📌 Core Information
🔹 Job Title: Professional, Digital Marketing
🔹 Company: Under Armour
🔹 Location: Amsterdam, Noord-Holland, Netherlands
🔹 Job Type: Full-time, Hybrid (3 days on-site per week)
🔹 Category: Marketing
🔹 Date Posted: April 15, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (with hybrid arrangement)
🚀 Job Overview
Key aspects of this role include:
- Building and managing affiliate partnerships in EMEA to expand brand reach and grow new customer acquisition
- Collaborating with internal teams to build the affiliate activation calendar and provide affiliates with creatives, product samples, promo codes, and campaign updates
- Owning and managing the product feed setup, optimization, and ongoing maintenance across all marketing channels
- Developing a deep understanding of Under Armour's products and translating this into tactical briefs to aid editorial content creation
- Contributing to the ecommerce promotion strategy by translating affiliate partner opportunities and business needs into tactical initiatives
ASSUMPTION: This role requires a strong understanding of affiliate marketing, ecommerce strategies, and web analytics. The ideal candidate will have experience working with SAAS affiliate networks and web analytics tools such as Omniture or Google Analytics.
📋 Key Responsibilities
✅ Build the affiliate partnership program in EMEA to expand brand reach and grow new customer acquisition in line with Under Armour's overall brand and ecommerce strategy
✅ Collaborate with internal teams to build the affiliate activation calendar and provide affiliates with creatives, product samples, promo codes, and campaign updates
✅ Own and manage the product feed setup, optimization, and ongoing maintenance across all marketing channels (including affiliates, search, social, and display)
✅ Partner with Under Armour's affiliate marketing platform and strategic agency to develop the annual affiliate marketing plan
✅ Identify, recruit, and onboard new partners to help grow the affiliate program in support of key categories
✅ Manage and grow established partnerships through net new initiatives and data-driven optimization
✅ Develop a deep understanding of Under Armour's products and translate this into tactical briefs to aid editorial content creation
✅ Be a key contributor to the ecommerce promotion strategy by translating affiliate partner opportunities and business needs into tactical initiatives
✅ Monitor and troubleshoot feed issues, disapprovals, discrepancies to ensure feed consistency
✅ Work with Under Armour's product feed vendor to implement best practices in product titles, categorization, and attribute mapping to ensure discoverability and conversion
ASSUMPTION: This role requires strong communication skills, as the ideal candidate will need to simplify the complexity inherent in affiliate marketing to general management, commercial, editorial, and publishing teams.
🎯 Required Qualifications
Education: Bachelor's degree with typically 2 years of related experience or Master's degree without experience
Experience: Typically 2-6 years of relevant experience, depending on education level
Required Skills:
- Good knowledge of affiliate networks and the way that affiliate programs work, preferably experience working with SAAS affiliate networks
- Experience with web analytics tools (preferably Omniture, Google Analytics)
- Strong communication skills, specifically the ability to simplify the complexity inherent in affiliate marketing to general management, commercial, editorial, and publishing teams
Preferred Skills:
- Experience working with Under Armour or similar athletic apparel brands
- Fluency in multiple languages, particularly those spoken in EMEA
ASSUMPTION: While not explicitly stated, it is assumed that candidates with relevant experience in affiliate marketing, ecommerce strategies, and web analytics will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (estimated, based on market research for similar roles in the Netherlands)
Benefits:
- Paid "UA Give Back" Volunteer Days
- Under Armour merchandise discounts
- Health and fitness benefits, discounts, and resources
- 38-hour working week
- Hybrid work arrangement (3 days on-site per week)
- 28 days of holiday
- Teammate resource groups (e.g., Green Machine, Sustainability, LGBTQIA+, Women in Leading and Living, Balance for mental health and wellbeing)
- Human Performance Institute (Gym) on-site
- Local language course when moving from abroad
Working Hours: 38 hours per week, with a hybrid work arrangement requiring 3 days on-site per week starting in October 2025, increasing to 4 days per week in January 2026
ASSUMPTION: The salary range provided is an estimate based on market research for similar roles in the Netherlands. The actual salary may vary depending on factors such as experience, education, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Under Armour operates in the retail apparel and fashion industry, focusing on performance, brand, innovation, apparel, footwear, digital fitness, and technology
Company Size: Under Armour is a large company with over 10,000 employees globally. This size offers opportunities for career growth and collaboration with diverse teams
Founded: Under Armour was founded in 1996 and is headquartered in Baltimore, Maryland, USA
Company Description:
- Under Armour is obsessed with being better, stronger, and more focused than anyone else in the industry
- The company's mission is to make athletes better through innovative performance solutions
- Under Armour's values include loving athletes, celebrating wins, standing for equality, acting sustainably, and fighting on together
Company Specialties:
- Performance
- Brand
- Innovation
- Apparel
- Footwear
- Digital Fitness
- Technology
Company Website: http://www.underarmour.com
ASSUMPTION: Under Armour's focus on innovation, performance, and athlete-centric design makes it an attractive employer for individuals passionate about sports and fitness.
📊 Role Analysis
Career Level: This role is suitable for early to mid-career marketing professionals with 2-6 years of relevant experience
Reporting Structure: The affiliate marketing manager will report directly to the senior manager of affiliate marketing and work closely with cross-functional teams, including ecommerce, brand, and editorial
Work Arrangement: This role follows a hybrid work arrangement, requiring 3 days on-site per week starting in October 2025, increasing to 4 days per week in January 2026
Growth Opportunities:
- Under Armour's large size and global presence offer opportunities for career progression within the marketing department and beyond
- This role provides exposure to various aspects of digital marketing, including affiliate partnerships, product feed management, and ecommerce strategies
- Working with a diverse range of internal teams and external partners can help the candidate develop a well-rounded skill set and expand their professional network
ASSUMPTION: The affiliate marketing manager role is a critical component of Under Armour's overall marketing strategy and offers opportunities for growth and development within the company.
🌍 Location & Work Environment
Office Type: Under Armour's Amsterdam office is a modern, collaborative workspace designed to foster creativity and innovation
Office Location(s): Stadionplein 10, Amsterdam, Noord-Holland, Netherlands
Geographic Context:
- Amsterdam is the capital and largest city of the Netherlands, known for its vibrant culture, historic architecture, and diverse communities
- The city is home to numerous multinational corporations and offers ample opportunities for professional growth and development
- Amsterdam is well-connected by public transportation, making it easy to commute to and from the office
Work Schedule: The hybrid work arrangement requires 3 days on-site per week starting in October 2025, increasing to 4 days per week in January 2026
ASSUMPTION: Under Armour's Amsterdam office provides a dynamic and engaging work environment that encourages collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission through Under Armour's careers website
- Phone or video screening with the hiring manager or HR representative
- In-depth behavioral and technical interview with the affiliate marketing team
- Final interview with the senior manager of affiliate marketing
- Background check and onboarding
Key Assessment Areas:
- Affiliate marketing knowledge and experience
- Web analytics skills and experience
- Communication and collaboration skills
- Problem-solving and troubleshooting abilities
- Cultural fit and alignment with Under Armour's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of Under Armour's brand, products, and target audience in your application materials
- Prepare for behavioral interview questions that focus on your experience with affiliate marketing, web analytics, and collaboration with cross-functional teams
- Research Under Armour's competitors and industry trends to showcase your knowledge of the market and Under Armour's position within it
ATS Keywords: Affiliate marketing, EMEA, brand reach, customer acquisition, product feed management, web analytics, collaboration, hybrid work, Amsterdam
ASSUMPTION: Under Armour's application process is designed to assess candidates' skills, experience, and cultural fit for the affiliate marketing manager role.
🛠️ Tools & Technologies
- Affiliate marketing platforms (e.g., CJ Affiliate, AWIN, Impact Radius)
- Web analytics tools (e.g., Omniture, Google Analytics)
- Product feed management tools (e.g., Feedonomics, GoDataFeed, DataFeedWatch)
- Project management and collaboration tools (e.g., Asana, Trello, Microsoft Teams)
- Email marketing platforms (e.g., Mailchimp, Constant Contact, HubSpot)
ASSUMPTION: The ideal candidate will have experience working with relevant affiliate marketing platforms, web analytics tools, and product feed management tools.
👔 Cultural Fit Considerations
Company Values:
- Love Athletes
- Celebrate the Wins
- Stand for Equality
- Act Sustainably
- Fight On Together
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Innovative and creative
- Adaptable and responsive to change
- Results-focused and accountable
Self-Assessment Questions:
- How do you demonstrate your love for athletes in your daily work?
- Can you provide an example of a time when you celebrated a win, either personally or as part of a team?
- How have you advocated for equality or fairness in a professional setting?
- Describe a situation where you had to act sustainably to achieve a goal or overcome a challenge
- Can you share an example of a time when you fought on together with a team to overcome adversity?
ASSUMPTION: Under Armour's values and work style require candidates to be passionate about athletes, collaborative, data-driven, and committed to the company's mission and goals.
⚠️ Potential Challenges
- The hybrid work arrangement may present challenges in maintaining consistent communication and collaboration with remote team members
- The role may require occasional travel to attend industry events, conferences, or meetings with affiliate partners
- Managing a large number of affiliate partnerships and product feeds may be challenging, requiring strong organizational skills and attention to detail
- The role may involve working with external vendors and agencies, which can present unique communication and project management challenges
- The dynamic nature of the digital marketing landscape may require the affiliate marketing manager to adapt quickly to changes in strategy, tools, or market conditions
ASSUMPTION: The affiliate marketing manager role presents unique challenges that require strong communication, organizational, and adaptability skills.
📈 Similar Roles Comparison
- Compared to other affiliate marketing manager roles, this position offers a unique focus on the EMEA region and a strong emphasis on growing new customer acquisition through affiliate partnerships
- Under Armour's commitment to innovation and performance sets this role apart from similar positions at more traditional retail apparel companies
- This role offers opportunities for career growth and development within Under Armour's large and diverse marketing department
ASSUMPTION: The affiliate marketing manager role at Under Armour is distinct from similar positions in the industry due to its focus on innovation, performance, and athlete-centric design.
📝 Sample Projects
- Developing and executing a quarterly affiliate marketing plan to drive brand awareness and customer acquisition in the EMEA region
- Collaborating with cross-functional teams to create and distribute product feed updates and optimizations across all marketing channels
- Identifying and onboarding new affiliate partners to support key product categories and drive sales growth
- Monitoring and analyzing affiliate program performance to identify trends, optimize campaigns, and maximize ROI
- Developing and implementing best practices for product feed management, including product titles, categorization, and attribute mapping
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that the affiliate marketing manager may undertake in this role.
❓ Key Questions to Ask During Interview
- Can you describe the affiliate marketing team's structure and how this role fits within it?
- How does Under Armour measure the success of its affiliate marketing program, and what key performance indicators (KPIs) are most important?
- Can you provide an example of a successful affiliate marketing campaign that Under Armour has executed, and what made it successful?
- How does Under Armour collaborate with its affiliate partners to ensure consistent branding and messaging across all marketing channels?
- What opportunities are there for growth and development within the affiliate marketing team and Under Armour more broadly?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and Under Armour's affiliate marketing strategy.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Under Armour careers website
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your experience with affiliate marketing, web analytics, and collaboration with cross-functional teams
- Research Under Armour's competitors and industry trends to showcase your knowledge of the market and Under Armour's position within it
- Follow up with Under Armour's HR team one week after submitting your application to inquire about your application status
⚠️ This job description contains AI-assisted information. Details should be verified directly with Under Armour before making decisions.
