Programmatic Consultant

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📌 Core Information

🔹 Job Title: Programmatic Consultant

🔹 Company: dentsu

🔹 Location: Prague, Praha, Czechia

🔹 Job Type: On-site

🔹 Category: Not Specified

🔹 Date Posted: Wed Apr 02 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing programmatic strategies for clients
• Managing and optimizing PPC campaigns, primarily on Google Ads and Sklik
• Overseeing campaign performance to meet key performance indicators (KPIs)
• Conducting detailed analyses and evaluations of campaign results

ASSUMPTION: The job focuses strongly on both the strategic and analytical aspects of programmatic advertising, demanding expertise in PPC systems such as Google Ads and Sklik.

📋 Key Responsibilities

✅ Prepare strategy for clients with a focus on the tactical aspect

✅ Oversee the progress of campaigns and ensure achievement of KPIs

✅ Manage campaigns in various PPC systems, primarily Google Ads and Sklik

✅ Analyze and evaluate campaign results

✅ Contribute ideas to improve marketing activities and strategies

✅ Implement new technologies and processes

✅ Maintain communication with publishers

ASSUMPTION: The consultant will have a role that combines strategic insight and practical execution.

🎯 Required Qualifications

Education: Not specified, but likely a background in marketing, business, or a related field is beneficial

Experience: 2-5 years of experience required in a relevant field

Required Skills:

• Basic knowledge of online marketing
• Technical knowledge of PPC and RTB
• Advanced proficiency in MS Office
• Strong analytical thinking
• Data management capabilities
• Creativity in improving campaigns
• Strong communication and organizational skills
• Stress resilience

Preferred Skills:

• Fluency in English at B1/B2 level
• Experience with display and YouTube campaigns

ASSUMPTION: Strong emphasis is placed on analytical skills and technological proficiency given the programmatic nature of the role.

💰 Compensation & Benefits

Salary Range: Not specified, compensation likely competitive with industry standards

Benefits:

• Opportunity for personal development through workshops and conferences
• Flexible working hours with a hybrid working model
• 25 days of vacation with 9 additional free days
• Access to a company gym, meals, and snacks
• Health support services such as online therapy and coaching

Working Hours: 40 hours per week with described flexible arrangements

ASSUMPTION: Benefits imply a supportive work-life balance and focus on employee well-being.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services, specializing in disruptive technologies and strategies

Company Size: Over 10,001 employees, providing a robust support network and resources

Founded: Not specified; however, its size suggests established presence

Company Description:

• Foresight in leveraging brands and content
• Integration of creativity with modern technology
• Global network with a local touch in many regions

Company Specialties:

• Marketing communications
• Media planning and buying
• Data and technology innovation

Company Website: https://bit.ly/3lDa6Ff

ASSUMPTION: The company's focus on innovation and large-scale operations provides significant career opportunities.

📊 Role Analysis

Career Level: Mid-level role with opportunities for growth into senior consultant positions

Reporting Structure: Likely reports to senior marketing or programmatic managers

Work Arrangement: Hybrid model suggests flexibility, allowing both in-office and remote work

Growth Opportunities:

• Career advancement to senior consultant roles
• Opportunities to lead major client accounts
• Participation in cutting-edge programmatic projects

ASSUMPTION: There are ample opportunities to enhance skills and pursue career advancements within dentsu’s global framework.

🌍 Location & Work Environment

Office Type: Modern office setting with shared team spaces

Office Location(s): Prague, in proximity to bustling commercial areas

Geographic Context:

• Located in a key European digital marketing hub
• Prague is known for its tech innovation and business growth
• Vibrant cultural and professional environment

Work Schedule: Flexible, with potential for personalized start and end hours

ASSUMPTION: The blend of work environments supports various lifestyle needs and encourages innovative teamwork.

💼 Interview & Application Insights

Typical Process:

• Initial application and resume submission
• Screening interview with HR
• Technical/behavioral interview with potential team

Key Assessment Areas:

• Technical proficiency in PPC and RTB
• Analytical and problem-solving skills
• Creativity and innovation in marketing strategies

Application Tips:

• Highlight prior experience with PPC systems
• Emphasize any successful campaign optimizations or results
• Showcase your ability to innovate and manage under stress

ATS Keywords: Programmatic Consultant, PPC, RTB, Google Ads, Data Analysis, Marketing Strategy

ASSUMPTION: The process is designed to assess candidates' analytical skills and fit with the innovative culture of dentsu.

🛠️ Tools & Technologies

• Google Ads
• Sklik
• Microsoft Office Suite

ASSUMPTION: Familiarity with leading PPC platforms and data analysis tools is crucial for success.

👔 Cultural Fit Considerations

Company Values:

• Innovation and creativity
• Flexibility and adaptability
• Collaborative teamwork

Work Style:

• Dynamic and fast-paced
• Innovation-driven and forward-thinking
• Results-oriented with a focus on quality

Self-Assessment Questions:

• Are you comfortable working in a high-paced environment?
• Can you effectively manage multiple marketing campaigns?
• How do you approach problem-solving creatively?

ASSUMPTION: Success at dentsu likely requires adaptability to new ideas and a collaborative spirit.

⚠️ Potential Challenges

• Managing multiple complex campaigns simultaneously
• Meeting tight deadlines while maintaining quality
• Staying abreast of the latest digital marketing trends
• Balancing client expectations with practical capabilities

ASSUMPTION: The role demands a high level of stress resilience and flexibility to navigate diverse client needs and market dynamics.

📈 Similar Roles Comparison

• Greater focus on programmatic than traditional marketing roles
• More technical demands compared to standard account management
• Broader digital channel integration than typical digital marketing roles

ASSUMPTION: A candidate should align their skills towards more digitally integrated and data-driven marketing approaches.

📝 Sample Projects

• Developing a cross-channel digital strategy for a major retail brand
• Launching a high-impact YouTube campaign
• Analyzing data trends to optimize campaign performance

ASSUMPTION: Projects will require both strategic foresight and executional precision.

❓ Key Questions to Ask During Interview

• How does the team measure success for programmatic campaigns?
• What are some recent challenges the team has faced and overcome?
• How does the company invest in employee development?
• What is the balance between individual contribution and team collaboration?
• How does the team incorporate new digital marketing technologies?

ASSUMPTION: Candidates should aim to understand how the role fits within broader company goals and their professional development trajectory.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the company's career portal
• Tailor your resume to highlight relevant experience in PPC and data analysis
• Prepare for potential technical interviews by reviewing Google Ads and Sklik best practices
• Research dentsu's culture and recent market campaigns
• Follow up with HR post-application to express continued interest

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

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