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Program Assistant for Marketing and Public Relations Department

William Paterson University
Full-time
On-site
William Paterson University of New Jersey, New Jersey, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Program Assistant for Marketing and Public Relations Department

πŸ”Ή Company: William Paterson University

πŸ”Ή Location: William Paterson University, New Jersey, United States

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Higher Education

πŸ”Ή Date Posted: May 9, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: Hybrid (Remote-friendly with a four-day summer work week)

πŸš€ Job Overview

Key aspects of this role include:

  • Providing comprehensive administrative support to the Marketing and Public Relations Department
  • Managing departmental budgets and coordinating marketing initiatives
  • Overseeing daily administrative functions and facilitating communications
  • Supporting the University Emergency Communications Plan

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple tasks and projects simultaneously.

πŸ“‹ Key Responsibilities

βœ… Manage budget reconciliation, prepare requisitions, process invoices, and maintain budget tracking systems

βœ… Oversee daily administrative functions, including procurement, inventory, and digital/hard copy filing

βœ… Prepare clear, technically sound, accurate, and informative reports containing findings, conclusions, and recommendations

βœ… Provide administrative support for the University Emergency Communications Plan

βœ… Compile and share promotional content with digital news sites

βœ… Update University event calendars and webpages with relevant campus events and other information

βœ… Coordinate digital photo archiving and digitization efforts

βœ… Coordinate freelance photography assignments

βœ… Manage divisional calendar and meeting logistics

βœ… Maintain and update department web content

βœ… Perform other duties as assigned

ASSUMPTION: This role involves a mix of administrative, project management, and communication tasks, requiring strong organizational skills and the ability to multitask.

🎯 Required Qualifications

Education: Bachelor's degree from an accredited college or university (or equivalent experience)

Experience: Minimum of four (4) years of experience providing administrative support, preferably in higher education

Required Skills:

  • Excellent communication, customer service, organizational, and interpersonal skills
  • Experience working in complex environments with multiple constituencies
  • Proficiency in MS Office Suite, including PowerPoint, Excel, and Word
  • Ability to extract data, perform analysis, and create reports
  • Strong time management, problem-solving skills, and attention to detail

Preferred Skills:

  • Experience in higher education or marketing/public relations
  • Fluency in additional languages

ASSUMPTION: While a bachelor's degree is preferred, equivalent experience may be considered. Strong communication and organizational skills are essential for this role.

πŸ’° Compensation & Benefits

Salary Range: $49,738.97 - $69,977.51 per year (CWA Salary Range 16)

Benefits:

  • Hybrid Work Schedule
  • Four-Day Summer Work Week (Fridays off from mid-May to mid-August)
  • Career Growth Opportunities

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is based on the CWA salary range for this position. Benefits include a hybrid work schedule and a four-day summer work week.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Higher Education

Company Size: 51-200 employees

Founded: 1855

Company Description:

  • William Paterson University is a public research university located in Wayne, New Jersey
  • It offers a wide range of undergraduate and graduate degree, certification, and endorsement programs
  • The College of Education is accredited by the National Council for the Accreditation of Teacher Education (NCATE)

Company Specialties:

  • Teacher preparation and education
  • Multicultural education
  • Assistive technology

Company Website: William Paterson University College of Education

ASSUMPTION: William Paterson University is a mid-sized institution with a focus on education and teacher preparation. It offers a range of benefits and opportunities for career growth.

πŸ“Š Role Analysis

Career Level: Mid-level administrative role

Reporting Structure: Reports to the Director of Marketing and Public Relations

Work Arrangement: Hybrid (Remote-friendly with a four-day summer work week)

Growth Opportunities:

  • Promotion to a higher-level administrative role within the department or university
  • Expanding skills and knowledge in marketing, public relations, or higher education administration

ASSUMPTION: This role offers opportunities for career growth within the department or university, as well as the chance to develop skills in marketing, public relations, or higher education administration.

🌍 Location & Work Environment

Office Type: University campus

Office Location(s): 300 Pompton Rd, Wayne, New Jersey 07470, US

Geographic Context:

  • Located in suburban Wayne, New Jersey, approximately 20 miles from New York City
  • Diverse campus with a strong commitment to social mobility
  • Four-day summer work week from mid-May to mid-August

Work Schedule: Monday-Friday, 8:30 AM - 4:30 PM (with a one-hour lunch break) and a flexible hybrid work arrangement

ASSUMPTION: The work environment is a diverse university campus with a strong commitment to social mobility. The work schedule includes a four-day summer work week and a flexible hybrid work arrangement.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • On-campus or virtual interview with the hiring manager and/or departmental team
  • Background check and reference check
  • Job offer

Key Assessment Areas:

  • Administrative skills and experience
  • Communication and interpersonal skills
  • Problem-solving and time management skills
  • Alignment with university values and mission

Application Tips:

  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role
  • Demonstrate your understanding of the university's mission and values
  • Showcase your ability to manage multiple tasks and projects simultaneously

ATS Keywords: Administrative support, marketing, public relations, budget management, event coordination, communication, higher education

ASSUMPTION: The application process involves an online application submission, followed by phone or video screening, on-campus or virtual interview, background check, and job offer. Key assessment areas include administrative skills, communication, problem-solving, and alignment with university values.

πŸ› οΈ Tools & Technologies

  • MS Office Suite (PowerPoint, Excel, Word)
  • University-specific software and systems
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: The primary tools and technologies required for this role include MS Office Suite and university-specific software and systems. Project management tools may also be used.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Excellence in teaching and learning
  • Diversity, equity, and inclusion
  • Community engagement and service

Work Style:

  • Collaborative and team-oriented
  • Adaptable and flexible
  • Results-driven and detail-oriented

Self-Assessment Questions:

  • How do my personal values align with the university's mission and values?
  • Am I comfortable working in a diverse and collaborative environment?
  • Do I have strong organizational skills and the ability to manage multiple tasks and projects simultaneously?

ASSUMPTION: William Paterson University values excellence in teaching and learning, diversity, equity, and inclusion, and community engagement and service. The work style is collaborative, adaptable, and results-driven, with a focus on strong organizational skills and the ability to manage multiple tasks and projects simultaneously.

⚠️ Potential Challenges

  • Managing multiple tasks and projects simultaneously
  • Working in a complex environment with multiple constituencies
  • Adapting to changes in university policies and procedures
  • Balancing work-life responsibilities during the four-day summer work week

ASSUMPTION: Potential challenges in this role include managing multiple tasks and projects simultaneously, working in a complex environment, adapting to changes in university policies and procedures, and balancing work-life responsibilities during the four-day summer work week.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to an Administrative Assistant or Office Manager position in higher education, with a focus on marketing and public relations
  • Unlike other administrative roles, this position requires strong budget management skills and experience working with complex environments
  • Career progression may include advancement to a higher-level administrative role within the department or university

ASSUMPTION: This role is similar to an Administrative Assistant or Office Manager position in higher education, with a focus on marketing and public relations. It requires strong budget management skills and experience working with complex environments. Career progression may include advancement to a higher-level administrative role within the department or university.

πŸ“ Sample Projects

  • Managing the university's emergency communications plan
  • Coordinating a university-wide event or conference
  • Developing and implementing a marketing campaign for a university program or initiative

ASSUMPTION: Sample projects for this role may include managing the university's emergency communications plan, coordinating a university-wide event or conference, and developing and implementing a marketing campaign for a university program or initiative.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 90 days?
  • How does this role support the university's mission and values?
  • What opportunities are there for professional development and growth within the department or university?
  • How does the university support work-life balance, particularly during the four-day summer work week?
  • What is the typical career path for someone in this role?

ASSUMPTION: Key questions to ask during the interview include understanding the role's priorities, alignment with university mission and values, opportunities for professional development and growth, work-life balance, and typical career paths.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight relevant skills and experiences for this role
  • Prepare for the interview by researching the university's mission, values, and recent initiatives
  • Follow up with the hiring manager within one week after the interview to express your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.