Program Manager - Category Marketing

📌 Core Information

🔹 Job Title: Program Manager - Category Marketing

🔹 Company: Meesho

🔹 Location: Bangalore, Karnataka, India

🔹 Job Type: Full Time Employee

🔹 Category: Marketing

🔹 Date Posted: May 7, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Cross-functional collaboration with Growth, Category, and Supply Chain teams
• Driving customer adoption and wallet share capture through strategic programs
• Identifying and resolving roadblocks and inefficiencies
• Making data-driven decisions and communicating insights to stakeholders
• Managing projects end-to-end and tracking performance against key metrics

ASSUMPTION: This role requires a high level of coordination and communication skills to work effectively across multiple teams. It also demands a strong analytical mindset to make informed decisions based on data.

📋 Key Responsibilities

✅ Develop an understanding of key business problems and strategic priorities to provide insights on gaps and potential opportunities.

✅ Drive end-to-end problem identification and solutions/execution to deliver impact.

✅ Define goals against key metrics and track performance against them, manage end to end execution across functions.

✅ Work closely with relevant stakeholders to achieve targets.

✅ Work on special time-bound initiatives, requiring strong first principle thinking and domain/functional understanding.

✅ Be comfortable with ambiguity, and conduct root cause analyses for key business metrics.

✅ Conduct data analysis/impact of different initiatives on key business metrics (e.g. Orders, conversion, DAU, etc) and synthesize findings with implications that inform business decisions.

✅ Communicate and advocate insights to relevant stakeholders to drive outcomes.

✅ Frequent updates to leadership communicating business performance across different projects to facilitate discussions and tracking progress.

✅ Coordinate with the respective stakeholders/cross-functional teams – e.g. Product, category marketing, business finance, etc for monthly/weekly reviews.

✅ Design and deliver communication/distribution strategies to improve Daily active users

✅ Introduce DAU and conversion-driving events, constructs, and flow changes

✅ Systematically manage demand to ensure the best customer experience

✅ Engage with Category and Warehouse leaders to streamline processes and simplify execution with actionable plans

ASSUMPTION: This role involves a mix of strategic planning, data analysis, and cross-functional collaboration. It requires a proactive approach to identify and address business challenges.

🎯 Required Qualifications

Education: Master’s degree in Management preferable

Experience: Overall experience of 2-5 years in an e-commerce startup

Required Skills:

• Proven project-management skills
• Ability to make data-driven decisions, resolve conflicts and negotiate like a pro
• Ability to represent projects from business, product and technical perspectives
• Strong analytical skills and comfort with ambiguity
• Excellent communication and stakeholder management skills

Preferred Skills:

• Experience in managing projects across cross-functional teams and building sustainable processes

ASSUMPTION: While a Master's degree in Management is preferred, relevant experience and skills may be considered equivalent. This role requires a strong foundation in project management and data analysis.

💰 Compensation & Benefits

Salary Range: INR 12-18 LPA (Estimated based on industry standards for similar roles at Meesho)

Benefits:

• Market Leading Compensation
• Medical Insurance Benefits
• Wellness Initiatives
• Generous Leave Policies
• Parental Support Benefits
• Retirement Benefits
• Learning and Development Assistance
• Salary Advance Support
• Relocation Assistance
• Flexible Benefits Plans

Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM IST)

ASSUMPTION: The salary range is estimated based on industry standards for similar roles at Meesho. Actual compensation may vary based on individual qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Meesho operates in the Technology, Information and Internet sector, focusing on E-Commerce, Mobile App, Internet, Startup, and Marketplace.

Company Size: Meesho has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Meesho was founded in 2015, making it a well-established company in the e-commerce industry.

Company Description:

• Meesho is India’s fastest growing internet commerce company, aiming to make eCommerce accessible to all.
• Their mission is to democratise internet commerce by bringing a range of products & new customers online.
• Meesho started as a reseller-focused platform and has now emerged as a single ecosystem connecting millions of sellers, consumers, and entrepreneurs.

Company Specialties:

• E-Commerce
• Mobile App
• Internet
• Startup
• Marketplace

Company Website: https://meesho.io/

ASSUMPTION: Meesho's focus on democratising internet commerce for everyone in India sets it apart in the e-commerce industry. Its unique business model and continuous innovation have enabled it to become the first Indian horizontal E-commerce company.

📊 Role Analysis

Career Level: This role is at the mid-level management stage, offering opportunities for growth and career progression within the organization.

Reporting Structure: The Program Manager - Category Marketing will report directly to the Head of Category Marketing and work closely with various teams, including Growth, Category, and Supply Chain.

Work Arrangement: This is an on-site role based in Bangalore, Karnataka, India. However, Meesho offers flexible work arrangements, including remote and hybrid options for certain roles.

Growth Opportunities:

• Potential career progression to Senior Program Manager or Category Marketing Manager roles
• Opportunities to work on special projects and gain exposure to different aspects of the business
• Chance to grow with the company as it continues to expand and innovate in the e-commerce space

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance within the organization and make a meaningful impact on Meesho's continued success.

🌍 Location & Work Environment

Office Type: Meesho's office is located in a modern, collaborative workspace provided by WeWork, offering a vibrant and dynamic work environment.

Office Location(s): WeWork, Vaishnavi Signature, 78/9, Outer Ring Road, Bellandur Village Varthur Hobli Bengaluru East Ground Floor, WeWork, Vaishnavi Signature, Bangalore, Karnataka 560103, IN

Geographic Context:

• Bangalore is the capital of Karnataka and the third-largest city in India, known for its thriving tech industry and cosmopolitan culture.
• The office is located in the Bellandur neighborhood, a bustling commercial hub with easy access to public transportation and amenities.
• Bangalore offers a mix of urban and natural environments, with numerous parks, gardens, and recreational facilities nearby.

Work Schedule: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM IST), with flexibility for remote work or hybrid arrangements as needed.

ASSUMPTION: Meesho's office location in Bangalore provides employees with access to a thriving tech industry, a diverse cultural scene, and a high quality of life. The work environment is collaborative, dynamic, and supportive of employee growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• Technical interview with the Category Marketing team
• On-site or video final interview with the hiring manager and other team members

Key Assessment Areas:

• Problem-solving skills and analytical thinking
• Cross-functional collaboration and communication skills
• Data-driven decision-making and strategic planning
• Cultural fit and alignment with Meesho's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of Meesho's mission and values in your application materials
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and ability to work collaboratively with cross-functional teams

ATS Keywords: Program Manager, Category Marketing, E-commerce, Cross-functional Collaboration, Data Analysis, Strategic Planning, Stakeholder Management, Project Management

ASSUMPTION: Meesho's interview process is designed to assess candidates' skills, cultural fit, and potential impact on the organization. Successful candidates will demonstrate a strong understanding of the role, relevant experience, and a passion for Meesho's mission.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, PowerPoint, Word)
• Project Management Tools (e.g., Asana, Trello, Jira)
• Data Analysis Tools (e.g., Google Analytics, SQL, Tableau)
• Collaboration Tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: This role requires proficiency in Microsoft Office Suite and project management tools. Familiarity with data analysis tools and collaboration platforms is also beneficial.

👔 Cultural Fit Considerations

Company Values:

• Customer Obsessed: We put our customers first in everything we do
• Ownership: We take full responsibility for our actions and their outcomes
• Bias for Action: We move fast and make things happen
• One Team: We work together to achieve our goals
• Innovation: We continuously seek new and better ways of doing things
• Integrity: We act with honesty and fairness in all our interactions

Work Style:

• Collaborative and cross-functional team environment
• Fast-paced and dynamic work environment
• Focus on data-driven decision-making and continuous learning
• Opportunities for growth and career development

Self-Assessment Questions:

• Do you have a proven track record of driving customer adoption and improving wallet share in an e-commerce environment?
• Are you comfortable working in a fast-paced, collaborative team environment and managing multiple stakeholders?
• Do you have strong analytical skills and the ability to make data-driven decisions?
• Are you passionate about Meesho's mission to democratise internet commerce for everyone in India?

ASSUMPTION: Meesho's culture is characterized by high impact, performance excellence, and a people-centric approach. Successful candidates will demonstrate a strong fit with Meesho's values and a passion for the company's mission.

⚠️ Potential Challenges

• Managing multiple stakeholders and balancing competing priorities
• Working in a fast-paced, dynamic environment with frequent changes and new initiatives
• Addressing ambiguity and conducting root cause analyses for key business metrics
• Navigating a large, growing organization with a complex ecosystem of sellers, consumers, and entrepreneurs

ASSUMPTION: These challenges are inherent to working in a fast-growing, dynamic e-commerce environment. Successful candidates will demonstrate the ability to thrive in this challenging and rewarding work environment.

📈 Similar Roles Comparison

• Unlike traditional e-commerce roles, this position focuses on category marketing and requires a strong understanding of both business and technical aspects of the platform
• Meesho's unique business model and focus on democratising internet commerce for everyone in India set it apart from other e-commerce companies
• This role offers significant growth opportunities and the chance to make a meaningful impact on Meesho's continued success

ASSUMPTION: This role is unique to Meesho's business model and offers candidates the opportunity to work on innovative projects and drive meaningful impact in the e-commerce space.

📝 Sample Projects

• Developing and executing a strategic plan to improve daily active users (DAU) for a specific product category
• Conducting a root cause analysis for a decline in conversion rates and implementing data-driven solutions to address the issue
• Collaborating with cross-functional teams to streamline processes and simplify execution for a new product launch

ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges faced by the Program Manager - Category Marketing at Meesho.

❓ Key Questions to Ask During Interview

• Can you describe the current state of the category marketing function and the key priorities for this role?
• How does Meesho support the growth and development of its employees, particularly in mid-level management positions?
• What are the most significant challenges facing the category marketing team, and how can this role help address them?
• How does Meesho measure the success of its category marketing initiatives, and what key performance indicators (KPIs) are most important for this role?
• What opportunities exist for collaboration and knowledge-sharing with other teams and departments within Meesho?

ASSUMPTION: These interview questions are designed to provide insight into the role's priorities, challenges, and opportunities for growth and collaboration.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that assess your problem-solving skills and ability to work collaboratively with cross-functional teams
• Research Meesho's mission, values, and business model to demonstrate your understanding and alignment with the company's goals
• Follow up with the HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.