📌 Core Information
🔹 Job Title: Programmatic Audience Strategist (NY Hybrid)
🔹 Company: Experian
🔹 Location: New York, NY, United States
🔹 Job Type: Full-time
🔹 Category: Information Services
🔹 Date Posted: May 1, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Hybrid (3 days on-site per week)
🚀 Job Overview
Key aspects of this role include:
- Developing compelling responses for brand and agency partners promptly
- Collaborating with internal teams to create partnership proposals
- Creating client-facing collateral (e.g., general presentation, one-sheets)
- Working with the latest digital media platforms, social media, pop culture, trends, and technologies
- Contributing to a flexible work environment with flexible time off and volunteer time off
ASSUMPTION: This role requires strong creative and problem-solving skills to develop tailored proposals and connect Audigent's offerings to various brands and partners.
📋 Key Responsibilities
✅ Work with teams to develop compelling responses for brand and agency partners promptly, collaborating internally for agreement, and assembling in concise presentations
✅ Collaborate with Sales, Curation / Trading, and Activation teams to create partnership proposals that demonstrate an understanding of the partner's goals while complementing Audigent's brand and product suite
✅ Develop Audigent's client-facing collateral (i.e., general presentation, one-sheets)
✅ Stay up-to-date with the latest digital media platforms, social media, pop culture, trends, and technologies
✅ Manage projects using tools like Jira, Trello, or Monday
ASSUMPTION: This role may require occasional overtime to meet project deadlines, especially during high-volume periods.
🎯 Required Qualifications
Education: Bachelor's Degree
Experience: 3+ years of experience in programmatic advertising, digital advertising, or marketing
Required Skills:
- Familiarity with the programmatic ecosystem and audience targeting strategies across all channels
- Advanced skills using Adobe Creative Suite, general design, and storytelling skills
- Creative mind for brainstorming compelling solutions
- Understanding of multiple passion points (music, sports, news, talk, and podcasts)
- Experience with project management tools
Preferred Skills:
- Knowledge of multiple languages
- Experience working with diverse teams
ASSUMPTION: Candidates with experience in the programmatic advertising industry and a strong portfolio showcasing their creative skills will be prioritized.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (based on experience and industry standards for mid-level roles in New York)
Benefits:
- Great compensation package and bonus plan
- Core benefits including full medical, dental, vision, and matching 401K
- Flexible work environment, ability to work remote, hybrid, or in-office
- Flexible time off including volunteer time off, vacation, sick, and 12-paid holidays
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level roles in the programmatic advertising industry in New York. Actual compensation may vary based on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Information Services, focusing on data activation, curation, and identity platforms for programmatic advertising
Company Size: 1,001-5,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration
Founded: Experian was founded in 1960, with Audigent being a more recent addition to the company's portfolio
Company Description:
- Experian is a global data and technology company, powering opportunities for people and businesses around the world
- Audigent, a part of Experian, is the leading data activation, curation, and identity platform, transforming the programmatic landscape with its SmartPMP, ContextualPMP, and CognitivePMP products
- Experian operates across various markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments
Company Specialties:
- Data activation and curation
- Identity platform development
- Programmatic advertising solutions
- Cross-channel audience targeting strategies
Company Website: experianplc.com
ASSUMPTION: Experian's acquisition of Audigent has expanded the company's offerings in the programmatic advertising industry, providing new opportunities for growth and innovation.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the company
Reporting Structure: This role reports directly to the Senior Data Strategy Director
Work Arrangement: Hybrid, with 3 days on-site per week at the Audigent office in New York, NY
Growth Opportunities:
- Expanding knowledge of the programmatic advertising industry and Audigent's product suite
- Developing leadership and management skills through collaboration with internal teams
- Gaining experience working with diverse clients and partners
ASSUMPTION: This role offers ample opportunities for professional growth and development within the company, as well as the chance to work with a diverse range of clients and partners.
🌍 Location & Work Environment
Office Type: Hybrid, with 3 days on-site per week at the Audigent office in New York, NY
Office Location(s): 200 Varick St, Suite 514, New York, NY 10014, USA
Geographic Context:
- New York, NY, United States
- Diverse and vibrant city with a thriving advertising industry
- Access to numerous cultural attractions, restaurants, and entertainment options
Work Schedule: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote work, providing flexibility and a better work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the team
- Final interview with the Senior Data Strategy Director
Key Assessment Areas:
- Creativity and problem-solving skills
- Understanding of the programmatic advertising industry and Audigent's product suite
- Ability to work collaboratively with internal teams and clients
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Showcase your portfolio or examples of your creative work
- Prepare for behavioral and situational interview questions focused on your problem-solving skills and ability to work collaboratively
ATS Keywords: Programmatic advertising, digital advertising, marketing, audience strategies, Adobe Creative Suite, design, storytelling, project management, social media, pop culture, trends, technologies
ASSUMPTION: The interview process will focus on assessing the candidate's creative problem-solving skills, understanding of the programmatic advertising industry, and ability to work collaboratively with internal teams and clients.
🛠️ Tools & Technologies
- Adobe Creative Suite
- Project management tools (e.g., Jira, Trello, Monday)
- Microsoft Office Suite
ASSUMPTION: Familiarity with the Adobe Creative Suite and project management tools is essential for this role, as they are used daily to create client-facing collateral and manage projects.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Integrity
- Customer focus
Work Style:
- Creative and innovative
- Collaborative and team-oriented
- Adaptable and flexible
Self-Assessment Questions:
- Do you have strong creative problem-solving skills and the ability to think outside the box?
- Are you comfortable working collaboratively with diverse teams and clients?
- Do you thrive in a fast-paced, dynamic work environment?
ASSUMPTION: Candidates who align with Experian's company values and work style will be more likely to succeed in this role and contribute to the company's continued growth and success.
⚠️ Potential Challenges
- Meeting tight deadlines for client-facing collateral
- Managing multiple projects and priorities simultaneously
- Adapting to changes in the programmatic advertising industry and Audigent's product suite
- Working with diverse clients and partners with varying goals and expectations
ASSUMPTION: These challenges can be overcome through strong project management skills, effective communication, and a willingness to adapt and learn in a dynamic work environment.
📈 Similar Roles Comparison
- This role is unique in its focus on developing compelling responses and partnership proposals for brand and agency partners, requiring strong creative and problem-solving skills
- Compared to related roles in the programmatic advertising industry, this position offers a unique opportunity to work with a diverse range of clients and partners
- Career progression in this role may lead to opportunities in client management, account management, or strategic roles within the company
ASSUMPTION: This role offers a unique blend of creative and strategic responsibilities, providing a strong foundation for career growth and development within the company.
📝 Sample Projects
- Developing a comprehensive presentation for a major agency client, showcasing Audigent's product suite and how it can meet their specific goals and objectives
- Creating a targeted one-sheet for a brand partner, highlighting the unique benefits of working with Audigent and how it can drive their business forward
- Managing a project to update Audigent's general presentation, reflecting the latest trends and developments in the programmatic advertising industry
ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities available in this role, from creative development to strategic planning and execution.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader organization and contribute to Audigent's overall goals and objectives?
- What are the most significant challenges facing the programmatic advertising industry, and how does this role address them?
- How does this role support the company's values and work style?
- What opportunities are there for professional growth and development within the company?
- How does the company support work-life balance and employee well-being?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare a portfolio or examples of your creative work, showcasing your design and storytelling skills
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
