📌 Core Information
🔹 Job Title: Programmatic & Data Strategist - Hybrid
🔹 Company: Pelmorex
🔹 Location: Oakville, Ontario, Canada
🔹 Job Type: Full-Time
🔹 Category: Information Services
🔹 Date Posted: May 15, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (majority remote with occasional travel)
🚀 Job Overview
Key aspects of this role include:
- Serving as the sales expert on programmatic, data segments, and insights products
- Guiding sales teams to close deals and drive revenue
- Collaborating with clients to formulate programmatic strategies
- Monitoring campaign performance metrics and providing insights
- Supporting financial budgeting, revenue forecasting, and test plans for revenue optimization
ASSUMPTION: This role requires a strong understanding of ad tech platforms, data analytics, and client relationship management. Experience in programmatic publisher sales, data analytics, or Ad Tech platform sales is essential for success in this position.
📋 Key Responsibilities
✅ Serve as the sales expert on programmatic, data segments, and insights products, guiding sales teams to close deals and drive revenue
✅ Work with clients and partners to formulate programmatic strategies that align with their goals, delivering impactful results
✅ Collaborate with the sales team on pitch support, client presentations, and campaign optimizations
✅ Provide insights and recommendations based on data to drive better campaign outcomes and long-term relationships
✅ Monitor and maintain dashboards to track key monetization metrics and campaign performance
✅ Support financial budgeting, revenue forecasting, and assist in test plans for revenue optimization
ASSUMPTION: This role involves a mix of sales, data analysis, and client relationship management. Strong communication skills and the ability to work collaboratively with internal teams and clients are crucial for success.
🎯 Required Qualifications
Education: Bachelor’s degree in business, marketing, or a relevant technical field preferred
Experience: 2-5 years of experience in programmatic publisher sales, data analytics, data sales, or Ad Tech platform sales
Required Skills:
- Proven expertise with ad tech platforms like GAM, AdX, DV360, TTD, Magnite, and Amazon TAM
- Proven experience in presenting media programs and solutions directly to clients
- Strong background in aligning programmatic and data solutions with client objectives
- Skilled in building and maintaining strong client relationships through effective communication and solution delivery
- Knowledge of supplemental programmatic technologies such as Open Bidding and Prebid
- Understanding of digital data collection processes and best practices
- Strong analytical skills with experience in extracting insights from data to inform programmatic and marketing strategies
Preferred Skills:
- Experience working with The Weather Network or similar brands
- Fluency in French or Spanish
ASSUMPTION: While the job listing does not specify preferred qualifications, having experience with The Weather Network or fluency in additional languages could provide a competitive edge.
💰 Compensation & Benefits
Salary Range: CAD 80,000 - 120,000 per year (based on industry standards for the role, experience level, and location)
Benefits:
- Summer Hours
- Retirement Savings Matching Plan (RRSP)
- Personal Spending Account
- 17 Paid Days Off (in addition to 13 Personal Days)
- IDEAS (Inclusion, Diversity, Equity, Awareness, Solidarity) team
- Course Reimbursement Program
- Open and transparent communication
- Pelmorex Learning Academy
- Virtual Counseling Sessions
- Free Online Doctor Visits
Working Hours: Full-time, with occasional travel to client locations and the Oakville office
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on individual qualifications and Pelmorex's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Pelmorex operates in the information services industry, providing weather information, alerts, and data-driven insights to people, communities, and businesses. The company is a global leader in delivering hyper-precise weather forecasts and has established itself as a trailblazer in the field.
Company Size: Pelmorex has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Pelmorex was founded in 1989 and has since grown to become a leading provider of weather information services.
Company Description:
- Pelmorex is the company behind well-known weather brands such as The Weather Network, MétéoMédia, Eltiempo, Otempo, and Clima
- The company helps people, communities, and businesses stay informed and safe with fast, accurate forecasts and weather alerts
- Pelmorex operates Canada’s National Alert Aggregation and Dissemination System, part of the Alert Ready emergency alert system
Company Specialties:
- Weather forecasting and alerts
- Data-driven insights and analytics
- Emergency alert systems
Company Website: http://www.pelmorex.com
ASSUMPTION: Pelmorex's focus on innovation, data-driven decision making, and customer success makes it an attractive employer for candidates interested in the information services industry.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring 2-5 years of experience in a related field. It offers opportunities for growth and advancement within the company.
Reporting Structure: The Programmatic & Data Strategist reports directly to the Sales Director and works collaboratively with internal teams and clients.
Work Arrangement: This is a hybrid role, with the majority of work done remotely but requiring occasional travel to client locations and the Oakville office.
Growth Opportunities:
- Advancement within the sales or data teams
- Expanding expertise in ad tech platforms and data analytics
- Potential to work on international projects and collaborate with global teams
ASSUMPTION: This role offers opportunities for professional growth and development within Pelmorex's expanding global operations.
🌍 Location & Work Environment
Office Type: Pelmorex has offices in Oakville, Ontario, and Montreal, Quebec, with remote work options available for many positions.
Office Location(s): 2655 Bristol Circle, Oakville, Ontario L6H, CA
Geographic Context:
- Oakville is a suburban town in southern Ontario, located on Lake Ontario, approximately 30 kilometers west of Toronto
- The Greater Toronto Area (GTA) offers a diverse range of cultural, recreational, and employment opportunities
- Oakville has a humid continental climate, with warm, humid summers and cold, snowy winters
Work Schedule: Full-time, with occasional travel to client locations and the Oakville office
ASSUMPTION: The hybrid work arrangement and location in the Greater Toronto Area provide a good balance between work-life integration and access to urban amenities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth interview with the Sales Director and potential team members
- Final interview with the CEO or another senior leader
Key Assessment Areas:
- Ad tech platform expertise
- Data analysis and interpretation skills
- Client relationship management and communication skills
- Problem-solving and strategic thinking
Application Tips:
- Highlight relevant ad tech platform experience and data-driven achievements in your resume
- Prepare examples of how you've aligned programmatic and data solutions with client objectives
- Demonstrate your understanding of Pelmorex's products and services in your cover letter
ATS Keywords: Programmatic, data, sales, ad tech, client relationships, campaign optimization, revenue growth, data analysis, insights, strategy
ASSUMPTION: Pelmorex uses an Applicant Tracking System (ATS) to manage job applications. Including relevant keywords in your resume and cover letter can help your application stand out.
🛠️ Tools & Technologies
- Ad tech platforms: GAM, AdX, DV360, TTD, Magnite, Amazon TAM
- Data analysis tools: Excel, Google Analytics, Tableau, Power BI
- Project management tools: Asana, Trello, Jira
- Communication tools: Slack, Microsoft Teams, Google Workspace
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role. Candidates should highlight their relevant experience with these tools in their application materials.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Pelmorex values creativity, continuous learning, and pushing the boundaries of weather information services
- Customer-centric: The company prioritizes the needs and preferences of its customers, providing personalized and relevant weather information
- Collaboration: Pelmorex fosters a culture of teamwork, open communication, and mutual support
Work Style:
- Data-driven: Pelmorex makes decisions based on data and analytics, using insights to inform strategy and improve performance
- Agile: The company embraces change and adapts quickly to new opportunities and challenges
- Customer-focused: Pelmorex prioritizes the needs and preferences of its customers, providing personalized and relevant weather information
Self-Assessment Questions:
- How have you used data to inform programmatic strategies and improve campaign outcomes?
- Can you describe a time when you had to adapt quickly to a change in client priorities or market conditions?
- How do you approach building and maintaining strong client relationships through effective communication and solution delivery?
ASSUMPTION: Pelmorex values candidates who are passionate about data-driven decision making, continuous learning, and customer success. Strong communication skills and a collaborative work style are essential for success in this role.
⚠️ Potential Challenges
- Managing client expectations and ensuring client satisfaction in a dynamic and evolving market
- Keeping up with the latest trends and developments in ad tech platforms and data analytics
- Balancing the demands of sales, data analysis, and client relationship management
- Occasional travel to client locations and the Oakville office
ASSUMPTION: These challenges require strong time management, communication, and adaptability skills. Candidates should be prepared to manage multiple priorities and work effectively in a dynamic and fast-paced environment.
📈 Similar Roles Comparison
- Unlike traditional sales roles, this position requires a strong background in data analysis and ad tech platforms
- Compared to other data-focused roles, this position places a greater emphasis on client relationship management and sales
- Career progression in this role may involve moving into a sales management or data leadership position
ASSUMPTION: This role offers a unique blend of sales, data analysis, and client relationship management. Candidates should be prepared to wear multiple hats and adapt to the evolving needs of the business.
📝 Sample Projects
- Developing a data-driven strategy to optimize campaign performance for a key client
- Collaborating with the sales team to create a customized pitch for a potential client, highlighting the benefits of Pelmorex's programmatic and data solutions
- Analyzing market trends and competitor activities to inform revenue optimization strategies
ASSUMPTION: These sample projects illustrate the data-driven, collaborative, and customer-focused nature of the Programmatic & Data Strategist role at Pelmorex.
❓ Key Questions to Ask During Interview
- How does Pelmorex support the professional development and growth of its employees?
- Can you describe the team structure and dynamics within the sales and data teams?
- How does Pelmorex approach diversity, equity, and inclusion in the workplace?
- What are the key priorities for this role in the first 90 days?
- How does Pelmorex measure the success of its programmatic and data strategies?
ASSUMPTION: These questions demonstrate your interest in the role, the company, and its culture. They also provide valuable insights into the expectations and requirements of the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant ad tech platform experience, data-driven achievements, and client relationship management skills
- Write a cover letter demonstrating your understanding of Pelmorex's products and services and your fit for the role
- Prepare examples of how you've aligned programmatic and data solutions with client objectives
- Follow up with the HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
