Programmatic Lead

📌 Core Information

🔹 Job Title: Programmatic Lead

🔹 Company: DEPT®

🔹 Location: Netherlands (Rotterdam, Amsterdam, Veenendaal, Zwolle, Maastricht)

🔹 Job Type: Hybrid

🔹 Category: Digital Marketing

🔹 Date Posted: 2025-04-08

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Leading and growing the programmatic team
• Driving the direction of programmatic services
• Managing client relationships and delivering results
• Collaborating with international offices for best practices

ASSUMPTION: This role requires a balance of strategic thinking, team leadership, and client management skills.

📋 Key Responsibilities

✅ Develop and deliver programmatic services to clients

✅ Set ambitious targets and plans for team growth

✅ Lead and develop ways of working within the programmatic team

✅ Collaborate with international offices for alignment and best practices

✅ Constantly look for opportunities to add value for clients

✅ Translate results into insights, advice, and new plans

ASSUMPTION: This role involves a mix of strategic planning, team management, and client-facing responsibilities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5-10 years of relevant programmatic experience

Required Skills:

• Extensive experience with Google Ads (Display/Video), DSPs (e.g., Adform, The Trade Desk, DV360), GMP, and Analytics
• Proven experience in guiding and developing team members
• Experience with the Dutch and/or Nordic publisher landscape
• Analytical, flexible, and able to work independently
• Experience in creating strategic proposals and campaign plans for programmatic channels
• Experience in commercial and pitch activity
• Ability to translate and present complex results in clear language

Preferred Skills:

• Experience with B2B programmatic advertising
• Fluency in Dutch and English

ASSUMPTION: This role requires a strong background in programmatic advertising, team leadership, and client management.

💰 Compensation & Benefits

Salary Range: €70,000 - €90,000 per year (based on experience level and industry standards)

Benefits:

• Flexible work arrangements (choose where you work best)
• Health and wellness benefits (free bootcamp, yoga, mindfulness sessions, mental health services, and healthy lunches)
• Fringe benefits (OV-bikes, NS Business Card, and other goodies)
• Employee development opportunities (personal coaching, development plan, and budget)
• Diversity, equity, and inclusion initiatives

Working Hours: Full-time (40 hours per week) with flexible hours

ASSUMPTION: The salary range is estimated based on industry standards for a programmatic lead role in the Netherlands.

📌 Applicant Insights

🔍 Company Context

Industry: DEPT® is a global technology and marketing services company, specializing in digital experiences for brands.

Company Size: DEPT® has 4,000+ digital specialists across 30+ locations on 5 continents, offering a boutique culture with global scale.

Founded: DEPT® was founded in 2015 and has since grown into a leading digital agency.

Company Description:

• Pioneering tech and marketing to help brands stay ahead
• Committed to making a positive impact on the planet (Climate Neutral and B Corporation certified since 2021)
• Big enough to cope and small enough to care (global scale with boutique culture)

Company Specialties:

• Digital Craftmanship
• Campaigns
• Social
• Data Driven Marketing
• B2B Marketing
• Digital Marketing
• Creativity
• Technology
• Strategy
• Digital
• Brand
• Advertising
• Design
• Data
• Intelligence
• Organization
• UX
• AI

Company Website: www.deptagency.com

ASSUMPTION: DEPT®'s global presence and boutique culture offer unique opportunities for growth and collaboration.

📊 Role Analysis

Career Level: Senior/Management level, with potential for growth into a director or leadership role

Reporting Structure: Reports directly to the Head of Programmatic or similar role

Work Arrangement: Hybrid (combination of on-site and remote work)

Growth Opportunities:

• Potential to grow into a director or leadership role
• Opportunities to work on global accounts and collaborate with international teams
• Access to training, development, and certifications through the employee development program

ASSUMPTION: This role offers significant growth potential within DEPT®'s global organization.

🌍 Location & Work Environment

Office Type: Hybrid (combination of on-site and remote work)

Office Location(s): Rotterdam, Amsterdam, Veenendaal, Zwolle, Maastricht

Geographic Context:

• Netherlands has a strong digital marketing industry and is home to many global brands
• DEPT®'s offices are located in major cities, offering urban living with easy access to public transportation
• Netherlands has a high quality of life, with a strong education system, healthcare, and work-life balance

Work Schedule: Full-time (40 hours per week) with flexible hours

ASSUMPTION: The hybrid work arrangement offers flexibility and a balance between on-site collaboration and remote work.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screening
• On-site or video interview with the hiring manager
• Final interview with key stakeholders
• Background check and offer

Key Assessment Areas:

• Programmatic advertising expertise
• Team leadership and management skills
• Client management and communication skills
• Strategic thinking and planning
• Cultural fit with DEPT®'s values and work environment

Application Tips:

• Highlight relevant programmatic experience and achievements in your resume
• Tailor your cover letter to DEPT®'s company culture and values
• Prepare examples of strategic proposals and campaign plans you've developed for programmatic channels
• Research DEPT®'s clients and industry trends to demonstrate your knowledge and enthusiasm

ATS Keywords: Programmatic, Google Ads, DSPs, Analytics, Strategic Planning, Team Leadership, Client Management

ASSUMPTION: DEPT®'s interview process focuses on assessing both technical skills and cultural fit.

🛠️ Tools & Technologies

• Google Ads (Display/Video)
• DSPs (e.g., Adform, The Trade Desk, DV360)
• Google Marketing Platform (GMP)
• Analytics tools (e.g., Google Analytics, Adobe Analytics)
• Project management tools (e.g., Asana, Jira, Trello)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)

ASSUMPTION: This role requires proficiency in programmatic advertising tools and platforms.

👔 Cultural Fit Considerations

Company Values:

• Pioneering: Always looking forward, thinking of what we can create tomorrow that does not exist today
• Curious: Self-driven, talented people who never stop innovating
• Big enough to cope, small enough to care: Global scale with boutique culture

Work Style:

• Collaborative: Working together to achieve common goals
• Flexible: Adapting to change and new challenges
• Analytical: Using data and insights to inform decision-making
• Strategic: Thinking ahead and planning for the future

Self-Assessment Questions:

• How do you embody DEPT®'s values in your daily work?
• How do you approach guiding and developing team members?
• How do you balance strategic planning with day-to-day client management?

ASSUMPTION: DEPT®'s company culture values innovation, collaboration, and strategic thinking.

⚠️ Potential Challenges

• Managing a team with diverse skills and experience levels
• Balancing multiple client projects and deadlines
• Keeping up with the fast-paced digital marketing industry
• Adapting to DEPT®'s global and growing organization

ASSUMPTION: This role requires strong leadership, organizational, and time management skills to overcome potential challenges.

📈 Similar Roles Comparison

• Programmatic Lead vs. Programmatic Manager: Lead role involves more strategic planning and team management, while Manager role focuses more on day-to-day client management and campaign execution
• DEPT® vs. Other Agencies: DEPT® offers a unique blend of global scale and boutique culture, with a strong focus on innovation and pioneering work
• Programmatic Lead vs. Other Senior Marketing Roles: Programmatic Lead role requires specific expertise in programmatic advertising, while other senior marketing roles may have broader responsibilities across multiple marketing channels

ASSUMPTION: This role is unique within DEPT®'s organization and the broader digital marketing industry.

📝 Sample Projects

• Developing a strategic programmatic advertising plan for a global B2B brand
• Managing a team to execute a large-scale programmatic campaign for a major retail client
• Collaborating with international offices to optimize programmatic performance for a global consumer brand

ASSUMPTION: These sample projects demonstrate the strategic, team management, and client-facing aspects of the role.

❓ Key Questions to Ask During Interview

• How does DEPT® support the growth and development of its programmatic team members?
• What are the key priorities for the programmatic team in the first 90 days?
• How does DEPT® collaborate with its international offices to share best practices and enhance client outcomes?
• What are the most challenging aspects of the role, and how can I best prepare to succeed in them?
• How does DEPT® measure the success of its programmatic team and individual team members?

ASSUMPTION: These questions help assess the role's responsibilities, expectations, and opportunities for growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through DEPT®'s careers page
• Tailor your resume to highlight relevant programmatic experience and achievements
• Write a cover letter that demonstrates your understanding of DEPT®'s company culture and values
• Prepare examples of strategic proposals and campaign plans you've developed for programmatic channels
• Follow up with the hiring manager one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.