📌 Core Information
🔹 Job Title: Programmatic Lead
🔹 Company: DEPT®
🔹 Location: Copenhagen, Denmark
🔹 Job Type: Hybrid
🔹 Category: Digital Marketing
🔹 Date Posted: 2025-04-08
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Leading and growing a programmatic team based in the Netherlands and Denmark
- Developing and delivering programmatic buying services to clients
- Setting ambitious targets and devising plans to achieve them
- Collaborating with international offices to ensure alignment and optimize client services
- Constantly looking for opportunities to add value for clients and being critical of the work delivered
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the programmatic landscape.
📋 Key Responsibilities
✅ Developing and delivering services within Programmatic buying to our clients
✅ Overall commercial responsibility for the team’s growth
✅ Setting ambitious targets for the team, devising a plan to achieve those targets and making sure we efficiently achieve the client’s objectives
✅ Actively lead and develop our ways of working within Programmatic
✅ Collaborating with the other international offices making sure we are aligned with other counterparts of DEPT® and can offer the best services possible
✅ Constantly looking for the latest opportunities that add value for the customer and be critical of the work we deliver
✅ Devise strategies and manage campaigns for great clients
✅ Translate the results into insights, advice and new plans that can be presented clearly at every level
ASSUMPTION: This role involves a mix of strategic planning, team leadership, and hands-on campaign management.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Extensive, relevant programmatic experience (Google Ads, DSPs, GMP, and Analytics)
Required Skills:
- Proven experience in leading and developing teams
- Strong analytical and problem-solving skills
- Excellent communication and presentation skills
- Fluency in English
Preferred Skills:
- Experience with the Dutch and/or Nordic publisher landscape
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong background in programmatic advertising and proven leadership skills.
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000 per year (based on industry standards for a Programmatic Lead in Copenhagen)
Benefits:
- Healthy lunch
- Social events
- Flexible working policy
- Training and development opportunities
- Charity support
Working Hours: Full-time (40 hours per week), with flexibility for hybrid work arrangement
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: DEPT® is a leading digital agency specializing in tech, marketing, and creative services. They work with global brands such as Google, KFC, Philips, and Audi.
Company Size: DEPT® has 4,000+ digital specialists across 30+ locations on 5 continents, offering the speed and agility of a boutique agency with the scale of a global player.
Founded: DEPT® was founded in 2015 and has since grown into a B Corporation certified agency committed to making a positive impact on the planet.
Company Description:
- Pioneering tech and marketing to help brands stay ahead
- Big enough to cope, small enough to care
- Investing in innovation, leveraging proprietary tech, data, and knowledge platforms
Company Specialties:
- Digital Craftmanship
- Campaigns
- Social
- Data Driven Marketing
- B2B Marketing
- Digital Marketing
- Creativity
- Technology
- Strategy
- Digital
- Brand
- Advertising
- Design
- Data
- Intelligence
- Organisation
- UX
- Agency
- Content
- Digital Products
- AI
Company Website: www.deptagency.com
ASSUMPTION: DEPT®'s unique culture and global presence make it an attractive option for digital marketing professionals seeking a challenging and innovative work environment.
📊 Role Analysis
Career Level: Mid-level to senior management
Reporting Structure: The Programmatic Lead will oversee a team based in the Netherlands and Denmark and report directly to the Head of Programmatic or similar role.
Work Arrangement: Hybrid, with a mix of on-site and remote work.
Growth Opportunities:
- Expanding the programmatic team and taking on more responsibilities
- Transitioning into a more senior leadership role within DEPT®
- Exploring opportunities within other departments or international offices
ASSUMPTION: This role offers significant growth potential within a dynamic and expanding organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with a hybrid work arrangement
Office Location(s): Christianshavn, Copenhagen
Geographic Context:
- Copenhagen is the capital and most populous city of Denmark, with a vibrant tech and startup scene
- The city is known for its high quality of life, work-life balance, and strong focus on sustainability
- Copenhagen is home to a diverse range of industries, including tech, finance, and healthcare
Work Schedule: Full-time (40 hours per week), with flexibility for hybrid work arrangement
ASSUMPTION: Copenhagen offers a unique blend of urban living, cultural experiences, and work-life balance, making it an attractive location for digital marketing professionals.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- On-site or virtual interview with the hiring manager and team members
- Final round interview with senior leadership
Key Assessment Areas:
- Programmatic advertising expertise
- Leadership and team management skills
- Strategic thinking and planning
- Communication and presentation skills
- Cultural fit and alignment with DEPT®'s values
Application Tips:
- Highlight relevant programmatic experience and leadership achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and DEPT®'s unique culture
- Prepare for behavioral and situational interview questions that assess your leadership and problem-solving skills
- Research DEPT®'s clients and industry focus to show your enthusiasm and preparation
ATS Keywords: Programmatic, Lead, Google Ads, DSPs, GMP, Analytics, Team Management, Strategic Planning, DEPT®
ASSUMPTION: DEPT®'s interview process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role and the organization.
🛠️ Tools & Technologies
- Google Ads (Display/Video)
- DSPs (e.g. Adform, Tradedesk, DV360)
- GMP
- Analytics
- Project management tools (e.g. Asana, Trello)
- Collaboration tools (e.g. Slack, Microsoft Teams)
ASSUMPTION: The tools and technologies required for this role are standard in the programmatic advertising industry and can be learned or improved upon with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Pioneering: Always leaning forward, thinking of what we can create tomorrow that does not exist today
- Big enough to cope, small enough to care: Offering the speed, agility, flexibility, and personal relationships of a boutique agency with the scale of a global player
- Investing in innovation: Leveraging proprietary tech, data, and knowledge platforms for all clients worldwide
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on continuous learning and improvement
- Committed to making a positive impact on the planet
Self-Assessment Questions:
- Do you align with DEPT®'s pioneering spirit and commitment to innovation?
- Are you comfortable working in a fast-paced, dynamic environment with a mix of on-site and remote work?
- Do you thrive in a collaborative, team-oriented work culture focused on continuous learning and improvement?
ASSUMPTION: DEPT®'s unique culture and global presence make it an attractive option for digital marketing professionals seeking a challenging and innovative work environment.
⚠️ Potential Challenges
- Managing a team spread across multiple locations and time zones
- Keeping up with the rapidly evolving programmatic advertising landscape
- Balancing commercial targets and client objectives with team development and growth
- Navigating a hybrid work arrangement and maintaining team cohesion
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a strategic approach to team management.
📈 Similar Roles Comparison
- Unlike other programmatic roles, this position focuses on team leadership and growth, requiring strong management skills and strategic thinking
- DEPT®'s global presence and unique culture set it apart from other digital agencies, offering a more dynamic and innovative work environment
- Career progression in this role could lead to more senior leadership positions within DEPT® or opportunities in other departments and international offices
ASSUMPTION: This role offers unique growth opportunities and a challenging work environment within the dynamic and expanding digital marketing industry.
📝 Sample Projects
- Developing and implementing a strategic plan to grow the programmatic team and expand its service offerings
- Managing a high-profile client campaign, optimizing results, and presenting insights to senior leadership
- Collaborating with international offices to standardize programmatic buying processes and improve client services
ASSUMPTION: These sample projects demonstrate the strategic and leadership aspects of the Programmatic Lead role, as well as the opportunity to work on high-impact initiatives.
❓ Key Questions to Ask During Interview
- What are the key priorities for the team in the first 90 days, and how can I contribute to achieving them?
- How does DEPT® support the professional development and growth of its employees?
- What is the team's dynamic, and how do team members collaborate and communicate with one another?
- How does DEPT® measure the success of the programmatic team, and what are the key performance indicators (KPIs) for this role?
- What opportunities are there for growth and advancement within DEPT®, and how does the company support internal mobility?
ASSUMPTION: Asking these questions demonstrates your interest in the role and DEPT®'s culture, as well as your commitment to understanding the organization's priorities and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant programmatic experience and leadership achievements
- Write a cover letter that demonstrates your understanding of the role and DEPT®'s unique culture
- Prepare for behavioral and situational interview questions that assess your leadership and problem-solving skills
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
