Programmatic & AdTech Consultant

📌 Core Information

🔹 Job Title: Programmatic & AdTech Consultant

🔹 Company: Incubeta

🔹 Location: Remote, Munich, Berlin

🔹 Job Type: Full-time

🔹 Category: Programmatic Advertising/AdTech Solutions

🔹 Date Posted: July 2, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote, Munich, Berlin

🚀 Job Overview

Key aspects of this role include:

• Driving clients' digital media performance through expert strategic consulting, technical implementation, and innovative solutions.
• Conducting comprehensive GMP audits, leading agency activation initiatives, and providing best-in-class GMP advisory.
• Delivering effective training and onboarding support to enhance clients' understanding and utilization of the Google Marketing Platform.
• Collaborating with cross-functional teams to solve complex problems and drive client success within the programmatic and adtech landscape.

ASSUMPTION: This role requires a strong blend of technical expertise in Google Marketing Platform products, analytical skills, and the ability to translate complex adtech concepts into actionable strategies for clients and internal teams.

📋 Key Responsibilities

✅ GMP Audits & Optimization: Design and conduct thorough GMP (CM360 & DV360) Audits to assess current performance, identify areas for improvement, and ensure future-proofed media buying strategies. Present audit findings to clients and advise on strategic optimization opportunities to drive maturity and enhance media performance.

✅ Agency Activation & Standardization: Understand clients' business challenges, solve them by identifying solutions in the Google Marketing Platform, and translate these insights into actionable outcomes for agency partners and media buying teams. Drive the adoption and standardization of best practices across various markets and teams.

✅ General GMP Advisory & Troubleshooting: Advise clients on best practices for implementation and provide comprehensive troubleshooting support related to Campaign Manager (CM360) and Display & Video 360 (DV360). Offer expert guidance on critical aspects including tracking, media buying, audience solutions, and reporting.

✅ GMP Training & Development: Conduct effective client training sessions on Campaign Manager 360 & Display & Video 360 to enhance their understanding and utilization of the platform.

✅ Onboarding Support (DV360 & CM360): Provide dedicated ad-hoc technical support to clients during their onboarding process for DV360 and CM360. Offer strategic advice and best practices to ensure clients quickly become proficient and find success with CM & DV360.

ASSUMPTION: This role involves a mix of technical tasks, strategic consulting, and client-facing responsibilities, requiring strong communication and collaboration skills.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field or equivalent experience.

Experience: Proven experience with advanced implementation in GMP (CM360 & DV360).

Required Skills:

• Expertise in best practice implementation and troubleshooting for Google Marketing Platform products, including CM360/DV360.
• Strong understanding of the broader adtech ecosystem.
• Fluency in English; German is a plus.

Preferred Skills:

• Relevant certifications in Google Marketing Platform (DV360, CM360).

ASSUMPTION: Candidates should have a strong technical background in GMP products and a proven track record in driving client success through strategic consulting and innovative solutions.

💰 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (AI-estimated, based on experience level and market rates for the role in Germany)

Benefits:

• Competitive benefits package
• Opportunities for professional development and growth
• Dynamic and collaborative work environment

Working Hours: Full-time, with flexible hours and remote work options available

ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and skills. Benefits may vary depending on the candidate's location and employment status.

📌 Applicant Insights

🔍 Company Context

Industry: Incubeta is a global marketing agency specializing in paid search, display advertising, social advertising, analytics, and digital transformation. They work with leading brands to deliver sustainable growth through creative, media, data, and tech solutions.

Company Size: Incubeta has 501-1,000 employees worldwide, providing a mid-sized company environment with ample opportunities for collaboration and growth.

Founded: Incubeta was founded in 2001 and has since grown into a global leader in digital marketing, with 18 offices across the Americas, EMEA, and APAC.

Company Description:

• Incubeta empowers ambitious brands to outperform by transforming complexity into clarity and delivering sustainable growth through transformative strategies and award-winning execution.
• The company partners with leading brands like L’Oreal, ING, M&S, Les Mills, and Hyundai to drive business success through data-driven insights and innovative digital marketing solutions.
• Incubeta's global team of experts combines creativity, media, data, and tech to create tailored solutions that meet clients' unique business challenges.

Company Specialties:

• Paid Search
• Display Advertising
• Social Advertising
• Analytics
• DoubleClick Technology Partner
• Digital Marketing
• Performance Marketing
• Creative
• Google Partner
• Marketplace
• GA Platforms
• Digital Transformation
• and Digital Media

Company Website: incubeta.com

ASSUMPTION: Incubeta's global presence and diverse client base offer applicants the opportunity to work on a wide range of projects and gain exposure to various industries and markets.

📊 Role Analysis

Career Level: This role is suitable for mid-level professionals with 2-5 years of experience in programmatic advertising or adtech solutions. The position offers opportunities for growth and development within the company.

Reporting Structure: The Programmatic & AdTech Consultant will report directly to the Head of Programmatic Advertising/AdTech Solutions and collaborate with cross-functional teams, including media buying teams, agency partners, and internal stakeholders.

Work Arrangement: This role offers a flexible work arrangement, with remote work options available. Employees can expect to work from home, the office, or a combination of both, depending on their preferences and the needs of the project.

Growth Opportunities:

• Advancement to senior or management roles within the programmatic advertising or adtech solutions department.
• Expansion into related fields, such as data analytics, digital media strategy, or creative services.
• Opportunities to work on international projects and gain exposure to global markets.

ASSUMPTION: Incubeta's focus on employee growth and development provides ample opportunities for professionals to advance their careers within the company.

🌍 Location & Work Environment

Office Type: Incubeta's offices are modern, collaborative spaces designed to foster creativity and innovation. The company offers remote work options, allowing employees to work from home or a location of their choice.

Office Location(s): Incubeta has offices in Berlin, Munich, and other global locations, including London, Cape Town, Voorburg, Belfast, and more. Remote work allows employees to work from any of these locations or from home.

Geographic Context:

• Berlin and Munich offer vibrant, multicultural environments with a strong focus on technology, innovation, and digital industries.
• Both cities have well-established public transportation systems, making it easy for employees to commute to work.
• The cost of living in Berlin and Munich is generally higher than in other German cities, but the quality of life and job opportunities make up for it.

Work Schedule: The work schedule for this role is full-time, with flexible hours and the option to work remotely. Employees can expect to work a standard 40-hour workweek, with the possibility of overtime or flexible hours depending on project demands.

ASSUMPTION: Incubeta's flexible work arrangements and global office network provide employees with the opportunity to work in a dynamic, international environment that caters to their individual needs and preferences.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• Technical assessment or case study
• Final interview with the hiring manager and/or team members

Key Assessment Areas:

• Technical expertise in Google Marketing Platform products
• Strategic thinking and problem-solving skills
• Communication and collaboration skills
• Cultural fit and alignment with Incubeta's values

Application Tips:

• Highlight relevant experience and achievements in your resume, focusing on GMP products, adtech solutions, and strategic consulting.
• Tailor your cover letter to demonstrate your understanding of the role and your fit for Incubeta's company culture.
• Prepare for the technical assessment or case study by brushing up on your GMP skills and researching industry trends and best practices.

ATS Keywords: Google Marketing Platform, GMP, CM360, DV360, programmatic advertising, adtech solutions, strategic consulting, technical implementation, training, onboarding, client success

ASSUMPTION: Incubeta's interview process is designed to assess candidates' technical skills, strategic thinking, and cultural fit, ensuring that they are well-prepared for the role and its responsibilities.

🛠️ Tools & Technologies

• Google Marketing Platform (CM360 & DV360)
• Adtech solutions and tools
• Data analysis and visualization software (e.g., Google Analytics, Tableau, Power BI)
• Project management and collaboration tools (e.g., Asana, Trello, Microsoft Teams)

ASSUMPTION: The tools and technologies required for this role are primarily related to Google Marketing Platform products and adtech solutions, with additional tools used for data analysis, project management, and collaboration.

👔 Cultural Fit Considerations

Company Values:

• Empowering brands to unlock sustainable growth
• Transforming complexity into clarity with creative, media, data, and tech
• Fostering a dynamic and collaborative work environment

Work Style:

• Collaborative and team-oriented
• Innovative and solutions-driven
• Data-driven and results-focused
• Adaptable and responsive to change

Self-Assessment Questions:

• Do you thrive in a dynamic, collaborative work environment?
• Are you comfortable working with complex adtech concepts and translating them into actionable strategies?
• Do you have a proven track record of driving client success through strategic consulting and innovative solutions?

ASSUMPTION: Incubeta's company culture emphasizes collaboration, innovation, and data-driven decision-making, providing a dynamic and engaging work environment for professionals with strong technical skills and strategic thinking.

⚠️ Potential Challenges

• Managing multiple clients and projects simultaneously, requiring strong organizational skills and time management
• Keeping up with the fast-paced and ever-evolving adtech landscape, necessitating continuous learning and adaptation
• Balancing technical expertise with strategic consulting and client-facing responsibilities, demanding strong communication and collaboration skills
• Working remotely, which may require self-motivation and discipline to maintain productivity and engagement

ASSUMPTION: These challenges are inherent to the role and can be overcome with strong organizational skills, continuous learning, effective communication, and self-motivation.

📈 Similar Roles Comparison

• Compared to related roles, such as Programmatic Media Buyer or AdTech Specialist, this role places a greater emphasis on strategic consulting, technical implementation, and client success.
• In the broader digital marketing industry, this role is unique in its focus on Google Marketing Platform products and adtech solutions, requiring specialized expertise and knowledge.
• Career progression in this role may lead to senior or management positions within the programmatic advertising or adtech solutions department, or expansion into related fields such as data analytics or digital media strategy.

ASSUMPTION: This role offers a unique blend of technical expertise, strategic consulting, and client success, setting it apart from related positions in the digital marketing industry.

📝 Sample Projects

• Conducting a comprehensive GMP audit for a major retail client, identifying optimization opportunities and driving media performance improvements
• Leading an agency activation initiative for a global tech brand, developing concrete programmatic media buying solutions and driving adoption across multiple markets
• Providing onboarding support for a new client, ensuring a smooth transition to CM360 and DV360 and driving early success through strategic guidance and best practice implementation

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and challenges faced by the Programmatic & AdTech Consultant, showcasing the role's blend of technical expertise, strategic consulting, and client success.

❓ Key Questions to Ask During Interview

• Can you describe the typical client profile for this role, and how the responsibilities may vary depending on the client's industry or business goals?
• How does Incubeta support the professional development and growth of its employees, particularly those in technical roles like this one?
• Can you provide an example of a recent project that required innovative problem-solving or strategic thinking to overcome a significant challenge?
• How does Incubeta foster a collaborative and inclusive work environment, particularly for remote employees?
• What are the key performance indicators (KPIs) used to measure success in this role, and how are they tracked and reported?

ASSUMPTION: These interview questions are designed to assess the role's responsibilities, Incubeta's company culture, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Incubeta job portal
• Tailor your resume to highlight relevant experience and achievements in GMP products, adtech solutions, and strategic consulting
• Write a compelling cover letter that demonstrates your understanding of the role and your fit for Incubeta's company culture
• Prepare for the technical assessment or case study by brushing up on your GMP skills and researching industry trends and best practices
• Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.