📌 Core Information
🔹 Job Title: Program Manager, Solutions Marketing
🔹 Company: Elastic
🔹 Location: United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 21, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site (with remote flexibility)
🚀 Job Overview
Key aspects of this role include:
- Developing, implementing, and managing marketing programs to drive pipeline and opportunity creation
- Collaborating with cross-functional teams to execute integrated campaigns focused on security and net new logo acquisition
- Reporting on program performance and sharing insights to optimize future initiatives
- Securing branding opportunities and managing core marketing assets
- Managing allocated budget across multiple channels to enhance regional budget and centralize where necessary
ASSUMPTION: This role requires a high level of organization, communication, and project management skills. The ideal candidate will have experience in marketing programs, campaign management, and working with cross-functional teams.
📋 Key Responsibilities
✅ Own and execute nation-wide marketing programs (email, webinars, events) within the Regional Marketing team specific to net new logo acquisition and security-focused programs
✅ Consolidate and integrate marketing plans with Global – Regional and Field marketing teams for demand generation and partner marketing initiatives
✅ Report on existing programs to evaluate return on investment and share takeaways
✅ Coordinate with external vendors to use external databases to reach target personas within third-party engagements for the target account list
✅ Develop and secure core marketing assets (web pages, presentations, datasheets) and liaison with the localization team
✅ Partner with peers in Sales, SA, Product, and other Marketing teams to launch programs
✅ Assist in managing the allocated budget across multiple channels to ensure regional budget enhancement and centralization where necessary
ASSUMPTION: This role involves a high degree of collaboration and requires strong communication, presentation, and writing skills. The ideal candidate will be able to multitask and integrate functional plans.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Minimum 6+ years of relevant professional experience in marketing, with a focus on campaign management and program development
Required Skills:
- Proven experience in developing and executing marketing programs
- Strong communication, presentation, and writing skills
- Excellent project management and organizational skills
- Significant knowledge and experience in the enterprise software/search market
- Consistent track record delivering programs that drive significant growth and revenue in a high-growth, SaaS business
- Ability to multitask and integrate functional plans
Preferred Skills:
- Experience with marketing automation tools (e.g., Marketo, Pardot)
- Familiarity with Salesforce and other CRM platforms
- Knowledge of Agile methodologies
ASSUMPTION: Candidates with experience in demand generation, partner marketing, and event management will be strongly considered. Familiarity with the Elastic Stack and its applications is a plus but not required.
💰 Compensation & Benefits
Salary Range: $106,900 - $169,100 USD (or $128,200 - $202,700 USD in select locations)
Benefits:
- Health coverage for you and your family in many locations
- Ability to craft your calendar with flexible locations and schedules for many roles
- Generous number of vacation days each year
- Increase your impact - We match up to $2000 (or local currency equivalent) for financial donations and service
- Up to 40 hours each year to use toward volunteer projects you love
- Embracing parenthood with minimum of 16 weeks of parental leave
- Stock program participation
- Company-matched 401k with dollar-for-dollar matching up to 6% of eligible earnings
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior level marketing role in the United States. The actual salary may vary based on factors such as location, experience, and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Elastic is a public company specializing in search, observability, and security solutions. They operate in the software development industry, with a focus on big data, cloud, and open-source technologies.
Company Size: Elastic has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Elastic was founded in 2012 and is headquartered in San Francisco, California, with offices worldwide.
Company Description:
- Elastic is the company behind Elasticsearch, a highly scalable open-source full-text search and analytics engine
- The Elastic Stack, which includes Elasticsearch, Kibana, Beats, and Logstash, is used by thousands of companies, including more than 50% of the Fortune 500
- Elastic's solutions for search, observability, and security are built on the Elastic Search AI Platform
Company Specialties:
- Big Data
- AWS
- Kibana
- Observability
- APM
- Search
- Distributed
- Lucene
- Database
- Open Source
- Cloud
- SIEM
- Security
- Logging
- Analytics
- Elasticsearch
- App Search
- Site Search
- Enterprise Search
- and ELK
Company Website: http://www.elastic.co
ASSUMPTION: Elastic's focus on open-source technology, big data, and cloud solutions makes it an attractive employer for tech-savvy professionals seeking to work in a dynamic, innovative environment.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring a significant amount of experience and expertise in marketing program management.
Reporting Structure: The Program Manager, Solutions Marketing reports to the Senior Manager of Americas Programs.
Work Arrangement: This role is on-site but offers remote flexibility. The ideal candidate will be able to work effectively in a hybrid or remote setting.
Growth Opportunities:
- Potential advancement to a senior or management role within the marketing department
- Expansion of responsibilities to include additional regions or product lines
- Opportunities to gain experience in new areas, such as product marketing or sales enablement
ASSUMPTION: Elastic's mid-sized company structure provides ample opportunities for career growth and development. The ideal candidate will be proactive in seeking out new challenges and learning opportunities.
🌍 Location & Work Environment
Office Type: Elastic's offices are modern, collaborative workspaces designed to foster innovation and creativity.
Office Location(s): The United States (with multiple office locations across the country)
Geographic Context:
- The United States is home to a diverse range of industries, cultures, and landscapes
- Elastic's offices are located in major cities and urban areas, providing easy access to amenities and transportation
- The cost of living and work environment may vary depending on the specific office location
Work Schedule: Full-time (40 hours per week) with flexible remote work arrangements available
ASSUMPTION: The ideal candidate will be comfortable working in a dynamic, fast-paced environment and able to adapt to changes in priorities and workload.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with the hiring team
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Marketing program management experience
- Communication, presentation, and writing skills
- Project management and organizational skills
- Industry knowledge and familiarity with Elastic's products
- Cultural fit and alignment with Elastic's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing program management experience and skills
- Demonstrate your understanding of Elastic's products and their applications in your cover letter
- Prepare for behavioral and situational interview questions that focus on your marketing program management experience
- Be ready to discuss your approach to project management, collaboration, and problem-solving
- Research Elastic's company culture and values to ensure a strong fit
ATS Keywords: Marketing Programs, Campaign Management, Program Development, Cross-Functional Collaboration, Budget Management, Marketing Automation, CRM, Agile Methodologies, Elastic Stack, Search, Observability, Security
ASSUMPTION: The ideal candidate will have a strong understanding of marketing program management, excellent communication skills, and a proven track record of driving growth and revenue in a high-growth, SaaS business.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, Pardot)
- Salesforce and other CRM platforms
- Microsoft Office Suite
- Google Workspace
- Project management tools (e.g., Asana, Trello, Jira)
- Elastic Stack (Elasticsearch, Kibana, Beats, Logstash)
- Cloud platforms (e.g., AWS, Google Cloud, Microsoft Azure)
ASSUMPTION: Familiarity with the listed tools and technologies is preferred but not required. The ideal candidate will be a quick learner and able to adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Focus on the user
- Believe in and be open to change
- Be kind - to yourself and others
- Be inclusive - we welcome everyone
- Do the right thing - act with integrity
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Agile and adaptable
- Results-oriented and focused on execution
- Open and transparent communication
Self-Assessment Questions:
- How do you align with Elastic's value of being kind to yourself and others in a high-pressure, fast-paced environment?
- How do you ensure that your work style meshes well with Elastic's collaborative and data-driven culture?
- How do you approach continuous learning and adaptation in a rapidly evolving industry?
ASSUMPTION: The ideal candidate will be able to demonstrate a strong fit with Elastic's company values and work style, as well as a commitment to continuous learning and adaptation.
⚠️ Potential Challenges
- Managing multiple marketing programs simultaneously, requiring strong organizational skills and prioritization
- Collaborating with cross-functional teams, potentially located in different time zones, demanding effective communication and project management skills
- Adapting to changes in priorities and workload, requiring flexibility and resilience
- Working in a fast-paced, high-growth environment, which may present unique challenges and opportunities
ASSUMPTION: The ideal candidate will be proactive in seeking out resources and support to overcome challenges and excel in their role.
📈 Similar Roles Comparison
- This role is similar to a Marketing Program Manager or Campaign Manager position in other companies, but with a focus on net new logo acquisition and security-focused programs
- Compared to other marketing roles, this position requires a higher level of experience and a proven track record of driving growth and revenue
- Career path comparison: This role can lead to senior or management positions within the marketing department or related fields
ASSUMPTION: The ideal candidate will have experience in marketing program management and be seeking a role that offers opportunities for growth and development.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to drive net new logo acquisition in the Americas region
- Collaborating with global and regional marketing teams to launch a partner marketing initiative focused on security solutions
- Managing a budget to optimize regional spending and centralize where necessary, ensuring effective use of resources
ASSUMPTION: The ideal candidate will have experience in developing and executing marketing programs, as well as a strong understanding of budget management and cross-functional collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within the organization?
- How does this role collaborate with other departments, such as sales and product marketing?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Elastic support the professional development and growth of its employees?
- What are the most significant challenges facing the marketing department, and how can this role help address them?
ASSUMPTION: The ideal candidate will be proactive in asking insightful questions to demonstrate their interest in the role and commitment to driving success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing program management experience and skills
- Prepare for behavioral and situational interview questions that focus on your marketing program management experience
- Research Elastic's company culture and values to ensure a strong fit
- Follow up with the hiring team within 24 hours of your interview to express your enthusiasm for the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
