Programmatic Campaign Analyst

📌 Core Information

🔹 Job Title: Programmatic Campaign Analyst

🔹 Company: Smadex SLU

🔹 Location: Manila, Philippines

🔹 Job Type: Full-time

🔹 Category: Advertising Services

🔹 Date Posted: May 26, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing and optimizing programmatic User Acquisition campaigns using Smadex platform
• Supporting the APAC Commercial team with campaign insights
• Analyzing large datasets to derive strategic and operational insights
• Communicating complex analysis and optimizations effectively

ASSUMPTION: This role requires a strong analytical mindset and business acumen to understand campaign challenges and leverage data for informed decision-making.

📋 Key Responsibilities

✅ Manage and monitor programmatic User Acquisition campaigns' performance using Smadex platform, refining tactics for exceptional results

✅ Support the APAC Commercial team with timely and relevant campaign information

✅ Analyze large, complex datasets to address strategic and operational questions

✅ Obtain insights from campaign portfolio to influence revenue-making decisions

✅ Communicate complex analysis and optimizations in a simple and straightforward manner

ASSUMPTION: The role involves a mix of data analysis, campaign management, and stakeholder communication, requiring a versatile skill set.

🎯 Required Qualifications

Education: Bachelor's or Master's Degree in Business, Marketing, or Engineering

Experience: 2+ years of experience in a similar role within the programmatic ecosystem

Required Skills:

• Excellent command of Microsoft Excel
• Excellent communication skills in English (both written and spoken)
• Strong analytical skills
• Ability to adapt and adjust to changing priorities
• Proven ability to solve data-related problems using creative thinking
• Desire to build a successful company

Preferred Skills:

• Working knowledge of SQL
• Able to adapt to a multicultural environment

ASSUMPTION: While not explicitly stated, proficiency in Microsoft Excel and strong English communication skills are crucial for this role.

💰 Compensation & Benefits

Salary Range: PHP 400,000 - PHP 600,000 per annum (Based on industry standards for similar roles in Manila)

Benefits:

• Health insurance
• Dental insurance
• Life insurance
• Retirement plan
• Paid time off

Working Hours: 40 hours per week, Monday to Friday, with flexibility for occasional overtime

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Manila. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Smadex is a leading advertising technology company specializing in mobile and CTV advertising

Company Size: Smadex has 501-1,000 employees globally, with a presence in Barcelona, Catalonia, and Manila, Philippines

Founded: Smadex was founded in Barcelona in 2010 and was sold to American-based Entravision in 2018

Company Description:

• Smadex powers campaigns for Apps, Games, and Brands across Mobile and CTV using advanced machine learning and optimized creative strategies to deliver results
• Smadex is one of the fastest-growing DSPs with ambitious plans for 2025 and beyond
• Smadex is a business unit of Entravision Communications (NYSE: EVC)

Company Specialties:

• Mobile Advertising
• Real Time Bidding
• Mobile video
• Mobile rich media
• Mobile performance
• Demand-Side Platform
• Mobile marketing
• Mobile User Acquisition
• Mobile App Advertising
• App Advertising
• Mobile app promotion
• App Advertising

Company Website: smadex.com

ASSUMPTION: Smadex is a well-established company in the mobile advertising industry, with a strong focus on data-driven decision-making and innovative technology.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and development

Reporting Structure: The role reports directly to the Ad Operations team based in Manila

Work Arrangement: On-site, with occasional flexibility for remote work

Growth Opportunities:

• Potential career progression within the Ad Operations team or related departments
• Opportunities to work on international campaigns and collaborate with global teams
• Chance to develop skills in data analysis, campaign management, and stakeholder communication

ASSUMPTION: This role offers opportunities for professional growth and development within the company and the broader advertising industry.

🌍 Location & Work Environment

Office Type: Smadex's Manila office is a modern, collaborative workspace

Office Location(s): Calle de la Diputación, 303, 1, Barcelona, Catalonia 08009, ES (Headquarters), Manila, Philippines

Geographic Context:

• Manila is the capital and most populous city of the Philippines, with a vibrant and growing tech industry
• The city offers a mix of urban and cultural experiences, with a cost of living that is generally lower than in other major Asian cities
• Manila has a tropical monsoon climate, with hot and humid weather year-round

Work Schedule: The work schedule is typically Monday to Friday, with occasional flexibility for remote work or overtime

ASSUMPTION: The Manila office provides a dynamic and collaborative work environment, with opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview to assess communication skills and cultural fit
• On-site interview with the Ad Operations team to discuss the role in more detail
• Final interview with the hiring manager to discuss career growth and expectations

Key Assessment Areas:

• Data analysis and problem-solving skills
• Campaign management experience and knowledge of the programmatic ecosystem
• Communication skills and ability to work effectively with stakeholders
• Cultural fit and alignment with Smadex's values and mission

Application Tips:

• Tailor your resume to highlight relevant experience in data analysis, campaign management, and stakeholder communication
• Prepare for interview questions that assess your analytical skills, campaign management experience, and cultural fit
• Research Smadex's company culture and values to demonstrate your alignment with the organization

ATS Keywords: Programmatic Campaign Management, Data Analysis, Microsoft Excel, Communication Skills, Analytical Skills, SQL, Creative Problem Solving, Adaptability

ASSUMPTION: The application process is designed to assess candidates' technical skills, communication abilities, and cultural fit for the role and the organization.

🛠️ Tools & Technologies

• Smadex platform
• Microsoft Excel
• SQL (preferred)
• Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: The role requires proficiency in Microsoft Excel and familiarity with data visualization tools. Knowledge of SQL is preferred but not required.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision-making
• Innovation and continuous improvement
• Collaboration and teamwork
• Customer focus and excellence

Work Style:

• Dynamic and fast-paced environment
• Cross-functional collaboration and teamwork
• Opportunities for professional growth and development
• Focus on results and continuous improvement

Self-Assessment Questions:

• Do you have a strong analytical mindset and a desire to leverage data for informed decision-making?
• Are you comfortable working in a dynamic and fast-paced environment, with a focus on results and continuous improvement?
• Do you have strong communication skills and the ability to work effectively with stakeholders?

ASSUMPTION: Smadex values candidates who are data-driven, innovative, collaborative, and customer-focused, with a strong work ethic and a desire to continuously improve.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously, requiring strong organizational skills and time management
• Working with large, complex datasets, which can be challenging and time-consuming
• Communicating complex analysis and optimizations effectively to non-technical stakeholders
• Adapting to regular changes in priorities and focus based on campaign performance

ASSUMPTION: The role presents unique challenges that require strong analytical skills, effective communication, and adaptability.

📈 Similar Roles Comparison

• Compared to other campaign analyst roles, this position places a stronger emphasis on data analysis and strategic decision-making
• The role requires a unique blend of business acumen, analytical skills, and stakeholder communication, making it well-suited for candidates with a diverse skill set
• Career progression opportunities may vary depending on the organization and its specific needs

ASSUMPTION: This role offers a unique blend of responsibilities and growth opportunities, making it an attractive choice for candidates with the right skill set and cultural fit.

📝 Sample Projects

• Analyzing campaign performance data to identify trends and optimize strategies
• Developing and implementing data-driven optimizations to improve campaign performance
• Collaborating with the APAC Commercial team to provide timely and relevant campaign insights
• Creating and presenting reports on campaign performance and optimizations to stakeholders

ASSUMPTION: These sample projects illustrate the data-driven and collaborative nature of the role, with a focus on continuous improvement and stakeholder communication.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader Ad Operations team and the organization as a whole?
• What are the most significant challenges facing the mobile advertising campaigns, and how can this role address them?
• How does Smadex support the professional growth and development of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Smadex ensure the privacy and security of user data in its advertising campaigns?

ASSUMPTION: These interview questions are designed to assess the role's fit within the organization, the challenges it presents, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant experience in data analysis, campaign management, and stakeholder communication
• Prepare a cover letter that demonstrates your alignment with Smadex's values and your enthusiasm for the role
• If applicable, prepare examples of your data analysis and campaign management work to showcase your skills
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.