📌 Core Information
🔹 Job Title: Programmatic Buyer
🔹 Company: Dentsu
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-time
🔹 Category: Advertising & Marketing
🔹 Date Posted: May 2, 2025
🔹 Experience Level: 1-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting account management planning, set up, and activation of programmatic campaigns for clients
- Collaborating with traders and client teams to hit client objectives
- Working with internal and external partners, including planners and media partners
- Continuously learning and developing programmatic skills
ASSUMPTION: This role requires a proactive individual who can work well in a team environment and is accountable for their actions. The ideal candidate will have a strong understanding of programmatic advertising and be able to manage multiple campaigns simultaneously.
📋 Key Responsibilities
✅ Set up and provide oversight of programmatic campaigns across various platforms
✅ Participate in discussions about potential campaigns and attend new campaign briefings, including assisting with the RFP creation
✅ Project and account management of campaign from beginning to end – from initial briefings, planning, platform(s) setup and go-live to post reporting
✅ Ensure all media plan requirements are correctly communicated to all relevant teams and entered accurately in the appropriate platforms
✅ Complete, post launch audits, campaign optimizations & pacing on programmatic campaigns
✅ Review and flag any potential challenges or opportunities within live campaigns
ASSUMPTION: The role requires a strong attention to detail and the ability to manage multiple campaigns simultaneously. The ideal candidate will be able to work effectively with internal and external partners and have a desire to continuously learn and develop.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field
Experience: 1-2 years of programmatic experience
Required Skills:
- In platform experience with DSPs including DV360, Amazon, Teads & The Trade Desk
- Basic understanding of tagging, ad serving & campaign management tools
- Strong problem solving and critical analysis skills
- Excellent communication and writing skills
- Ability to organize and strong attention to detail
- Advanced Excel & PowerPoint knowledge
Preferred Skills:
- Experience with Google Analytics
- Knowledge of data visualization tools
ASSUMPTION: While not explicitly stated, having experience with Google Analytics and data visualization tools would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $55,000 - $60,000 per year
Benefits:
- Medical
- Dental
- RRSP (Retirement Savings Plan)
- Paid Time Off
Working Hours: 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Programmatic Buyer role with 1-2 years of experience in Toronto, Canada.
📌 Applicant Insights
🔍 Company Context
Industry: Dentsu is a global advertising and marketing communications agency, operating in the competitive advertising services industry.
Company Size: Dentsu has over 10,000 employees worldwide, providing a large network of resources and opportunities for growth.
Founded: Dentsu was founded in 1901 and has since grown into a global leader in its industry.
Company Description:
- Dentsu is committed to driving business performance through data-driven, personalized, and connected experiences.
- The company uses optimization, creation, and analysis across all digital platforms to deliver transformative business outcomes for its clients.
- Dentsu's mission is to drive business performance consistently in every market for its clients.
Company Specialties:
- Marketing communications
- Advertising
- Media planning
- Media buying
- People-Based Marketing
- Creative
- Innovation
- Data and Technology
Company Website: https://www.dentsu.com/
ASSUMPTION: Dentsu's extensive experience and global presence provide a strong foundation for employees to grow and learn within the industry.
📊 Role Analysis
Career Level: This role is an entry-level to mid-level position within the advertising industry, providing an opportunity to gain experience in programmatic advertising.
Reporting Structure: The Programmatic Buyer will report directly to the Senior Buyer, Programmatic and work closely with traders and client teams.
Work Arrangement: This role is on-site, requiring the employee to work from Dentsu's Toronto office.
Growth Opportunities:
- Learning and developing programmatic skills through on-the-job training and collaboration with experienced team members.
- Potential career progression into senior roles within the programmatic team or other departments within Dentsu.
- Opportunities to work on diverse campaigns for various clients, providing a well-rounded experience in the industry.
ASSUMPTION: The role offers significant growth opportunities for the right candidate, allowing them to develop their skills and advance their career within the company.
🌍 Location & Work Environment
Office Type: Dentsu's Toronto office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 1 University Ave, Toronto, ON M5J 2P1, Canada
Geographic Context:
- Toronto is a multicultural city with a vibrant arts, culture, and food scene.
- The city offers a wide range of neighborhoods, each with its unique character and amenities.
- Toronto has a humid continental climate, with warm, humid summers and cold, snowy winters.
Work Schedule: The work schedule for this role is Monday to Friday, 9:00 AM to 5:00 PM, with a one-hour lunch break.
ASSUMPTION: The office environment at Dentsu's Toronto location is designed to support collaboration and creativity, with a focus on employee well-being and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-person or video interview with the hiring manager and/or team members
- Background check and reference checks (if applicable)
- Job offer and onboarding
Key Assessment Areas:
- Programmatic advertising knowledge and experience
- Problem-solving skills and critical analysis
- Communication and collaboration skills
- Attention to detail and organizational skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant programmatic advertising experience and skills.
- Be prepared to discuss your understanding of programmatic advertising and how you've applied it in previous roles.
- Demonstrate your problem-solving skills and critical analysis through examples from your past experiences.
ATS Keywords: Programmatic, DSPs, DV360, Amazon, Teads, The Trade Desk, tagging, ad serving, campaign management, problem-solving, critical analysis, communication, Excel, PowerPoint
ASSUMPTION: The application process for this role may vary depending on the specific needs of the hiring manager and the current hiring volume at Dentsu.
🛠️ Tools & Technologies
- DV360
- Amazon Advertising Platform
- Teads
- The Trade Desk
- Google Analytics (preferred)
- Data visualization tools (preferred)
- Microsoft Office Suite (Excel, PowerPoint)
ASSUMPTION: The tools and technologies listed are the primary platforms used for this role. Familiarity with these tools is essential for success in this position.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Collaboration
- Creativity
- Excellence
- Accountability
Work Style:
- Collaborative
- Data-driven
- Innovative
- Results-oriented
- Adaptable
Self-Assessment Questions:
- Do you thrive in a collaborative, team-based environment?
- Are you comfortable using data to inform decision-making and drive results?
- Do you have a proactive approach to problem-solving and continuous learning?
- Are you able to manage multiple campaigns simultaneously and prioritize your workload effectively?
ASSUMPTION: Dentsu values employees who are collaborative, data-driven, and committed to delivering excellence in their work. Candidates who align with these values and work styles are more likely to succeed in this role.
⚠️ Potential Challenges
- The role may require working on multiple campaigns simultaneously, which can be challenging for those new to programmatic advertising.
- The pace of the advertising industry can be fast-paced and demanding, requiring adaptability and strong time management skills.
- As a global agency, Dentsu may have varying work hours due to international clients and teams.
- The role may require occasional travel to attend client meetings or industry events.
ASSUMPTION: The potential challenges listed are common to the advertising industry and the role of a Programmatic Buyer. Candidates should be aware of these challenges and be prepared to address them in their application and interview.
📈 Similar Roles Comparison
- Compared to other entry-level programmatic roles, this position offers a competitive salary range and the opportunity to work for a global advertising agency.
- Within Dentsu, this role is similar to other entry-level programmatic positions but may offer more responsibility and growth opportunities due to the company's size and global presence.
- Career progression in this role could lead to senior programmatic roles, media planning and buying positions, or other advertising and marketing specialties within Dentsu.
ASSUMPTION: The comparison points listed provide a general overview of how this role compares to similar positions within the industry and the company. Candidates should research additional roles and companies to gain a deeper understanding of the market and their career prospects.
📝 Sample Projects
- Managing a programmatic campaign for a retail client, optimizing ad spend to maximize return on ad spend (ROAS) during the holiday season.
- Collaborating with a client's marketing team to develop a programmatic strategy that aligns with their overall marketing objectives and brand guidelines.
- Conducting a post-campaign analysis to identify trends and insights, and using those findings to inform future campaign strategies.
ASSUMPTION: The sample projects listed are representative of the types of campaigns and projects a Programmatic Buyer may work on in this role. Candidates should be prepared to discuss their experience with similar projects and how they've contributed to their success.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- What opportunities are there for professional development and growth within this role and the company?
- How does Dentsu support work-life balance for its employees?
- What are the key performance indicators (KPIs) used to measure success in this role, and how are they tracked and reported?
- How does Dentsu approach diversity, equity, and inclusion in its hiring and workplace practices?
ASSUMPTION: The key questions listed are designed to help candidates better understand the role, the company, and the work environment. Candidates should tailor these questions to their specific interests and concerns about the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://dentsuaegis.wd3.myworkdayjobs.com/DAN_GLOBAL/job/Toronto/Programmatic-Buyer_R1089244
- Tailor your resume and cover letter to highlight your relevant programmatic advertising experience and skills.
- Prepare for your interview by researching Dentsu's company values, culture, and recent campaigns.
- Follow up with the hiring manager or HR department one week after submitting your application to express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
