Programmatic Activation & Ad Ops Analyst

📌 Core Information

🔹 Job Title: Programmatic Activation & Ad Ops Analyst

🔹 Company: The Walt Disney Company

🔹 Location: Glendale, CA, USA (Hybrid)

🔹 Job Type: Full-time

🔹 Category: Digital Media / Social Media

🔹 Date Posted: May 16, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Supporting Disneyland Resorts programmatic practice, from trafficking to campaign planning and management
• Providing technical ad support across various campaign types, including display, streaming, audio, and DOOH
• Managing programmatic buys, activating and optimizing campaigns, and designing tests to evaluate DSP platforms
• Preparing insights for partner-facing campaign performance reports and participating in cross-team projects

ASSUMPTION: This role requires a strong understanding of the programmatic ecosystem and experience with various ad platforms and tools.

📋 Key Responsibilities

✅ Provide technical ad support for display, streaming (video + CTV), audio, and DOOH campaigns

✅ Traffic creative in ad servers (Google Campaign Manager, Flashtalking) and Demand Side Platforms (Google DV30, Verizon, Amazon, The Trade Desk)

✅ Perform quality assurance and troubleshoot campaign or creative issues

✅ Maintain ad tagging structure for proper targeting and tracking across all platforms

✅ Generate HTML test tags to troubleshoot and check functionality

✅ Prepare tactical plans and budget recommendations for assigned campaigns

✅ Manage programmatic buys to support branding and direct response across DSPs

✅ Activate and optimize dedicated campaigns and manage relationships with platform support teams and stakeholders

✅ Design tests to evaluate DSP platforms and varying campaign strategies

✅ Prepare insights for partner-facing campaign performance reports

✅ Participate in cross-team projects and support new procedures

ASSUMPTION: This role involves hands-on-keyboard work and requires strong troubleshooting, time management, and organizational skills.

🎯 Required Qualifications

Education: Bachelor's Degree or equivalent experience (preferably in Marketing, Programming, or Computer Science)

Experience: 3+ years of hands-on-keyboard Ad Operations and/or Programmatic Trading experience

Required Skills:

• Online trafficking experience and working knowledge of the Programmatic and real-time bidding space
• Experience with Brand Safety Partners (e.g. DoubleVerify, IAS, MOAT)
• Understanding of campaign management tools such as Prisma
• Exceptional troubleshooting, time management, and organizational skills
• Ability to manage multiple projects under tight deadlines
• Understanding of programmatic ecosystem including supply-side platforms / ad exchanges, data management platforms, brand safety partners, data partners, and publishers

Preferred Skills:

• Fluency in English

ASSUMPTION: Candidates should have a strong understanding of the programmatic ecosystem and experience with various ad platforms and tools.

💰 Compensation & Benefits

Salary Range: $76,900.00 - $105,700.00 per year (based on location and experience)

Benefits:

• Medical
• Financial
• Bonus
• Long-term Incentive Units

Working Hours: Full-time (40 hours/week) with flexible hybrid work arrangement

ASSUMPTION: The salary range provided is an estimate based on market data and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Entertainment Providers

Company Size: 10,001+ employees

Founded: 1992

Company Description:

• Disneyland Paris is a leading entertainment provider, offering magical experiences to millions of guests each year
• The company employs over 15,000 Cast Members across various departments, with 500 different job profiles available
• Disneyland Paris is committed to delivering exceptional customer service and creating unforgettable memories for its guests

Company Specialties:

• Marketing
• Communication
• Engineering
• Human Resources
• Sales
• Finance
• Legal
• Real Estate Development
• Information Technology
• Events
• Supply Chain
• Logistics
• Purchasing
• Revenue Management
• Research
• Strategy
• Audit
• Construction
• Pricing
• Hospitality
• Tourism

Company Website: careers.disneylandparis.com

ASSUMPTION: Disneyland Paris is a well-established company with a strong focus on customer experience and employee development.

📊 Role Analysis

Career Level: Mid-level to Senior

Reporting Structure: This role reports to the in-house trading desk team and works closely with various stakeholders, including platform support teams

Work Arrangement: Hybrid (on-site and remote work)

Growth Opportunities:

• Cross-team projects and new procedures may offer opportunities for professional development
• Potential career progression within the marketing or digital media departments

ASSUMPTION: This role offers opportunities for growth and development within the company's marketing and digital media departments.

🌍 Location & Work Environment

Office Type: Hybrid (onsite and remote work)

Office Location(s): Glendale, CA, USA

Geographic Context:

• Glendale is located in the Greater Los Angeles area, offering a diverse cultural scene and numerous entertainment options
• The office is conveniently located near public transportation and various amenities
• The area experiences a Mediterranean climate, with mild winters and hot summers

Work Schedule: Full-time (40 hours/week) with flexible hybrid work arrangement

ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth technical interview with the team
• Final interview with the team lead or director

Key Assessment Areas:

• Technical skills and knowledge of the programmatic ecosystem
• Problem-solving and troubleshooting abilities
• Communication and collaboration skills
• Adaptability and willingness to learn

Application Tips:

• Highlight relevant experience and skills in your resume, focusing on the programmatic ecosystem and ad platforms
• Prepare for technical interview questions by brushing up on your knowledge of ad servers, DSPs, and brand safety partners
• Demonstrate your problem-solving skills and ability to manage multiple projects during the interview

ATS Keywords: Ad Operations, Programmatic Trading, Online Trafficking, Campaign Management, Troubleshooting, Time Management, Organizational Skills, Brand Safety, DSP Platforms, HTML, Creative Support, Quality Assurance, Data Management, Campaign Performance, Cross-team Projects

ASSUMPTION: The application process for this role is likely to be competitive, and candidates should emphasize their relevant experience and skills in their application materials.

🛠️ Tools & Technologies

• Google Campaign Manager
• Flashtalking
• Google DV30
• Verizon
• Amazon
• The Trade Desk
• Prisma
• DoubleVerify
• IAS
• MOAT

ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Quality
• Inclusion
• Integrity
• Optimism

Work Style:

• Collaborative
• Adaptable
• Problem-solving focused
• Data-driven

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working with multiple stakeholders and managing multiple projects?
• Do you have a strong problem-solving mindset and a willingness to learn?

ASSUMPTION: Candidates should assess their fit with the company's values and work style to ensure a successful and fulfilling career at Disneyland Paris.

⚠️ Potential Challenges

• Managing multiple projects and tight deadlines
• Keeping up with the fast-paced and ever-evolving programmatic ecosystem
• Collaborating effectively with various stakeholders, including platform support teams
• Adapting to changes in campaign strategies and priorities

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a problem-solving mindset.

📈 Similar Roles Comparison

• This role is unique in its hybrid focus on both Ad Operations and Programmatic Activation, requiring a strong understanding of both disciplines
• Compared to other Ad Ops roles, this position offers more exposure to campaign planning and management, as well as the opportunity to work with various ad formats
• Career progression may involve moving into more specialized roles within the marketing or digital media departments or taking on leadership responsibilities

ASSUMPTION: Candidates should consider their career goals and interests when evaluating this role compared to similar positions in the industry.

📝 Sample Projects

• Managing a high-profile branding campaign across multiple ad formats and platforms
• Optimizing a direct response campaign to improve performance and reduce costs
• Designing and implementing a test to evaluate the effectiveness of a new DSP platform

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and challenges faced by the Programmatic Activation & Ad Ops Analyst.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within it?
• How does the company support the professional development of its employees?
• What are the most significant challenges facing the team or department currently, and how can this role contribute to addressing them?
• How does the company approach work-life balance for its employees?
• What are the key priorities for this role in the first 90 days?

ASSUMPTION: Asking these questions demonstrates a candidate's interest in the role and the company, as well as their eagerness to contribute and succeed.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Customize your resume to highlight your relevant experience and skills in the programmatic ecosystem and ad platforms
• Prepare for technical interview questions by brushing up on your knowledge of ad servers, DSPs, and brand safety partners
• Demonstrate your problem-solving skills and ability to manage multiple projects during the interview
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.