Programmatic Director

📌 Core Information

🔹 Job Title: Programmatic Director

🔹 Company: Jump 450 Media

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Advertising & Marketing

🔹 Date Posted: May 28, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: 100% Remote

🚀 Job Overview

Key aspects of this role include:

• Strategizing and executing programmatic media campaigns across various platforms for clients
• Serving as the subject matter expert for programmatic within the agency
• Collaborating with creative teams to develop compelling ads
• Communicating campaign performance to clients and providing strategic recommendations
• Optimizing campaign performance and establishing benchmarks

ASSUMPTION: This role requires a high level of expertise in programmatic advertising and strong communication skills to effectively manage client relationships and drive campaign performance.

📋 Key Responsibilities

✅ Develop and execute programmatic media campaigns across multiple platforms

✅ Monitor, optimize, and analyze campaign performance using data-driven approaches

✅ Communicate campaign performance, insights, and recommendations to clients and management

✅ Collaborate with creative teams to develop engaging ads and ensure campaign alignment with client objectives

✅ Maintain up-to-date knowledge of best practices and strategies in advertising networks

✅ Build and maintain strong relationships with clients, understanding their business objectives and providing strategic guidance

✅ Gather data on consumer, competitor, and market conditions to inform campaign strategies

ASSUMPTION: This role requires a balance of technical expertise, strategic thinking, and strong communication skills to effectively manage campaigns and client relationships.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing or related field

Experience: 5+ years of performance marketing experience in programmatic

Required Skills:

• Proficient in all programmatic tactics: Display, Native, Video, OTT/CTV, and Digital Out-of-Home
• Highly knowledgeable with top programmatic ad platforms, automation tools, and Google Analytics
• Ability to problem-solve and structure complex projects with multiple stakeholders
• Ability to communicate effectively with employees at all levels and understand both day-to-day tasks and big-picture objectives
• Ability to work in a fast-paced environment and manage time effectively

Preferred Skills:

• Experience in scaling campaigns while maintaining or improving performance KPIs
• Experience in maintaining and growing large spending accounts with significant optimizations and budgets

ASSUMPTION: Candidates should have a strong background in programmatic advertising and a proven track record of driving campaign performance and managing client relationships.

💰 Compensation & Benefits

Salary Range: $100,000 - $115,000 per year, plus bonuses based on account performance

Benefits:

• Health, dental, and vision insurance
• Paid time off and holidays
• Opportunities for professional development and career growth
• Competitive salary with performance-based bonuses
• Additional benefits include medical, prescription, dental, and vision insurance plans, life and accident insurance plans, short and long term disability plans, employee assistance programs, employee purchase programs, family forming plans, secure travel and identity theft services, health savings account (HDS), health care flexible spending account (FSA), access to MetLife legal plan services, 401k match plans, commuter transportation benefits, paid holidays, flexible PTO days, half-day Fridays all year, new MacBook Pros and additional office needs for reimbursement, communal meeting rooms and standing workstations available in the NY office, company events and happy hours, 10-week paid parental leave, and tuition reimbursement of up to $5,000 per calendar year

Working Hours: Full-time, with flexible hours and the ability to work remotely

ASSUMPTION: The salary range provided is based on industry standards for a Programmatic Director role with 5-10 years of experience and is subject to change based on the candidate's qualifications and the company's discretion.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 51-200 employees

Founded: 2015

Company Description:

• Jump 450 is a performance growth engine behind numerous unicorn-level brands, specializing in rigorous performance marketing
• The company operates in highly competitive environments and industries, doing everything required to win in them
• Jump 450 has been recognized with awards such as Forbes 30 Under 30, Inc 5000, Fast Co Best Workplaces, AdAge Best Workplaces, Meta Success Stories, and Google Success Stories

Company Specialties:

• Digital Performance Advertising
• Facebook Advertising
• Search Engine Marketing
• Conversion Rate Optimization
• Creative Services
• Analytics & Insights
• Consulting & Strategic Services
• Display Advertising
• Video Advertising
• YouTube Advertising
• Growth Hacking
• Email Marketing

Company Website: jump450.com

ASSUMPTION: Jump 450 is a well-established company in the advertising industry with a strong track record of success and a commitment to employee development and engagement.

📊 Role Analysis

Career Level: Mid to Senior level, with the opportunity for growth and leadership within the agency

Reporting Structure: This role reports directly to the Head of Media and works closely with the creative team, account managers, and other media specialists

Work Arrangement: 100% remote, with the option to work from the New York office if preferred

Growth Opportunities:

• Potential to advance to a leadership role within the agency, such as Head of Media or Director of Client Services
• Opportunities to work on high-profile client campaigns and drive significant growth and impact
• Chance to develop expertise in emerging advertising technologies and platforms

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the agency and develop expertise in the field.

🌍 Location & Work Environment

Office Type: The company has an office in New York, NY, but this role is 100% remote

Office Location(s): 300 Vesey St, Floor 12, New York, NY 10282, US

Geographic Context:

• The United States offers a large and diverse market for advertising and marketing services
• The remote nature of this role allows for flexibility in location and work-life balance
• The company's headquarters in New York provides access to a vibrant and dynamic business environment

Work Schedule: Full-time, with flexible hours and the ability to work remotely

ASSUMPTION: The remote nature of this role offers candidates the opportunity to work from anywhere in the United States, with the option to visit the New York office as needed.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the HR team to discuss qualifications and fit
• In-depth interview with the Head of Media to discuss experience, skills, and career goals
• Case study or project presentation to demonstrate problem-solving and strategic thinking skills
• Final interview with the CEO or other senior leadership to discuss company culture and long-term fit

Key Assessment Areas:

• Programmatic advertising expertise and knowledge of industry best practices
• Communication and presentation skills, both written and verbal
• Problem-solving and strategic thinking abilities
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant programmatic advertising experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and your fit with the company's mission and values
• Prepare a case study or project presentation that showcases your problem-solving and strategic thinking skills in the context of programmatic advertising
• Research the company and its clients to demonstrate your knowledge of the industry and your enthusiasm for the role

ATS Keywords: Programmatic, advertising, media campaigns, strategy, optimization, analysis, reporting, client communication, creative collaboration, market analysis, performance marketing, budget management

ASSUMPTION: The application process for this role is likely to be competitive, and candidates should take the time to tailor their application materials and prepare for interviews to demonstrate their qualifications and fit with the company's mission and values.

🛠️ Tools & Technologies

• DSP platforms: The Trade Desk, DV360, Amazon
• Google Analytics
• Data visualization and reporting tools (e.g., Tableau, Power BI)
• Project management and collaboration tools (e.g., Asana, Trello, Slack)
• Creative design tools (e.g., Adobe Creative Suite, Sketch)

ASSUMPTION: Candidates should have experience with programmatic advertising platforms, data visualization tools, and project management software to be successful in this role.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision making
• Continuous learning and improvement
• Collaboration and teamwork
• Client-centric focus
• Integrity and transparency

Work Style:

• Fast-paced and dynamic environment
• Strong focus on results and performance
• Collaborative and team-oriented culture
• Opportunities for professional development and growth

Self-Assessment Questions:

• Do you have a strong background in programmatic advertising and a proven track record of driving campaign performance?
• Are you comfortable working in a fast-paced, dynamic environment and managing multiple projects simultaneously?
• Do you have strong communication and presentation skills, both written and verbal?
• Are you a self-starter with a strong work ethic and a commitment to continuous learning and improvement?
• Do you align with the company's values and mission, and are you excited about the opportunity to contribute to its success?

ASSUMPTION: Candidates should assess their fit with the company's values and work style to ensure a successful and fulfilling career at Jump 450.

⚠️ Potential Challenges

• Managing multiple client campaigns simultaneously, each with its own unique objectives and requirements
• Keeping up with the rapidly evolving landscape of programmatic advertising and emerging technologies
• Balancing the need for data-driven decision making with the need for creativity and innovation in campaign strategy
• Effectively communicating complex campaign performance data and insights to non-technical clients
• Managing client relationships and expectations in a remote work environment

ASSUMPTION: Candidates should be prepared to manage multiple priorities and adapt to a dynamic and fast-paced work environment to be successful in this role.

📈 Similar Roles Comparison

• This role is similar to a Senior Media Planner/Buyer or Media Director role, but with a specific focus on programmatic advertising
• Unlike traditional media planning and buying roles, this role requires a strong technical background in programmatic advertising platforms and data analysis
• Career progression in this role could lead to a leadership position within the agency, such as Head of Media or Director of Client Services

ASSUMPTION: Candidates should have experience in programmatic advertising and a strong technical background to be successful in this role, and should consider their long-term career goals when applying.

📝 Sample Projects

• Developing and executing a programmatic media campaign for a new client, including audience targeting, creative development, and optimization strategies
• Analyzing campaign performance data and providing strategic recommendations to improve performance and drive growth
• Managing a large spending account with significant optimizations and budget, while maintaining or improving performance KPIs

ASSUMPTION: Candidates should be prepared to provide specific examples of their programmatic advertising experience and achievements during the interview process.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the agency's programmatic advertising practice, and how can this role help address them?
• How does the agency support the professional development and growth of its employees, particularly in the area of programmatic advertising?
• What is the agency's approach to work-life balance, and how does it support employees working remotely?
• How does the agency measure the success of its programmatic advertising campaigns, and what metrics are most important to track?
• What is the agency's approach to client communication and collaboration, particularly in a remote work environment?

ASSUMPTION: Candidates should ask thoughtful and insightful questions during the interview process to demonstrate their interest in the role and their fit with the company's mission and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant programmatic advertising experience and achievements
• Write a cover letter that demonstrates your understanding of the role and your fit with the company's mission and values
• Prepare a case study or project presentation that showcases your problem-solving and strategic thinking skills in the context of programmatic advertising
• Follow up with the HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.