📌 Core Information
🔹 Job Title: Professional, Communication & Influencer
🔹 Company: Under Armour
🔹 Location: Seoul, South Korea
🔹 Job Type: On-site
🔹 Category: Marketing & Communications
🔹 Date Posted: July 11, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategic communication and brand advocacy
- Integrated influencer marketing, public relations, and brand communications
- Holistic communication strategies for enhanced brand relevance
- Brand reputation management and crisis communication
- Cross-functional project leadership and collaboration
ASSUMPTION: This role requires a strong understanding of the Korean media and influencer landscape, as well as excellent communication skills in both Korean and English.
📋 Key Responsibilities
✅ Develop and lead integrated influencer marketing and PR strategies
✅ Design and execute seasonal and campaign-based communications plans
✅ Manage press communications and media events
✅ Identify and mitigate potential reputation risks
✅ Craft compelling brand and product narratives
✅ Monitor cultural, industry, and social trends for storytelling opportunities
✅ Build and manage influencer roster for long-term partnerships
✅ Plan and execute viral marketing activations
✅ Support influencer-led content creation across paid, earned, and owned channels
✅ Establish measurable KPIs and analyze performance data
✅ Manage relationships with agencies and production partners
✅ Oversee communications budget for optimized ROI and campaign impact
ASSUMPTION: This role may require occasional overtime or weekend work, especially during major campaigns or crises.
🎯 Required Qualifications
Education: Bachelor's degree or higher in Communications, Public Relations, Journalism, Marketing, or a related field
Experience: 3-5 years of hands-on experience in public relations, influencer marketing, or brand communications
Required Skills:
- Excellent writing and messaging skills in Korean and English
- Strong project management skills with attention to detail, timing, and brand consistency
- Experience in crisis communications and navigating high-pressure external communication challenges
- Familiarity with Korea's media and influencer landscape
- Comfortable with managing KPIs and reporting media outcomes using data-driven frameworks
Preferred Skills:
- Experience in the sports, performance apparel, or fashion industry
- Portfolio of relevant campaigns or media placements
ASSUMPTION: While not explicitly stated, a strong understanding of the sports and fitness industry, as well as Under Armour's brand, would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for mid-level marketing and communications roles in Seoul, the estimated salary range is ₩50,000,000 - ₩70,000,000 per year. This is an estimate and the actual salary may vary based on experience and performance.
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Employee discount on Under Armour products
- Paid time off and holidays
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 6:00 PM. Occasional overtime or weekend work may be required.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary based on the candidate's experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Under Armour operates in the competitive sports apparel and footwear industry, focusing on performance and innovation.
Company Size: Under Armour is a large company with over 10,000 employees globally. This size offers opportunities for career growth and exposure to diverse projects.
Founded: Under Armour was founded in 1996 and has since grown to become a leading global performance brand.
Company Description:
- Under Armour is obsessed with being better, stronger, and more focused than anyone else in the industry.
- The company's mission is to make athletes better through innovative performance solutions.
- Under Armour's values include love for athletes, celebrating wins, standing for equality, acting sustainably, and fighting on together.
Company Specialties:
- Performance apparel and footwear
- Digital fitness and technology
- Brand marketing and innovation
Company Website: http://www.underarmour.com
ASSUMPTION: Under Armour's focus on innovation and performance may lead to a fast-paced and dynamic work environment.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring several years of relevant experience.
Reporting Structure: This role reports directly to the Marketing Director for Korea and works closely with cross-functional teams, including product, sales, and digital marketing.
Work Arrangement: This is an on-site role based in Seoul, with occasional remote work possible for specific tasks or projects.
Growth Opportunities:
- Potential career progression within Under Armour's marketing and communications department
- Expansion of responsibilities based on performance and company growth
- Opportunities to work on global campaigns and collaborate with international teams
ASSUMPTION: Given Under Armour's global presence, there may be opportunities for international relocation or assignments in the future.
🌍 Location & Work Environment
Office Type: Under Armour's Seoul office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): Seoul, South Korea
Geographic Context:
- Seoul is a bustling metropolis with a vibrant culture, rich history, and diverse culinary scene.
- The city offers numerous opportunities for outdoor activities, sports, and fitness.
- Seoul is well-connected by public transportation, making it easy to commute to work.
Work Schedule: The work schedule is typically Monday-Friday, 9:00 AM - 6:00 PM, with occasional overtime or weekend work required during major campaigns or crises.
ASSUMPTION: The work environment may be fast-paced and dynamic, with a strong focus on collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-person or video interview with the hiring manager and/or team members
- Final interview with the Marketing Director for Korea
- Background check and offer extension
Key Assessment Areas:
- Communication skills and writing samples
- Understanding of Korea's media and influencer landscape
- Crisis communication scenario role-play
- Cultural fit and alignment with Under Armour's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare a portfolio of relevant campaigns or media placements to showcase your work
- Research Under Armour's brand, values, and recent campaigns to demonstrate your understanding of the company
- Follow up with the HR department or hiring manager one week after your interview to express your continued interest in the position
ATS Keywords: Public Relations, Influencer Marketing, Brand Communications, Crisis Communications, Writing Skills, Project Management, Data Analysis, Collaboration, Media Relations, Campaign Management, Cultural Awareness, Trend Monitoring, Narrative Crafting, Budget Management, KPI Management, Community Engagement
ASSUMPTION: Under Armour's application process may be competitive, with a high volume of applicants for this role.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, JIRA)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Media monitoring and analytics tools (e.g., Mention, Brand24)
- Crisis communication software (e.g., Agility PR Solutions, Onclusive)
ASSUMPTION: The specific tools and technologies used may vary based on the team's preferences and the company's global standards.
👔 Cultural Fit Considerations
Company Values:
- Love Athletes: Under Armour is committed to making athletes better through innovative performance solutions.
- Celebrate the Wins: The company celebrates its accomplishments and takes time to have fun.
- Stand for Equality: Under Armour believes in fairness and equity, treating each other with respect and acting as a force for good in the community.
- Act Sustainably: Under Armour works ethically and efficiently to protect the planet for future generations.
- Fight On Together: The company believes in tackling adversity, acting with integrity, and never quitting.
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on innovation and performance
- Data-driven and results-oriented
Self-Assessment Questions:
- Do you have a deep understanding of Korea's media and influencer landscape?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you share Under Armour's commitment to making athletes better through innovative performance solutions?
ASSUMPTION: Under Armour's company culture is highly collaborative and focused on teamwork, with a strong emphasis on innovation and performance.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working with diverse teams and stakeholders, including external agencies and partners
- Navigating Korea's unique cultural landscape and media environment
- Adapting to Under Armour's fast-paced and dynamic work environment
ASSUMPTION: These challenges can be overcome with strong project management skills, cultural awareness, and a willingness to adapt and learn.
📈 Similar Roles Comparison
- This role is similar to other influencer marketing and PR manager positions, but with a stronger focus on brand advocacy and crisis communication
- Under Armour's global presence offers opportunities for international collaboration and career growth not typically available in smaller organizations
- This role requires a higher level of cultural awareness and language proficiency than similar roles in other markets
ASSUMPTION: Under Armour's unique brand and global presence set this role apart from similar positions in the industry.
📝 Sample Projects
- Developing and executing a successful influencer marketing campaign for a new product launch
- Managing a crisis communication situation, such as a product recall or negative media coverage
- Creating and implementing a comprehensive brand narrative tailored to the Korean market
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does Under Armour support the growth and development of its employees?
- What are the most challenging aspects of working in Korea's media and influencer landscape?
- How does Under Armour approach crisis communication and brand reputation management?
- What opportunities are there for international collaboration and career growth within the company?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a portfolio of relevant campaigns or media placements to showcase your work
- Research Under Armour's brand, values, and recent campaigns to demonstrate your understanding of the company
- Follow up with the HR department or hiring manager one week after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
