📌 Core Information
🔹 Job Title: Programmatic Account Strategist
🔹 Company: VIANT
🔹 Location: Los Angeles, CA
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: April 29, 2025
🔹 Experience Level: 2-3 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Building close relationships with customers as a trusted advisor for programmatic media buying
- Becoming an expert in Viant Cloud and Adelphic DSP, and sharing that expertise with customers
- Proactively managing client campaign portfolios, controlling delivery and performance, and educating customers on best practices
- Driving client satisfaction, top line revenue, and profit through strategic account management
- Identifying ways to improve operational effectiveness and launching initiatives that promote scale and automation
ASSUMPTION: This role requires a strong focus on customer education, operational expertise, and strategic thinking to drive success for clients and the company.
📋 Key Responsibilities
✅ Form close relationships with customers, becoming their trusted advisor and facilitator for programmatic media buying
✅ Become a Viant Cloud and Adelphic DSP expert and share that expertise with customers
✅ Proactively oversee and manage client campaign portfolios, controlling delivery and performance, surfacing insights, and educating customers on best practices
✅ Oversee campaign launches; continuously educate and train customers in order to promote trading expertise and autonomy
✅ Provide recommendations that drive delivery and performance; tenaciously troubleshoot and escalate technical issues
✅ Proactively communicate industry and Viant insights and opportunities; develop optimal strategies of media buying + data which achieve customer objectives
✅ Share client insights and knowledge with the rest of Viant
✅ Support and grow existing business; drive client satisfaction, top line revenue, and profit
✅ Identify ways to improve the operational effectiveness of the entire Account Management team; launch initiatives that promote scale and automation
ASSUMPTION: This role requires a high level of responsiveness, strong communication skills, and the ability to work well under pressure.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent experience
Experience: 2-3 years of experience in a Programmatic, Account Management, Account Strategist, Technical Services, or Operations role
Required Skills:
- Solid understanding of programmatic, ad tech, self-serve DSP's, SSP’s, PMP’s
- Outstanding troubleshooting, analytical, and problem-solving skills
- Demonstrable passion for learning new technologies
- Outstanding communication, project management, and presentation skills
- Excellent organizational skills; process-oriented, yet entrepreneurial and versatile mindset
Preferred Skills:
- Experience in Internet technologies such as HTML, SQL, JavaScript
- BS/BA or equivalent; quantitatively-oriented degree
ASSUMPTION: Candidates with experience in ad tech, programmatic, or account management roles are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: $80,000 - $95,000 per year
Benefits:
- Competitive Salary and Bonuses
- Paid benefits for employees: Medical, Dental, Vision, LTD, Life insurance/AD&D
- Paid parental leave
- 401k
- Health and Wellness programs
- Employee discounts
- Fully stocked kitchen
- Casual office atmosphere
- Commuter Benefits Program
- Ongoing Education & Training
- Company Sponsored Events & Team Building Experiences
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is based on industry standards for similar roles in the Los Angeles area.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 201-500 employees
Founded: Not specified
Company Description:
- Viant Technology Inc. (NASDAQ: DSP) is a leader in AI-powered programmatic advertising, dedicated to driving innovation in digital marketing.
- Their omnichannel platform built for CTV allows marketers to plan, execute, and measure their campaigns with unmatched precision and efficiency.
- Viant was recently awarded Best Demand-Side Platform by MarTech Breakthrough, Great Place to Work® certification, and received the Business Intelligence Group’s Innovation award for AI Advancements.
Company Specialties:
- AI-powered programmatic advertising
- Omnichannel platform for CTV
- Demand-Side Platform (DSP)
Company Website: viantinc.com
ASSUMPTION: Viant is a well-established company in the advertising industry, with a strong focus on innovation and driving results for clients.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the Manager, Programmatic Account Management
Work Arrangement: On-site, full-time
Growth Opportunities:
- Potential career growth within the Account Management team or other departments within Viant
- Opportunities to learn and develop skills in programmatic advertising, account management, and client relations
- Possibility to work on high-impact projects and initiatives that drive company success
ASSUMPTION: This role offers opportunities for professional growth and development within the company.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): 6100 Center Dr, Suite 850, Los Angeles, CA 90045
Geographic Context:
- Los Angeles is a major city with a diverse population and a thriving tech industry
- The office is located in the Westside region of Los Angeles, near other tech companies and amenities
- The area offers a mix of urban and suburban living options
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for occasional remote work
ASSUMPTION: The Los Angeles office provides a dynamic and collaborative work environment, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Talent Acquisition team
- On-site or virtual interview with the hiring manager and team members
- Final interview with the Director of Programmatic Account Management
Key Assessment Areas:
- Understanding of programmatic advertising and ad tech
- Communication and presentation skills
- Problem-solving and analytical skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience in programmatic, account management, or ad tech roles
- Demonstrate a strong understanding of Viant's platform and services
- Showcase your ability to build relationships and drive client success
ATS Keywords: Programmatic, Account Management, Ad Tech, DSP, SSP, PMP, Client Relations, Customer Education, Strategic Account Management
ASSUMPTION: Applicants should tailor their resume and cover letter to highlight relevant skills and experiences for this role.
🛠️ Tools & Technologies
- Viant Cloud
- Adelphic DSP
- Microsoft Office Suite
- Google Workspace
ASSUMPTION: Familiarity with Viant's platform and relevant ad tech tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Results-driven
- Customer-focused
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and focused on client success
- Continuously learning and adapting
Self-Assessment Questions:
- Do you have a strong passion for learning new technologies and staying up-to-date with industry trends?
- Are you comfortable working in a fast-paced, dynamic environment and managing multiple priorities?
- Do you thrive in a collaborative, team-oriented work environment?
ASSUMPTION: Applicants should assess their fit with Viant's company culture and values before applying.
⚠️ Potential Challenges
- Managing multiple client relationships and campaign portfolios simultaneously
- Keeping up with industry trends and new developments in programmatic advertising
- Working in a fast-paced, dynamic environment with tight deadlines
- Balancing client education and strategic account management responsibilities
ASSUMPTION: Applicants should be prepared to manage multiple priorities and work well under pressure.
📈 Similar Roles Comparison
- This role is similar to an Account Manager or Strategic Account Manager role in the ad tech industry, with a focus on programmatic advertising and client relations
- Unlike other roles in the industry, this position requires a strong focus on customer education and driving client autonomy
- Career progression in this role could lead to management or senior-level positions within the Account Management team or other departments within Viant
ASSUMPTION: Applicants should consider their career goals and aspirations when comparing this role to similar positions in the industry.
📝 Sample Projects
- Developing and executing a strategic account plan for a key client, driving revenue growth and client satisfaction
- Leading a training session for clients on new features and capabilities within the Adelphic DSP
- Collaborating with the Product Management team to gather client feedback and inform platform improvements
ASSUMPTION: Applicants should be prepared to provide examples of their experience in account management, client relations, and strategic planning.
❓ Key Questions to Ask During Interview
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does this role contribute to the overall success of the Account Management team and Viant as a whole?
- What opportunities are there for professional growth and development within this role and the company?
- How does Viant support work-life balance for its employees?
- What are the most important qualities and skills for success in this role, according to the hiring manager?
ASSUMPTION: Applicants should ask thoughtful questions that demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://jobs.lever.co/viantinc/18a2576b-c963-4dee-86d5-e9a934a3c563
- Tailor your resume to highlight relevant experience in programmatic, account management, or ad tech roles
- Write a cover letter that demonstrates your understanding of Viant's platform and services, and your ability to drive client success
- Prepare examples of your experience in account management, client relations, and strategic planning
- Follow up with the hiring manager one week after submitting your application, if you have not heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
