📌 Core Information
🔹 Job Title: Programmatic Advertising Consultant (m/f/div)
🔹 Company: DEPT®
🔹 Location: Berlin, Cologne
🔹 Job Type: Hybrid
🔹 Category: Digital Marketing
🔹 Date Posted: 2025-04-08
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Managing programmatic campaigns across multiple platforms
- Optimizing campaigns for performance
- Providing insights and recommendations to clients
- Leading programmatic best practices within the team
ASSUMPTION: This role requires a balance of technical expertise and client-facing skills. The ideal candidate will have a strong background in programmatic advertising and experience working with the Google stack.
📋 Key Responsibilities
✅ Develop strategies and turn them into best-in-class tactics for advertisers
✅ Manage programmatic campaigns across multiple platforms, mainly DV360 & Campaign Manager, alongside DMPs, and ad exchanges
✅ Analyze campaign data to provide insights and recommendations
✅ Deliver and present work with data-driven insight and analytics both internally and externally
✅ Constantly look for the latest developments and opportunities that add value for the customer
ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, and data analysis. The ideal candidate will be comfortable working in a fast-paced environment and able to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience in programmatic advertising, with a knowledge of the Google Stack, Google Ads (Display/Video), Campaign Manager, and GMP; other DSPs (e.g., Adform, Tradedesk, DV360, Amazon DSP) are advantageous
Required Skills:
- Fluency in English and German
- Understanding of the digital advertising ecosystem, including DSPs, DMPs, and ad exchanges
- Analytical skills and ability to provide insights and recommendations based on data
- Excellent communication and collaboration skills, including experience presenting plans to clients and internal teams
- Experience in managing programmatic campaigns in video and display; digital audio, digital out of home, and CTV channels are advantageous
Preferred Skills:
- Experience working with The Trade Desk
- Knowledge of additional DSPs and ad exchanges
ASSUMPTION: The ideal candidate will have a strong background in programmatic advertising and experience working with the Google stack. They will also have excellent communication skills and be comfortable working in a fast-paced environment.
💰 Compensation & Benefits
Salary Range: €45,000 - €65,000 per year (based on experience and market standards for this role in Germany)
Benefits:
- Company pension scheme
- Flexible working hours, working from home and abroad work
- Lease bike options / JobRad
- Personal development allowance to support your growth and continuous learning
- Health & Wellbeing - unlimited access to online coaching and mindfulness consultations with psychologists
- €30 per month - flexible package for digital food stamps and/or fitness providers/sport clubs/massage studios, internet costs, and/or public transport
- Future Bens - exclusive access to sustainable, healthy products at attractive deals
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on market standards for this role in Germany. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Digital Marketing & Advertising
Company Size: Medium (1,001-5,000 employees)
Founded: 2015 (as a merger of several agencies)
Company Description:
- DEPT® is a pioneering technology and marketing services company that creates end-to-end digital experiences for brands
- Committed to making a positive impact on the planet, DEPT® is Climate Neutral and B Corporation certified
- Known for its boutique culture, DEPT® offers the speed, agility, flexibility, and personal relationships of a boutique agency while being able to work for any brand in the world
Company Specialties:
- Digital Craftmanship
- Campaigns
- Social
- Data Driven Marketing
- B2B Marketing
- Digital Marketing
- Creativity
- Technology
- Strategy
- Digital
- Brand
- Advertising
- Design
- Data
- Intelligence
- Organisation
- UX
- Agency
- Content
- Digital Products
- and AI
Company Website: www.deptagency.com
ASSUMPTION: DEPT® is a well-established digital agency with a strong focus on technology and data-driven marketing. Its commitment to sustainability and positive impact sets it apart in the industry.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: This role reports directly to the Digital Marketing team lead
Work Arrangement: Hybrid (2-3 days per week in the office, with flexible remote work options)
Growth Opportunities:
- Potential to take on a team lead role in the future
- Opportunities for professional development and training
- Chance to work with a diverse range of clients and industries
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on more responsibility and advance their career within the company.
🌍 Location & Work Environment
Office Type: Modern, collaborative office spaces in both Berlin and Cologne
Office Location(s): Generaal Vetterstraat 66, Amsterdam, North-Holland 1059 BW, NL (HQ) and local offices in Berlin and Cologne
Geographic Context:
- Berlin and Cologne are major cities in Germany with vibrant digital marketing scenes
- Both locations offer a high quality of life, with a mix of urban and green spaces
- DEPT®'s offices are centrally located, with easy access to public transportation
Work Schedule: Flexible working hours, with core hours from 10:00 - 16:00 CET
ASSUMPTION: The offices in Berlin and Cologne provide a modern, collaborative work environment with easy access to public transportation and amenities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- On-site or video interview with the Digital Marketing team lead and a team member
- Final interview with the Digital Marketing director
- Decision and offer
Key Assessment Areas:
- Technical skills in programmatic advertising and the Google stack
- Communication and presentation skills
- Problem-solving and analytical skills
- Cultural fit with DEPT®'s values and work environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss specific examples of your experience with programmatic campaigns and data analysis
- Research DEPT®'s company culture and values, and be ready to discuss how you align with them
ATS Keywords: Programmatic Advertising, Google Stack, DV360, Campaign Manager, GMP, DSPs, DMPs, Ad Exchanges, Data Analysis, Client Communication, Collaboration, Video Advertising, Display Advertising, Digital Audio, Digital Out of Home, CTV
ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application and be prepared to discuss your relevant experience and skills in detail.
🛠️ Tools & Technologies
- Google Stack (DV360, CM360, GMP)
- The Trade Desk (preferable)
- Adform, Adform DSP, Adform DMP (advantageous)
- Amazon Advertising Platform (advantageous)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The ideal candidate will have experience working with the Google stack and other DSPs, as well as data visualization tools for data analysis and reporting.
👔 Cultural Fit Considerations
Company Values:
- Pioneering: Always leaning forward, thinking of what we can create tomorrow that does not exist today
- Curious: Always asking questions and seeking new knowledge
- Self-driven: Taking initiative and ownership of our work
- Collaborative: Working together to achieve our goals
- Boutique: Providing personal relationships and agility while working for global brands
Work Style:
- Fast-paced and dynamic, with a focus on results and continuous improvement
- Collaborative and team-oriented, with a strong emphasis on communication and knowledge sharing
- Flexible and adaptable, with a willingness to take on new challenges and learn new skills
Self-Assessment Questions:
- How do you align with DEPT®'s value of being pioneering, and what examples can you provide of your ability to think ahead and create innovative solutions?
- How comfortable are you working in a fast-paced, collaborative environment, and how do you approach knowledge sharing and continuous learning?
- How do you balance taking initiative and ownership of your work with being a team player and contributor to the overall success of the team?
ASSUMPTION: DEPT® values candidates who are curious, self-driven, and collaborative, with a strong focus on results and continuous improvement.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously, requiring strong organizational skills and time management
- Keeping up-to-date with the latest developments in programmatic advertising and the digital advertising ecosystem
- Working with clients who may have varying levels of understanding and expectations regarding programmatic advertising
- Balancing technical expertise with strong communication and client-facing skills
ASSUMPTION: This role requires a strong balance of technical expertise and client-facing skills, with the ability to manage multiple projects simultaneously and keep up-to-date with industry developments.
📈 Similar Roles Comparison
- Unlike traditional advertising agencies, DEPT® is a technology and marketing services company that creates end-to-end digital experiences for brands
- DEPT®'s focus on data-driven marketing and technology sets it apart from other digital marketing agencies
- Career paths within DEPT® may vary depending on the individual's skills, interests, and the company's growth and evolution
ASSUMPTION: DEPT®'s unique focus on technology and data-driven marketing provides a distinct opportunity for candidates looking to work in a forward-thinking, innovative environment.
📝 Sample Projects
- Managing a large-scale programmatic campaign for a global brand, optimizing performance, and providing insights and recommendations
- Developing and implementing a programmatic strategy for a B2B client, targeting specific industries and job titles
- Collaborating with the creative team to develop and execute a cross-channel campaign, including programmatic advertising, for a consumer goods client
ASSUMPTION: The ideal candidate will have experience working on a variety of programmatic campaigns, with a strong focus on data-driven insights and recommendations.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the programmatic advertising team currently, and how can this role help address them?
- How does DEPT® support the professional development and growth of its employees, particularly in the digital marketing team?
- What is the team's approach to collaboration and knowledge sharing, and how does this role contribute to the overall success of the team?
- How does DEPT® measure the success of its programmatic advertising campaigns, and what key performance indicators (KPIs) are most important?
- What opportunities are there for this role to grow and take on more responsibility within the company?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and helps you better understand the company and team dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your experience with programmatic campaigns and data analysis
- Research DEPT®'s company culture and values, and be ready to discuss how you align with them
- Follow up with the HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
