Product Strategy & Marketing Manager

📌 Core Information

🔹 Job Title: Product Strategy & Marketing Manager

🔹 Company: Meta

🔹 Location: Tel Aviv-Yafo, Tel Aviv, Israel

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-03

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Building and managing a new acquisition channel for Meta
• Identifying new solutions for telcos & device manufacturers
• Developing preloading strategies and understanding the programmatic importance of working with carriers and OEMs
• Partnering closely with Product, Engineering, Partnerships, and Product Growth teams

ASSUMPTION: This role requires a strategic mindset, cross-functional influence, analytical and communication skills, as well as experience with ambiguity. Familiarity with the preloads ecosystem and a track record of shaping product strategy and growing adoption would be beneficial.

📋 Key Responsibilities

✅ Lead market assessment, quantitative analysis, qualitative feedback, and represent the market internally with Product Management and Engineering, with a focus on preloads and user acquisition

✅ Identify significant long-term opportunities based on research, analysis, and a strategic view of handset device lifecycles

✅ Plan and lead cross-functional efforts to facilitate successful product alpha and beta programs and launches globally

✅ Demonstrate an understanding of the broader Meta ecosystem and competitive landscape to create strategic product feedback and positioning

✅ Define and manage comprehensive go-to-market strategy and plan including positioning, policy, and launch strategy

✅ Partner effectively with Product Management to lead world-class product marketing communications for new products

✅ Communicate the value proposition of new products to all go-to-market teams and ensure that effective sales support materials and packages are created

✅ Grow product adoption and usage rates by supporting market-facing programs and effective product launches

ASSUMPTION: The role involves a high degree of cross-functional collaboration and requires strong communication skills to work effectively with various teams.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field

Experience: 5+ years of experience in marketing, consulting, communications, or internet technology

Required Skills:

• Analytical and data-driven decision-making
• Experience partnering with product teams to identify and bring to market solutions for businesses
• Experience collaborating with cross-functional teams to drive results and developing and executing against global launch plans to bring products to market
• Strategic thinking and problem-solving skills
• Excellent communication and presentation skills

Preferred Skills:

• Experience in the preloading space
• Fluency in additional languages (e.g., Hebrew, Arabic)

ASSUMPTION: While not explicitly stated, experience in the tech industry and familiarity with Meta's products and ecosystem would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between $120,000 and $180,000 USD per year, based on industry standards for a Product Strategy & Marketing Manager with 5-10 years of experience in the tech industry. This range is inclusive of base salary and may include variable compensation components.

Benefits:

• Health, dental, and vision insurance
• 401(k) matching
• Paid time off (vacation, sick, and holidays)
• Parental leave
• Employee stock purchase plan
• Professional development opportunities

Working Hours: Full-time position with standard working hours, typically Monday to Friday, 9:00 AM to 5:00 PM. Occasional evening and weekend work may be required to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience. The benefits listed are based on Meta's standard benefits package for full-time employees.

📌 Applicant Insights

🔍 Company Context

Industry: Meta operates in the technology industry, specifically in the social media and metaverse spaces. The company is known for its flagship product, Facebook, as well as other popular platforms like Instagram, WhatsApp, and Messenger.

Company Size: Meta is a large company with over 10,000 employees, providing ample opportunities for growth and collaboration. As a large organization, Meta offers a structured work environment with established processes and teams.

Founded: Meta was founded in 2004 as Facebook, Inc., and has since grown into a multinational technology conglomerate.

Company Description:

• Meta's mission is to build the future of human connection and the technology that makes it possible
• The company develops technologies that help people connect, find communities, and grow businesses
• Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality

Company Specialties:

• Connectivity
• Artificial Intelligence
• Virtual Reality
• Machine Learning
• Social Media
• Augmented Reality
• Marketing Science
• Mobile Connectivity
• Open Compute
• Metaverse

Company Website: https://www.metacareers.com/

ASSUMPTION: Meta's large size and diverse product portfolio offer candidates the opportunity to work on various projects and collaborate with different teams throughout their career.

📊 Role Analysis

Career Level: This role is at the mid-level management stage, requiring a balance of strategic thinking, tactical execution, and cross-functional collaboration.

Reporting Structure: The Product Strategy & Marketing Manager will report directly to the Head of Product Marketing and work closely with various teams, including Product, Engineering, Partnerships, and Product Growth.

Work Arrangement: This is an on-site position based in Tel Aviv-Yafo, Israel. The role may require occasional remote work or travel to other Meta offices for meetings and events.

Growth Opportunities:

• Advancement to a senior-level role within the Product Marketing team
• Expansion into other product areas or teams within Meta
• Development of leadership and management skills through mentorship and training programs

ASSUMPTION: Given Meta's size and diverse product portfolio, there are ample opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: Meta's Tel Aviv office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 1 Hacker Way, Menlo Park, CA 94025, US (Global Headquarters); 661 University Ave, Toronto, ON M5G 1M1, CA; 300 W 6th St, Austin, TX 78701, US; 77 King St, Sydney, NSW 2000, AU; 1101 Dexter Ave N, Seattle, WA 98109, US; Mindspace Circle, Hyderabad, TS 500081, IN; 12721 W Jefferson Blvd, Los Angeles, CA 90066, US; Broadway & E 9th St, New York, NY 10003, US; 38 Beach Rd, Singapore, Singapore 189767, SG; Sheikh Zayed Road, Dubai, Dubai, AE; Calle Pedregal 24, Miguel Hidalgo, CDMX 11040, MX; Paseo de la Castellana, 180, Madrid, Community of Madrid 28046, ES; Rua Leopoldo Couto Magalhaes Junior, 700, Sao Paulo, SP 04542-011, BR; 575 7th St NW, Washington, District of Columbia 20004, US

Geographic Context:

• Tel Aviv-Yafo is a vibrant, multicultural city known for its beaches, nightlife, and startup ecosystem
• The city offers a high quality of life, with a mix of urban and coastal living
• Tel Aviv is a major hub for technology and innovation, with numerous startups and multinational corporations

Work Schedule: The work schedule for this role is primarily Monday to Friday, with standard office hours. However, the role may require occasional evening and weekend work to meet project deadlines.

ASSUMPTION: The Tel Aviv office provides a dynamic and collaborative work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screen with a recruiter
• Behavioral and technical interviews with hiring managers and team members
• Final interview with the Head of Product Marketing
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Cross-functional collaboration and communication skills
• Analytical and data-driven decision-making
• Market research and analysis skills
• Product marketing and go-to-market strategy experience

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the preloads ecosystem and Meta's products in your application materials
• Prepare for behavioral and technical interview questions that focus on your strategic thinking, problem-solving, and collaboration skills
• Research Meta's company culture and values to ensure a strong fit

ATS Keywords: Preloads, user acquisition, market assessment, quantitative analysis, qualitative feedback, product strategy, go-to-market strategy, product marketing, cross-functional collaboration, strategic thinking, preloading experience

ASSUMPTION: Meta's recruitment process is designed to assess candidates' skills and cultural fit, with a focus on strategic thinking, problem-solving, and collaboration.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Docs, Google Sheets, Google Slides)
• Project management tools (e.g., Asana, Trello, Jira)
• Data analysis and visualization tools (e.g., Excel, Google Analytics, Tableau)
• Marketing automation and CRM tools (e.g., Marketo, Salesforce)

ASSUMPTION: The tools and technologies required for this role are standard for marketing and product management positions within the tech industry.

👔 Cultural Fit Considerations

Company Values:

• Give people the power to build community and bring the world closer together
• Focus on impact
• Be bold
• Be open
• Build strong teams
• Hold yourself accountable

Work Style:

• Collaborative and cross-functional
• Data-driven and analytical
• Adaptable and flexible
• Results-oriented

Self-Assessment Questions:

• How do you align with Meta's company values, particularly 'Give people the power to build community'?
• How comfortable are you working in a fast-paced, collaborative environment with diverse teams?
• How do you approach problem-solving and strategic thinking in a dynamic and evolving market landscape?

ASSUMPTION: Meta's company culture emphasizes collaboration, impact, and boldness, with a focus on empowering employees to build community and drive results.

⚠️ Potential Challenges

• Managing ambiguity and uncertainty in a rapidly evolving market
• Balancing multiple priorities and stakeholder expectations
• Working with cross-functional teams across different time zones and cultures
• Adapting to changes in the preloads ecosystem and Meta's product portfolio

ASSUMPTION: The role presents unique challenges related to market uncertainty, cross-functional collaboration, and adaptability to change.

📈 Similar Roles Comparison

• This role differs from traditional product marketing positions in its focus on preloads and user acquisition strategies for telcos and device manufacturers
• Industry-specific context: The preloads ecosystem is a unique and evolving market with its own dynamics and competitive landscape
• Career path comparison: This role can lead to senior-level positions within the Product Marketing team or expansion into other product areas or teams within Meta

ASSUMPTION: While this role shares similarities with other product marketing positions, its focus on the preloads ecosystem and telco partnerships sets it apart.

📝 Sample Projects

• Conducting market research and analysis to identify new preloads opportunities for a major telco partner
• Developing and executing a go-to-market strategy for a new product launch in collaboration with cross-functional teams
• Analyzing user acquisition trends and data to inform product strategy and improve adoption rates

ASSUMPTION: Sample projects for this role involve market research, strategic planning, and cross-functional collaboration to drive product adoption and growth.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader product marketing strategy for Meta?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Meta support the professional development and growth of its employees?
• What are the most significant challenges facing the preloads ecosystem, and how can this role address them?
• How does Meta foster a culture of collaboration and innovation across its diverse product portfolio?

ASSUMPTION: Interview questions should focus on understanding the role's strategic importance, priorities, and growth opportunities, as well as Meta's company culture and support for employee development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Meta Careers website
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and technical interview questions that focus on your strategic thinking, problem-solving, and collaboration skills
• Research Meta's company culture and values to ensure a strong fit
• Follow up with the recruiter one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.