📌 Core Information
🔹 Job Title: Programmatic Ads Trader
🔹 Company: Power Digital
🔹 Location: Remote - United States
🔹 Job Type: Full-time
🔹 Category: Advertising Services
🔹 Date Posted: 2025-07-29
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Building and optimizing programmatic media campaigns across various channels
- Collaborating with cross-functional teams to develop media plans and insertion orders
- Managing campaign performance and ensuring alignment with client goals
- Staying updated on DSP features, platform UI changes, and targeting capabilities
- Adapting to and learning new DSPs for key testing opportunities and partnership exploration
ASSUMPTION: This role requires a strong understanding of programmatic trading, digital and traditional media channels, and the ability to manage multiple campaigns simultaneously.
📋 Key Responsibilities
✅ Campaign Setup + Execution:
- Launch and manage campaigns across various DSPs with speed, accuracy, and attention to detail
- Ensure campaign framework and performance are aligned with primary KPIs
- Develop and implement audience targeting, budget pacing, geos, creatives, etc.
- Ensure campaign Quality Assurance, verify tag implementation, and ensure proper tracking/measurement is in place
- Monitor delivery, pacing, and performance on a daily basis to hit client goals
- Diagnose issues and implement fixes
- Optimize toward performance metrics using bid adjustments, audience refinements, supply filters, and frequency controls
✅ Cross-Team Collaboration & Vendor Management:
- Partner with Programmatic Sales team to develop media plans, forecasts, and insertion orders
- Work closely with client-facing Account Managers to translate campaign performance into succinct reports with actionable insights
- Support campaign renewals, media plan expansions, and cross-channel testing ideas
- Maintain a strong understanding of inventory quality and preferred publisher lists
- Develop bespoke inventory deals across premium supply partners
- Stay updated on DSP features, platform UI changes, and targeting capabilities
- Ability to adapt to and learn new DSPs for key testing opportunities and partnership exploration
ASSUMPTION: This role requires strong internal communication skills to establish clear expectations, provide feedback, and keep teams aligned.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience)
Experience: 3+ years in a hands-on-key programmatic trading role
Required Skills:
- Robust media channel expertise across digital + traditional media channels
- Working knowledge of ad servers, brand safety tools, and attribution platforms
- Strong Excel/Google Sheets skills and comfortable using large datasets to guide optimizations
- Strong problem-solving and analytical thinking skills
- Strong internal communication skills
Preferred Skills:
- Experience with specific DSPs (e.g., TTD, DV360, Amazon DSP, Adelphic, StackAdapt)
- Knowledge of programmatic inventory deals and preferred publisher lists
- Experience working with cross-functional teams to develop media plans and insertion orders
ASSUMPTION: Candidates with experience in programmatic trading and a strong understanding of digital and traditional media channels are ideal for this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $120,000 per year (based on industry standards for a Programmatic Ads Trader with 3+ years of experience)
Benefits:
- Base salary + commission opportunities
- Robust Medical, Dental, Vision, Disability and Life insurance plans with up to 100% employer contribution towards employee monthly premium
- 401(k) plan - 4% employer contribution matching
- Unlimited Time Off available on day one
- Fully flex work environment: full-remote, in-office, or hybrid
- 2 Employee Assistance Programs (EAP)
- 13 observed national holidays + 2 mental health recharge days per year
- Unlimited opportunities for growth & leadership within a rapidly growing firm
- Ongoing employee development programs for personal and professional growth
- Quarterly awards including prize money and recognition for outstanding performance
- Opportunities to be involved in company DEI initiatives
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The salary range is estimated based on industry standards for a Programmatic Ads Trader with 3+ years of experience. Actual compensation may vary based on factors such as location, skills, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: Medium (501-1,000 employees)
Founded: 2012
Company Description:
- Power Digital is a growth marketing firm fueled by technology and driven by a talented team of consultative marketers, creatives, analysts, and technologists.
- The company ignites revenue growth and brand recognition for leading and emerging brands around the world.
- Power Digital's proprietary technology, nova, analyzes a company's digital ecosystem using multiple first-party data sources to build informed and custom marketing plans.
Company Specialties:
- Search Engine Optimization (SEO)
- Pay Per Click (PPC)
- Branding and Creative Services
- Social Media
- Web Design and Development
- Mobile Development and Mobile Marketing
- Display Advertising
- Content Marketing
- Conversion Rate Optimization (CRO)
- Public Relations
- Brand Strategy
- Partnerships
- Link Building
- Amazon Marketing
- B2B
- ecommerce
- Influencer
- PR
- Retail Marketing
- TikTok
- Integrated Marketing
- and Affiliate
Company Website: powerdigitalmarketing.com
ASSUMPTION: Power Digital is a well-established growth marketing firm with a strong focus on technology and data-driven marketing strategies.
📊 Role Analysis
Career Level: Mid-level (3-5 years of experience)
Reporting Structure: Reports directly to the Programmatic Leadership team
Work Arrangement: Remote OK (fully-remote, in-office, or hybrid)
Growth Opportunities:
- Potential to advance to a senior role within the programmatic trading team
- Opportunities to work on high-profile client campaigns and expand industry knowledge
- Chance to contribute to the development and improvement of Power Digital's proprietary technology, nova
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to advance within the programmatic trading team and contribute to the company's success.
🌍 Location & Work Environment
Office Type: Flexible (full-remote, in-office, or hybrid)
Office Location(s): San Diego, CA; New York, NY; Arlington, VA
Geographic Context:
- San Diego: A coastal city in Southern California with a Mediterranean climate, known for its beaches, parks, and vibrant arts and culture scene.
- New York: A major global city with a diverse population, fast-paced lifestyle, and numerous cultural attractions.
- Arlington: A suburban city located across the Potomac River from Washington, D.C., with a mix of urban and suburban neighborhoods.
Work Schedule: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The flexible work arrangement allows employees to choose the work environment that best suits their needs and preferences.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the HR team
- Technical assessment or case study
- Final interview with the hiring manager and/or team members
- Background check and offer extension
Key Assessment Areas:
- Technical skills in programmatic trading and relevant DSPs
- Problem-solving and analytical thinking skills
- Communication and collaboration skills
- Cultural fit and alignment with Power Digital's values
Application Tips:
- Highlight relevant experience and skills in your resume, using specific examples and metrics where possible
- Tailor your cover letter to explain why you're a strong fit for this role and Power Digital's company culture
- Prepare for the technical assessment or case study by reviewing relevant industry trends and Power Digital's proprietary technology, nova
- Research Power Digital's company values and be prepared to discuss how your personal values align with theirs
ATS Keywords: Programmatic Trading, DSP, Campaign Management, Audience Targeting, Budget Pacing, Quality Assurance, Performance Optimization, Cross-Team Collaboration, Vendor Management, Ad Servers, Brand Safety Tools, Attribution Platforms, Excel Skills, Analytical Thinking, Problem-Solving, Communication Skills
ASSUMPTION: Power Digital's application process is designed to assess technical skills, problem-solving abilities, and cultural fit, with a focus on finding the best candidate for the role.
🛠️ Tools & Technologies
- DSPs: TTD, DV360, Amazon DSP, Adelphic, StackAdapt
- Ad servers: Google Ad Manager, The Trade Desk, AppNexus, etc.
- Brand safety tools: Integral Ad Science, DoubleVerify, etc.
- Attribution platforms: AppsFlyer, Adjust, Branch, etc.
- Excel/Google Sheets
- Project management tools: Asana, Trello, Jira, etc.
ASSUMPTION: This role requires proficiency in various DSPs, ad servers, brand safety tools, and attribution platforms, as well as strong Excel/Google Sheets skills.
👔 Cultural Fit Considerations
Company Values:
- Data-driven: We make decisions based on data and insights, continuously testing and optimizing our strategies
- Collaborative: We work together to achieve our goals, supporting each other's growth and success
- Innovative: We embrace change and continuously seek new ways to improve our processes and products
- Client-focused: We prioritize our clients' needs and strive to exceed their expectations
- Inclusive: We foster a diverse and inclusive work environment, valuing the unique perspectives and experiences of our team members
Work Style:
- Fast-paced: We operate in a dynamic and fast-changing industry, requiring adaptability and quick decision-making
- Results-oriented: We focus on delivering measurable results and driving growth for our clients
- Team-focused: We work collaboratively to achieve our goals, supporting each other's growth and success
- Data-driven: We make decisions based on data and insights, continuously testing and optimizing our strategies
Self-Assessment Questions:
- Do you thrive in fast-paced, collaborative environments?
- Are you comfortable working with large datasets and making data-driven decisions?
- Do you have strong communication and collaboration skills, and can you work effectively with cross-functional teams?
- Are you comfortable working remotely and managing your time effectively?
- Do you embrace change and continuously seek new ways to improve processes and products?
ASSUMPTION: Power Digital values data-driven decision-making, collaboration, innovation, client focus, and inclusivity. Candidates who align with these values and work styles will be a strong fit for the company's culture.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously may require strong time management and organizational skills
- Working with tight deadlines and quick turnarounds may be challenging for some candidates
- Adapting to new DSPs and platform changes may require continuous learning and staying up-to-date with industry trends
- Remote work may present unique challenges, such as maintaining work-life balance and staying connected with colleagues
ASSUMPTION: These challenges can be overcome with strong time management, organizational skills, adaptability, and a willingness to learn and grow in a fast-paced environment.
📈 Similar Roles Comparison
- Programmatic Ads Trader vs. Media Planner: Both roles involve campaign management and optimization, but the Media Planner role may have more focus on strategic planning and less on day-to-day campaign execution
- Programmatic Ads Trader vs. Digital Advertising Specialist: The Digital Advertising Specialist role may involve a broader range of digital advertising channels, while the Programmatic Ads Trader role focuses specifically on programmatic media campaigns
- Programmatic Ads Trader vs. Paid Media Specialist: Both roles involve paid media campaign management, but the Paid Media Specialist role may encompass a wider range of paid media channels, such as social media, search engine marketing, and display advertising
ASSUMPTION: The Programmatic Ads Trader role is distinct from similar roles in its focus on programmatic media campaign management and optimization, requiring specific skills and expertise in this area.
📝 Sample Projects
- Developing and executing a programmatic media campaign for a retail client, driving in-store foot traffic and online sales
- Optimizing a programmatic media campaign for a B2B client, increasing lead generation and conversion rates
- Collaborating with cross-functional teams to develop and implement a comprehensive media strategy for a new product launch, including programmatic media campaigns
ASSUMPTION: These sample projects demonstrate the range of responsibilities and collaborative nature of the Programmatic Ads Trader role, requiring strong technical skills, problem-solving abilities, and communication skills.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and reporting relationships for this role?
- How does Power Digital support the growth and development of its employees?
- What are the most important qualities you're looking for in a candidate for this role?
- How does Power Digital approach diversity, equity, and inclusion in the workplace?
- What are the biggest challenges facing the programmatic trading team currently, and how can this role help address them?
ASSUMPTION: Asking these questions can provide valuable insights into the role, team dynamics, and company culture, helping candidates make an informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the technical assessment or case study by reviewing relevant industry trends and Power Digital's proprietary technology, nova
- Research Power Digital's company values and be prepared to discuss how your personal values align with theirs
- Follow up with the hiring manager or HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
