📌 Core Information
📌 Core Information
🔹 Job Title: Program Manager – Marketing Transformation
🔹 Company: American Express
🔹 Location: Sunrise, Florida, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: August 5, 2025
🔹 Experience Level: Mid-Senior level (5-10 years of experience)
🔹 Remote Status: Hybrid (Sunrise, FL; New York, NY; Atlanta, GA)
🚀 Job Overview
Key aspects of this role include:
- Leading technology strategy and engineering delivery of marketing activities and campaigns
- Collaborating with various teams to ensure project efficiency and alignment with business standards
- Managing multiple simultaneous initiatives and priorities
- Building and leveraging strong working relationships with stakeholders
- Navigating across the business to improve collaboration, solve problems, and create solutions
- Evaluating and developing insights on opportunities that influence the strategic direction of projects
ASSUMPTION: This role requires a strong background in project management, stakeholder engagement, and strategic planning. The ideal candidate will have experience in customer marketing technology and a proven track record of driving results in a dynamic environment.
📋 Key Responsibilities
✅ Lead critical governance discussions and delivering program communication and training strategies
✅ Work across the program and partners to drive resolution of program and project level risk and issues
✅ Negotiate and influence cross-functional teams to ensure appropriate resourcing levels are engaged and maintained throughout the execution of the plan
✅ Anticipate program risks and issues and ensure that appropriate mitigation planning is in place to avoid compromising delivery
✅ Ensure the continued development of marketing technology strategy documents
✅ Collaborate with the cross-platform-development teams on large programs
✅ Own or provide key inputs into measurement and tracking of key goals, metrics, and executive level reporting
✅ Demonstrate inspiring leadership
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong leadership, communication, and project management skills. The ideal candidate will have experience in a similar role and be comfortable working in a fast-paced, dynamic environment.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field
Experience: 5-10 years of experience in program management, marketing, or a related field
Required Skills:
- Proven experience in program management, with a track record of delivering complex projects on time and within budget
- Excellent interpersonal and communication skills, with the ability to engage and influence stakeholders at all levels
- Strong analytical and problem-solving skills, with the ability to identify and mitigate risks
- Proven experience in marketing technology and customer marketing
- Ability to manage multiple simultaneous initiatives and priorities
- Familiarity with project management software tools, templates, and management techniques
Preferred Skills:
- Master's degree in Business, Marketing, or a related field
- Experience in the financial services industry
- Fluency in Spanish
ASSUMPTION: The ideal candidate will have a strong background in program management, marketing, and customer marketing technology. They will be comfortable working in a dynamic environment and have experience managing multiple simultaneous initiatives.
💰 Compensation & Benefits
Salary Range: $110,000.00 to $190,000.00 annually + bonus + benefits
Benefits:
- Competitive base salaries
- Bonus incentives
- 6% company match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior level role in marketing. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 10,001+ employees
Founded: 1850
Company Description:
- American Express is a globally integrated payments company that provides customers with access to products, insights, and world-class experiences that enrich lives and build business success
- The company is committed to upholding its powerful backing promise to its customers and colleagues every day
- American Express has a long history of supporting its customers and communities through various challenges, including wars, financial crises, and natural disasters
Company Specialties:
- Financial Services
- Business Travel
- Corporate Card
- Network Services
- Merchants Services
Company Website: americanexpress.com
ASSUMPTION: American Express is a well-established company with a strong reputation in the financial services industry. The company offers a comprehensive benefits package and is committed to providing a supportive work environment for its employees.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: This role reports directly to the Vice President of Marketing Transformation
Work Arrangement: Hybrid (Sunrise, FL; New York, NY; Atlanta, GA)
Growth Opportunities:
- This role offers the opportunity to work on high-impact projects and collaborate with senior leadership
- The ideal candidate will have the chance to grow their skills and advance their career within the Marketing Transformation team
- American Express provides various training and development opportunities to support the growth of its employees
ASSUMPTION: This role offers a unique opportunity to work on strategic marketing projects and collaborate with senior leadership. The ideal candidate will have the chance to grow their skills and advance their career within the Marketing Transformation team.
🌍 Location & Work Environment
Office Type: Hybrid (Sunrise, FL; New York, NY; Atlanta, GA)
Office Location(s): Sunrise, FL; New York, NY; Atlanta, GA
Geographic Context:
- Sunrise, FL: A suburban city located in Broward County, Florida, with a population of approximately 95,000 people
- New York, NY: The most populous city in the United States, with a population of over 8.4 million people
- Atlanta, GA: The capital and most populous city in the state of Georgia, with a population of over 500,000 people
Work Schedule: The work schedule for this role is Monday-Friday, with the option to work remotely two days per week
ASSUMPTION: The ideal candidate for this role will be comfortable working in a hybrid environment and able to commute to one of the three office locations as needed.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening
- On-site or virtual interview with the hiring manager
- On-site or virtual interview with the team
- Final round interview with senior leadership
- Background check and offer
Key Assessment Areas:
- Problem-solving skills
- Leadership and team management skills
- Communication and interpersonal skills
- Technical skills in marketing technology and customer marketing
- Strategic thinking and planning skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership experience, and ability to work in a dynamic environment
- Research American Express and the Marketing Transformation team to demonstrate your interest and understanding of the role
ATS Keywords: Program Management, Marketing Technology, Customer Marketing, Stakeholder Engagement, Project Management, Risk Management, Change Management, Strategic Planning, Data Analysis, Technical Understanding, Team Management, Influencing, Leadership, Collaboration, Problem Solving, Innovation
ASSUMPTION: The interview process for this role is designed to assess the candidate's problem-solving skills, leadership experience, and ability to work in a dynamic environment. The ideal candidate will have a strong background in program management, marketing, and customer marketing technology.
🛠 Cultural Fit Considerations
Company Values:
- Customer Centricity
- Integrity
- Quality
- Inclusion
- Collaboration
- Career Development
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Innovative and forward-thinking
- Adaptable and resilient
- Customer-focused and results-driven
Self-Assessment Questions:
- How do you align with American Express' company values, particularly 'Customer Centricity' and 'Inclusion'?
- How do you approach working in a hybrid environment, and how do you ensure effective communication and collaboration with remote team members?
- How do you balance multiple priorities and manage your time effectively in a dynamic work environment?
ASSUMPTION: The ideal candidate for this role will be a strong cultural fit with American Express, demonstrating a customer-centric mindset, a commitment to inclusion, and the ability to thrive in a collaborative and dynamic work environment.
⚠️ Potential Challenges
- Managing multiple simultaneous initiatives and priorities can be challenging and require strong organizational skills
- Working in a dynamic environment may require flexibility and adaptability to changes in priorities and scope
- Collaborating with cross-functional teams may present communication and coordination challenges
- The hybrid work arrangement may require effective time management and self-discipline to balance remote and on-site work
ASSUMPTION: The ideal candidate for this role will be comfortable working in a dynamic environment and have experience managing multiple simultaneous initiatives. They will also be an effective communicator and collaborator, able to work well with cross-functional teams in a hybrid work arrangement.
📈 Similar Roles Comparison
- This role is similar to a Senior Program Manager or Marketing Manager role, but with a stronger focus on strategic planning and cross-functional collaboration
- Unlike other roles in the Marketing Transformation team, this role requires a higher level of experience and a broader range of skills
- This role offers a unique opportunity to work on strategic marketing projects and collaborate with senior leadership
ASSUMPTION: The ideal candidate for this role will have experience in a similar role and be comfortable working in a dynamic environment. They will also have a strong background in program management, marketing, and customer marketing technology.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy for a new product launch
- Managing a team to implement a customer relationship management (CRM) system to improve customer data management and analytics
- Collaborating with cross-functional teams to create and execute a targeted marketing campaign to increase customer engagement and retention
ASSUMPTION: The ideal candidate for this role will have experience working on strategic marketing projects and collaborating with cross-functional teams. They will also have a strong background in program management, marketing, and customer marketing technology.
❓ Key Questions to Ask During Interview
- Can you describe a time when you had to manage multiple simultaneous initiatives and priorities? How did you ensure that each project was completed successfully?
- How do you approach collaborating with cross-functional teams to ensure effective communication and coordination?
- Can you provide an example of a time when you had to manage a significant change in scope or priorities? How did you adapt and ensure the project's success?
- How do you stay up-to-date with industry trends and best practices in marketing technology and customer marketing?
- Can you describe your experience with data analysis and using data-driven insights to inform marketing strategies?
ASSUMPTION: The ideal candidate for this role will be comfortable working in a dynamic environment and have experience managing multiple simultaneous initiatives. They will also have a strong background in program management, marketing, and customer marketing technology, and be able to demonstrate their ability to work effectively with cross-functional teams.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: American Express Career Site
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership experience, and ability to work in a dynamic environment
- Research American Express and the Marketing Transformation team to demonstrate your interest and understanding of the role
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
