Programmatic Director

📌 Core Information

🔹 Job Title: Programmatic Director

🔹 Company: Jellyfish

🔹 Location: New York, NY, USA

🔹 Job Type: Full-time

🔹 Category: Advertising Services

🔹 Date Posted: 2025-06-11

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (2 days remote per week)

🚀 Job Overview

Key aspects of this role include:

• Creating impact within the Programmatic capability by consulting with clients to advance their strategy and implementing media and technology programs.
• Mentoring and developing the Programmatic Team while managing a large client portfolio.
• Collaborating across teams to create holistic advertiser solutions that span all areas of the digital spectrum.
• Promoting the latest Programmatic technology solutions and industry trends.
• Partnering with Business Development to develop strategies for prospective clients.

ASSUMPTION: This role requires a balance of strategic thinking, client management, and team leadership skills. The ideal candidate will have a strong background in programmatic advertising and a proven track record of driving client success.

📋 Key Responsibilities

✅ Promote the latest Programmatic technology solutions and industry trends.

✅ Collaborate across teams to create holistic advertiser solutions that span all areas of the digital spectrum.

✅ Mentor and educate members of the Programmatic Team to enhance platform expertise, client performance, and individual's ongoing personal development.

✅ Manage resourcing and allocation across a large client portfolio.

✅ Partner with Business Development to develop strategies for prospective clients, including asset development, client communication, and in-person client presentations.

✅ Align with leaders across the business to create best practices, develop processes, and promote knowledge-sharing.

✅ Oversee/ensure deal economics, media allocation, and advertiser investment decisions.

✅ Develop client analysis to build and advance client strategies.

ASSUMPTION: The role involves a mix of strategic planning, client management, team leadership, and process improvement. Strong analytical and communication skills are essential for success in this position.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Experience: 5-10 years of experience in programmatic advertising, with a proven track record of driving client success.

Required Skills:

• Proficient in overseeing the management & success of a large client portfolio.
• Demonstrated expertise in display advertising, specifically programmatic, real-time bidding, DSP platforms, attribution models, and associated technologies.
• Skills using Google / Digital Marketing Products including Campaign Manager, Display & Video 360, GA4.
• Familiarity with demonstrating a structured way of working, with the ability to cope with competing demands.
• Adept at Excel/Sheets skills are essential, Macros & SQL capabilities.

Preferred Skills:

• Experience with data visualization tools (e.g., Tableau, Power BI).
• Fluency in additional languages.

ASSUMPTION: The ideal candidate will have a strong background in programmatic advertising and a proven track record of driving client success. Excellent analytical and communication skills are essential for this role.

💰 Compensation & Benefits

Salary Range: $135,000 - $155,000 USD per year

Benefits:

• Loyalty Salary Increase
• Company-wide Annual Bonus
• 401k Retirement Plan
• Healthcare Insurance
• Vision Insurance
• Dental Insurance
• Short and Long-term Disability
• Life Cover
• Flexible Working Hours
• Paid Day for Self-development
• Access to LinkedIn Learning
• Paid Leave for Primary Caregivers
• Paid Leave for Secondary Caregivers

Working Hours: Full-time, with flexible working hours between 8am and 6:30pm.

ASSUMPTION: The salary range provided is based on industry standards for a Programmatic Director role in the New York area. Benefits are comprehensive and designed to support work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services. Jellyfish is a global digital marketing agency that helps brands move faster, smarter, and together through innovative campaigns powered by human genius, cutting-edge tech, and generative AI.

Company Size: 1,001-5,000 employees. As a large company, Jellyfish offers a wide range of opportunities for career growth and development.

Founded: 2005. Jellyfish has over 15 years of experience in the digital marketing industry.

Company Description:

• Jellyfish is an integrated global digital marketing business, reinventing marketing for progressive brands.
• Powered by human genius, cutting-edge tech, and generative AI, Jellyfish creates campaigns that move at the speed of digital.
• Jellyfish offers a range of services, including digital strategy, search, analytics, integrated campaign planning, design & build, creative, conversion optimization, training, video production & animation, paid media, email, organic social, and paid social.

Company Specialties:

• Digital Strategy
• Search
• Analytics
• Integrated Campaign Planning
• Design & Build
• Creative
• Conversion Optimization
• Training
• Video Production & Animation
• Paid Media
• Email
• Google Marketing Platform Partner
• Programmatic Display
• UX
• AI
• Organic Social
• and Paid Social

Company Website: http://www.jellyfish.com

ASSUMPTION: Jellyfish is a well-established global digital marketing agency with a strong reputation for innovation and excellence in the industry.

📊 Role Analysis

Career Level: Mid to Senior level. This role offers opportunities for career progression and development within the Programmatic team and the wider organization.

Reporting Structure: The Programmatic Director reports directly to the VP, Paid Media and is responsible for managing a team of Programmatic specialists.

Work Arrangement: Hybrid (2 days remote per week). This arrangement offers a balance between remote work and in-office collaboration.

Growth Opportunities:

• Career progression within the Programmatic team.
• Opportunities to take on additional responsibilities and lead special projects.
• Access to professional development resources, such as LinkedIn Learning.

ASSUMPTION: This role offers a unique opportunity to create impact within the Programmatic capability while working for a global digital marketing agency with a strong reputation for innovation and excellence.

🌍 Location & Work Environment

Office Type: Hybrid (2 days remote per week). The office is located in New York City, with additional offices worldwide.

Office Location(s): 1202 Wills St, Suite 600, Baltimore, MD 21231, US

Geographic Context:

• New York City is a major global hub for advertising and marketing services.
• The office is located in the heart of the city, providing easy access to public transportation and amenities.
• The city offers a diverse range of cultural, entertainment, and dining options.

Work Schedule: Full-time, with flexible working hours between 8am and 6:30pm. This schedule offers a good work-life balance for employees.

ASSUMPTION: The hybrid work arrangement and flexible working hours provide employees with the best of both worlds - the ability to work remotely while still having access to the resources and collaboration opportunities offered by the office environment.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening.
• Phone or video screening with the HR team.
• In-depth interview with the hiring manager and/or team members.
• Final interview with the VP, Paid Media.

Key Assessment Areas:

• Programmatic advertising expertise and experience.
• Client management skills and experience.
• Team leadership and mentoring skills.
• Analytical and problem-solving skills.
• Communication and presentation skills.

Application Tips:

• Highlight your relevant programmatic advertising experience and achievements in your resume.
• Prepare for behavioral interview questions that focus on your client management, team leadership, and problem-solving skills.
• Research Jellyfish and the role of Programmatic Director to demonstrate your understanding of the company and the position.

ATS Keywords: Programmatic Advertising, Real-time Bidding, DSP Platforms, Attribution Models, Google Marketing Products, Client Relationship Management, Process Improvement, Creative Problem Solving, Team Collaboration, Adaptability, Excel Skills, SQL Capabilities, Mentorship, Media Activation

ASSUMPTION: The interview process is designed to assess the candidate's technical expertise, client management skills, and cultural fit with the Jellyfish team.

🛠️ Tools & Technologies

• Google / Digital Marketing Products including Campaign Manager, Display & Video 360, GA4.
• Excel/Sheets (Macros & SQL capabilities).
• Data visualization tools (e.g., Tableau, Power BI).
• Programmatic advertising platforms (e.g., Google Display & Video 360, The Trade Desk, AppNexus).

ASSUMPTION: The ideal candidate will have experience with the tools and technologies listed above and be comfortable learning new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Move Faster: Embrace a fast-paced, agile, and innovative approach to digital marketing.
• Move Smarter: Leverage data-driven insights and cutting-edge technology to inform strategic decision-making.
• Move Together: Foster a collaborative and inclusive work environment that values diverse perspectives and expertise.

Work Style:

• Fast-paced and dynamic, with a focus on delivering results and driving client success.
• Data-driven and analytical, with a strong emphasis on using data to inform decision-making.
• Collaborative and inclusive, with a focus on fostering a positive and supportive work environment.

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable using data to inform decision-making and drive client success?
• Do you value collaboration and inclusivity in a work environment?

ASSUMPTION: Jellyfish values candidates who are a strong cultural fit with the company's values and work style. Candidates who can demonstrate a strong alignment with these factors will be more likely to succeed in the role.

⚠️ Potential Challenges

• The role requires a strong understanding of programmatic advertising and the ability to manage a large client portfolio.
• The fast-paced nature of the role may require long hours and tight deadlines at times.
• The hybrid work arrangement may present challenges in terms of communication and collaboration with remote team members.
• The role may require travel to client meetings and industry events.

ASSUMPTION: The ideal candidate will be able to manage these challenges effectively and thrive in a fast-paced, dynamic work environment.

📈 Similar Roles Comparison

• This role is unique in its focus on programmatic advertising and the opportunity to create impact within the Programmatic capability at a global digital marketing agency.
• Similar roles may be found at other digital marketing agencies or within the programmatic advertising industry.
• Career progression opportunities may vary depending on the organization's size and structure.

ASSUMPTION: This role offers a unique opportunity to create impact within the Programmatic capability while working for a global digital marketing agency with a strong reputation for innovation and excellence.

📝 Sample Projects

• Developing and implementing a comprehensive programmatic advertising strategy for a major retail client.
• Managing a team of Programmatic specialists to deliver exceptional results for a portfolio of clients across various industries.
• Collaborating with cross-functional teams to create holistic advertiser solutions that span all areas of the digital spectrum.

ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities available to the Programmatic Director in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Programmatic team?
• How does Jellyfish support the professional development and growth of its employees?
• What are the key challenges and opportunities facing the Programmatic team in the coming year?
• How does Jellyfish foster a culture of innovation and excellence within the organization?
• What are the key priorities for this role in the first 90 days?

ASSUMPTION: These questions are designed to provide insight into the role, the team, and the company culture, allowing the candidate to make an informed decision about the fit of the role and the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Customize your resume to highlight your relevant programmatic advertising experience and achievements.
• Prepare a cover letter that demonstrates your understanding of the role and your fit with Jellyfish's company culture.
• Prepare for behavioral interview questions that focus on your client management, team leadership, and problem-solving skills.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.