Professional Marketing Director

📌 Core Information

🔹 Job Title: Professional Marketing Director

🔹 Company: Cochlear

🔹 Location: Lone Tree, Colorado, United States

🔹 Job Type: Full-Time, Hybrid (2 days on-site, 3 days remote)

🔹 Category: Marketing

🔹 Date Posted: May 13, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site with remote flexibility

🚀 Job Overview

Key aspects of this role include:

• Leading the integrated marketing strategy and execution for Cochlear's professional-focused marketing efforts.
• Driving revenue growth and expanding market share through strategic marketing initiatives, market analysis, portfolio positioning, and targeted campaigns.
• Engaging various professionals via owned and earned marketing channels to enhance Cochlear's presence and reputation in the market.
• Collaborating with cross-functional teams, including professional, clinical, and indications marketing, to ensure cohesive and effective marketing efforts.
• Managing a professional marketing budget to maximize ROI and allocate resources efficiently.

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the hearing health care industry and its target audiences.

📋 Key Responsibilities

✅ Develop and implement a comprehensive marketing strategy that supports business goals and regional initiatives, leading and coordinating cross-functional teams to ensure cohesive and effective marketing efforts.

✅ Manage the professional marketing budget, ensuring efficient allocation of resources and maximizing ROI.

✅ Lead demand generation programs supporting Cochlear’s business objectives to expand access to hearing across all relevant medical and referral channels.

✅ Create and implement marketing campaigns targeting healthcare professionals, including audiologists, ENT specialists, and other key stakeholders, driving growth through engagement via owned and earned marketing channels.

✅ Categorize and interpret real-world evidence and insights to translate into compelling messaging that drives differentiation.

✅ Lead digital paid marketing efforts, including search engine marketing (SEM), social media advertising, and other online marketing initiatives, with the ability to integrate marketing experience across other channels and platforms.

✅ Conduct market research and analysis to identify trends, opportunities, and competitive landscapes to inform marketing strategies, targeting new market segments to expand the customer base and developing partnerships and collaborations to enhance market reach.

✅ Provide strong leadership to a diverse team, fostering a collaborative and inclusive work environment, setting clear goals, providing regular feedback, and supporting team members in achieving their professional objectives.

ASSUMPTION: This role involves a high degree of strategic thinking, cross-functional collaboration, and team leadership to drive marketing success and achieve business objectives.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.

Experience: Minimum 8 years of experience in B2B, B2C, and B2B2C marketing, preferably within a heavily regulated industry.

Required Skills:

• Market development: Leads strategic efforts in market development, designing and overseeing advanced strategies to drive significant business expansion, ensuring successful penetration and sustained growth in new and existing markets.
• Customer journey mapping: Leverages a deep understanding of the enterprise-wide customer journey and segment/persona nuances to develop journey maps and plays a key role in educating the broader business.
• Customer experience design: Leads the strategic development of the customer experience with cross-functional leaders, experimenting with AI and digital to drive enhancements, elevating brand perception and loyalty.
• Content strategy development: Facilitates cross-functional collaboration to craft a sophisticated content strategy driven by customer insight, using advanced storytelling to produce highly engaging, personalized, and effective content that drives significant business outcomes and brand loyalty.
• Integrated marketing campaigns: Orchestrates cross-functional and omnichannel campaigns, employing data-driven insights and strategic alignment to deliver a unified and highly effective marketing strategy that drives results.
• Marketing performance management: Defines metrics and implements performance measurement frameworks, leveraging analytics and real-time data to provide deep insights, optimize marketing strategies, and guide strategic decision making.

Preferred Skills:

• Customer value proposition: Crafts a compelling customer value proposition that differentiates Cochlear's offerings by highlighting specific emotional and rational benefits and outcomes tailored to customer segments.
• Brand development: Develops and refines distinct key messages aligned to brand pillars and positioning strategy, using storytelling to effectively differentiate Cochlear vs. competitors.
• Content governance: Produces a wide range of high-quality content, including briefing agencies, applying strong emphasis on copywriting, reviews, and approvals, while leveraging content management systems, data analytics, AI, and personalization tools.
• Content delivery: Executes content distribution strategies by managing agencies, utilizing data-driven insights from analytics platforms, conducting testing, and applying audience segmentation to maximize performance and reach.
• Content personalization: Implements marketing strategies to deliver more personalized and relevant content by utilizing detailed customer data and behavioral insights, incorporating testing and leveraging customer technology platforms.
• Marketing insights: Conducts in-depth market analysis, experimenting with AI-driven tools where relevant, identifying emerging technology trends, and performing competitor benchmarking to support strategic planning and identify growth opportunities.
• Data management: Integrates and manages diverse marketing data sources, utilizing visualization tools to create insightful and comprehendible dashboards, and implementing data quality checks to support more sophisticated analysis and strategic decisions.
• Collaboration: Building partnerships and working collaboratively with others to meet shared objectives.
• Curiosity: Explore new trends, ask insightful questions, and seek out fresh ideas.
• Storytelling: Ability to craft compelling narratives that connect with audiences on an emotional level.

ASSUMPTION: Candidates should have a strong background in marketing, with a proven track record of driving revenue growth and expanding market share in a regulated industry.

💰 Compensation & Benefits

Salary Range: $165,000 - $185,000 based on experience, as well as an annual bonus opportunity of 20% of base salary. Exact compensation may vary based on skills, experience, and location.

Benefits:

• Medical, dental, vision, life, and disability insurance
• 401(K) matching with immediate vesting
• Paid time off
• Tuition reimbursement
• Maternity and paternity leave
• Employee stock purchase plan
• Pet insurance

Working Hours: Full-time, 40 hours per week, with flexible remote work arrangements.

ASSUMPTION: The salary range provided is based on industry standards for a marketing director role in the hearing health care industry, with consideration for the candidate's experience level and the company's size.

📌 Applicant Insights

🔍 Company Context

Industry: Medical Equipment Manufacturing, specifically focused on hearing health care solutions.

Company Size: Cochlear is a large, publicly-traded company with over 4,000 employees globally, providing a well-established and stable work environment with ample opportunities for career growth and development.

Founded: 1981, with a rich history and reputation in the hearing health care industry, built on Professor Graeme Clark's pioneering work in developing the world's first multi-channel cochlear implant.

Company Description:

• Cochlear is the global leader in implantable hearing solutions, committed to its mission to help people hear and be heard.
• The company offers a wide range of hearing implant systems, accessories, and support services to people with moderate to profound hearing loss in over 180 countries.
• Cochlear's innovative technology and commitment to customer care have helped more than 650,000 people around the world to hear.

Company Specialties:

• Cochlear implants
• Bone conduction solutions
• Bionic Ear
• Hearing Implants
• Medical Devices
• Direct Acoustic Cochlear Stimulation
• Electro-acoustic implants

Company Website: http://www.cochlear.com

ASSUMPTION: Cochlear's extensive experience and expertise in the hearing health care industry make it an attractive employer for professionals seeking to make a significant impact in the lives of people with hearing loss.

📊 Role Analysis

Career Level: This role is at the director level, reporting directly to the Vice President of Marketing or a similar senior leadership position within the organization.

Reporting Structure: The Professional Marketing Director will oversee a cross-functional team consisting of professional, clinical, and indications marketing team members, as well as any relevant support staff.

Work Arrangement: This role is a hybrid position, requiring the Director to be in the office 2 days per week and working remotely for 3 days per week.

Growth Opportunities:

• Potential career progression to a vice president or senior director role within the marketing department or other relevant functions within the organization.
• Expanding skills and expertise in marketing strategy, team leadership, and cross-functional collaboration.
• Gaining experience working in a global, publicly-traded company with a strong focus on innovation and customer care.

ASSUMPTION: This role offers significant opportunities for professional growth and development within a dynamic and innovative organization.

🌍 Location & Work Environment

Office Type: Cochlear's Americas headquarters is a modern, professional office environment located in Lone Tree, Colorado, with easy access to nearby amenities and public transportation.

Office Location(s): 10350 Park Meadows Dr, Lone Tree, Colorado 80124, US

Geographic Context:

• Lone Tree is a suburb of Denver, Colorado, with a population of approximately 7,000 people.
• The area offers a high quality of life, with excellent schools, safe neighborhoods, and a variety of recreational activities.
• Lone Tree is conveniently located near the Denver Tech Center, providing easy access to major highways and the Denver International Airport.

Work Schedule: The Professional Marketing Director will work a full-time schedule, with flexible remote work arrangements as described above.

ASSUMPTION: The Lone Tree office location provides a convenient and comfortable work environment, with easy access to nearby amenities and a strong sense of community.

💼 Interview & Application Insights

Typical Process:

• Online application submission and resume screening
• Phone or video screening with the HR department
• In-depth behavioral and situational interviews with the hiring manager and relevant team members
• Final interview with senior leadership, followed by a decision and offer

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management abilities
• Cross-functional collaboration and communication skills
• Industry knowledge and understanding of the hearing health care market
• Marketing strategy and campaign development expertise

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience, skills, and accomplishments.
• Demonstrate your understanding of the hearing health care industry and Cochlear's mission and values.
• Prepare for behavioral and situational interview questions that focus on your marketing strategy, leadership, and problem-solving skills.
• Research Cochlear's company culture and be prepared to discuss how your personal values align with the organization's mission and goals.
• Follow up with the HR department or hiring manager after your interview to express your interest in the position and reiterate your qualifications.

ATS Keywords: Marketing strategy, market development, customer journey mapping, customer experience design, content strategy, integrated marketing campaigns, marketing performance management, professional marketing, hearing health care, cochlear implants, medical devices

ASSUMPTION: Cochlear's hiring process is designed to assess candidates' strategic thinking, leadership, and marketing expertise, as well as their cultural fit with the organization's mission and values.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, Pardot)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)
• Search engine optimization (SEO) and marketing tools (e.g., Google Analytics, SEMrush)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello)
• Data visualization tools (e.g., Tableau, Power BI)
• Customer data platforms (CDP) and marketing data management tools (e.g., Segment, Tealium)

ASSUMPTION: Candidates should have experience with relevant marketing tools and technologies, with a willingness to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Patient-focused: Cochlear's mission is to help people hear and be heard, putting the needs of people with hearing loss at the center of everything they do.
• Innovative: Cochlear is committed to continuous improvement and the development of new technologies to enhance the lives of people with hearing loss.
• Collaborative: Cochlear fosters a culture of teamwork and collaboration, both internally and with external partners.
• Accountable: Cochlear holds itself to the highest standards of integrity and ethical behavior, taking responsibility for its actions and their impact on customers, employees, and the broader community.

Work Style:

• Strategic: Cochlear values strategic thinking and problem-solving, with a focus on long-term goals and objectives.
• Data-driven: Cochlear relies on data and analytics to inform decision-making and drive marketing success.
• Agile: Cochlear operates in a dynamic and evolving market, requiring flexibility and adaptability in response to changing customer needs and market conditions.
• Customer-centric: Cochlear prioritizes the needs and preferences of its customers, ensuring that its products, services, and marketing efforts meet their unique requirements.

Self-Assessment Questions:

• How do your personal values align with Cochlear's patient-focused mission and commitment to innovation?
• Can you provide an example of a time when you demonstrated strong leadership and collaboration skills to drive marketing success in a regulated industry?
• How do you approach continuous learning and adaptation in a dynamic and evolving work environment?

ASSUMPTION: Cochlear's cultural values and work style require candidates who are passionate about the company's mission, strategic thinkers, data-driven, agile, and customer-centric.

⚠️ Potential Challenges

• The hearing health care industry is highly regulated, requiring a deep understanding of relevant laws, guidelines, and best practices.
• Cochlear operates in a global market, with varying customer needs and preferences across different regions and cultures.
• The role involves managing a cross-functional team, requiring strong leadership and communication skills to ensure effective collaboration and coordination.
• The hybrid work arrangement may present challenges in maintaining a strong team culture and fostering a cohesive work environment.

ASSUMPTION: Candidates should be prepared to navigate the complexities of a regulated industry, adapt to diverse customer needs, and manage a remote team effectively.

📈 Similar Roles Comparison

• Compared to other marketing director roles in the hearing health care industry, this position offers a unique opportunity to lead a cross-functional team and drive marketing strategy for a global leader in implantable hearing solutions.
• The hearing health care industry is characterized by a high degree of regulation and a strong focus on patient outcomes and quality of life.
• Career paths in the hearing health care industry may include progression to senior marketing roles, general management positions, or other functional leadership roles within the organization.

ASSUMPTION: This role offers a unique combination of strategic marketing leadership, cross-functional team management, and the opportunity to make a significant impact on the lives of people with hearing loss.

📝 Sample Projects

• Developing and executing a targeted marketing campaign to increase awareness and adoption of Cochlear's latest cochlear implant technology among audiologists and ENT specialists.
• Conducting market research and analysis to identify emerging trends in the hearing health care industry and inform Cochlear's product development and marketing strategies.
• Collaborating with clinical marketing and indications marketing teams to create compelling messaging and content that differentiates Cochlear's products and services in the competitive market landscape.

ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and customer-centric nature of the Professional Marketing Director role at Cochlear.

❓ Key Questions to Ask During Interview

• Can you describe the most significant marketing challenge facing Cochlear in the next 1-3 years, and how your leadership would address it?
• How do you approach collaborating with cross-functional teams, and can you provide an example of a successful cross-functional marketing project you've led?
• How do you stay up-to-date with industry trends and competitor activities in the hearing health care market, and how do you incorporate this information into your marketing strategies?
• Can you discuss a time when you had to pivot or adapt your marketing strategy due to changing market conditions or customer feedback, and what was the outcome?
• How do you ensure that Cochlear's marketing efforts align with the company's overall business objectives and contribute to its long-term success?

ASSUMPTION: These interview questions are designed to assess the candidate's strategic thinking, leadership, and marketing expertise, as well as their cultural fit with Cochlear's mission and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience, skills, and accomplishments, with a focus on strategic thinking, leadership, and cross-functional collaboration.
• Prepare for behavioral and situational interview questions that assess your marketing strategy, leadership, and problem-solving skills, as well as your cultural fit with Cochlear's mission and values.
• Research Cochlear's company culture and be prepared to discuss how your personal values align with the organization's mission and goals.
• Follow up with the HR department or hiring manager after your interview to express your interest in the position and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.