Programmatic Advertising Specialist , Advertising, & Account Management

📌 Core Information

🔹 Job Title: Programmatic Advertising Specialist, Advertising & Account Management

🔹 Company: Amazon

🔹 Location: Bengaluru, Karnataka, India

🔹 Job Type: Full-time

🔹 Category: Advertising

🔹 Date Posted: May 23, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Bengaluru)

🚀 Job Overview

Key aspects of this role include:

• Providing exceptional support to Amazon advertisers using the Amazon Demand Side Platform (ADSP)
• Troubleshooting and resolving campaign issues via live chat and email
• Analyzing data to identify campaign improvement areas and optimization opportunities
• Collaborating with program partners to highlight product gaps and opportunities
• Mentoring new and junior employees to up-level their knowledge of Amazon's programmatic advertising offerings

ASSUMPTION: This role requires a strong customer focus, excellent communication skills, and a solid understanding of digital advertising. The ideal candidate will be comfortable handling escalations and working independently.

📋 Key Responsibilities

✅ Respond promptly and accurately to live chat or email support questions, helping the advertiser troubleshoot issues related to campaign setup, creative moderation, performance, delivery, reporting, ad tags and trackers, or any general questions related to their campaign or account.

✅ Provide onboarding support, explanations of new features, consultation for product usage, and industry best practices to advertisers who reach out through contact us.

✅ Analyze and interpret data with advertisers to identify campaign improvement areas, root causes, and optimization opportunities.

✅ Assist customers with questions related to product beta participation, capturing customer feedback, and collaborating with program partners to highlight product gaps and opportunities.

✅ Escalate any technical troubleshooting issues and surface to leadership for wide-spread issue potentially impacting hundreds of advertisers.

✅ Identify opportunities to update existing support documentation and effectively escalate to content specialist.

✅ Mentor new and junior employees to up-level their knowledge of Amazon’s programmatic advertising offerings, and become a subject matter expert (SME) for ADSP troubleshooting issues.

ASSUMPTION: The role involves a high volume of support requests, requiring the ability to multitask and prioritize effectively. Strong problem-solving skills and a proactive approach to issue resolution are essential.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, Business, or a related field

Experience: 2-5 years of experience in digital advertising, customer support, or a related role

Required Skills:

• Proven track record in successfully interacting with global clients (chat & email)
• Foundational understanding of digital advertising
• Strong communication skills, both written and verbal
• Ability to analyze data for campaign improvement
• Familiarity with Amazon's programmatic advertising offerings (desired)

Preferred Skills:

• Experience with Amazon's advertising platforms
• Fluency in multiple languages
• Background in account management or customer success

ASSUMPTION: While a degree in a related field is preferred, relevant experience and a strong portfolio can also demonstrate the required skills.

💰 Compensation & Benefits

Salary Range: INR 8,00,000 - 12,00,000 per annum (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan
• Paid time off and holidays
• Maternity and paternity leave
• Employee discounts

Working Hours: Full-time (40 hours/week), with flexible scheduling to accommodate time zones and customer needs

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on factors such as skills, experience, and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: E-commerce and Retail

Company Size: 10,001+ employees (Large enterprise)

Founded: 1994 (Headquarters: Seattle, WA, USA)

Company Description:

• Amazon is a multinational technology company that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence
• Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking
• Amazon's mission is to be Earth's most customer-centric company

Company Specialties:

• E-commerce platform and services
• Cloud computing and storage (Amazon Web Services)
• Digital streaming and entertainment (Amazon Prime Video, Amazon Music)
• Artificial intelligence and machine learning (Alexa, Amazon Echo)

Company Website: Amazon.com

ASSUMPTION: Amazon's large size and diverse offerings provide numerous opportunities for career growth and development. However, the competitive environment may also present challenges in terms of advancement and recognition.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Advertising Support Team Lead

Work Arrangement: On-site (Bengaluru) with potential for hybrid or remote work in the future

Growth Opportunities:

• Advancement to senior or management roles within the Advertising Support team
• Transition to other teams or departments within Amazon, such as Amazon Web Services or Amazon Prime Video
• Development of specialized skills and expertise in programmatic advertising or account management

ASSUMPTION: This role offers opportunities for career growth and development within Amazon's Advertising Support team and the broader organization.

🌍 Location & Work Environment

Office Type: Corporate office with open-plan workspaces and dedicated team areas

Office Location(s): Amazon Development Center, Embassy Golf Links, Domlur, Bengaluru

Geographic Context:

• Bengaluru is the capital of the Indian state of Karnataka and the largest tech hub in India
• The city offers a mix of traditional and modern culture, with a vibrant tech industry and a growing startup ecosystem
• Bengaluru has a tropical savanna climate, with warm and humid weather throughout the year

Work Schedule: Standard office hours (9:00 AM - 6:00 PM IST) with flexibility for remote work and time off in lieu (TOIL) for overtime

ASSUMPTION: Bengaluru's thriving tech industry and cultural diversity provide a dynamic work environment for professionals in the tech and advertising sectors.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• On-site or virtual interview with the team
• Final round with the team lead or manager

Key Assessment Areas:

• Customer support and communication skills
• Problem-solving abilities and data analysis skills
• Understanding of digital advertising and Amazon's advertising platforms
• Cultural fit and alignment with Amazon's leadership principles

Application Tips:

• Highlight relevant experience and achievements in digital advertising and customer support
• Tailor your resume and cover letter to emphasize skills and qualifications relevant to this role
• Prepare examples of troubleshooting issues and providing exceptional customer support
• Research Amazon's advertising offerings and be prepared to discuss how you can contribute to their success

ATS Keywords: Digital Advertising, Customer Support, Troubleshooting, Data Analysis, Amazon Demand Side Platform (ADSP), Programmatic Advertising, Account Management

ASSUMPTION: Amazon's application process is competitive, and candidates should be prepared to demonstrate their skills and qualifications through targeted examples and responses to interview questions.

🛠️ Tools & Technologies

• Amazon Demand Side Platform (ADSP)
• Amazon Advertising Platform (AAP)
• Customer Relationship Management (CRM) software (e.g., Salesforce, Zendesk)
• Data analysis tools (e.g., Excel, Google Analytics)
• Project management tools (e.g., Asana, Jira)

ASSUMPTION: Familiarity with Amazon's advertising platforms and relevant tools is preferred, but not required. Candidates should be willing to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer obsession
• Ownership
• Invent and simplify
• Learn and be curious
• Hire and develop the best
• Insist on the highest standards
• Think big
• Bias for action
• Frugality

Work Style:

• Fast-paced and dynamic work environment
• Collaborative and cross-functional teamwork
• Data-driven decision-making
• Continuous learning and improvement
• Focus on long-term thinking and innovation

Self-Assessment Questions:

• How do you demonstrate customer obsession in your daily work?
• Can you provide an example of a time when you identified a product gap or opportunity and worked with your team to address it?
• How do you prioritize and manage multiple support requests simultaneously?

ASSUMPTION: Amazon's company culture emphasizes customer obsession, innovation, and continuous learning. Candidates should be prepared to demonstrate their alignment with these values and work style preferences.

⚠️ Potential Challenges

• High volume of support requests, requiring strong multitasking and prioritization skills
• Fast-paced work environment that may involve working outside of standard office hours to accommodate customer needs
• Competitive job market and high expectations for performance
• Potential for frequent changes in priorities and responsibilities

ASSUMPTION: These challenges are inherent to working in a large, dynamic organization like Amazon. Candidates should be prepared to adapt to change and thrive in a fast-paced environment.

📈 Similar Roles Comparison

• Compared to other advertising support roles, this position focuses more on troubleshooting and data analysis, with less emphasis on account management or sales
• Amazon's large customer base and global presence provide unique opportunities for exposure to diverse advertising challenges and scenarios
• Career paths in Amazon's advertising support team may lead to specialized roles or management positions within the organization

ASSUMPTION: This role offers unique opportunities for growth and development within Amazon's advertising support team and the broader organization.

📝 Sample Projects

• Developing and implementing a self-service troubleshooting guide for ADSP users
• Analyzing customer feedback to identify trends and opportunities for product improvement
• Collaborating with cross-functional teams to optimize campaign performance and delivery for advertisers

ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available to a Programmatic Advertising Specialist within Amazon's advertising support team.

❓ Key Questions to Ask During Interview

• How does the Advertising Support team collaborate with other teams within Amazon, such as Product and Engineering?
• What opportunities are there for professional development and growth within the Advertising Support team?
• How does Amazon support work-life balance for employees in this role?
• Can you describe a typical day or week in the life of a Programmatic Advertising Specialist?
• How does Amazon measure the success of its advertising support team and individual contributors?

ASSUMPTION: These interview questions help candidates better understand the role, team dynamics, and company culture, enabling them to make informed decisions about their application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Amazon Jobs portal
• Tailor your resume and cover letter to highlight your relevant experience and skills in digital advertising, customer support, and data analysis
• Prepare examples of troubleshooting issues and providing exceptional customer support
• Research Amazon's advertising offerings and be prepared to discuss how you can contribute to their success
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.