.

πŸ“‹ Key Responsibilities

βœ… Partners with product leadership, stakeholders, and technology to execute on the long-term vision, strategy, and roadmap of initiatives and evolving improvements for the assigned product

βœ… Expert in marketing technologies and processes that align with business and customer needs

βœ… Integrates technical outcomes in alignment with business objectives, ensuring solutions meet business requirements

βœ… Drives ongoing product development with ownership of the backlog, actively engaging with cross-functional stakeholders and development teams to enable faster speed to market while ensuring adherence to the Software Development Lifecycle (SDLC)

βœ… Leverages OKRs (Objectives and Key Results) to drive roadmap priorities

βœ… Primarily focused on the tactical aspects of backlog management, user stories, and development execution

βœ… Manages and prioritizes the product backlog within the product’s broader vision, writes user stories, ensures development aligns with requirements, and coordinates test planning and execution through user acceptance

βœ… Partners with other product and project teams within Business Solutions and enterprise product teams to map, reduce, and manage dependencies, and cross-team planning

βœ… Performs detailed analysis, captures current state, future state, and gap analysis, and elicits functional and non-functional business requirements from stakeholders

βœ… Conducts business data analysis, collects, identifies, analyzes, and interprets business data using various techniques to meet business needs and requirements, and interprets and documents the findings of data analysis to support the decision-making process

βœ… Creates and maintains roadmap-based backlog priorities with appropriate Features/Epics/Stories, and creates personas and story maps to create a shared understanding of the customers/users

βœ… Recognizes, clarifies, and prioritizes concerns, assesses risks, benefits, impacts on business strategy, and consideration of alternatives, and forms strategic options

βœ… Looks beyond user stories to identify key backlog priorities and runs regular refinement sessions to ensure backlog prioritization commensurate with evolving customer and industry needs

βœ… Strong understanding of design-thinking methodologies and understanding how to coordinate and participate in design thinking sessions

βœ… Recommend new products and services based on changing customer needs and success criteria

ASSUMPTION: This role requires strong collaboration, communication, and analytical skills to balance business needs with technical constraints and drive product development.

🎯 Required Qualifications

Education: Bachelor’s degree or equivalent work experience

Experience: 5 to 8 years of Product Owner experience

Required Skills:

  • Product Management experience
  • Expertise in marketing technologies and processes
  • Strong backlog management and user story writing skills
  • Ability to collaborate with cross-functional teams and stakeholders
  • Data analysis and interpretation skills
  • Familiarity with Agile methodologies and SDLC

Preferred Skills:

  • Asset management industry experience
  • Experience with Salesforce and Microsoft Dynamics
  • Knowledge of technical aspects of software products
  • Strong communication, interpersonal, and organizational skills
  • Well-developed ability to collaboratively develop and evolve a product backlog
  • Thorough understanding of the Lean/Agile mindset
  • Standard industry certifications such as SAFe, CSPO, or PSPO

ASSUMPTION: Candidates with relevant industry experience and a strong product management background will be most successful in this role.

πŸ’° Compensation & Benefits

Salary Range: $92,820 - $109,200 per year

Benefits:

  • Healthcare (medical, dental, vision)
  • Basic term and optional term life insurance
  • Short-term and long-term disability
  • Pregnancy disability and parental leave
  • 401(k) and employer-funded retirement plan
  • Paid vacation (from two to five weeks depending on salary grade and tenure)
  • Up to 11 paid holiday opportunities
  • Adoption assistance
  • Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

Working Hours: 40 hours per week

ASSUMPTION: The salary range is competitive for the role and location, and the benefits package is comprehensive and designed to support the whole self of the employee.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: U.S. Bank is a leading financial services company, offering a wide range of banking, investment, mortgage, and credit card products and services. It is the fifth-largest commercial bank in the U.S.

Company Size: U.S. Bank has over 70,000 employees and serves 25 million customers worldwide.

Founded: U.S. Bank was founded in 1863 and is headquartered in Minneapolis, Minnesota.

Company Description:

  • U.S. Bank is committed to helping its customers and communities thrive by providing exceptional financial products and services
  • The company is focused on digital transformation, innovation, and sustainability
  • U.S. Bank is an equal opportunity employer and considers all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, and other factors protected under applicable law

Company Specialties:

  • Retail banking
  • Commercial banking
  • Payment services
  • Investment and wealth management
  • Mortgage banking

Company Website: https://www.usbank.com/

ASSUMPTION: U.S. Bank offers a wide range of career opportunities and a supportive work environment that values diversity, inclusion, and employee growth.

πŸ“Š Role Analysis

Career Level: This role is at the mid-level of the product management career path, requiring a balance of strategic thinking and tactical execution

Reporting Structure: The Product Owner reports to the Product Manager and collaborates with various stakeholders, including technology teams, business leaders, and other product owners

Work Arrangement: This role follows a hybrid work arrangement, with an in-office expectation of 3 or more days per week and the flexibility to work outside the office location for the other days

Growth Opportunities:

  • Advancement to Senior Product Owner or Product Manager roles
  • Expansion into other product areas or business lines within U.S. Bank
  • Development of leadership and management skills through mentoring and training opportunities

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their product management skills and take on more strategic responsibilities.

🌍 Location & Work Environment

Office Type: U.S. Bank's Minneapolis headquarters offers a modern, collaborative work environment with state-of-the-art technology and amenities

Office Location(s): Minneapolis, Minnesota

Geographic Context:

  • Minneapolis is the largest city in the state of Minnesota and the 46th-most populous city in the United States
  • The city is known for its vibrant arts and culture scene, parks, and outdoor recreation opportunities
  • Minneapolis has a humid continental climate, with warm summers and cold, snowy winters

Work Schedule: This role follows a standard 40-hour workweek, with flexible hours available to accommodate employee needs

ASSUMPTION: The Minneapolis office offers a dynamic and engaging work environment, with easy access to urban amenities and outdoor recreation opportunities.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the hiring manager
  • On-site or virtual interview with the product team and other stakeholders
  • Final round interview with the product leadership team
  • Background check and offer extension

Key Assessment Areas:

  • Product management skills and experience
  • Understanding of marketing technologies and processes
  • Data analysis and interpretation skills
  • Collaboration and communication skills
  • Alignment with U.S. Bank's values and culture

Application Tips:

  • Tailor your resume and cover letter to highlight relevant product management experience and skills
  • Demonstrate your understanding of marketing technologies and data analysis in your application materials
  • Prepare for behavioral interview questions that assess your collaboration, communication, and problem-solving skills
  • Research U.S. Bank's products, services, and company culture to show your enthusiasm for the role and organization

ATS Keywords: Product Management, Marketing Technologies, Backlog Management, User Stories, Agile Methodologies, Data Analysis, Collaboration, Communication, U.S. Bank, USBAM, Minneapolis

ASSUMPTION: The application process for this role is competitive, and candidates should tailor their application materials and prepare thoroughly for interviews to increase their chances of success.

πŸ› οΈ Tools & Technologies

  • JIRA or similar project management tools
  • Confluence or similar collaboration platforms
  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Salesforce and Microsoft Dynamics
  • Data analysis and visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used daily to manage projects, collaborate with stakeholders, and analyze data.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Put customers first
  • Act with integrity
  • Foster teamwork
  • Reinvent with purpose
  • Embrace diversity

Work Style:

  • Collaborative and inclusive
  • Data-driven and analytical
  • Agile and adaptable
  • Focused on continuous improvement

Self-Assessment Questions:

  • Do you align with U.S. Bank's values, particularly "Put customers first" and "Act with integrity"?
  • Are you comfortable working in a collaborative, data-driven environment?
  • Do you have experience working in an Agile or similar iterative development process?
  • Are you able to balance strategic thinking with tactical execution?

ASSUMPTION: Candidates who align with U.S. Bank's values and work style will be most successful in this role and contribute to the company's culture of collaboration, innovation, and continuous improvement.

⚠️ Potential Challenges

  • Managing competing priorities and stakeholder expectations
  • Keeping up with rapidly evolving marketing technologies and trends
  • Balancing strategic thinking with tactical execution
  • Working in a hybrid work environment, with some days on-site and others remote
  • Navigating a large, complex organization with multiple stakeholders

ASSUMPTION: These challenges require strong communication, collaboration, and time management skills, as well as the ability to adapt to change and prioritize effectively.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Senior Product Manager or Product Owner role in other organizations, but with a focus on the marketing product area
  • Compared to other product management roles, this position requires a strong understanding of marketing technologies and processes
  • Career path comparison: This role offers growth opportunities into Senior Product Owner or Product Manager roles, with potential expansion into other product areas or business lines

ASSUMPTION: While this role shares similarities with other product management positions, its unique focus on the marketing product and required skills set make it distinct.

πŸ“ Sample Projects

  • Developing and launching a new marketing campaign management platform
  • Implementing a customer data platform to improve customer segmentation and targeting
  • Streamlining marketing operations and workflows through process improvement initiatives

ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives the Product Owner may lead, from strategic product development to tactical process improvement.

❓ Key Questions to Ask During Interview

  • Can you describe the current state of the marketing product and the roadmap for its evolution?
  • How does the product team collaborate with other departments, such as marketing and sales?
  • What are the biggest challenges facing the marketing product, and how can this role help address them?
  • How does U.S. Bank support the professional development and growth of its product management team?
  • What are the key performance indicators (KPIs) used to measure the success of the marketing product, and how are they tracked and reported?

ASSUMPTION: Asking these questions will help you understand the role's priorities, challenges, and growth opportunities, as well as U.S. Bank's approach to product management and employee development.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight relevant product management experience and skills, with a focus on marketing technologies and data analysis
  • Prepare for behavioral interview questions that assess your collaboration, communication, and problem-solving skills
  • Research U.S. Bank's products, services, and company culture to show your enthusiasm for the role and organization
  • Follow up with the hiring manager one week after your application submission to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.