📌 Core Information
🔹 Job Title: Programmatic Agency Partner
🔹 Company: dmg::media
🔹 Location: London, City of, United Kingdom
🔹 Job Type: On-site
🔹 Category: Information Services
🔹 Date Posted: 2025-04-09
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving and achieving Programmatic Direct budgets across various revenue streams
- Assisting the sales team in managing programmatic spend from agencies
- Overseeing client campaign portfolios and providing optimizations
- Proactively targeting new clients and managing agency relationships
ASSUMPTION: This role requires a strong understanding of the programmatic landscape and agency structures, as well as excellent communication and customer support skills.
📋 Key Responsibilities
✅ Identify and proactively target new clients to drive programmatic spend
✅ Communicate Mail Metro Media's audience and programmatic offering both internally and externally
✅ Proactively discover and utilize programmatic market leads using market intelligence
✅ Work closely with the Commercial Audience Data Team to identify data upselling opportunities across key clients and verticals
✅ Support the Sales team by fielding internal and external programmatic capabilities questions
✅ Oversee and manage client campaign portfolios, controlling delivery and performance, surfacing insights, and educating customers on best practices
✅ Provide optimizations for programmatic deals to ensure client KPIs are achieved
✅ Troubleshoot campaign delivery and performance issues from a basic level
✅ Work with agency partners to create media plans and respond to briefs with a programmatic and data-first approach
✅ Collaborate across all internal teams to ensure commercial teams are equipped to sell and deliver on programmatic revenue
✅ Monitor and maximize budgets in accordance with client objectives
✅ Work with partners to secure support for daily campaign management and implementation questions
✅ Provide regular performance insights and optimizations that lead to immediate tactical recommendations and future strategic recommendations
ASSUMPTION: This role requires a hands-on approach to campaign management, strong analytical skills, and the ability to build and maintain effective client relationships.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Marketing, Business, or a related discipline)
Experience: 2-5 years of experience in programmatic advertising, agency trading, or a related role
Required Skills:
- Up-to-date knowledge of the programmatic landscape, including PMP, PG, Ad Tech, DSPs, SSPs, and DMPs
- Proven ability to build and maintain strong client relationships
- Excellent communication, presenting, and prioritization skills
- Attention to detail and commercial mindset
- Ability to meet deadlines and handle multiple tasks effectively
- Outstanding customer support and service skills
- Existing contacts at key agency groups
Preferred Skills:
- Experience with Mail Metro Media's portfolio of newsbrands
- Familiarity with the company's leadership team and culture
ASSUMPTION: Candidates with a strong understanding of the programmatic ecosystem and proven experience in agency trading or a related role are likely to be the best fit for this position.
💰 Compensation & Benefits
Salary Range: £45,000 - £65,000 per annum (based on industry standards for a mid-level programmatic role in London)
Benefits:
- Medical Insurance
- Dental Insurance
- Childcare Schemes
- Discounts
- Enhanced Pension Contributions
Working Hours: Full-time (37.5 hours per week), with flexibility for the right candidate
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level programmatic role in London. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Information Services, with a focus on news media and advertising
Company Size: 1,001-5,000 employees, providing a large and diverse work environment
Founded: 1905, with a rich history in the media industry
Company Description:
- DMGT manages a portfolio of companies that provide businesses and consumers with compelling information, analysis, insight, events, news, and entertainment.
- The Group takes a long-term approach to investment and has market-leading positions in consumer media, property information, and events & exhibitions.
- DMGT generates revenues of around £1bn.
Company Specialties:
- Content
- Information
- Analytics
- Media
- Venture Capital
- SaaS
- Online media
- Digital media
Company Website: dmgt.com
ASSUMPTION: DMGT's extensive portfolio and market-leading positions provide ample opportunities for growth and development within the company.
📊 Role Analysis
Career Level: Mid-Senior level, with opportunities for growth and progression within the company
Reporting Structure: This role reports directly to the Head of Programmatic Sales, Shyam Sudra
Work Arrangement: On-site, with the possibility of flexible working arrangements for the right candidate
Growth Opportunities:
- Progression to a senior or management role within the programmatic team
- Expanding responsibilities across DMGT's portfolio of companies
- Developing expertise in related areas, such as data analysis or account management
ASSUMPTION: This role offers significant opportunities for career growth and development within DMGT's extensive portfolio of companies.
🌍 Location & Work Environment
Office Type: On-site, with a lively and friendly office environment
Office Location(s): Northcliffe House, 2 Derry Street, London, England W8 5TT, GB
Geographic Context:
- London is a major global city with a vibrant news and media industry
- The office is located in West London, with easy access to public transportation
- The area offers a wide range of amenities, including shops, restaurants, and cultural attractions
Work Schedule: Monday to Friday, with core hours of 9:00 AM to 5:30 PM
ASSUMPTION: The on-site work environment at DMGT's London office provides ample opportunities for collaboration and networking with colleagues across the company's portfolio of businesses.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR team
- In-person or video interview with the hiring manager, Shyam Sudra
- Final interview with the Head of Programmatic Sales or another senior team member
Key Assessment Areas:
- Programmatic advertising knowledge and experience
- Client relationship management skills
- Communication and presentation skills
- Problem-solving and analytical skills
Application Tips:
- Highlight your relevant programmatic advertising experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Mail Metro Media's portfolio of newsbrands and the role's requirements
- Prepare examples of your problem-solving skills and client management experiences to discuss during the interview
ATS Keywords: Programmatic advertising, agency trading, PMP, PG, Ad Tech, DSPs, SSPs, client management, campaign optimization, market intelligence
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on relevant programmatic advertising experience and client management skills.
🛠️ Tools & Technologies
- Programmatic advertising platforms (e.g., Google Display & Video 360, The Trade Desk, AppNexus)
- Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Communication and collaboration tools (e.g., Microsoft Office, Google Workspace, Slack)
ASSUMPTION: Familiarity with industry-standard programmatic advertising platforms and data analysis tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Collaboration and innovation
- Customer focus
- Integrity and respect
- Accountability
- Diversity and inclusion
Work Style:
- Fast-paced and dynamic work environment
- Strong focus on teamwork and collaboration
- Opportunities for professional development and growth
- Flexible working arrangements for the right candidate
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative work environment?
- Are you comfortable working with a diverse range of clients and stakeholders?
- Do you have a strong commitment to continuous learning and professional development?
ASSUMPTION: Candidates who are comfortable working in a fast-paced, collaborative environment and have a strong commitment to customer focus and continuous learning are likely to be a good fit for DMGT's culture.
⚠️ Potential Challenges
- Managing multiple client relationships and campaign portfolios simultaneously
- Keeping up with the fast-paced and ever-evolving programmatic advertising landscape
- Balancing the demands of client management and campaign optimization with internal team collaboration
- Working in a large and diverse organization with a wide range of stakeholders
ASSUMPTION: Success in this role requires strong time management, prioritization, and communication skills, as well as the ability to adapt to a dynamic work environment.
📈 Similar Roles Comparison
- This role is similar to an Agency Trading Desk (ATD) Manager or a Programmatic Account Manager, with a focus on driving programmatic spend and managing agency relationships
- Unlike these roles, the Programmatic Agency Partner role at DMGT has a stronger focus on internal team collaboration and campaign optimization
- Career progression in this role may lead to senior or management positions within the programmatic team or expanded responsibilities across DMGT's portfolio of companies
ASSUMPTION: This role offers a unique blend of agency management, campaign optimization, and internal team collaboration, providing a strong foundation for career growth and development within DMGT.
📝 Sample Projects
- Developing and executing a targeted campaign to drive programmatic spend from a specific agency or client vertical
- Optimizing campaign performance for a key client to ensure KPIs are met and exceeded
- Collaborating with internal teams to create and deliver a comprehensive programmatic training program for commercial teams
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities for growth and development in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader programmatic team and DMGT's portfolio of companies?
- What opportunities are there for professional development and growth within the company?
- How does DMGT support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in and understanding of the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through dmgt.com/careers
- Tailor your resume to highlight your relevant programmatic advertising experience and achievements
- Write a cover letter that demonstrates your understanding of Mail Metro Media's portfolio of newsbrands and the role's requirements
- Prepare examples of your problem-solving skills and client management experiences to discuss during the interview
- Follow up with the HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
